When it comes to digital marketing, and specifically pay per click advertising  everyone acknowledges the importance of using strong keywords. However, very few are aware of the importance of including negative keywords in these campaigns.

What are negative keywords exactly? Negative keywords are buffers that will help to prevent your paid ad from showing up on irrelevant search queries. For example, if you are a company that sells car insurance exclusively, negative keywords to consider would be ‘health’ or ‘business’, to prevent your ad from showing up to people who are looking for health or business insurance.

By choosing the right negative keywords, you can save yourself hundreds of rands every single week. Instead, use your budget to reach people who are looking for the products and services that your business offers.

Quick Tip: If you are unsure about the types of negative keywords to include in your Google Adwords campaign, you can view the keywords which triggered your ads to appear in the past. From there, if it is obvious that certain people were served your ads in an irrelevant search, you can craft negative keywords that will stop this from happening in the future. Just click on your ‘Campaigns’ tab, followed by your ‘Keywords’ tab and then the ‘Search Terms’ button.

Do you need professional assistance regarding your pay per click advertising? As leaders in the digital marketing field, the WSI OMS team is here to lend a helping hand. For more information on what we can do for you, please do not hesitate to get in touch.

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