Google’s AdWords Enhanced Campaigns offer some amazing new tools that can help your company’s online marketing campaign. However, SEO experts agree that not making use of these tools or using them incorrectly could result in your competitors gaining the upper hand.
At the end of the day, to make sure you stay a step ahead of your competitors, it’s always better to enlist the help of a reputable internet marketing company like WSI OMS, but for those of you who want to make sure you personally understand all the options and know which questions to ask, read on.
Here are the most important features of AdWords Enhanced Campaigns:
- Geo-bidding. This is without a doubt the best new feature. It makes it possible for you to see how many people have been looking you up in specific regions and then allows you to bid on these regions in certain percentages and so enhance your search engine optimisation. You can also reduce your SEO in the regions that have shown little interest in your product and/or service and so ensure you don’t waste money unnecessarily.
- Call conversion tracking. This function makes it easy to see how many people called you after visiting your website.
- The new and enhanced AdWords Keyword tool. Now it is even easier to find the right keywords for your online marketing campaign. Apart from giving you keyword ratings, optimal keywords are now also suggested.
- New ad formats. Make sure you make use of the amazing new ad formats that have been made available and as soon as possible. The one to go for is the mega-sized site link, which is sure to make your ad stand out and will give people easy access to your site.