Facebook has close to 1 billion active users, half of them logging in on any give day. According to Facebook statistics, more than 250 million photos are uploaded to the platform everyday. Facebook is big. In short, Facebook is where the buzz is happening right now. It is a powerful social networking site for businesses to be on and to include in your social media marketing campaign.  Not to sell directly, but to interact with targeted audiences.

On Facebook, businesses can create a Facebook Fan Page, to gather fans, put up some information about the company, share what is new and interact with everyone that is part of the community. A business Facebook Fan page is where people can come together and experience your company in a fun and informal social setting.

Here’s a couple of tips on how you can get the best out of your Facebook Fan page.

Facebook Fan Page tips

Targeted audience: Who do you want to target on Facebook and what content appeals to this audience? Always provide value to the audience you would like to reach. Many business are over sharing information and they receive no benefit from all their efforts.

Pages: Create separate landing pages on your Fan page for people to go to that are not yet fans of your page. This can give you the ability to focus on encouraging new visitors to become fans. You can customize the experience so that it stands out and be unique to your style and business.

Interaction: Interact with your network and add all the neccessary information about your business to the fan page. Give your fans something new to do or share something interesting to read. You can add links to your website and other social media channels so that your network can interact outside of Facebook with you.

New content: Always try to keep your content fresh and unique with consistent updates to increase the traffic to your page. Add feeds from Twitter and your blog to accomplish this.

Personality: Facebook is social. Always write with personality, warmth, and style. It is really not a channel to be formal on. When you get new fans, try to welcome them and make them part of the community.