If you have good quality content on your website, your search rankings will increase with the correct optimization.  To get quality content is to think creatively about the types of content you should upload to your website.

One of the best ways to come up with content ideas is to do some research and identify other keywords that would help you with writing relevant content.  A great way is searching for similar content on blogs, forums and various social networks.

The websites that is ranked at the top by Google have one thing clearly in common:  relevant quality content.  Whatever the technical mechanism, Google is doing a pretty good job of identifying websites with good content and rewarding them with high rankings.

This is where Search Engine Optimization comes into its own. It is used to increase your website’s search engine rankings so users can find your products or services easily.

With the addition of Social Media Optimization you can dramatically increase the number of search engine rankings you list in, which in turn will drive more targeted traffic to your website.

Source: Make sure your company is visible on Google with Search Engine Optimization