Generating leads through LinkedIn is one way sales executives can use social media to increase sales, earn more commission and make the sales process more efficient. According to LinkedIn, eighty-nine percent of Business to Business (B2B) marketers use LinkedIn for lead generation, and it generates twice as many leads as the next most popular social channel.
LinkedIn has more than 660 million professionals on their platform, and these members are an engaging, captive audience. LinkedIn Lead Gen Forms are designed for maximum convenience to both users and marketers, and when presented to a LinkedIn member, their profile data is already pre-populated. Less time is spent filling out the form, resulting in higher conversion rates.
With LinkedIn Lead Gen Forms, you can:
- Generate high-quality leads at scale
- Prove the return of investment (ROI) of your lead generation campaigns
- Access and manage your leads easily.
LinkedIn Lead Gen Forms is a tool that can help you drive demand for your product or service, with the following options:
- Download – share an eBook to position yourself as a thought leader or to share more about your product.
- Sign Up – sign up a member for any product or service such as software demonstrations or to test-drive a car.
- Register – allow members to register for an upcoming webinar or event.
- Gather Interest – share details of programmes such as your educational establishment’s online certification to identify interested members.
Before setting up your LinkedIn Lead Gen Forms, consider the following:
- Establish your target audience
- Identify what is a lead to your business
- Develop your offer
- Set up a plan to manage your leads
- Confirm who will follow up with leads
- Decide on your plan to evaluate success.
Social media is one of the best ways to reach the people and companies you want to do business with. WSI OMS can assist you with creating company profiles on social media platforms such as LinkedIn, Facebook and Twitter. We also offer digital marketing seminars designed specifically for your company’s needs. Contact WSI OMS today for social media solutions for Sales Executives.