Visit Us On Twitter Visit Us On Facebook Visit Us On GooglePlus Visit Us On Pinterest Visit Us On Youtube Visit Us On Linkedin
Call us: +27 11 466 0371

How to get featured in Google’s answer boxes

Posted by on Jun 27, 2018 in Google, Search Engines, SEO | 0 comments

How to get featured in Google’s answer boxes

Google’s Answer Boxes are the featured snippets that are ranked at the top of Google. The answer boxes often rank above the top search results and below the ads. They can draw quite a lot of traffic, which is why it’s worth your time to try to get your content featured here.   There are three kinds of answer boxes that appear in Google’s search results, namely paragraphs, lists and tables. To get featured in any of these types of answer boxes, you will fi

read more

SEO tips: How to get links without asking for links

Posted by on Jun 26, 2018 in SEO | 0 comments

SEO tips: How to get links without asking for links

Some people dread having to directly ask for links. While link building is a crucial part of any SEO strategy, it can be a mammoth task when you get to the nuts of bolts of making a list of authority websites and contacting each one to suggest a link sharing opportunity.   Even if you are regularly producing great content that you want people to link to, it’s not uncommon to dislike the outreach process involved with getting links (and it’s even less common

read more

Your guide to data-driven digital marketing

Posted by on Jun 25, 2018 in Digital Media Marketing | 0 comments

Your guide to data-driven digital marketing

Data driven digital marketing is a big deal because it’s all about having more relevant conversations with your target audience and customers. It can make a big difference in your digital marketing initiatives because it enables you to craft the right message and send it to the right person at the right time. While this sounds simple enough, it’s really hard to get right without data. When people are interacting with your business across so many different channe

read more

Easy online reputation management strategies

Posted by on Jun 21, 2018 in Community Management, Online Reputation Management | 0 comments

Easy online reputation management strategies

How are you supposed to track what people are saying about you all across the internet? Online reputation management doesn’t have to be an expensive, labour intensive process. Here are a few things to keep in mind:   There are over 300 social platforms on the internet. The biggest are undoubtedly Facebook, Twitter, Instagram and LinkedIn, but there are also many niche social media platforms that may be relevant to your niche. Following social media sites, you’v

read more

How to drive traffic to your website from Facebook

Posted by on Jun 20, 2018 in Facebook, Social Media Marketing, Social Media Optimization | 0 comments

How to drive traffic to your website from Facebook

It’s one thing to have engagement on your Facebook page, but it can be a whole different ballgame to get people to click away from your page and visit your website. Here are a few things that you can do to drive traffic to your website from Facebook:  Create a postSometimes it is helpful to experiment with different types of posts. You may find, for example, that people are more likely to click on your post if you have shared something to Facebook via a l

read more

What reverse showrooming means for your social media marketing strategy

Posted by on Jun 19, 2018 in Social Media Marketing | 0 comments

What reverse showrooming means for your social media marketing strategy

From day one, brands with strong offline presences looked at social media marketing with critical eyes. They claimed that platforms like Facebook and Twitter offered smoke and mirror results which were both a waste of time and money. A lot of these reactions are based on fear.   Studies show that social media influences offline transactions just as much as online transactions. With so much research and innovation surrounding the emergence of social channels, co

read more

Google’s mobile-first indexing – A digital marketing guide

Posted by on Jun 18, 2018 in Digital Media Marketing, Mobile Marketing | 0 comments

Google’s mobile-first indexing – A digital marketing guide

For the first time ever, Google is ranking your website based on the mobile version of the site as opposed to the desktop version. This could mean big gains in search engine traffic for some people and big drops in traffic for others. The first thing you need to know about the Google mobile-first update is that you need to have a mobile equivalent of every single page on your website. So make sure that you don’t just have a desktop version of your website – you

read more

Static vs dynamic URLS for content pages and SEO

Posted by on Jun 14, 2018 in SEO | 0 comments

Static vs dynamic URLS for content pages and SEO

Many of our clients have asked us whether their blogs and sites in general should have dynamic or static URLs. There seems to be a resistance to changing a site to static URLs unless there is solid SEO evidence that proves it is worth the developers’ time. We always like to highlight the user-friendliness of static URLs. It’s also valid to consider that user experience plays a very important role in SEO.   Dynamic URLs have dynamic or changing information t

read more

How do you optimise your Facebook ad frequency to avoid ad fatigue?

Posted by on Jun 13, 2018 in Digital Media Marketing, General, Social Media Marketing | 0 comments

How do you optimise your Facebook ad frequency to avoid ad fatigue?

Ad frequency refers to the number of times a person sees your ad. This is a data metric that you should keep your eye on because you want to make sure that people aren’t seeing your ad so much that it’s creating ad fatigue.   Facebook ads perform the best when the ad frequency is between 3 and 5 times. So, when someone has seen the ad between 3 and 5 times, it is considered optimal. If a person hasn’t seen the ad at least three times, then they haven’t

read more

4 email marketing tips from the pros

Posted by on Jun 12, 2018 in E-mail Marketing | 0 comments

4 email marketing tips from the pros

Email marketing can be highly effective or highly ineffective, depending on how you execute your strategy. Here are a few tips to help you execute excellently so you can crush it with your next email marketing campaign:  Always start with valueMake sure you are delivering value with every email that you send. The recipient should see value because they are going to unsubscribe or worse – mark it as spam – if your emails aren’t providing value. They should

read more