According to research by Mediakix, people spend five years and four months of their lives on social media. But where are they spending their time?

In a lifetime, the average person will spend 8 months on Instagram, 1 year and 2 months on Snapchat, 1 year and 7 months on Facebook, 1 year and 10 months on YouTube and 18 days on Twitter. To put this into perspective, here is how much time people will spend on other daily activities over the course of their lifetime:

  • Watching TV: 7 years and 8 months
  • Eating and drinking: 3 years and 6 months
  • Grooming: 1 year and 10 months

When looking at a person’s daily social media activities, the average person spends 40 minutes a day on YouTube, 35 Minutes a day on Facebook, 15 minute a day on Instagram and 1 minute a day on Twitter. LinkedIn, however, isn’t a place where people spend a lot of their time online, with the majority of people using it less than two hours a week.

If anyone tells you that social media marketing is a waste of time, they simply need to look at these statistics to see that this is where people are spending their time online.

Need help with your social media marketing? Then contact WSI OMS today.

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