Smashing Social Media

Posted by on Feb 21, 2017 in Articles | Comments Off on Smashing Social Media

Smashing Social Media

How often have you heard people declare that they don’t do social media? Maybe you have even said it yourself. In such cases, social media marketing – acquiring attention and traffic via social media networks – may be wasted. However, the stats show that social media is here to stay: Traditional news networks are losing ground with platforms such as Twitter in the battle to keep the public abreast of the news. Online interaction is a pivotal aspect of the modern customer experience. Who’s who in the social media zoo? Just like you, each social media site has its own niche. Twitter is short and frequent with the aim of keeping people up-to-date with current events. Facebook is far more social, with a focus on images and photos and a tool to create social events. LinkedIn, on the other hand, is as conservative as it is professional. Using the appropriate avenues through which you share your message will depend on your target audience. Social selling tips from the top  Make every element count by linking your images and videos to your website where you provide expanded content on it. Using visuals as portals to your website increases your organic traffic and therefore your search engine ranking. Higher rankings lead to better lead generation and greater sales. “Test and measure” is a phrase used in all marketing. Social media marketing is no exception. The big difference, though, is that the analytics built into social media sites makes measuring so much easier. So instead of allocating many man hours to obtaining feedback, you can use that energy to try new ideas and tweak your digital marketing strategies. While a company without a social media presence may seem to lack credibility and innovation, social media marketing is an easy way to get almost free, organic brand awareness and website traffic. If you are curious about how to leverage social media marketing in your business, then get in touch with the team at WSI OMS today for all your digital marketing...

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Understanding Keyword Anchor Text for SEO Marketing

Posted by on Feb 20, 2017 in SEO | Comments Off on Understanding Keyword Anchor Text for SEO Marketing

Understanding Keyword Anchor Text for SEO Marketing

If you are new to the world of SEO, you are sure to be slightly confused with all the buzzwords that are being thrown around. From metadata to anchor text, it can be overwhelming at first. Luckily, the team at WSI OMS is here to provide you with the answers so that you can make the most of your digital marketing strategy going forward. Here’s everything you need to know about keyword anchor text for SEO marketing: What is keyword anchor text? In short, keyword anchor text is related to linking. Basically, texts that link to another location or document on the internet are referred to as anchor texts. Ultimately, keyword anchor text can improve your SEO ranking, especially if you include hyperlinks within the chosen keywords of your content.   How to optimize your keyword anchor text? Firstly, it is important to keep things relevant. If you’re writing about digital marketing, make sure that the pages that you are linking to also have to do with the subject of digital marketing. Don’t link to another text which talks about something completely irrelevant like easy chicken recipes for dinner. Google can pick up on this and will penalize you before you know it.   Secondly, make sure that you only ever link to external websites that are safe and trustworthy. Once again, Google can quickly pick up on it if you have accidentally linked to websites that it considers to be spam or dangerous.   Do you want to learn more about keyword anchor text and SEO marketing in general? Perhaps you are looking for experts to help you improve on your online marketing efforts? If so, it’s time to get in touch with WSI...

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Deciphering SEO

Posted by on Feb 16, 2017 in SEO | Comments Off on Deciphering SEO

Deciphering SEO

George Orwell could not have made this up! Big brother is watching us in 2017. But it is not as much a case of cameras on the street corners as that we are willingly sharing our every move with the world via the wide web. Being psychic  Every keystroke or click we make is being noted. Advanced analytics lead to cognitive insights which accurately predict our digital behavior. This is how your wife knew she was getting Pandora for Christmas – all the time you spent researching them in private was reflected on the advertisements on your Facebook feed. For the ultimate search engine optimization, you need to use these analytical tools to understand your target market inside-out. In an ever-increasing deluge of digital marketing, you need to carefully craft your message and your keywords to stand out. Upwardly mobile  The mobile trend is still on the increase. Look around you right now and note how many people are bent over their mobile devices! As we become more and more reliant on our smartphones, so our output as marketers needs to be designed with a mobile first approach. Google rolled out their mobile-friendly algorithm just last year. It aims to boost the ranking of websites that are mobile-friendly, while penalising those that are not. Location, location, location This used to be the mantra of real estate agents and property tycoons. Now it refers to upping your search engine optimization game with location-based marketing:   GPS has become an integral part of mobile phones. 2. Your prospects are looking for services like yours on the go.   Your SEO efforts must take location into consideration going forward.   If you are interested in search engine optimization results that are tangible, please contact the team at WSI OMS today for all your digital marketing...

