Content Creation – taking the slogging out of blogging

Posted by on Jul 11, 2017 in Blogging, Content Marketing | Comments Off on Content Creation – taking the slogging out of blogging

Content Creation – taking the slogging out of blogging

Many business owners simply don’t have the time (or the skill) to write their own blog posts, which is why this kind of content creation is regularly offered as part of an SEO package or an online marketing campaign. Content for SEO: blog posts that bring traffic to your website  The key here…yes ‘key… is keywords. Your SEO service provider will be doing keyword research from month to month to determine what people are typing into the search bar to try and find your service or product. This is used for SEO of your static website content and Adwords campaigns, but it’s even more useful to help structure a content strategy that has the potential to drive enormous amounts of traffic to your website.   Sure, you are the expert on the subject matter, and you will get final editing say, but if what you need written is clearly defined as part of an SEO strategy, there’s no need to actually find the time to sit down and write it yourself.  In fact, it’s better not to. Regular posts, pre-planned, written as per schedule have been shown to be far more successful than sporadic posts that are not keyword based or part of an overall strategy.   Blogging for social media marketing Then there’s content creation specifically aimed at social media. You want posts that people will like and share on social media, but have no clue how to go about achieving it…or, once again…no time nor particular skill at writing. Again, there are methods that experienced content creators use to get attention on social media and inspire people to share posts.   It’s simply better to let the experts write your blogs for you – so let them take the slogging out of blogging and generate traffic, conversions, sales and ‘Shares’.   Contact us at WSI OMS to help you create regular blog posts as part of your SEO and content marketing strategy. We can create a content calendar and we know what works and what tried and tested formulas will drive traffic to your website – over and over, for years to...

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How to optimise your website images to boost SEO

Posted by on Jul 10, 2017 in SEO | Comments Off on How to optimise your website images to boost SEO

How to optimise your website images to boost SEO

SEO can be complex – and it’s getting more and more complex and adaptive as the competition on the internet increases. Luckily, there are certain techniques used in SEO that are fail-safe if done properly from the start, and these are based on transparency, honesty, value and quality. Search engines want to know what your website is about in the clearest possible ways – especially if they are relying on you to tell them, as in the case of images. They also want to know how great your website and content is – and for that they rely on your site visitors. The traditional steps for optimising images for search engines  Image reading technology has come a long way, but if the images on your website are correctly named, titled and those names and titles are supported by content, appropriate meta-data (info that supports what’s on the site, some of which only search-engines can read) and links, you have laid a foundation that will support and boost your SEO strategy – no matter what. Save your image with a name that describes what’s in the image. This you can do yourself before you send your images to your webmaster to load if your webmaster or search-engine optimiser is doing the rest for you. When images are loaded onto a site, each one can be given an ‘alt Title’. This can expand a little on the name the image was saved with – giving Google (for example) a little more info. Code allows the image to then be given ‘alt Description’ – meta-data that tells Google a little bit more about what the image is about in context (sometimes visible if when you ‘hover’ your cursor over an image). Images can also be Captioned – allowing for more search–engine attracting keywords. Link your images or image gallery to relevant pages on your website – or info on other sites if it is authority, quality info and the click-through won’t take your visitor off your site.   But what about people?  Functionality for user behaviour is SEO too Make sure your site visitors can ‘Share’ your images on social media platforms – and encourage them to do so with easily visible share ‘buttons’ – and with high quality images. Ensure your images and galleries are fully viewable, functional and shareable on mobile devices – because that’s where they, with their text data and their associated user behaviour are now being indexed. SEO isn’t just about ‘alerting’ search engines. User behaviour is now even more important. If your perfectly SEO’d search-engine readable gallery is full of low quality images or images that don’t display correctly on mobile, site visitors won’t click through them or share them on social media. They’ll likely leave your website more quickly too. Google and other search engines see this behaviour, and they’ll give your site bad marks for it – or even fail it completely and leave it out of mobile search results. Quality and functionality are everything since only way for search engines to ultimately judge real relevance to users is to measure user behaviour – how people react to content, use your website and how they link to it from social media or other websites (or not). Correct basic SEO of quality images incorporated into...

