8 Tips for Great Customer Service Using Social Media

Posted by on Apr 14, 2020 in Social Media Marketing | Comments Off on 8 Tips for Great Customer Service Using Social Media

8 Tips for Great Customer Service Using Social Media

Social media can be used to improve customer service. It allows you to connect with customers on platforms where they spend their time. People are using social media platforms to engage with brands and, therefore, expect some level of customer service support via these platforms. Use these eight great tips to improve your customer service levels on social media.  Tip 1: Respond Faster Integrate customer service platforms to turn social media posts, messages and tweets into tickets. Give the highest priority to technical problems, complaints and product issues. Tip 2: Be Proactive Continue to build a relationship with your customers and send them regular updates of new offers, discounts, services, changes in pricing plans and other helpful information.  Tip 3: Personalise Services Don’t give generic responses. Make customer service interaction human and personable, not robotic and automated as if your customer is not worth making an effort.  Tip 4: Empathise With Customers Understand the customer’s purpose, detect their tone of voice and use the collated information to reply with empathy.   Tip 5: Don’t Always Auto-Respond A generic auto-response reduces the relationship built through personalisation. Rather, strive to create different auto-respond templates for common inquiries.  Tip 6: Keep to the Right Channel Be available to your customers on the right social media channels and address their needs appropriately. For example, on LinkedIn, your approach will be more professional than Facebook.  Tip 7:  Use a Different Channel Transfer social media conversations that might include sensitive customer information to other channels such as email or telephone. And, always maintain a helpful and friendly tone. Tip 8: Be Consistent Provide customers with the same quality customer service whether you are using social media, email or talking to them on the phone.  Accuracy and professionalism not only build, but also maintain good connections. WSI OMS’s social media package helps you craft meaningful content, create a buzz and connect with customers on the most relevant social media platforms. Contact us today and start a great customer service journey on social...

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SEO for YouTube – Why You Should Do It and How to Get Results

Posted by on Apr 13, 2020 in SEO, Social Media Marketing | Comments Off on SEO for YouTube – Why You Should Do It and How to Get Results

SEO for YouTube – Why You Should Do It and How to Get Results

If you are posting video content on YouTube as part of your content marketing strategy, you will obviously want those videos to be seen by as many potential customers as possible. However, just like you need to put effort into SEO to see an improvement in your website rankings, you will need to do the same in order to rank well on YouTube. Below, we discuss three useful tips to help you generate the results that you want.  Keyword Research  You can already see how similar SEO for YouTube is to regular website SEO – it also begins with thorough keyword research. You need to ascertain what people are typing into the YouTube search bar when they are looking for video content like yours. Find keyword ideas simply by using YouTube’s Search Suggest feature. For instance, if you are creating videos about content marketing, start by typing in ‘content marketing’ and watch as the suggestions pop up, like ‘content marketing strategy’ and ‘content marketing 2020’.  Choosing the Best Keyword Do not just opt for the first relevant keyword that YouTube’s Search Suggest feature recommends, especially if your channel does not have many subscribers. In order to see a jump in rankings, you should start by targeting popular keywords that are also low competition keywords. How do you find this out? Type the keyword in question into the Google search bar as follows: “your keyword:youtube*”. Right at the top of the results, you will be able to see how many YouTube videos are currently optimised for that keyword. Ideally, you only want to target a keyword that has a result of five or fewer digits.  Keep Viewers Watching  High retention or how long you can keep viewers watching a particular video, is a massive SEO ranking factor for YouTube. So, in other words, focus on creating content that is both relevant, interesting and shareable! Need help maximizing SEO for YouTube? Specializing in SEO and link building strategy, WSI OMS is the digital marketing agency that you can count on! Contact us today for more...

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How to Get Ahead During COVID-19

Posted by on Apr 9, 2020 in Digital Media Marketing, Events | Comments Off on How to Get Ahead During COVID-19

