If you own a travel company, an ice cream parlour or an air-conditioning company in the Northern hemisphere, then you are probably expecting a spike in spending at your business over July. Most business owners, however, expect a lull in sales halfway through the year.
It’s no secret that consumers are more likely to spend money if they feel that they are getting a good deal. A great Christmas in July offer can help convince a potential customer who was on the fence about spending money with you to take the plunge and place the order. New content and specials can help you continue to drive engagement even when few people are buying. Here are a few things to consider:
- Important Days
Plan your calendar around important days such as the summer/winter solstice and Independence Day (in the U.S.). Cleverly themed marketing messages punting discounts, loyalty points, buy-one-get-one-free deals, free delivery or anything else that appeals to your target audience can drive up sales.
- VIP Deals
A great way to reward your loyal customers is to make them feel special. Consider VIP deals for the 5 to 10% of your customers that buy the most from you. You don’t have to necessarily make the promotion a discount. Early access to new product ranges can be enough of a reward for some of your regular customers.
Other Concepts and Ideas
You could consider offering different Christmas in July specials throughout the month, such as flash sale discounts, sweepstakes and contests, bundle coupons for purchases that will be made in the future or a % off of the final price if a certain amount is spent.