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Do Internal Links Even Matter For SEO?

Posted by on Aug 28, 2018 in SEO | 0 comments

Do Internal Links Even Matter For SEO?

An internal link is a hyperlink on a website that links to another page on the same website. Internal links show people where to go and it helps website visitors to navigate your site. Getting internal linking on your site wrong can cause a lot of problems. In terms of SEO, internal links are viewed very differently to external links, but it doesn’t mean that internal links have no power in changing crawling patterns or search results. Anchor text is something tha

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How to Write an Effective About Us Page

Posted by on Aug 27, 2018 in Website Design | 0 comments

How to Write an Effective About Us Page

When embarking on a website design project, most people know they need an ‘About Us page’, but by the looks of things, few people know what the purpose of it is. Browsing through About Us pages in your industry will show you that there is still a lot of uncertainty about what type of content should be on this page. Instead of copying and pasting your mission statement or having unfocused sub-category pages of team members talking about their diplomas and hobbies

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Things That Don’t Affect Your Google Rankings

Posted by on Aug 27, 2018 in SEO | 0 comments

Things That Don’t Affect Your Google Rankings

Tons of things that you do, don’t directly affect your Google rankings. Our Search Engine Optimisation experts list a few things that don’t affect your search results:The Age Of Your WebsiteDoes Google care if your website was registered in 2008 or 2018? No. If you started a website many years ago and you worked on building up authority and social signals, then there’s a good chance that your site will still rank well today. But, if you didn’t have an au

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Writing Headlines for SEO and Social Media

Posted by on Aug 22, 2018 in Social Media Marketing | 0 comments

Writing Headlines for SEO and Social Media

One of the problems that headlines have is that they need to serve multiple audiences. It’s not just about ranking in search engines. We also need to serve our website visitors well. And, you also want the headline to be catchy on social media. In the SEO world of headline writing, you will be trying to rank well for different search terms as well as earn a high click-through rate, you need to earn links, and you want engagement. On the social media side, you are

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How To Save Face After Making A Judgement Error On Social Media

Posted by on Aug 21, 2018 in Social Media Marketing | 0 comments

How To Save Face After Making A Judgement Error On Social Media

What is a good step-by-step procedure to follow when you have made an error in judgement on social media? When you make a mistake on social media, you have to own it. You have to take responsibility for it and avoid getting defensive. If it is a really bad error in judgement (such as something that is discriminative), then you should apologise and remove the post. If it is an error in judgement that was intended to be humorous but was in poor taste, you may be able

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Interactive Emails – The Future of Email Marketing

Posted by on Aug 20, 2018 in E-mail Marketing | 0 comments

Interactive Emails – The Future of Email Marketing

According to most email marketing experts, interactive emails are the next big thing. So, what is interactive email? An interactive email is one that has functionality for the user to take some sort of action within that email. The action that is taken will then trigger some type of event within that email. This could, for example, be:A drop-down menu, A navigation tool, or A photo carousel.This is a great evolution from traditional emails. In terms of interacti

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How to Get Your Whole Company Involved In Your Social Media Strategy

Posted by on Aug 20, 2018 in Social Media Marketing | 0 comments

How to Get Your Whole Company Involved In Your Social Media Strategy

Do you have to spend as much time working on internal brand culture as you would on social media marketing? By now, most brands know that they need an online presence and a social media following. Many companies, however, aren’t dedicating enough time to their internal marketing and brand culture. To determine whether this should be a priority for your business, ask yourself what kind of company you are going to be. Are you going to stay in the old model of mass b

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What Is Iterative Website Split Testing?

Posted by on Aug 15, 2018 in Website Development | 0 comments

What Is Iterative Website Split Testing?

Iterative website split testing is one of two different website testing methodologies. There’s the iterative side and the innovation side. With iterative website testing, you will test one element at a time, implement the change from the champion variation, and then use that test information to develop a new hypothesis on that particular page based on the data you just gathered. So you will have one change that you run, test it out, and if it works you will implem

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SEO Advice to Get Higher SEO Rankings In 2018

Posted by on Aug 14, 2018 in SEO | 0 comments

SEO Advice to Get Higher SEO Rankings In 2018

Want higher SEO rankings for your website? Then be sure to check out these two issues that may be damaging your rankings:Posting Too Much ContentGoogle doesn’t want you to publish content just for the sake of publishing content. Gary Illyes from Google recently said that Google actually prefers fewer but better-quality pages. The quality over quantity approach is the key behind some of the most popular blogs on the internet. If you’re going to reduce the amo

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5 Key Areas Where You Should Focus Your SEO Campaign

Posted by on Aug 13, 2018 in SEO | 0 comments

5 Key Areas Where You Should Focus Your SEO Campaign

Search Engine Optimization is a broad and ever-evolving field. With Google routinely updating their search algorithms, and every second digital agency punting new ways to increase your rankings in search engine results, it’s not hard to see why some people find SEO to be a daunting task. If you want a clear-cut way to get better results on search engines, then focus your SEO campaign on these key areas:Competitor AnalysisYour first step is to know what your co

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