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2018 Small Business Marketing Trends

Posted by on Mar 1, 2018 in Digital Media Marketing | 0 comments

2018 Small Business Marketing Trends

The beginning of a new year is usually when new digital marketing strategies get cemented within businesses. Infusionsoft recently shared information about the top small business marketing trends that you should keep in mind if you are busy strategising about how you are going to increase your bottom line this year.Social Media Marketing TrendsFacebook is overwhelmingly the social media platform of choice for small businesses 75% of small business owners will i

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New Video Marketing Statistics

Posted by on Feb 28, 2018 in Digital Media Marketing, Statistics | 0 comments

New Video Marketing Statistics

Video marketing is an important part of any content marketing strategy. YouTube has reported that mobile video increases by 100% per year and 300 hours of video content get uploaded to the site every hour. Social Media Today recently published a great infographic listing some surprising video marketing statistics. As digital marketers, we think these are great stats that our clients and readers should know about:Video Marketing Conversion Rate StatisticsVideo i

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Which Digital Marketing Metrics to Track for Landing Pages and Email Marketing Campaigns

Posted by on Feb 27, 2018 in Digital Media Marketing | 0 comments

Which Digital Marketing Metrics to Track for Landing Pages and Email Marketing Campaigns

There are so many numbers to crunch and analytics to track that it can be tough to figure out which metrics you should be using to show a return on investment. The numbers you track and measure, will be different for various platforms and different parts of your internet marketing strategy. Here are a few key metrics to keep in mind when you need to either show someone results or to figure out where you need to improve:Landing Page ROI Metrics Traffic: How many pe

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Staying on Top of Trending Content

Posted by on Feb 22, 2018 in Content Marketing | 0 comments

Staying on Top of Trending Content

As digital marketers, we know how important it is to plan a content marketing strategy well in advance. While content calendars can help you stick to your blogging schedule and capitalise on seasonal promotions, it doesn’t help you to benefit from the top trending content on the internet. When a topical subject goes viral or when a controversial issue flairs up in your industry, you have the potential to get hundreds of thousands of eyes on your brand – if you h

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Why Marketers Should Start Using Facebook Messenger

Posted by on Feb 21, 2018 in Facebook, Social Media Marketing | 0 comments

Why Marketers Should Start Using Facebook Messenger

The way that people communicate continues to change and evolve. Consider how you communicate with different people. Perhaps you Skype with your spouse, use WhatsApp and Telegram to chat with friends, use Lync to keep in touch with work buddies and an SMS to touch base with your parents. Whatever messaging platform you use, each one has their own ‘rules of engagement’:They each have their own expected response time, They aren’t overused, and People don’t de

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How to Make Your Content More Interactive

Posted by on Feb 20, 2018 in Content Marketing | 0 comments

How to Make Your Content More Interactive

Website content is a great way to drive traffic to your site and it forms an important part of any search engine optimisation strategy. One of the main goals of any content strategy, however, is to boost the engagement on your website. Engaging content starts with writing helpful, meaningful and educational content. But, it doesn’t stop there. Here are a few things you can do to boost your content’s engagement on your website:Internal Links to Make Your Conten

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How Facebook Will Affect Your Local SEO

Posted by on Feb 15, 2018 in SEO | 0 comments

How Facebook Will Affect Your Local SEO

Towards the middle of last year, Facebook made a number of improvements that digital marketers should be aware of. The new functionalities that Facebook is testing and implementing positions it to compete with search giant Google and become far more than a social media platform where people connect with friends. Research conducted by the Local Search Association and published by Searchengineland.com has shown that people already use social networks to find local bus

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Should You Be Writing Long-Form Content?

Posted by on Feb 14, 2018 in Content Marketing | 0 comments

Should You Be Writing Long-Form Content?

Short blogs have their place and time in any content marketing strategy. But, there is definitely something to be said about long-form content. These pieces are often very engaging and can go a long way to helping a reader progress on their buyer’s journey.ChallengesNot everyone writes as well as a professional copywriter or journalist and these pieces take skill and time. Another challenge is the fact that people have short attention spans – if you are

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When to Change Your PPC Landing Page

Posted by on Feb 13, 2018 in PPC | 0 comments

When to Change Your PPC Landing Page

Many times, people create a landing page in conjunction with their PPC campaign and end up receiving high conversion rates from the landing page for months or years. A well-optimised page with a clear call to action and value-adding information can provide value months after your paid Google campaign is over. But what happens when your conversion rates start to fall? It’s time to update your landing page if you notice any of the following:Your Competition Is Mim

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Unlocking Value from Digital Personalisation for Your Marketing Strategy

Posted by on Feb 8, 2018 in Digital Media Marketing | 0 comments

Unlocking Value from Digital Personalisation for Your Marketing Strategy

Getting the relevant information under your potential customers’ eyes is key to making money online. People are bombarded with marketing messages online. It’s too easy to overwhelm people, which is why many internet marketing experts are helping brands personalise their content marketing strategies in new, impactful ways.Find the Micro MomentsYour first step in the right direction is to group customers that have similar buying behaviours and needs. If there

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