How to Get Ahead During COVID-19

On Wednesday, 8 April, I hosted a webinar discussing how business can get ahead during COVID-19. Over three hundred digital marketers and business owners attended the sessions, where we covered practical ways of doing a competitive analysis. Why now? Some businesses are pausing their digital marketing services due to times being uncertain, but when things change – and they always do – they may find that stopping their SEO activities, for example, has left them in a poor position in Google SERPS.  Instead of setting yourself up for a difficult time in the second half of 2020, you can use this time to strengthen your business. On Facebook, I’ve seen many people using the lockdown period to get to some serious decluttering and DIY-ing around the house. In the same way that some restaurants close down for renovations so they can be a better business when they reopen, you should using this ‘shut down’ period to renovate your digital strategy – and you do this by looking at what your competitors are doing. Take stock of your digital presence with a marketing audit Use this lockdown to sit back and look at the big picture of your business’ digital marketing strategy. You may find that your market is changing and there are new areas to focus on. Take stock of your digital presence by doing a marketing audit. During the webinar, I discussed how digital marketers need to do what they do best – stay on top of the latest trends, understand the data and the insights it provides, and know what their clients’ clients are doing. Then we discussed the different components of a marketing audit (website audit, SEO audit, content audit, social audit and insights). Watch the webinar replay to learn how to do a competitive analysis Over the next few weeks, WSI will be running a free webinar series to share practical digital marketing tips, tricks, and best practices that you can use to overcome the marketing obstacles you are facing today. Based on some of the recent research we’ve seen, companies that embrace digital marketing will be in a much better position to engage and network with their customers through this crisis. These 30 minute webinars will occur every Wednesday from April 1 – May 6 | 11:30 AM – 12 PM EDT Topics being covered: April 1 – Video Marketing: How Using Video Creates Revenue, Retention, and Relationships for Your Business April 8 – Competitive Research: How to Analyze the Marketing Activities of Your Competitors to Get Ahead April 15 – Database Management: Learning the Basics of Managing Your Customer Database to Grow Your Business April 22 – Persona-Based Marketing: Understanding Your Target Audience in Challenging Times April 29 – Conversational Marketing: How to Reimagine Your Customer Communications Using the Latest Technology May 6 – Website Conversions: How to Convert More of Your Website Visitors into Leads Please send your questions, comments and feedback to: contact@wsiworld.com How To Join The Webinar This webinar meets 5 times. Wed, Apr 8, 2020 5:30 PM – 6:00 PM CAT Wed, Apr 15, 2020 5:30 PM – 6:00 PM CAT Wed, Apr 22, 2020 5:30 PM – 6:00 PM CAT Wed, Apr 29, 2020 5:30 PM – 6:00 PM CAT Wed, May 6, 2020 5:30 PM – 6:00...

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5 Email Design Trends for Your 2020 Marketing Strategy

Posted by on Apr 9, 2020 in E-mail Marketing | Comments Off on 5 Email Design Trends for Your 2020 Marketing Strategy

5 Email Design Trends for Your 2020 Marketing Strategy

The benefits of using email marketing in your 2020 marketing strategy are that this type of marketing can be highly targeted, customised to reach your intended audience and the performance is fully measurable.  Refresh your 2020 marketing strategy with these 5 email design trends:  1. Adopt AMP AMP in an email allows the recipient to respond to a survey or complete the purchasing checkout process from the email itself, without being redirected to the landing page of a separate website. Users can even fill out forms and subscribe to a service from the email itself.  2. APNG Animations GIFs will always be popular, but in the coming year, animations will go a step further with high-resolution APNG images. APNG animations fill the whole screen with a visual image, allowing no space for distraction. 3. Gamification The use of gamification in emails prompts the recipient to play a game within the email, without leaving the inbox at all. The reward for completing the game would then be incentives such as discounts or something for free.  4. Minify Email Design The trend to minify email design has the value of highlighting the purpose of the email, instead of overwhelming the reader with unnecessary clutter. Minifying consists of ample white space with illustrations that present a monochromatic effect.  5. Typography Nothing makes a reader exit an email faster than the first perception of ‘another boring email’. Industry development means more readers can now view web fonts in their email, giving scope for the use of different fonts. One can even send emails with no imagery and only bold typography.   Email marketing is one of the lower-cost marketing solutions. WSI OMS in South Africa can help you build interactive relationships with existing and prospective customers. Contact us to find out how email marketing can maximise your customer retention...

