When it comes to responsive web design, the focus is on creating a great, snappy user experience. The goal is to make it easy for your website visitors to do business with you / research your business online and your website needs to be intuitive to achieve this. Responsive web design, however, isn’t without its challenges. Here are two common challenges that we’ve come across and solutions on how you can address this:

Hiding content

One of the key aspects of responsive web design is being able to a better user experience across the board. This often means that you’re not steam-rolling a mobile website visitor with too much content (because they can’t be expected to scroll for kilometres on end).

Responsive sites share a single code base, which has many benefits, but one of the pitfalls is that some of your content may be hidden in order to accommodate different screen sizes. You don’t want to deny mobile users any functionality, or content on your site, so the key is testing your design usability on different platforms before you launch the new site.

Quick loading times

Ensuring quick web page loading times is a must-have, but this can be especially challenging if you’re not careful with your responsive web design. You only have 10 seconds to keep the attention of a person visiting your site from a desktop computer. A recent study showed that 74% of mobile users will leave the page if it doesn’t load within five seconds – so you don’t have a lot of room to play with. Rather cut down on content and graphics (but do this wisely) than make a mobile user wait for a page to load.

Want to make your web design more responsive? Contact WSI OMS today.

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