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Content Marketing: how it works and why it works

Posted by on Jul 6, 2017 in Articles | Comments Off on Content Marketing: how it works and why it works

Content Marketing: how it works and why it works

The term ‘content marketing’ is bandied about a great deal along in…well…content about digital marketing and SEO.   Content isn’t just the ‘static’ copy on your website that provides information, educates your customers, tells your customers about who you are and what you offer. It is also articles, blog posts, social media posts, videos and other online releases that do the same and more.   Content underpins product offers and advertising, builds loyalty and trust and, most importantly, marketed correctly it has the potential for enormous reach without the overt ‘sales pitch’ aimed at the wallet. It can, therefore, invite engagement from a far wider audience at any time and doesn’t risk driving people away.   How content marketing works: Strategy and social media  Being information-based, a content marketing strategy relies on content that is informative, inspirational and ideally has the potential to inspire others to ‘share’ it on social media platforms. This doesn’t happen by accident. You need to design a content marketing strategy that starts with creating the right kind of content for different platforms and audiences. Why it works: Everyone loves a good story The creation and sharing of useful, interesting and attention-grabbing content that creates a relationship between you and your ‘audience’ can open up an enormous new playing field of potential customers. Everyone loves a good story, a fat laugh and an interesting read – and they love ‘Liking’ it and ‘Sharing’ it. It demonstrates ‘thought leadership’: knowledge and expertise that will make your brand stick in people’s minds as a ‘trusted’ brand/source /business.   Content marketing for SEO Not all content has the potential to go viral and many small businesses don’t have a budget to create video ad campaigns targeted at social media. Nevertheless, content creation in the form of weekly or monthly blog posts and/or ‘how-to’ instructional videos, for example, are a fundamental part of Search Engine Optimisation.   All the better if they get shared on social media…and there’s potentially plenty of fun to be had trying to achieve that.   Contact us at WSI OMS to help you devise a content marketing strategy for social media and SEO. Done correctly, with an emphasis on high-quality, well-written information, content marketing can be an invaluable part of an online marketing...

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Mobile Marketing – best practices…and what not to do

Posted by on Jul 5, 2017 in Mobile Marketing | Comments Off on Mobile Marketing – best practices…and what not to do

Mobile Marketing – best practices…and what not to do

Mobile Marketing is not just an essential aspect of digital marketing, it is absolutely necessary. More and more people are using mobile devices to access and browse the internet these days. In fact, mobile devices have lately become the primary interface. Thus, making mobile functionality and online marketing aimed at mobile users, the key to a successful digital marketing campaign. However, there are ‘best practices’ that will maximise the success of your campaign, and some pitfalls to avoid. The thing with mobile marketing though – is that there is a very fine line between the two… Main Mobile Marketing ‘Do’s’ Ensure that your website is optimised for Mobile: from your website’s design and functionality to your content and the way it is delivered. Be creative but keep it simple, keeping the old adage of ‘less is more’ in mind at all time. Know your customer base. Use as many data collection methods as you can to understand what they want and like, don’t want or don’t like and may want in the future.  Use this to target segments of your customer base on a more personalised and local level as your campaign moves along. Integrate your mobile marketing with a wider cross-device campaign. Main Mobile Marketing ‘Don’ts’ Don’t mismatch calls to action across devices, e.g. don’t send a text message to a customer using a smartphone with a link to content designed to be delivered best on a laptop or desktop. Don’t spam your customers. It’s easy to overreach and put customers off through real-time, instant access marketing. You may be getting enthusiastic, but they’ll think you are getting annoying. Don’t get too Don’t let your customers feel like you know more about them than they’d be comfortable with – even if you do. Privacy and the data collection abilities of various apps and platforms already have people on edge. They will react quickly and negatively if they feel that your campaign may use data collected through a digital invasion of their privacy – even if, legally, it doesn’t. Contact us at WSI OMS to set up a mobile marketing campaign, using best practices from the very start. We can help you find your customers and keep them – building brand loyalty and...

