Geo-fencing – What it is and why it matters for targeted digital marketing campaigns

Posted by on Mar 6, 2019 in Digital Media Marketing | 0 comments

Geo-fencing – What it is and why it matters for targeted digital marketing campaigns

If you are looking for a digital marketing solution that is more accurate and gives you more reach in your advertising budget, you need to start using geofencing. With geofencing, you can reach people in precise areas based on the places they go. You can build geofencing around events, building, competitor locations, and even convention centres and conferences. If you are a personal injury attorney who wants to reach victims in hospitals, for example, you can build

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Designing A New Website? Here Is What Is Trendy!

Posted by on Feb 27, 2019 in Website Design, Website Development | 0 comments

Designing A New Website? Here Is What Is Trendy!

The websites that were popular years ago are no longer popular today. Here are some ideas to make sure your new website design is trendy:  Flat DesignsOver the past few years, people have increasingly been opting for minimalistic design. Not only does this help with mobile optimisation (which is crucial to your SEO success), but people prefer clean, crisp website layouts. The main benefit of a minimalistic design is the time it will take to load the page on a m

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5 Do’s and Don’ts for Mobile Conversion Design

Posted by on Feb 26, 2019 in Mobile Marketing | 0 comments

5 Do’s and Don’ts for Mobile Conversion Design

Your mobile site needs to be designed with conversions in mind. Here are a few tips from our mobile marketers and web designers:  Do: Design With The User In MindPeople often approach a website design company with an idea in their mind of what they want their websites to look like. Many times, it is a show-piece for their company, instead of a tool that can help their potential clients become paying customers. Design with the user in mind and focus on how t

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Web Development Trends You Need To Take Note Of

Posted by on Feb 26, 2019 in Website Design, Website Development | 0 comments

Web Development Trends You Need To Take Note Of

Are you a website developer (or are you thinking of having a new website designed?) Then consider these interesting web development trends:  Push NotificationsPush notifications started as a way to prompt people to take action, but they have evolved to become much more. You will notice the push notification permission box on many websites that you visit. If you have clicked on a box that has asked you whether the site can send you notifications, then you ha

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Starting a Blog? Read Our Advice

Posted by on Feb 25, 2019 in Blogging, Content Marketing | 0 comments

Starting a Blog? Read Our Advice

Content marketing is still a huge part of any successful digital marketing strategy. If you have started a blog, then you probably know how time-consuming (and hard!) it can be to stick to a blogging schedule. Here are a few tips to keep in mind:  Set short term and long term blogging goalsDon’t overextend yourself if you have just started blogging. Commit to one post every two weeks to make sure you are consistent with posts. This can be your short term

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It Is Time to Retire These Outdated SEO Practices

Posted by on Feb 21, 2019 in SEO | 0 comments

It Is Time to Retire These Outdated SEO Practices

SEO is always changing because Google is constantly improving their search algorithms. Everything – from the increase in mobile searches as well as voice searches to the way people consume content – guides Google’s algorithm and SEO practices, which is why you need to stay up to date with how Google ranks websites. Here are a few outdated SEO practices that you should no longer waste your time on:  Keyword StuffingTen years ago, everything was

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Content Marketing Trends To Keep Your Eye On

Posted by on Feb 20, 2019 in Content Marketing | 0 comments

Content Marketing Trends To Keep Your Eye On

In 2017, it was estimated that the content marketing industry would be worth $400 billion by 2021. Content has never been a passing fad, but the dynamics of the sector continue to change. Here are a few trends to keep your eye on:  Content Marketing Is Not A Side Project AnymoreIn the past, many digital marketers offered content marketing services to clients as an add-on to Search Engine Optimisation, mobile marketing or web design. Content marketing plays

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Content Writing Pitfalls To Avoid

Posted by on Feb 19, 2019 in Content Marketing | 0 comments

Content Writing Pitfalls To Avoid

A content marketing strategy is great, but getting the actual writing part right is a bit of a skill. If you have already committed to blogging and posting in 2019, make sure you avoid some of the pitfalls that many writers and bloggers fall into:  Sounding Like A RobotMaybe the topic you are writing about is very corporate and not at all fun, funky or funny. That does not mean you have to sound like a robot. If you are not familiar with the topic and are d

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Avoid These Blogging Faux Pas

Posted by on Feb 18, 2019 in Content Marketing | 0 comments

Avoid These Blogging Faux Pas

Not every business owner has a content marketer doing their blogging for them. If you and your team members are drafting your own blogs, congratulations! This type of marketing is a great way to increase conversions, boost brand awareness, and portray yourself as a thought leader in the industry. Just make sure you are not making any of these common faux pas:  Not Doing Keyword ResearchEven minimal keyword research can make a huge difference to your search

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Using Gmail Ads? Make The Most Of Your Headlines!

Posted by on Feb 13, 2019 in PPC | 0 comments

Using Gmail Ads? Make The Most Of Your Headlines!

If you have not used Gmail Ads before (or if it has been a while), these ads appear as unread emails in a person’s Gmail account with a little green “Ad” sign next to them. It is a great way to boost brand awareness and make sure that your message gets in front of your target audience. One thing that many people get wrong is the headlines they use for their Gmail ads. PPC specialists will know that any headline can make or break a paid search strategy, but it

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