Working with Influencers to Become a Part of the Consumer Dialogue

Posted by on Jun 5, 2019 in Digital Media Marketing | Comments Off on Working with Influencers to Become a Part of the Consumer Dialogue

Working with Influencers to Become a Part of the Consumer Dialogue

When you see a tweet or an Instagram post from one of your favourite celebrities showing off the good life with a new outfit, beauty product or a beautiful vacation, there is a chance that the star has a good reason to tell you about it. Money. Influencers across the globe are cashing in on their legions of social media followers. One woman called Samantha won a photo competition that led her Instagram follower count to soar. The winning photo was a pic of her golden retriever, Aspen, in her kayak. Companies started to pay her to post photos of everything from the Garmin watch that she wears to the dog food that Aspen eats, all in exchange for cash. Many times, a company’s marketing and creative team will be on the lookout for a specific type of influencer to partner with. In Samantha’s case, Garmin was looking for a female influencer that loved the outdoors and already used their products. Before social media, companies relied heavily on traditional media such as print and broadcast. These methods force brands to talk at consumers and be the interrupter.  Thanks to social media influencers, however, brands have the opportunity to really be a part of the consumer dialogue. Major corporations such as Coca-Cola are cashing in, too. Stars such as Selena Gomez can make an estimated $550 000 per post, and the young star has photos of herself drinking Cokes on her Instagram page. According to www.twitter.com/annalect, around 40% of people have purchased an item after seeing it on social media, contributing to a $1-billion market in 2017. Working with influencers is a great way to get your products in front of your target audience in an authentic way on platforms that they are already using. Need help with your social media? Then content WSI OMS...

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Be Flexible to Take Your Content from Good to Great

Posted by on Jun 4, 2019 in Content Marketing | Comments Off on Be Flexible to Take Your Content from Good to Great

Be Flexible to Take Your Content from Good to Great

What separates good content on social media from great content? Any creative agency can create content that is beautiful, that resonates, that’s interesting, quirky and different. Great content, however, is fuelled by content that is derived from listening right across the social web. When you listen before you create content, you have a much better understanding of how your content will perform simply by looking at what your desired audience is already responding to. At WSI OMS, before we create any post, we curate across the internet to see what a brand’s fans are saying and what they really want to talk about. This helps us determine exactly what type of content we create and it helps our content to perform better. Brands who use content calendars have the benefit of knowing what type of content they are going to post where and at which date. These brands, however, will be better positioned if they use their content calendar as a guideline on what to post but remain flexible with their topics. Here are a few reasons why: Social Media Changes Fast What was interesting on Facebook last month is no longer interesting now. Things like live Facebook videos and 3D pictures happen seemingly overnight, so if you are too rigid about the content you are posting, you won’t be able to stay on the pulse. When you plan out your content too far in advance, you are limiting your ability to innovate. Real-Time Relevance When you update in real-time, you can do things that are relevant to you and your audience on the fly. This doesn’t mean that you need to post content about the Super Bowl just because everyone else is posting about it. You can focus on things that are happening in much smaller, niche segments, and innovate quickly and effectively. Need help with your social media or content marketing campaign? Then content WSI OMS...

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What You Need to Know about User-Generated Content

Posted by on Jun 3, 2019 in Content Marketing | Comments Off on What You Need to Know about User-Generated Content

What You Need to Know about User-Generated Content

As a digital marketing agency, we work with many clients who need to produce different types of content to reach their target audience. All too often, we get calls from clients who say that they don’t really believe in creating content or advertising content because they want users to generate content for them. Many businesses mistakenly believe that their user-generated content will magically appear and that it will reach viral status because their audience will be compelled to share this content widely. As most people who have been running a digital campaign will know, this is easier said than done. If you want to embark on a user-generated content campaign, there are a few things that you should keep in mind: Don’t Expect High Quality When you think of user-generated content, don’t think of it as being gorgeous, artful, informative or high-tech content. You can’t expect users to produce works of art or give them too many parameters with which to work with. The reality is that most people on social media don’t have a sense of what to post or how to post. If you want users to generate content, that is great, but don’t expect the high level of quality that you would get from content that is more produced. Make It Easy to Participate Don’t make your users jump through hoops to enter your competition or take part in your campaign. Remember that a video is infinitely harder to capture than a photo. Even a photo takes time. Make it simple, easy to enter, and available on the networks that they are already participating in. Have a Back-Up Plan Let’s say you’re not getting the photos you need or that you did jump into a video campaign and it is a total disaster, ask people for comments in the feed and create some content from that. You can have content that is inspired by users without having them actually generate it. Need help with your social media or content marketing campaign? Then content WSI OMS...

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Should Your Business Have a Christmas in July Marketing Campaign?

Posted by on Jun 3, 2019 in Digital Media Marketing | Comments Off on Should Your Business Have a Christmas in July Marketing Campaign?

Should Your Business Have a Christmas in July Marketing Campaign?