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Analytics – bounce rates and why they matter

Posted by on Jul 4, 2017 in Digital Media Marketing | Comments Off on Analytics – bounce rates and why they matter

Analytics – bounce rates and why they matter

One of the most important metrics tracked in Analytics is Bounce Rates.   Bounce rates measure the % of site visitors who view the page they have landed on and then click off the site. It is an algorithmic indication that they did not find what they were looking for when they searched for, or clicked on, ‘xyz’.   While there will always be a certain bounce rate, high bounce rates can be very damaging to your website’s performance in Google search – and devastating to your digital marketing campaign.   Reasons for high bounce rates  A website visitor didn’t find what they were looking for They don’t think they’ll find what they are looking for if they browse further through the website They don’t like the website: the way it looks, displays, and/or content They don’t trust the website They can’t or don’t want to try and browse the site because: it doesn’t display properly, there are too many pop-up ads, ads obscure the content, menus don’t work properly, etc. There’s nothing wrong with the website, but you are getting hits from the wrong market You used the wrong PPC keywords or landing page There’s nothing wrong with the website, but it’s not the one they heard about   A high bounce rate can indicate one or several problems.  It is usually measured at between 50 and 70% of site visitors bouncing off immediately, after reading only one page or browsing to only one other page, then leaving the site. There could be myriad reasons why site visitors ‘bounce’. Some of these can be measured through Analytics, and /or they can be deduced quickly and accurately at the outset or during the process of SEO and the online marketing campaign along with on-going Analytics.   Why Analytics and bounce rates matter so much To Google it doesn’t matter what is making your site visitors bounce off your website in such high numbers. What matters is that they are bouncing. That indicates that by returning your website or web page on a search for ‘xyz’, Google isn’t fulfilling its mandate (to serve the needs of its customers) to the best of its ability. That means that it shouldn’t bring up your website or your web page in response to that search: either not at all or not positioned as high in search results. Ouch. Low bounce rates = high quality; high bounce rates = low quality. So, while the reason site visitors are ‘bouncing off’ doesn’t matter all that much to Google beyond it being an indicator of low quality, it should matter to you – a great deal! It certainly matters to us… Contact us at WSI OMS to set up Analytics on your site as part of an SEO and digital marketing package. We will track your bounce rates amongst other data while evaluating your website’s content, structure, mobile functionality and your PPC keywords.  We can lower your bounce rate and elevate the ROI from your online marketing...

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Tips for your ecommerce Christmas in July campaign

Posted by on Jul 3, 2017 in Social Media Marketing | Comments Off on Tips for your ecommerce Christmas in July campaign

