Pay per click advertising is an easy and cost-effective way in which businesses can reach their target market, increase visits to their website, as well as improve overall brand awareness and online conversions. Unfortunately, many business owners find that their ads simply aren’t performing as well as they’d hoped they would. A low click-through rate can be cause for concern but, fear not… WSI OMS is here to help you overcome this common PPC advertising challenge with the following pointers:

  • Work on Your CTA 

When it comes to PPC advertising, you need to really convince your target market to click through… and the best way in which to do this is with a clear call to action that they simply can’t resist. Phrases like ‘click here’ and ‘learn more’ are both great examples to try to work into your ads.

  • Get their Attention 

Forget about telling them about your brand and focus more on convincing them that you have the necessary products/services that will help to solve a problem or satisfy a need. Use the ad to tell them directly how your product or service is going to add value to, or improve, their lives.

  • Know Your Audience 

Which social media platforms do they spend the most time on? What are the key phrases that they are entering into the Google search bar? A knowledge of your audience will make it possible for you to place your ads strategically, ensuring that they are seen by all the right people.

If you are looking for more professional insight in terms of improving your pay per click advertising strategy, WSI OMS is the digital marketing agency to turn to. As leaders in our field, we will help you to build and maintain an impressive online reputation in a flash. Get in touch with us today for more info.

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