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The Top 4 Online Tools Guaranteed to Boost Your Content Marketing Efforts

Posted by on Dec 20, 2017 in Content Marketing | 0 comments

The Top 4 Online Tools Guaranteed to Boost Your Content Marketing Efforts

If content marketing is already helping to enhance your digital marketing strategy, the chances are good that you are looking for new ways in which to boost your efforts even further. Here is a list of the top 4 online tools that are sure to help you obtain even greater levels of success going forward.Answer the Public This website allows you to find out exactly the types of questions and keywords that people are typing into Google that relate to your busines

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Pay Per Click: Maximising Your Click-Through Rate

Posted by on Dec 19, 2017 in PPC | 0 comments

Pay Per Click: Maximising Your Click-Through Rate

Pay per click advertising is an easy and cost-effective way in which businesses can reach their target market, increase visits to their website, as well as improve overall brand awareness and online conversions. Unfortunately, many business owners find that their ads simply aren’t performing as well as they’d hoped they would. A low click-through rate can be cause for concern but, fear not… WSI OMS is here to help you overcome this common PPC advertising chall

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Top Ways to Encourage Your Customers to Engage on Mobile Apps

Posted by on Dec 18, 2017 in Mobile Marketing | 0 comments

Top Ways to Encourage Your Customers to Engage on Mobile Apps

Have you invested a lot of time in developing and launching a mobile application only to realise that people are downloading the app and rarely using it? Here are a few great ways to encourage mobile app engagement:Consider the Entire ExperienceFew people will give away precious space on their phone for a simple feature or gimmick. Consider the broader context of your app and how you can create a story about your app, how it fits into your customer’s lives, an

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B2B Mobile Marketing Predictions for 2018

Posted by on Dec 14, 2017 in Mobile Marketing | 0 comments

B2B Mobile Marketing Predictions for 2018

One thing is for sure, mobile marketing isn’t going anywhere anytime soon! With the use of mobile devices only becoming more and more widespread, and with the technology behind these devices only getting more and more complex, businesses of all shapes and sizes have no choice but to surrender to the mobile revolution. Here are our predictions for B2B mobile marketing in 2018:More B2B Researchers will be using their Mobile Phones during the Purchase Process 

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What You Must Know about Online Reputation Management for Small Businesses

Posted by on Dec 13, 2017 in Social Media Marketing | 0 comments

What You Must Know about Online Reputation Management for Small Businesses

Building a positive online reputation is an important step when it comes to solidifying the success of a small business. The question is, how exactly does one go about doing this… and doing it successfully? We look at a few important facts about online reputation management for small businesses below.You Must Start Taking Content Marketing Seriously The bottom line is that the more quality content you put out there, the greater and faster your reputation wi

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Common Content Marketing Challenges and How to Overcome Them

Posted by on Dec 12, 2017 in Content Marketing | 0 comments

Common Content Marketing Challenges and How to Overcome Them

Content marketing is often referred to as an art – an art that takes a lot of trial-and-error to get right. What works for one company may not generate the same results for another. However, having said that, there are a few common challenges that almost all content marketers will be faced with at some point or another. Below, we take an in-depth look at these challenges, as well as provide advice on how to overcome them.Keeping Content Fresh and Interesting 

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It’s Not Too Late to Boost Your Digital Marketing Strategy

Posted by on Dec 11, 2017 in Digital Media Marketing | 0 comments

It’s Not Too Late to Boost Your Digital Marketing Strategy

Salescycle.com took sales and online shopping cart abandonment data from their clients during last year’s Christmas shopping season to draw a number of important digital marketing insights:The highest sales volumes during the festive season are on Black Friday and Cyber Monday. Sales volumes peaked around the 14th of December, perhaps as this is one of the last days that online shoppers felt would give online sellers enough time to ship their gifts before Christ

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What to Expect from SEO in 2018

Posted by on Dec 7, 2017 in SEO | 0 comments

What to Expect from SEO in 2018

In terms of SEO, 2017 saw the rise of voice search, a consistent focus on mobile marketing, as well as a new interest in progressive web apps (PWAs). The question is, what can companies expect from search engine optimisation trends in 2018? We take a sneak peek below…Accelerated Mobile Pages and SEO Rankings Accelerated Mobile Pages, which is a Google-backed project intended as an open standard making it possible for any publisher to have pages load quickly

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Social Media Marketing: Which Platforms Are Right for YOUR Business?

Posted by on Dec 6, 2017 in Social Media Marketing | 0 comments

Social Media Marketing: Which Platforms Are Right for YOUR Business?

The success of a company’s social media marketing efforts relies heavily on the platforms on which the experts within the company choose to focus. The platform that earns one company hundreds of new followers every day may not offer the same level of success to another. The secret to getting it right is properly researching and understanding your target market and, in particular, knowing where exactly it is that said target market spends most of its time online. B

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Tips for Successful Holiday Email Marketing

Posted by on Dec 5, 2017 in E-mail Marketing | 0 comments

Tips for Successful Holiday Email Marketing

For most businesses, there is no busier time than the December festive season! The question is, how do you go about making the most of this time when it comes to your email marketing efforts? We investigate below.Sort Your Email Marketing List Email marketing success is achieved when you can approach your customers with a more personalised tone. Knowing this, it helps to sort your list of contacts so that you can approach them with news and specials most rele

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