Search Engine Optimization can be quite confusing to someone that is trying to get their website top search engine results on Google.  Search Engine Optimization (SEO) is many things.  It is science and an art.  It is logical, technical and at the same time creative.  Doing Search Engine Optimization, you need to be part technical and part marketer.

Most of all the Search Engine Optimization methodology is about using keywords and how visitors are getting to your website.  Not all the keywords are the same.  Some keywords will be better at bringing in buyers while others will be better at attracting researchers.

Organic Search Engine Optimization

The ultimate goal with organic Search Engine Optimization is to get a top natural search engine rankings on the search engine result pages (SERPS). You must always choose targeted keywords and keyword phrases that will attract visitors that are interested in what you offer.  If your business goal is to sell to your local community, focus on using popular community names in your keywords.

There are three main factors of SEO.  I will cover these in more detail in follow-up blog posts.

Keywords

Always research the keywords and keyword phrases people are likely to use when they are doing a search on popular search engines such as Google and Yahoo.  Buyers usually tend to use more specific keyword phrases ranging between 3-5 words.  They will also frequently use model numbers and manufacturer names rather than broader phrases.  Create a written plan with your selected keywords and keyword phrases.  You can then assign these to specific pages on your website.

On Site Search Engine Optimization

On site Search Engine Optimization refers to everything regarding your physical website.  Always make sure the keywords and keyword phrases you have selected is visible in your content.  Use these keywords in the page title (<title>page title</title>), page names, headlines (<h1>,<h2>,<h3>) and as anchor text in your links that point to other pages on your website.

Off site Search Engine Optimization

Off site Search Engine Optimization refers to everything you do outside your physical website.  Getting other relevant websites to link to your website is a crucial part of SEO.  Links should always be from relevant websites, directories, blogs and various social media channels.  Ideally your keywords will be placed in the anchor text of the link pointing back to your website.

Search Engine Optimization is the science and art of increasing the traffic you get from search engines.  SEO includes improving external and internal aspects of your website.