To get on Google’s first page for your keywords is not an easy task. By driving traffic to your website is only the first part of creating a top producing site. In internet marketing, to get good rankings on the search engines is the process of creating the best identity, solution and image for your target market.
To get good rankings on the search engines and to make sure you get maximum results from your rankings takes two types of positioning.
- Position for a top ranking Search Engine Optimization (SEO)
- Position to target the best buyers
Types of positioning
Search Engine Optimization: Anyone with a website wants to rank good on the search engine result pages. Being on the first page of the search results can make quite a huge difference in getting a constant flow of visitors to your website. The key is to select targeted keywords and keyword phrases that are specifically tied to core services and products that you offer.
Target the best buyers: Never try to sell your services to everyone or you will attract no one. Always focus on your best buyer. This will take some research to identify your ideal customer. Your best buyer should be interested in what you offer. What are they looking for? What answers are they seeking online? By compiling a list of answers to these two questions you will definitely get a better understanding of who you want to target.
Many people searching on Google can only focus on one thing at a time. If you present too many options, then they most likely won’t hear any of them. Keep it simple and make sure you can provide answers to the questions your target buyers are asking.