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The Lowdown on Landing Pages

Posted by on Feb 15, 2017 in Digital Media Marketing | 0 comments

The Lowdown on Landing Pages

A landing page is a webpage on which internet users “land” as part of a single digital marketing goal. Because these specialized pages are laser-focused on a specific objective, they are standalone pages which cannot be opened through global navigation. Instead, they are accessed using a link that you provide in your marketing content. Landing page elements  Landing pages are designed to navigate your readers along your planned conversion path. As such, they re

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Content Crafting Commandments

Posted by on Feb 14, 2017 in Content Marketing | 0 comments

Content Crafting Commandments

Content marketing is the cornerstone of all digital marketing. Without an eloquently delivered message, the public may have no idea or the wrong idea about what your business represents, what you offer and how you stand out from your competition. Writing content that is relevant to the needs of your readers is one part of the process. Keeping it engaging and share-worthy is another. Here are four golden rules that copywriters use to craft great content:   Comma

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Using Google Trends to Optimize your Digital Marketing Campaign

Posted by on Feb 13, 2017 in Digital Media Marketing | 0 comments

Using Google Trends to Optimize your Digital Marketing Campaign

Google trends is an essential tool for all businesses who want to improve their digital marketing efforts. Luckily, anyone can use it – not only is it incredibly user-friendly but it is also free. It basically shows you how common it is for a specific search term to be entered into Google compared to the total search volume that exists within various places around the world and in different languages. Here are some reasons why you should be taking advantage of Goo

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Website Design Loves and Loathes

Posted by on Feb 9, 2017 in Website Design | 0 comments

Website Design Loves and Loathes

February is an odd little month: it has neither 30 nor 31 days in it, it is often associated with love because Valentine’s Day falls in it. For many, it heralds financial year-end – anything but lovely! Drawing on this dichotomy, let’s look at “love” and “loathes” in the world of website design. Website loathes 1.) Links that do not work give a careless and unprofessional impression: not only of your website but your organization. On top of which, if t

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Email Marketing 101

Posted by on Feb 8, 2017 in E-mail Marketing | 0 comments

Email Marketing 101

Why is email marketing such a big deal? 1.) First and foremost, because your emails are going out to people who have shown enough faith in you and what your organization stands for that they have allowed you access to their inbox. Just look at the number of emails you have vying for your attention in your inbox right now and you will appreciate the value of being invited in by your prospects and customers. 2.) Secondly, the lifespan of emails is much longer than soc

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How long does it take to rank in Google?

Posted by on Feb 8, 2017 in Articles, Google | 0 comments

How long does it take to rank in Google?

When starting an SEO project, clients often ask us how long it will take to rank in Google and the simple answer is that it’s difficult to say. There’s no stock standard answer for all clients because it on many variables. A big data analysis from Ahrefs, however, has shed some light and given us a few more quantifiable answers. Ahrefs analysed the top ranking pages of 2 million random keywords to find out what the common denominators are. The average top rankin

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Digital Marketing in South Africa

Posted by on Feb 7, 2017 in Digital Media Marketing | 0 comments

Digital Marketing in South Africa

There is no denying that digital marketing has taken over the world of advertising. But how does South Africa fare? Let us start by looking at how far we have come:       Stats on digital in SA The number of internet users in South Africa grew by 1.9 million in 2015. At the beginning of 2016, figures showed 26.8 million active users in our country – representing just under half our total population. The majority (92%) of adults in South Africa ow

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What are Trust Factors and Why does your Website Need Them?

Posted by on Feb 6, 2017 in Website Design | 0 comments

What are Trust Factors and Why does your Website Need Them?

If you are to make sure that Google views your website as reputable and trustworthy, it is important that you know all about the different trust factors and how to incorporate them into your web design. What are trust factors? Trust factors refer to a variety of aspects of your website that signal to Google whether it is of good quality, whether it contains helpful information, and whether it deserves a place at the top of the rankings. The two biggest and most esse

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Pay Per Click Advertising: The Importance of Negative Keywords

Posted by on Feb 2, 2017 in PPC | 0 comments

Pay Per Click Advertising: The Importance of Negative Keywords

When it comes to digital marketing, and specifically pay per click advertising  everyone acknowledges the importance of using strong keywords. However, very few are aware of the importance of including negative keywords in these campaigns. What are negative keywords exactly? Negative keywords are buffers that will help to prevent your paid ad from showing up on irrelevant search queries. For example, if you are a company that sells car insurance exclusively, negati

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Social Media Marketing: 5 Things Every Community Manager Should Know

Posted by on Feb 1, 2017 in Social Media Marketing | 0 comments

Social Media Marketing: 5 Things Every Community Manager Should Know

Community managers are important people. After all, they have direct, constant contact with a company’s audience. To ensure successful online interaction with followers, here are five vital aspects that every community manager should pay attention to:Communication is Key Social media is all about engagement. That is what every brand’s followers are looking for: communicate with them, start a conversation, nurture relationships and loyalties, be there for th

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