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Ten tips for writing catchy email subject lines

Posted by on Oct 5, 2016 in E-mail Marketing | 0 comments

Ten tips for writing catchy email subject lines

Just as people judge books by their covers, they decide whether or not to open an email based on the subject line. Which is why email subject lines need to grab the attention and be compelling enough to get people to click through and read your content. The subject line creates the first impression, often being the one thing that makes an email stand out from all the other emails in an inbox. Here are ten tips on writing the kind of subject lines that get your email

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How to maximise your Facebook video posts

Posted by on Oct 4, 2016 in Facebook | 0 comments

How to maximise your Facebook video posts

With video being the top performing format on Facebook, it’s a medium you really should be using for your online marketing strategy. Videos range from professionally edited pieces to short clips taken with a mobile phone, but there are things you can do to improve the videos you post. Strangely, the most watched type of Facebook videos are those relating to food – how to make something, to decorate something, how to eat something…you get the idea. Many people

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5 web design tips for your ecommerce site

Posted by on Oct 3, 2016 in Website Design | 0 comments

5 web design tips for your ecommerce site

Ecommerce is a great business to be in – but it’s also one of the most competitive. Whatever you’re selling, and no matter how great your products are, a poorly designed ecommerce site is guaranteed to put off potential customers… and they’ll head straight to your rivals who are only a click away. To ensure that your online store stands out, consider the following ecommerce web design tips: Search engine optimisation First and foremost you want custome

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Five ways to get more mobile marketing leads

Posted by on Sep 29, 2016 in Mobile Marketing | 0 comments

Five ways to get more mobile marketing leads

The basic technique for lead generation is simple – you place an offer of sorts behind a form on a landing page and then promote it excessively through your social media channels, your blog and through email marketing. People check it out, fill out the form, get the offer and become a lead. A piece of cake, right? But then the use of mobiles as the preferred medium for internet usage happened, which makes things less straightforward. So you need to change your lea

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Tips for improving your product landing pages

Posted by on Sep 28, 2016 in Website Design | 0 comments

Tips for improving your product landing pages

Any eCommerce business knows the importance of optimising conversion rates and profits. From the landing page to the payment confirmation page, you need to ensure the flow through each step is optimised for the best results. Focusing a large amount of effort on your product pages is a good place to start. Here are some tips to get you on the right track:Product images: use high-quality, dynamic images of your products, taking into consideration the size and image

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Why you should be publishing your content on Medium

Posted by on Sep 27, 2016 in Content Marketing | 0 comments

Why you should be publishing your content on Medium

Medium, the popular blogging platform founded in 2012, is kind of like Twitter for long-form content, but it has the advantage of telling you stories you are interested in. Even if you already have a massive following on social media, sometimes your content doesn’t get the mileage you think it deserves. Publishing your content on Medium has the distinct advantage of reaching a new, much larger audience. If you’re still unconvinced, here are eight reasons why you

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What makes a winning link-building strategy?

Posted by on Sep 26, 2016 in Digital Media Marketing | 0 comments

What makes a winning link-building strategy?

Google’s algorithms continue to change. After the Google Panda and Penguin updates, many digital marketing professionals have started to focus more on natural link building strategies. But what does natural link building mean? Different anchor text phrases for hyperlinking In the early days of SEO and link building, companies would have a specific set of phrases that they would use to link back to their website pages. While this seems like a good idea, it isn’t

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Understanding the difference between email delivery and deliverability

Posted by on Sep 22, 2016 in E-mail Marketing | 0 comments

Understanding the difference between email delivery and deliverability

With all the hard work that goes into planning an email marketing campaign, as well as crafting the actual emails to be the perfect length, the right tone, directed at the right sort of consumer – it’s pretty disappointing if it never gets to your subscribers. Making it to the inbox is one of the more misunderstood elements of email marketing, with marketers confusing delivery with deliverability. To understand it, delivery refers to whether or not the receiver

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A drop in website traffic is worth investigating

Posted by on Sep 21, 2016 in E-mail Marketing | 0 comments

A drop in website traffic is worth investigating

If your email marketing, social media and content marketing strategies are all on track, but visits to your website are down, it’s worth having a closer look, before you panic. Even with Google’s algorithms being updated between 500 and 600 times per year, it’s a good idea to take the time to check the basics.Check your code.While it seems obvious, checking your tracking code is the first step. If you have someone making website edits for you, even the sim

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Even experienced inbound marketers make mistakes

Posted by on Sep 20, 2016 in Inbound Marketing | 0 comments

Even experienced inbound marketers make mistakes

A major part of any inbound marketing strategy is an assessment of what a company is doing, what other opportunities may be out there and the ongoing results of the strategy. Sometimes, even companies that have been actively engaged in inbound marketing for several years find they are making mistakes, leading to a decline in their results. It’s surprising, since online businesses know the importance of increasing their reach through blogs, podcasts, videos or news

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