The Internet has truly levelled the playing field in terms of advertising and what businesses need to spend on advertising to get exposure. In light of the recession, the Internet has become an even more popular marketing platform because of it’s affordability, measurability and the fact that smaller businesses can compete effectively against their larger competitors in the online environment.

What Makes Google Ads an Effective and Affordable Advertising Platform?

One of the defining factors of Google Adwords is that it allows you to target your market exactly when they are searching for your products and services online. With Google Adwords you can choose the locations you want your ads to show and you only pay each time someone actually clicks on your ad. In addition to this, a Google Adwords account asks you too choose a daily budget – meaning you have complete control on how much you spend on your search engine advertising.

Unlike Traditional Forms of Advertising, Google Ads are Measurable

Traditional forms of advertising (Print, Radio, Television) are being overshadowed by search engine advertising because you can get more ‘bang for your buck’ on a popular search engine like Google. By setting up goals you can measure the effectiveness of your ads via factors like the number of bookings/inquiries made, the number of leads generated and any other business goals you may want to analyze.  You can also see whether or not your google ad needs to be adjusted via the click through rate. Obviously if you have a low click through rate then you should relook your advert and do some more keyword research in order to achieve a higher click through rate.

No matter the size of your business, you are now in a position to afford an effective advertising campaign with Google Adwords. Search engine advertising allows even the smallest business operations to reach far beyond borders and compete against bigger brands in the same industry.