Search engine optimization (SEO) should always be planned on your website.  SEO is the science and art of attracting targeted visitors to your website.  Most companies and people have websites with serious search engine optimization problems that prevents their site being listed on the search engine result pages.

You can go blindly ahead and launch your company website without any consideration to attract targeted visitors to your site from the search engines.   If this is you, have a look below on some of the most common search engine optimization mistakes.

Title Tags

Don’t use terms such as “Welcome to…” or your company name in your title meta tag which is considered quite valuable by the search engines.  Start your meta title tag with keywords and your area of business at the end.

Keywords

If you target the wrong keywords, you will most likely attract uninterested visitors to your website.  Focus on a couple of keyword phrases and never use only 1-2 phrases which are the most competitive and also have the lowest rates of conversion.

Linking

Never link to pages on your website using phrases such as “read more”.  It is quite a powerful linking tactic to use targeted keywords and keyword phrases on the internal links of your website. These internal links are powerful search engine optimization tools.

Duplicate Content

It is quite easy to use content from old articles or syndicated websites, but search engines hates duplicate content.  Search engines usually filters out duplicate content from all but the most important and trusted websites.

Analytics

Never launch a website without any analytics attached to it.  Website analytics will help you to understand how visitors browsed to your website and which keywords they used.  Analytics will also give you a guide for constant improvement on your website.

Ongoing SEO

SEO is not a one time event.  It takes regular attention, evaluation, link building and the analysis of results to check where you can improve your website to get the top position on the search engines.