If you don’t consider web design part of your marketing strategy then think again. Even if you’re a small business with a limited budget or a start-up with a very tight budget, it’s always recommended to invest in professional web design for a multitude of reasons. Design matters and you should think of your website as your most valuable piece of real estate. It’s necessary to invest in it, spend time on it and ensure it’s as close to perfect as possible.
Why web designers matter to marketing:
- The first impression is hugely important. Studies have shown 75% of people judge a company or a brand based on its website and the moment when they first visit your site is crucial. If your website is slow, ugly, or doesn’t perform well, you may have just lost a customer.
- Web designers are much more experienced in aesthetics and design than the average business or marketing person. You may have the best business plan in the world, but if you can’t put up a beautiful and attractive website, your efforts won’t be fully realised.
- Developing a relationship with a website design expert can be beneficial to your business as you both understand the direction in which you want to go. Perhaps you have some creative ideas but are struggling with how to carry out these ideas on your website; a professional designer can offer creative input and help you incorporate these ideas on your site.
Rather than spending your valuable time attempting to design a website, call WSI and let our team of experts know how we can help. We’ll work side by side with you to either create a new website or improve your existing site and we know you’ll be more than satisfied with the results.