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Your guide to landing page optimisation

Posted by on Oct 24, 2016 in SEO | 0 comments

Your guide to landing page optimisation

First impressions count, making your website landing page the most important aspect of your website design. While great search engine optimisation will bring visitors to your site, your landing page is what makes or breaks your website’s conversion rate. It’s the difference between turning visitors into customers, or making them turn away. A great landing page is actually quite simple to achieve. Here are the basics: Have a specific goal What do you want visitor

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Eight ways to upgrade your website

Posted by on Oct 21, 2016 in Website Design | 0 comments

Eight ways to upgrade your website

Whether you sell a product or a service, your website is very often the first port of call in the buying process. Regardless of where the purchase is made, online or in store, many people spend time looking at websites for product and price comparisons, as well as getting a feel for a business. Feelings of trust and goodwill can be conveyed on a website, just as indifference or lack of customer service. It’s really important then, to ensure your website is doing a

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How to craft content for every stage of the sales funnel

Posted by on Oct 20, 2016 in Content Marketing | 0 comments

How to craft content for every stage of the sales funnel

These days, with sales, very few people make impulse purchases anymore, preferring rather to do a bit of research (window shopping). This is also referred to as the sales funnel – the different stages a customer will go through before they make a purchase. From visiting your website for the first time, to subscribing to your emails, to asking questions and finally making a purchase. At any one time, you’ll have customers who are at different points in their buyi

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Why you should be creating content outside your niche

Posted by on Oct 19, 2016 in Content Marketing | 0 comments

Why you should be creating content outside your niche

Blogging is such an important part of building your brand and increasing your business visibility. It allows, along the way, for you to become an expert in your niche, which is important when you’re starting out. But the day will come when you feel like you have exhausted your ability to blog anymore on your chosen field of expertise, when you’ve recycled your content enough, so what now? There are a number of good reasons to create content outside of your niche

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Avoid being penalised by Penguin 4.0

Posted by on Oct 18, 2016 in Digital Media Marketing, General | 0 comments

Avoid being penalised by Penguin 4.0

In April 2012 Google introduced an algorithm called Penguin with the goal of penalising websites spamming the search results. The particular focus was on sites who used link schemes to manipulate search rankings. Penguin works by seeking out inorganic links i.e. those links which are bought or placed solely for the sake of improving search rankings. Prior to Penguin bad links would be devalued and needed replacing in order to recover search rankings. The recently re

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Your guide to influencer marketing

Posted by on Oct 17, 2016 in Digital Media Marketing | 0 comments

Your guide to influencer marketing

Influencer marketing is the next big thing in digital marketing strategy… but what exactly is it, and more importantly, how can you make it work for you? These tips should help you clear up the details. What is an influencer? An influencer, in the modern sense of the word, is someone who has a large online following with the result that their views, opinions and endorsements are trusted by a number of people. Influencers are frequently bloggers who are highly acti

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Are meta descriptions really that important?

Posted by on Oct 13, 2016 in Website Content | 0 comments

Are meta descriptions really that important?

Yes, yes and yes again. A powerful meta description can make or break, but first let’s go back a bit: What is a meta description? In tech talk, these are the HTML attributes that provide concise explanations of the contents of website pages. In plain language, the meta description is those couple of lines that come up under the title when you Google something – they describe the search result. What it does is help the person searching decide whether or not to cl

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Using Pay Per Click advertising to get into inboxes

Posted by on Oct 12, 2016 in PPC | 0 comments

Using Pay Per Click advertising to get into inboxes

Promoted social posts and search ads are effective ways to get the attention of new customers, but getting into their inboxes is more effective. B2C products are usually bought without too much thought, whereas B2B has a much longer sales cycle, which is where effective email marketing comes in. When you’re able to reach your audience though email, you can cultivate relationships and personalise the content. But email marketing is permission based and people aren

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The importance of adapting your content to your audience

Posted by on Oct 11, 2016 in Content Marketing | 0 comments

The importance of adapting your content to your audience

When creating content there’s a certain arrogance that accompanies the process – you’re writing what you want to, because you believe it serves a purpose or because you have something to say. While you may think you are fulfilling a genuine need, you could be off the mark. Understanding what your audience wants to read about and tailoring your content accordingly, could be a big step towards higher levels of engagement. When thinking of the topics for your con

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Use emotional targeting to convert more leads

Posted by on Oct 10, 2016 in Digital Media Marketing | 0 comments

Use emotional targeting to convert more leads

While looking at factual information such as numbers and statistics is the most likely scenario when reviewing how well your website and business are performing, it’s easy to forget the real bottom line: your customers. Customers are human beings, with human emotions, which is why emotional targeting is essential to explore as part of a comprehensive digital marketing plan. Use emotional triggers While services and product features are important, human beings are

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