Instagram and Snapchat are competing with each other, which has led Instagram to launch a number of features that are giving Snapchat a run for its money. Instagram is a great tool for marketing and it is really coming to its own.

Instagram added Stories earlier this year, which is a great addition, but has unfortunately led to many people reporting lower engagements with Instagram’s feed. This is something that business owners and internet marketers need to take into account because it means that brands need to use both Instagram Stories and normal feed posts in order to engage with their audience.

Without further ado, here is how to set up your Instagram account for success:

  • Consider Changing Your Account Name

Using keywords that Instagram users are likely to type into Instagram can help improve your follower rate. If you are selling running shoes, for example, it might be a good idea to include “running shoes” in your Instagram name instead of a brand name (unless you are Nike or Adidas).

  • Include A Bio

Do not simply assume that people know what you offer when they find your Instagram account. Include a bio that lists who you are, what you offer, where you are from, (as well as the regions you service) as well as a link to your website. If you are selling shoes, then include words such as running shoe manufacturer, sports shoes, high-quality shoes, etc.

Need help with your social media marketing? Then contact WSI OMS today.

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