If you own a travel company, an ice cream parlour or an air-conditioning company in the Northern hemisphere, then you are probably expecting a spike in spending at your business over July. Most business owners, however, expect a lull in sales halfway through the year. Promotions Matter It’s no secret that consumers are more likely to spend money if they feel that they are getting a good deal. A great Christmas in July offer can help convince a potential customer who was on the fence about spending money with you to take the plunge and place the order. New content and specials can help you continue to drive engagement even when few people are buying. Here are a few things to consider: Important Days Plan your calendar around important days such as the summer/winter solstice and Independence Day (in the U.S.). Cleverly themed marketing messages punting discounts, loyalty points, buy-one-get-one-free deals, free delivery or anything else that appeals to your target audience can drive up sales. VIP Deals A great way to reward your loyal customers is to make them feel special. Consider VIP deals for the 5 to 10% of your customers that buy the most from you. You don’t have to necessarily make the promotion a discount. Early access to new product ranges can be enough of a reward for some of your regular customers. Other Concepts and Ideas You could consider offering different Christmas in July specials throughout the month, such as flash sale discounts, sweepstakes and contests, bundle coupons for purchases that will be made in the future or a % off of the final price if a certain amount is spent. Need help with your Christmas in July digital marketing campaign? Then contact WSI OMS for social media marketing, website design, and SEO services...

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Questions That Designers Need to be Able to Answer

Posted by on May 31, 2019 in Digital Media Marketing | Comments Off on Questions That Designers Need to be Able to Answer

Questions That Designers Need to be Able to Answer

Clients often want to meet with graphic designers and web designers (sometimes, they want to meet multiple times) at the beginning of a digital marketing project. Here are a few questions that designers need to be able to answer:   Why Do You Want to Work with Me? As a designer, your motivation for taking on a new client may be ‘I just need the money’, but you are going to have to dig a bit deeper. Consider the client’s brand, industry and current need; then explain how you think you would be able to add value to the project. Look at their current branding and design to see where you think they could improve.   What Is Your Workload? Clients often want to know what a designer’s workload is like because it gives them an idea of how responsive you will be and how soon they can expect the work to be completed. You have to be prepared to talk about your calendar and when you are going to be delivering the work that is requested. There is nothing worse than making a promise to a client and not being able to deliver on that promise, so be upfront about your workload.   What’s Your Aesthetic? We all know that it’s not just about creating the best-looking design (or what a designer thinks is the best-looking design). It’s about what the customer needs. What is the kind of business that the client is in? Does the type of work you do align with what the client and/or the project needs? If you need work, it is easy to assume that you can adjust your style to anything, but this isn’t always the case. You need to be honest with yourself to determine whether you are going to be able to do the best work that you can for that client.   Need help with your web design digital marketing strategy? Then contact WSI OMS...

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Vlogging vs. Podcasting – What Should You Do?

Posted by on May 29, 2019 in Social Media Marketing | Comments Off on Vlogging vs. Podcasting – What Should You Do?

Vlogging vs. Podcasting – What Should You Do?

If you want to get your content out into the world, you have a lot of different options. You can start a vlog, a blog, a podcast or a newsletter, for example. In this blog post, we are going to focus on the difference between vlogging and podcasting.   Motion is the future An important thing to remember is that video can be converted into a podcast but not vice versa. You can take the audio from your video or vlog and turn it into a podcast episode eventually if you want to do that. Being able to transport content from one content platform to another is important for a lot of people. In 2017, Google estimated that by 2020, 90% of content consumed on the web will be video. Being on the right side of history and the right side of this trend is a good idea. Google also owns YouTube and it prioritises video in its search results. The chances of your content showing up in Google’s search results is greater if you have video content than if you have a podcast. Branding and design is a visual profession and it relies heavily on visual media. This doesn’t mean that everyone wants to consume information in a visual format though. According to Podcastinsights.com, there were over 660 000 podcasts and over 28 million episodes as of February 2018. It is a media format that continues to grow, and some industries and influencers do very well when launching a podcast. The biggest questions to answer when deciding between vlogging and podcasting are: What type of content does your target audience prefer? Which competing vlogs and podcasts already exist? Which format are you the most comfortable with?   Need help with your digital marketing or social media marketing strategy? Then contact WSI OMS...

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Commandments of Brand Design

Posted by on May 27, 2019 in Website Design | Comments Off on Commandments of Brand Design

Commandments of Brand Design

There is a great quote by Steve Forbes that says: “Your brand is the single most important investment that you will make in your business”. Here are the most critical commandments of brand design:   Beautiful Great brand design is easy to look at – and you need to look successful to be successful. Having an elegant, contemporary design is what consumers of today expect. A homely, amateurish, ugly brand design is going to turn people off and it won’t help you build a business.   Simple The world is way too noisy and complicated, and people are inundated with a large amount of visual stimulation. Everyone is looking for simplicity in their lives. If you make your brand design simple, you will make it easier to be remembered and easier for others to communicate what you offer and what you do.   Strategic Strategy is a plan for a pattern of decisions. Hope is not a strategy. You need to plan the work and work the plan. There is no execution without a strategy and there is no strategy without a vision.   Communicate All strategic branding is, is communication. You need to communicate who you are, what you do, how you do it and how you do it differently. Branding is communicated through images, colour and through verbal or written communication. You can use these three elements to tell a story, which is much more memorable than facts or figures.   Need help with your web design or digital marketing? Then contact WSI OMS...

