Have you ever visited a website to look for a particular product or service, and then later – on a completely different site – noticed an advertisement for the website you were on before? Freaky, right? Not really! Even in the world of digital marketing, you can reduce your effort, reuse what you already know about your leads, and recycle your message. A recent study determined that Facebook ad clicks are increasing by 70% year on year; and ad click-through rates are increasing by 160%. When it comes to leading customers down the sales funnel using social selling techniques and strategies, Facebook retargeting (also called remarketing) is a powerful tool.
What is Remarketing?
Remarketing and retargeting works by keeping track of the users who visit your site, and then displaying your advert to them as they visit other websites online. While it can be viewed as the lowest hanging fruit for advertisers because it shows ads to people who have already visited your website, retargeting has been proven to be one of the best ways to boost revisits to your site, and thereby boost conversions and sales.
Every time your potential customer sees your retargeted advertisement, your brand gains traction and gets more recognition. Three out of five buyers (in the United States) reported that they had noticed ads for products they have looked up on other sites.
How Does Facebook Remarketing Work?
From the Custom Audiences feature on Facebook, you need to install a bit of cookie code on your site. Information will then be sent to Facebook about which pages were viewed on your site by each visitor, and you use the Custom Audience preferences to retarget to various segments
Leverage the Influence of Social Media
Would you like to use social media marketing techniques to enhance your reputation and help you prospect for new leads? The team at WSI OMS are experts in this field. Contact us for more information today.