Countless business owners spend hours and hours on their website’s SEO by updating meta data, focusing on link building and improving user experience. Unfortunately, however, there is often one aspect of search engine optimisation that is neglected or completely ignored – optimising their website’s images for search. This is a big mistake. Considering that Google Images accounts for a considerable number of daily searches, dwarfing those performed on YouTube, Google Maps, Amazon and Facebook combined, these business owners are missing out on the opportunity to be drawing a lot more traffic to their website. Below are a few helpful pointers for effectively optimising images for search from here on out.

Check the Quality 

Not only do good quality images ensure a better user experience when it comes to your website design, but it also increases the chances of catching someone’s eye on Google Image search, leading to an increased number of website hits and interest.

Be Conscious of Sizing 

16:9 or 4:3 is best. Any other sizes may wind up being resized in order to fit those dimensions in the Google Image search results.

Pay Special Attention to Alt Tags 

The biggest no-no is using the image’s default name (i.e. JPEG 10282849) as its alt tag. This means that it will be impossible to find using Google Image search. Instead, create alt tags using plenty of keywords and accurately describing what is present in the image. The more descriptive, the better your ranking is likely to be.

Are you looking for a digital marketing company to assist you in perfecting your website’s SEO? Here at WSI OMS, we can help you with everything from optimising images for search to building high quality links. Contact us today to learn more about our wide range of services and expertise.

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