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The Lowdown on Landing Pages

Posted by on Feb 15, 2017 in Digital Media Marketing | Comments Off on The Lowdown on Landing Pages

The Lowdown on Landing Pages

A landing page is a webpage on which internet users “land” as part of a single digital marketing goal. Because these specialized pages are laser-focused on a specific objective, they are standalone pages which cannot be opened through global navigation. Instead, they are accessed using a link that you provide in your marketing content. Landing page elements  Landing pages are designed to navigate your readers along your planned conversion path. As such, they require various elements to best increase your conversion rates: Top of the list is a non-element. Bearing in mind that a landing page is dedicated to one aim, all distractions such as additional navigation must be excluded from the design of your landing page. A headline which is enticing and which also matches the reason that your audience clicked through in the first place. A brief but comprehensive explanation of why your offer fulfills the needs of your readers. A great method to combine brevity and thoroughness is by using a video. Alternatively, an impactful image and a bulleted list citing the benefits of your offer. Testimonials and other social proofing methods to bolster your reputation can enhance your conversion rates. One call-to-action is the final step in achieving your goal. If the purpose of your landing page is to generate leads by capturing their email addresses, you will need a subscription form of sorts as part of your CTA. If your landing page is meant to coax potential customers down the sales funnel, you may need a shopping cart or checkout as part of your call to action. For all your inbound marketing needs, including website development and design, please get in touch with the team at WSI OMS...

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Content Crafting Commandments

Posted by on Feb 14, 2017 in Content Marketing | Comments Off on Content Crafting Commandments

Content Crafting Commandments

Content marketing is the cornerstone of all digital marketing. Without an eloquently delivered message, the public may have no idea or the wrong idea about what your business represents, what you offer and how you stand out from your competition. Writing content that is relevant to the needs of your readers is one part of the process. Keeping it engaging and share-worthy is another. Here are four golden rules that copywriters use to craft great content:   Commandment #1 – Thou shalt use the active voice  Using the active voice is a trick copywriters use to give content a lively feel. Consider the two sentences below: Passive: “The park was cleaned by the community.” Active: “The community dug in to clean the park.”   Commandment #2 – Thou shalt be positive and specific Framing phrases in a positive manner lends positivity to both the message and the messenger. Being specific fosters credibility: Negative: “I don’t know too many languages.” Positive: “I can speak English and French fluently.” Vague: “The product should be in stock any day now… maybe next week.” Specific: “The product is due to arrive on Monday afternoon.”   Commandment #3 – Thou shalt be clear and concise  “May I have an extension on the deadline?” Vague response: “Yes.” Clear response: “You may extend the deadline until noon on Tuesday.” Long-winded: “This year we have experienced the setbacks of… and … Thankfully, we have … and … {yawn}. Concise: “We survived a tough year thanks to your hard work and dedication. Thanks for sticking with us.”   Commandment #4 – Thou shalt use correct spelling and grammar Nothing is more off-putting than reading copy that is full of grammatical and spelling mistakes. Even if the reader is not a stickler for language and cannot pinpoint the error; the copy will seem jarring and off. Incorrect: “Thx 4 a gr8 yr!” Correct: “Thank you for a great year!”   For all your inbound marketing needs, including copywriting services for your content marketing, please contact the team at WSI OMS...

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Using Google Trends to Optimize your Digital Marketing Campaign

Posted by on Feb 13, 2017 in Digital Media Marketing | Comments Off on Using Google Trends to Optimize your Digital Marketing Campaign

Using Google Trends to Optimize your Digital Marketing Campaign

Google trends is an essential tool for all businesses who want to improve their digital marketing efforts. Luckily, anyone can use it – not only is it incredibly user-friendly but it is also free. It basically shows you how common it is for a specific search term to be entered into Google compared to the total search volume that exists within various places around the world and in different languages. Here are some reasons why you should be taking advantage of Google Trends and its many benefits. Keep up with the times It’s not enough to understand your business and its offering, inside out. You also need to remain aware of what is happening around your business in terms of the industry and the things that your consumers are looking for. Google Trends will provide you with an interesting insight into this.   Select the most profitable keywords What’s the point of using a keyword if nobody is searching for it? Google Trends will allow you to discover which keywords, relevant to your business, are being typed into the search engines the most, therefore making it possible for you to maximize your digital marketing, content marketing, SEO, and social media marketing efforts.   Keep an eye on your progress By simply typing in the name of your business, you can immediately see how popular it has been with customers and potential customers over specific periods and how often they have searched for you specifically.   Want to know more about Google Trends and digital marketing in South Africa? Then be sure to get in touch with the WSI OMS team...

