From email marketing to SEO and everything in between, digital marketing is an affordable, useful way in which to put your business on the map. However, if you have yet to start a blog or embrace the power of content marketing, it is very safe to say that your digital marketing strategy is currently incomplete. Here’s why:
It Enhances Your PPC Efforts
As most of us know, a quality landing page can help to reduce the cost per click when it comes to PPC advertising. Well, the good news is that content marketing, and blogs, in particular, provides you with a larger number of landing page opportunities – landing pages that are sure to save you money in the long run! Using blogs as landing pages is especially useful for targeting those customers who have yet to reach the buying stage of the sales funnel and who are still looking for more information. The blogs are sure to keep your business top of mind as long as you make use of remarketing techniques!
It Enhances Your SEO Efforts
If you are to impress both Google and your prospective customers, a blog packed with high-quality content is a must. Once Google notices that you are regularly posting helpful content that is getting lots of engagement, your rankings are sure to soar.
It Enhances Your Social Media Marketing Efforts
If you want to ensure successful social media marketing, you need to be posting the right content. Well, with a blog, you already have some awesome content to promote. It is a sure-fire way in which to direct more traffic to your website, which is the whole point of digital marketing anyway!