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Online Marketing 101

Posted by on Dec 1, 2016 in Online Marketing | 0 comments

Online Marketing 101

When last did you refer to the telephone book? Online marketing has taken over. Recent statistics show that by the end of 2015, South Africa had just under 25 million internet users. This increase in internet use also means an upsurge in both online marketing and e-commerce. Whether your online marketing is aimed at expanding brand awareness, developing leads, or increasing sales, there are various parts of the whole that need to be addressed for a successful online

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Unlocking LinkedIn

Posted by on Nov 30, 2016 in LinkedIn, Social Media Marketing | 0 comments

Unlocking LinkedIn

LinkedIn is one of the platforms available for use for your social media marketing. As the largest professional social networks with over 175 million active users, LinkedIn means business. In 2011, figures showed that 1.8 billion (yes, with a “b”) business leads were generated through LinkedIn. Put Yourself Out There One of the best methods of being noticed on LinkedIn is to post original content. This form of content marketing puts you in the hot seat for findi

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Perusing Pay-Per-Click

Posted by on Nov 29, 2016 in Digital Media Marketing | 0 comments

Perusing Pay-Per-Click

PPC refers to pay-per-click. Every time your ad is clicked, a small fee is charged by the search engine. Because this form of internet marketing basically buys visits to your site, rather allowing them to find you organically, it can seem like cheating. Let us carefully examine why this is not the case. While it can be said that PPC is the quickest way to send traffic to your website, to get the best return on investment, a fair amount of work is required behind the

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How to build a successful national SEO strategy

Posted by on Nov 28, 2016 in SEO | 0 comments

How to build a successful national SEO strategy

Everyone wants to be on the first page of a Google search. It’s probably one of the most common requests that digital marketers receive. While taking the top position on a search engine (or as close to the top as possible) is by no means easy, the beauty of search engine optimisation is that it can be targeted by country, province and city. This increases the likelihood of a high Google ranking, as many internet users refine their search according to location. Bui

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Persuasive Content Copywriting

Posted by on Nov 24, 2016 in Copywriting | 0 comments

Persuasive Content Copywriting

The success of your business is irrefutably linked to your knowledge and experience in your field or industry. You have taken that skill and nurtured it into an organisation that offers a valuable product or service. Chances are, writing extraordinary content is not the best use of your time or talents. Yet content marketing is an essential element of a successful campaign. The solution is to employ the content copywriting services of whose field of expertise is wri

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Four Tips to Effective Email Marketing

Posted by on Nov 23, 2016 in E-mail Marketing | 0 comments

Four Tips to Effective Email Marketing

Take a look at the number of emails you ignore or delete each day, and it becomes clear how much opportunity is being wasted when it comes to most email marketing strategies. Nothing beats email as one of the most powerful tools for any marketer for one-on-one interaction. Subscribers to your email list have actively asked for your input. Rewarding that confidence by sending stellar emails every time, leads to actively engaged subscribers. People who are ready to ac

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Social Media CTA

Posted by on Nov 22, 2016 in Social Media Marketing | 0 comments

Social Media CTA

You have put your heart and soul into developing an exceptional product or service. You have grown your business nicely. You have created valuable to share with your customers and prospects. You have mentioned this on your social media platforms. But still you wait. Sound frustratingly familiar? Getting the most out of social media marketing means strategically improving conversion. Think of yourself as a world famous movie director. Lights So much has been document

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5 tips for successful influencer outreach

Posted by on Nov 21, 2016 in Social Media Marketing | 0 comments

5 tips for successful influencer outreach

It’s the next big thing in digital marketing and with social media marketing evolving the way it is, the power of the influencer is definitely here to stay. Influencer marketing is highly organic- more so than any other kind of online marketing in that it relies entirely on human beings and their opinions with no ‘tools’ to provide structure. However, when done right the rewards are enormous, creating brand awareness for you and assisting with link building fo

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Your Blog – The Ultimate in Content Marketing

Posted by on Nov 17, 2016 in Content Marketing | 0 comments

Your Blog – The Ultimate in Content Marketing

Are you considering adding a blog to your organisation’s website, but wary that is sounds too much like “bog”? Then read on to discover how essential a blog webpage as a means to share your content marketing. What is a blog anyway? The dictionary defines a blog as a noun referring to “a regularly updated website or web page, typically one run by an individual or small group, that is written in an informal or conversational style.” If that brings to your mi

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Local Search Engine Optimisation

Posted by on Nov 16, 2016 in SEO | 0 comments

Local Search Engine Optimisation

Online marketing’s buzz phrase is – without a doubt – SEO. The competition has become fiercer since Google cut the Top 7 to just three listings and businesses are vying with advertisements in the local space too. Let’s take a look at local Search Engine Optimisation and see what we should and should not be doing to get into Google’s highly prized Top 3. On-site Optimisation and Links Regularly review and correct your on page SEO elements. Contact details s

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