If you are already exploring pay per click advertising and using it to promote your brand and its product / service offering, good for you! The question is, have you heard about the updated Google Adwords interface? There are a few new and exciting features that we’re certain you’re going to find useful. We take a closer look at some of them below…

New Targeting Options

As you will already know, PPC advertising using Google Adwords is great because you have a variety of options when it comes to zeroing in on a very specific target market. The good news is that there are even more options now – one of them being the ability to target web users according to their household income! In the old interface, household income targets could only be applied via location targeting, but it is now easily accessible from the Demographics tab.

Evaluating Landing Page Performance

The quality and relevance of your landing pages can have a massive effect on how much you pay per click. Well, a new feature (set to be rolled out over the next few months) will make it easy to assess the quality of your landing pages in one place and, therefore, optimise in order to ensure an even better user experience, especially on mobile devices.

Tailored In-Market Audiences 

This is another feature that has yet to be officially launched, but that we can expect to see within the next couple of months. Custom in-market audiences will be able to be customised based on the advertiser’s website, business goals and overall pay per click advertising campaign performance.

In need of professional assistance when it comes to perfecting your pay per click advertising efforts? Don’t waste any more time – get in touch with the WSI OMS digital marketing experts today! Not only do we specialise in PPC advertising, but we also offer a variety of other services including content marketing, web design and SEO.

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