So you have curated enthralling content which your target market should devour and distribute. But if no one knows it exists, what is the point? In order to be found organically (non-paid) on search engines like Google, Bing, and Yahoo, you need to up your search engine optimisation (SEO) game. The aim is to get your website onto the first page of search results. Why? Because most users only look at the first three to five sites before choosing.
The key to successful search engine optimisation. To improve your search engine ranking, keywords incorporated into your post must be as specific as possible. Use a tool such as Google keyword planner to help you select keyword phrases that your ideal customers are searching for.
Strategically place your chosen keywords in your page title, page slug (which makes the URL more user-friendly so users know what to expect), subtitles using the H2 or H3 style, image tags, at the beginning of the first sentence (where possible and natural), and four to five times throughout the rest of the page.
Make it Mobile
Between the approximately 56% of website visitors using mobile devices, and the search engines’ algorithms that rank are mobile friendly highly, it is a no-brainer that your website and the content on it is designed with mobile as a top criteria.
Not only is this the Italian way of answering the phone, but it is also the way information-on-the-go users expect your website to load. Avoid overly large images to ensure that your site loads quickly.
Break these SEO Rules
People change and are changeable. Some may prefer reading a blog or infographic, some prefer listening to podcasts or watching a video. So don’t be bogged down by “the rules”. Mix it up as you regularly add new and pertinent content, and watch the increase in traffic to your website.