Generating real leads is one of the main objectives of conversion marketing and post-conversion marketing is the next step. The idea is to grab the attention of an interested consumer, direct them to your website or chosen form of contact and convert them into a real customer. Once a consumer has elected to make contact with you, half the battle is won – all you need to do is get them communicating with you. Of course you will need to ensure that once they have made initial contact with you, you offer them something of value. All content directed at your new leads must be informative, well planned and intriguing to your consumer.
There are a variety of ways you can engage with your target audience after you get them to convert. Below are a few options you can try:
- Encourage consumers to share your content with others on their chosen social media platforms such as Facebook, Twitter, LinkedIn and similar. You can do this by incorporating a simple confirmation pop up that suggests these actions after a client has signed up for your special offer.
- Offer consumers incentives for taking further action. Reward them with vouchers, discounts, free offers and more. You can do this by sending out follow up emails after a consumer has signed up for your offer.
- Offer consumers related products and services to get the process started.
- While they are in purchase mode, take the opportunity to up-sell or cross-sell. This is most effectively done during the purchase stage and can be done by offering the option of adding a second product at a discounted rate.
Seize the Full Potential of Post-Conversion Marketing with the Help of WSI
WSI offers professional content marketing services which will help you to seize the full potential of your post-conversion marketing efforts. With the help of our professional online marketing consultants, you can take your business marketing to the next level.
To learn more about post conversion marketing and content marketing, contact us at WSI today.