Tips for your ecommerce Christmas in July campaign

Whoever came up with the whole ‘Christmas in July’ concept did us all a favour – the businesses that traditionally have had to face a dip in sales in the winter months and consumers who can look forward to a celebration in the middle of the year for a no real good reason – hopefully with a second lot of presents and more champagne. And ecommerce marketing is on top of it. Christmas in July The origins are obscure, many and predate the internet by almost a century. In the Southern Hemisphere it has been readily adopted, because we finally get to overindulge in winter clothes and experience a closer version to the snowy Christmas our northern neighbours enjoy – with just enough excess to drive out the chill. But the fact is that few had ever heard of it until the advent of social media. As an online retailer, you need to position yourself to consider the aspects of human nature that helped Christmas in July become ‘a thing’ in the first place – our love of pure fun and need for an acceptable reason to spoil ourselves. This has made Christmas in July the only 100% non-religious, cheesy gift card, controversy and frenzy-free, pop sanctioned annual excuse for whipping out the credit card – and entering its details on a secure ecommerce site with convenient delivery services while most of us are working.  Fun and festive marketing Pre-prepare your social media marketing strategy: One person had a Christmas in July party, posted pics, complete with fake snow on the windows, and then everyone thought it was a great idea. Suddenly office parties were scheduled for July and ads came out all over the place for ‘Xmas in July’ events, discounts, sales, restaurant and accommodation specials and more…and more… So hit them with your digital marketing on the very same platform – and in the same spirit. Fun and festive social media marketing on popular platforms such as Facebook and Twitter is the best way to spread news about anything associated with fun – the extra marketing posts, tweets and other techniques that tie in with them will be welcomed in context. Timely SEO with plenty of content Position yourself for searches on Christmas in July Specials with timely SEO on your website – including sufficient content creation and blog posts that algorithmically link your ecommerce site with what people are searching for – before they start looking. Digital marketing based on analytics and trends Your digital marketing strategy needs to be on Search analytics and observance of what’s trending – what people talk about, search for, like and want…and finally have a good excuse to spend some guilt-free money on. Your ecommerce marketing specialists follow online conversation and behaviour – they know all of the above in addition to who your competitors are and how to reach your customers. We can help you prepare an ecommerce strategy to make the most of Christmas in July and other annual spending peaks. Contact us today for more information on how WSI OMS can help you reach more of your target market through our services and solutions for e-commerce...

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Old-School SEO Tactics That Could Still Benefit Your Business

Posted by on Jun 29, 2017 in SEO | Comments Off on Old-School SEO Tactics That Could Still Benefit Your Business

Old-School SEO Tactics That Could Still Benefit Your Business

Keyword stuffing definitely isn’t going to do your SEO and Google ranking any favours. However, there are indeed a few old-school tactics that many of us have forgotten about that still have the potential to add value to our digital marketing efforts. We investigate below:   Link Building   Good quality links from other reputable websites is still a massive rankings booster! Because of this, it still pays to build mutually-beneficial relationships with those who could help you out on your journey to online marketing success. It is also a good idea to build links back to your website with the help of online review websites, such as Yelp. Online reviews, after all, can also work in your favour from an SEO and general sales perspective.   Quality Content  The perfect mix of old-school and new-school, quality content is still the essence of SEO… and we can guarantee that that isn’t going to change anytime soon. Therefore, if you haven’t started a company blog yet, or you have yet to dabble in the art of video or meme creation, now’s the time to do so!   Local Search Local search is still a great way in which to generate new leads and improve your rankings on Google. From PPC advertising to onsite optimisation for local search, this is an important old-school tactic that is sure to get you some results. Also, be sure to focus on building up Google Business Listings and applying schema/structured data to your contact information.   In need of professional assistance when it comes to SEO? As leading search engine optimisation experts, WSI OMS can provide you with the level of service quality that your business deserves. For more information about our service offering, contact us...

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Content Marketing Stats to be Aware of in 2017

Posted by on Jun 28, 2017 in Content Marketing | Comments Off on Content Marketing Stats to be Aware of in 2017

Content Marketing Stats to be Aware of in 2017

By now, it has become evident how big of a role content marketing plays in a company’s online marketing success. As you work on adding it to your own digital marketing strategy, let us look at some important content marketing stats from the first half of this year that may help to make your life easier going forward.   B2B and B2C Marketers Using Content Marketing (H2) It is estimated that almost 89% of B2B marketers and 86% of B2C marketers are incorporating content marketing into their digital marketing activity. Having said this, however, just 37% of B2B marketers and 40% of B2C marketers have a documented content marketing strategy.   The Longer the Better It would seem that long-form blog posts are bringing greater value to businesses than short-form blog posts are. In fact, they seem to be generating 9 times more leads overall!   The Type of Content Being Focused On Blog creation is still the most popular and preferred type of content marketing. Over 45% of all online marketers say that it is the most important aspect of their content marketing efforts. This may be a good call considering almost 70% of those polled stated that they would rather learn about a company by reading an article as opposed to watching an advert.   LinkedIn is Trending If you own a B2B establishment and have yet to start using LinkedIn to your advantage, it’s time to change that! Over 94% of B2B marketers are using this social media marketing platform as part of their content marketing strategy.   Looking for professional content marketing services guaranteed to get you the results you’re hoping for? WSI OMS is the company to contact. Give us a call today to learn more about how we can help you.   Source:...