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WSI Completes New Website for Personal Injury Lawyers, Sokoloff and Weinstein

Posted by on Apr 8, 2020 in Website Design, Website Development | Comments Off on WSI Completes New Website for Personal Injury Lawyers, Sokoloff and Weinstein

WSI Completes New Website for Personal Injury Lawyers, Sokoloff and Weinstein

The latest WSI website design project has gone live! We are extremely proud to have been granted the opportunity to create a stunning and functional website for leading personal injury lawyers, Sokoloff and Weinstein. This reputable law firm has been operating since 1993 in both Royal Palm Beach and Vero Beach, Florida, USA. About the personal injury lawyers WSI felt honoured to be able to partner up with such formidable personal injury lawyers. These attorneys boast impressive educational backgrounds and several areas of specialisation when it comes to personal injury law in the USA. The team is comprised of Elliot J. Sokoloff, Esquire and Seth T. Weinstein. The form focuses on Workers’ Compensation personal injury claims, as well as wrongful death lawsuits, with many years of experience in Worker Compensation Case Law.  Personal injury example cases The personal injury lawyer examples cases page has been designed to provide potential clients with insight into the various cases that the firm has handled successfully in the past. Some of these cases include: Tractor / trailer car accident  Three car collision Trip and fall accident  Personal injury articles The website has also been populated with a broad array of personal injury articles and resources created to provide individuals with answers and information relating to common questions and concerns.  For example, potential clients may access resources and articles discussing topics such as: Personal Injury-Automobile Collision Crossover with Worker’s Comp Threshold Injury Buyers and Sellers Interests Real Estate Closing  Interested parties are urged to contact Sokoloff and Weinstein directly for more details regarding the type of cases...

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4 Ways to Earn More Backlinks in 2020 and Boost SEO

Posted by on Apr 8, 2020 in SEO | Comments Off on 4 Ways to Earn More Backlinks in 2020 and Boost SEO

4 Ways to Earn More Backlinks in 2020 and Boost SEO

SEO (search engine optimisation) is a key part of any digital marketing campaign to guarantee potential clients find you and your website on the internet. To get more traffic to your website, you must boost your search engine rankings. One way to do this is by gaining backlinks for credible industry websites. Earning backlinks can be challenging, and requires networking, content marketing and utilising the right tools. Here are four ways to get more hyperlinks pointing to your website and boost your SEO in 2020. 1. Create Link Round-Up Posts Everyone wants expert tips and opinions on succeeding in our career or business.  Publishing expert content round-up posts on your website not only provides useful information, but experts you mention will often re-share or even link back to the post from their sites.  2. Connect With Clients Connect with clients who have a digital presence and well-established website. Then get your guest post published on their website. This is a win for everyone as they get free quality content and you get backlinks from their website.  3. Connect With Experts on Facebook Groups Join the Facebook groups in your industry to connect with bloggers or marketers. Add value to the group by sharing relevant industry trends and insight. If you share your content, it must be highly relevant to the audience of the Facebook group. 4. Post Case Studies and Industry Statistics Content creators often link to research-backed case studies and statistics. Case studies create more visibility within a specific section of an industry, and you will have a better chance of others linking back to it if your blog post is filled with original, data-driven insights that include case studies.  WSI OMS offers link building services within the search engine optimisation service. For more information on SEO, contact us...

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Sales Executives Use LinkedIn for Lead Generation

Posted by on Apr 7, 2020 in LinkedIn, Social Media Marketing | Comments Off on Sales Executives Use LinkedIn for Lead Generation

Sales Executives Use LinkedIn for Lead Generation

Generating leads through LinkedIn is one way sales executives can use social media to increase sales, earn more commission and make the sales process more efficient. According to LinkedIn, eighty-nine percent of Business to Business (B2B) marketers use LinkedIn for lead generation, and it generates twice as many leads as the next most popular social channel.  LinkedIn has more than 660 million professionals on their platform, and these members are an engaging, captive audience.  LinkedIn Lead Gen Forms are designed for maximum convenience to both users and marketers, and when presented to a LinkedIn member, their profile data is already pre-populated. Less time is spent filling out the form, resulting in higher conversion rates. With LinkedIn Lead Gen Forms, you can: Generate high-quality leads at scale Prove the return of investment (ROI) of your lead generation campaigns Access and manage your leads easily. LinkedIn Lead Gen Forms is a tool that can help you drive demand for your product or service, with the following options:  Download – share an eBook to position yourself as a thought leader or to share more about your product. Sign Up – sign up a member for any product or service such as software demonstrations or to test-drive a car. Register – allow members to register for an upcoming webinar or event. Gather Interest – share details of programmes such as your educational establishment’s online certification to identify interested members. Before setting up your LinkedIn Lead Gen Forms, consider the following: Establish your target audience Identify what is a lead to your business Develop your offer Set up a plan to manage your leads Confirm who will follow up with leads Decide on your plan to evaluate success. Social media is one of the best ways to reach the people and companies you want to do business with. WSI OMS can assist you with creating company profiles on social media platforms such as LinkedIn, Facebook and Twitter. We also offer digital marketing seminars designed specifically for your company’s needs. Contact WSI OMS today for social media solutions for Sales...

