Email marketing is a great way in which to keep already existing customers up to date in terms of specials and your brand’s monthly focus – but did you know that it also helps to boost your SEO? SEO and email marketing work hand in hand to keep your business ranking as high as it possibly can. Here are our top tips for optimising your SEO and email marketing strategy easily and effectively.

Invest in Software

While it is indeed possible to conduct an email marketing campaign without the help of any software, you are likely doing yourself, and your business, a disservice. Email marketing software, such as MailChimp, makes it possible for you to design emails that are as stunning as they are optimised for user experience. The added benefit is that the emails you send out will also be automatically optimised for mobile. Managing email lists and tracking analytics is also made much easier in the long run.

Pay Attention to Subject Lines

It is an unfortunate reality that many emails sent out by brands remain unread or are deleted before they are even opened. More often than not, this is due to the lack of an interesting, strategic subject line. Focus on creating subject lines that entice, are informative, and that really give the reader a reason to click through.

Make Things Personal

Even if the email simply refers to the recipient directly by name, a personal touch can truly make all of the difference.  Nobody wants to feel like just another part of the masses, after all!

Are you interested in taking your email marketing campaign to the next level? As experts in SEO, email marketing strategy and digital marketing in general, WSI OMS is here to assist. Give us a call today to learn more about our diverse service offering.

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