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3 of the Most Influential Women in Digital Marketing

Posted by on Jun 27, 2017 in Digital Media Marketing | Comments Off on 3 of the Most Influential Women in Digital Marketing

3 of the Most Influential Women in Digital Marketing

When most of us think of influential people within the digital marketing realm, we think of Jeff Bullas, Sam Hurley and Larry Kim… But what about Mari Smith? Jennifer Cisney? And Michelle Killebrew? All of these women have done some amazing things, received incredible awards and obtained immense success over the years. We take a closer look below.   Mari Smith  Mari Smith is better known as the Queen of Facebook and specialises in Facebook training for small businesses. She is a respected digital marketing speaker, consultant and author and is best known for her 1.5 million followers on her combined social networks.   Jennifer Cisney Jennifer Cisney is a content marketing and social media marketing expert and has been for almost 20 years. She is the Chief Blogger & Social Media Manager at Kodak Alaris. Her talents don’t end there though. She also has a keen eye for design and photography, two skills which have helped her achieve success on the behalf of many a client in the past!   Michelle Killebrew As Group Vice President of US Marketing at Fisher Investments, Michelle Killebrew has done some incredible things throughout her digital marketing career. She is best known for being able to deliver a superior brand experience and has worked at several high-tech companies over the years. She has won a multitude of awards including the Innovators 40 Under 40 award and the 2014 Killer Content Award, to name but a few.   Here at WSI OMS, we do more than simply admire the industry’s most successful digital marketers… we put our own spin on it! For assistance with all aspects of digital marketing, from social media marketing to website design and everything in between, be sure to get in touch with us...

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What are audience match rates and why do they matter?

Posted by on Jun 26, 2017 in Digital Media Marketing | Comments Off on What are audience match rates and why do they matter?

What are audience match rates and why do they matter?

The success of a digital marketing campaign can be gauged and measured in several ways: Some traditional (such as sales), Some purely digital. One of the methods is the collection of data from Demand Side Platforms (DSPs).   Audience data collection DSPs are increasingly required in online advertising to manage multiple ad accounts and ad exchanges in the way a traditional advertising network would. These platforms often collate complex and changeable online data on: What works and what doesn’t, How users respond to different kinds of ads on different platforms, Where to focus ad campaigns, and How to focus ad campaigns.   Simply put, a DSP will allow the manager of an online marketing campaign to see how much click-through to your site that expensive banner ad is actually getting you and automate bidding for online ad space. DSPs can not only help you to utilise data-driven metrics to design and focus online marketing campaigns for maximum ROI according to response and demand, they also automate that process.   Audience match rates  One of the most important metrics used by DSPs is ‘audience match rate’. It is a metric based on user information collected through data onboarding, i.e. cookies that track user browsing behaviour. Using data onboarding, DSPs can define the percentage of users within the target market segment that your ads reach and get a response from: the ‘audience match rate’. A high match rate means you are targeting the right segment.   Why audience match rates matter Audience match rates help to take the guesswork out of the design and management of online marketing campaigns. They help you to understand and target your market. They provide invaluable data sets that ultimately guide you or your ad campaign manager as to how to focus the various aspects of paid and organic digital marketing efforts.   Audience match rate metrics are as essential to successful digital marketing as up-to-date cross-platform functional website design, search engine optimisation (SEO), social media marketing and link building.   Contact us today for more information on how WSI OMS can help you reach more of your target market through our digital marketing services and...

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