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Getting ahead during COVID-19

Posted by on Apr 6, 2020 in Digital Media Marketing, Training | Comments Off on Getting ahead during COVID-19

Getting ahead during COVID-19

On Wednesday, 8 April, I’ll be hosting a webinar on using competitive research to find out how your competitor’s marketing activities have changed and how you can get ahead. This forms part of the WSI Ahead of the Curve series, which shares practical digital marketing tips and best practices to help you combat the impact of COVID-19 on your business. Doing an updated competitive analysis is important during the COVID-19 crisis. During the webinar, you will learn how to use competitor research to find out how competitors in your industry have changed their marketing activities and how you can adjust your digital strategies to gain a competitive edge. You will also learn how you can use your competitors’ marketing strengths and weaknesses to your advantage and how to prioritise your efforts when implementing your research and insights. Register for the webinar here:...

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5 Tips for Improving Your Link Building ROI

Posted by on Apr 6, 2020 in Link-building, SEO | Comments Off on 5 Tips for Improving Your Link Building ROI

5 Tips for Improving Your Link Building ROI

Link building forms an integral part of a successful SEO strategy for any and every business out there. However, there is an art to getting it right and ensuring that the amount that you spend is worth every cent in the long run. Below are five great tips for improving your link building ROI going forward.  Keep an Eye out for Broken Links  Once you have created a number of positive backlinks to your company website, you should never just forget about them and continue creating more. It is essential for the stability of your rankings to keep checking to ensure that all of the created links are working properly. If you notice any broken links or links that are directing users to the incorrect web page, report them to the website owners or relevant webmasters and request that the issues be fixed. And, there is no need to track links manually, either. Majestic is a wonderful tool to use.  Use Competitors’ Links to Your Advantage  Not sure what direction to take when it comes to content marketing and creating new content? Dive into your competitors’ high-performing links, with the help of tools such as Ahrefs, and incorporate them as citations in a new article.  Get Important Sites Involved in Your Link Building Strategy Has one of your competitors managed to create backlinks via a reputable website that is not currently linking back to your company website? Get busy creating a relationship with the site and crafting content that will earn you a backlink, too.  Create Guest Posts  There are many websites out there that will accept guest posts from businesses. Sometimes they charge a fee to publish the post containing your link, but many will publish for free if the content provided is exciting enough (and not promotional in nature).  Turn Mentions Into Backlinks  Use a tool like LinkResearchTools to discover your brand’s various mentions from around the web. Then contact each relevant webmaster to request that the mention is turned into a backlink.  Here at WSI OMS, we are a digital marketing agency that is fully equipped to help you maximise your link building, social media marketing and SEO strategy. Contact us...

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Shutterstock 2020 Colour Trends Boost Website Design

Posted by on Apr 2, 2020 in Website Design | Comments Off on Shutterstock 2020 Colour Trends Boost Website Design

Shutterstock 2020 Colour Trends Boost Website Design

Shutterstock is one of the most used stock image libraries in the world, making them experts on visual content trends, including the image types and traits that are most popular. Whether designing a new website or refreshing your existing website, it is good to know what the three biggest 2020 colour trends are as highlighted by Shutterstock.  Why is colour important? Colour may be ‘simple’, but it can represent a wide range of emotions. The trend in 2020 is that we are shifting away from soft pastel colours to the bold, saturated hues of Lush Lava, Aqua Menthe and Phantom Blue that will excite people. We explain below. Lush Lava A bold and fiery orange-red that demands attention, it attracts the eye and draws attention to branding or something you want to highlight. It speaks of beautiful sunsets, a passionate tango or the warmth of a roaring fireplace.  In Asian countries, it represents happiness, love and good health.  Aqua Menthe A bright, yet serene tone that conveys a modern, playful and outgoing feeling. It can be used as a main colour or accent, is uplifting and a great choice for contemporary brands. It makes you think of summer vacations at the beach playing volleyball or gazing at the shades of the ocean waters. Phantom Blue A deeply saturated indigo-navy that makes you think of the deepest ocean or a star-filled night. A sophisticated colour, it catches the eye with its richness and communicates feelings of stability and trustworthiness. It is the perfect companion to pops of contrasting colour such as Lush Lava or Aqua Menthe.  WSI OMS offers website design services that include designing for mobile, and is up to date with all the latest visual content trends. Contact WSI for a new or refreshed website...

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