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Website Design Loves and Loathes

Posted by on Feb 9, 2017 in Website Design | Comments Off on Website Design Loves and Loathes

Website Design Loves and Loathes

February is an odd little month: it has neither 30 nor 31 days in it, it is often associated with love because Valentine’s Day falls in it. For many, it heralds financial year-end – anything but lovely! Drawing on this dichotomy, let’s look at “love” and “loathes” in the world of website design. Website loathes 1.) Links that do not work give a careless and unprofessional impression: not only of your website but your organization. On top of which, if there is a link, there must be a reason for it and you do not want to miss the opportunity to share whatever the link leads to. 2.) Flashing graphics luckily seemed to have died a natural death. However, there are some who still insist on adding some pizazz with unnecessary animations. A well-designed website does not need such gimmicks. 3.) Click to enter websites should only be used a safety step is required for legal reasons (such as alcohol and gambling sites). Otherwise, it is a waste of your readers’ time, as they have clearly already selected your website. Website loves 1.) A clean website design that is simple to navigate and easy on the eye is a sure way to direct your audience to the appropriate call to action. 2.) Brevity in the body of your web copy is sure to win readers over. A lengthy copy is more inclined to scare your readers away, while bite-sized chunks of information are easily consumed. 3.) Quick-loading elements within your website are essential. People are more impatient than ever and no matter how wonderful your video or imagery may be, no-one will see it if it takes too long to load. In the dynamic space of the online world, change is the only constant. For assistance with the latest web design trends on your website and more, get in touch with the leading global Internet marketing...

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Email Marketing 101

Posted by on Feb 8, 2017 in E-mail Marketing | Comments Off on Email Marketing 101

Email Marketing 101

Why is email marketing such a big deal? 1.) First and foremost, because your emails are going out to people who have shown enough faith in you and what your organization stands for that they have allowed you access to their inbox. Just look at the number of emails you have vying for your attention in your inbox right now and you will appreciate the value of being invited in by your prospects and customers. 2.) Secondly, the lifespan of emails is much longer than social media marketing for example. If your prospects do not visit their Facebook or LinkedIn accounts for a while, your message will be lost to them in the mass of newer posts. You also cannot risk irritating regular visitors by posting the same information too often. How to leverage these advantages Social media marketing and good website design are your best weapon to obtaining the email addresses from your target audience. By creating eye-catching and intriguing social media posts, you shepherd potential subscribers to your website where they will fall in love with your brand. From there, offer a worthwhile something in exchange for email addresses. This offer needs to be special and unique enough to stand out from all the other data available online for free. Great – email address in your database. Now it is your duty to ensure that you earn the right to have your emails read. Maintain a high standard of content marketing to share with your subscribers and they will keep opening your emails. The biggest reason that your emails need to be opened is not only to keep your readers happy but by wanting to consume your content, you can direct your readers back to your website. Organic traffic increases your search engine optimization (SEO), which helps to increase your chances of being found by new prospects. If you would like to take advantage of this cycle of lead generation and client relationship building, please get in touch with WSI OMS today. Our team is excited to boost your digital marketing in...

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How long does it take to rank in Google?

Posted by on Feb 8, 2017 in Articles, Google | Comments Off on How long does it take to rank in Google?

How long does it take to rank in Google?

When starting an SEO project, clients often ask us how long it will take to rank in Google and the simple answer is that it’s difficult to say. There’s no stock standard answer for all clients because it on many variables. A big data analysis from Ahrefs, however, has shed some light and given us a few more quantifiable answers. Ahrefs analysed the top ranking pages of 2 million random keywords to find out what the common denominators are. The average top ranking pages are: 2+ years old Only 5.7% of all the studied pages ranked in the Top10 search results for a single keyword Pages from websites with a high Domain Rating (DR) performed way better than those with a low DR To find out more about how the “lucky” pages made it to the top 10 search results within 2 – 6 months, read Ahrefs review of their study here...

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Digital Marketing in South Africa

Posted by on Feb 7, 2017 in Digital Media Marketing | Comments Off on Digital Marketing in South Africa

Digital Marketing in South Africa

There is no denying that digital marketing has taken over the world of advertising. But how does South Africa fare? Let us start by looking at how far we have come:       Stats on digital in SA  The number of internet users in South Africa grew by 1.9 million in 2015. At the beginning of 2016, figures showed 26.8 million active users in our country – representing just under half our total population. The majority (92%) of adults in South Africa own a mobile phone, with 60% owning a smartphone. The average amount of time South Africans spend online each day is three hours. In South Africa, our internet economy contributes 2.5% to our GDP (gross national product.)   What the future holds As more and more South Africans are turning to digital, so businesses must embrace digital channels of marketing as expectations for them to do so grow. Consumers, suppliers and organizations are increasingly interacting and transacting online. Customers and prospects have changed the way they approach buying. Social media marketing has enveloped trust-building in lieu of famous faces promoting a product on television. Content marketing via emails, blogs and the like allow consumers a chance to research their options in the comfort of their own homes. Accordingly, digital marketing needs to increase. Many established businesses need a paradigm shift which must be initiated from the top – many traditional heads will need to be gently swayed and convinced of this new method of marketing. That this has led to the creation of new business opportunities and job descriptions is undeniable. All of this is good news for the South African economy. To harness the power of social selling for your business, contact us. We’ll take you through the many channels and options and create a solution ideal for your business and...

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