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Content Marketing – Quality Vs. Clickbait

Posted by on May 27, 2019 in Content Marketing | Comments Off on Content Marketing – Quality Vs. Clickbait

Content Marketing – Quality Vs. Clickbait

Clickbait is a pejorative term that is used to describe content that is aimed at generating online advertising revenue at the expense of quality. Clickbait content usually relies on sensationalist headlines to encourage click-throughs and the forwarding of material on online networks.   Clickbait headlines typically aim to exploit the curiosity of readers by providing just enough information to make them curious, but not enough information to satisfy their curiosity without clicking through to the site to the link content.   One of the cons of clickbait is that it annoys people. When a website visitor sees an interesting headline on your website and clicks through to the link only to be left disappointed, they may lose trust in your site. You can expect a lot of dislikes and negative comments because people feel tricked.   Clickbait is a one-sided deal with your audience because you waste their time without delivering on your part of the agreement: to provide quality, useful content.   Clickbait isn’t the same as fake news and it isn’t always bad. It is a proven way to get people to click on content because the curiosity gap is a powerful thing.  To make your content seem like clickbait, focus on including grandiose statements and many superlatives. Just make sure that the content that the readers click through to delivers on your promises!   “When done correctly, it is one of the best ways to get people to take notice and give you their most precious asset: attention,” says Neil Patel.   According to Neil Patel, clickbait tickles our curiosity while it dumbs down concepts to a common language, such as fear, greed, jealousy, envy and lust, that everyone understands. There’s nothing wrong with making your headlines more appealing but be sure that whatever content you are offering is not a time waste to your audience. At the end of the day, all of your content needs to be well-written and serve a purpose.   Need help with your content marketing or social media marketing? Then contact WSI OMS...

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Where Web Designers and Entrepreneurs Can Discover Trends

Posted by on May 24, 2019 in Digital Media Marketing | Comments Off on Where Web Designers and Entrepreneurs Can Discover Trends

Where Web Designers and Entrepreneurs Can Discover Trends

Understanding and using trends are critical for any creative professional or entrepreneur. Trend forecasting is the phrase that is used when people try to tell the future. It is important because it can help you design products, websites, services and experiences that will help to shape the needs of people in the future. This is hard to do because the future isn’t here yet.   Trends in fonts, colours, imagery and layout are always changing. On the marketing and business front, knowing how the business landscape is changing is equally important. Have you ever noticed that the same colours, trends and patterns are usually in different stores? How do they end up with the same palettes and styles? It is because they all use the same method of gathering trends.  They hear about trends from the same manufacturers and go out and shop at the same places across the globe. Trend forecasting services can also be purchased for almost any industry.   Here are a few places where you can discover trends to drive change in your design, branding and business:   Digital Culture This is a broad term, but it refers to knowing what is going on currently on broadcast news, Google, websites and news sites.   Physical Retail If your products or designs show up in the real world in retail, you need to go out and shop it regularly. Go out and pay attention to really observe what is happening in stores so that you can recreate this in online experiences.   Competitive Research Go online and look at the blogs and social media of your competition; as it is really critical for discovering trends. This way, you will know what they are doing over time and be able to jump when your competition launches new campaigns, loyalty programmes or other services. Staying on top of your competition is one of the best ways to pick up on trends in your industry.   Need help with your web design or digital marketing? Then contact WSI OMS...

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3 Tips for Optimising Paid Advertising on Facebook

Posted by on May 22, 2019 in Facebook | Comments Off on 3 Tips for Optimising Paid Advertising on Facebook

3 Tips for Optimising Paid Advertising on Facebook

Paid advertising can be a great way to boost your social media marketing strategy. However, there’s an art to getting it right. Here are three helpful tips for successfully optimising paid advertising on Facebook, courtesy of the digital marketing experts at WSI OMS.   Understand Message Matching  There is no doubt that you would like to get the best possible results for the least amount of money, right? Well, the key to this is to understand what message matching is and to use it to your advantage. In other words, match your advertising pitch to your targeted audience’s level of readiness. For example, do not try to encourage your audience to purchase something if they have yet to discover your brand as a whole.   Build Your Audience  It is no use trying to sell to an audience of followers that does not exist. Therefore, when first starting out, angle your Facebook ads to encourage people to follow you, rather than trying to push for conversions. This will help you to build your audience and is sure to lead to improved interest and conversions in the future.   Try Split Testing  Keep your ads fresh and powerful by split testing to see which big changes lead to conversion-lifts. Do not change minor aspects of the ad, such as a word here or there or the background colour of your image. Make larger, more noticeable changes, like using a custom photo and then a video to push the same message/objective.   If the world of paid advertising and social media marketing has become too complicated to manage, there is always the option of hiring a reputable digital marketing company to manage it for you. Contact WSI OMS today to learn...

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