Analytics – bounce rates and why they matter
One of the most important metrics tracked in Analytics is Bounce Rates.   Bounce rates measure the % of site visitors who view the page they have landed on and then click off the site. It is an algorithmic indication that they did not find what they were looking for when they searched for, or clicked on, ‘xyz’. While there will always be a certain bounce rate, high bounce rates can be very damaging to your website’s performance in Google search â
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Tips for your ecommerce Christmas in July campaign
Whoever came up with the whole ‘Christmas in July’ concept did us all a favour – the businesses that traditionally have had to face a dip in sales in the winter months and consumers who can look forward to a celebration in the middle of the year for a no real good reason – hopefully with a second lot of presents and more champagne. And ecommerce marketing is on top of it. Christmas in July The origins are obscure, many and predate the internet by alm
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Old-School SEO Tactics That Could Still Benefit Your Business
Keyword stuffing definitely isn’t going to do your SEO and Google ranking any favours. However, there are indeed a few old-school tactics that many of us have forgotten about that still have the potential to add value to our digital marketing efforts. We investigate below: Link Building  Good quality links from other reputable websites is still a massive rankings booster! Because of this, it still pays to build mutually-beneficial relationships with
read moreContent Marketing Stats to be Aware of in 2017
By now, it has become evident how big of a role content marketing plays in a company’s online marketing success. As you work on adding it to your own digital marketing strategy, let us look at some important content marketing stats from the first half of this year that may help to make your life easier going forward. B2B and B2C Marketers Using Content Marketing (H2)It is estimated that almost 89% of B2B marketers and 86% of B2C marketers are incorporati
read more3 of the Most Influential Women in Digital Marketing
When most of us think of influential people within the digital marketing realm, we think of Jeff Bullas, Sam Hurley and Larry Kim… But what about Mari Smith? Jennifer Cisney? And Michelle Killebrew? All of these women have done some amazing things, received incredible awards and obtained immense success over the years. We take a closer look below. Mari Smith Mari Smith is better known as the Queen of Facebook and specialises in Facebook training for s
read moreWhat are audience match rates and why do they matter?
The success of a digital marketing campaign can be gauged and measured in several ways:Some traditional (such as sales), Some purely digital.One of the methods is the collection of data from Demand Side Platforms (DSPs). Audience data collection DSPs are increasingly required in online advertising to manage multiple ad accounts and ad exchanges in the way a traditional advertising network would. These platforms often collate complex and changeable online
read more9 Fast Facts about Facebook
When it comes to social media marketing, everyone knows that Facebook is king! Can you believe that this social media powerhouse has been in existence for 13 years already? To celebrate, we have compiled a list of 9 fast facts about Facebook you probably didn’t know before. Enjoy! Facebook’s First Major Investor The first major investor in the platform was PayPal co-founder, Peter Thiel. Way back in 2004, he took the plunge and invested $500,000 in th
read moreOnline Marketing 101: 5 Awesome Things You Can Do with Google Analytics
Google Analytics is a free web analytics service that tracks everything that happens on your website. It is quite simple to use and has been deemed a must for businesses of all types and sizes. Here are 5 awesome things that it can do, all of which are sure to benefit your online marketing efforts: Tailor which Data You See FirstAre you more interested in analysing your website’s bounce rate? Perhaps you want to see the number of weekly visitors immediat
read moreReasons Why Your Digital Marketing Strategy is Failing
 Despite hard work and plenty of planning, your digital marketing strategy just doesn’t seem to be generating the results that you’d hoped for. Don’t worry – we know why: Your Content Marketing Efforts Are Sub-Par or Non-ExistentContent marketing is the easiest way in which to put your business on the map within the digital realm. So, if you’re not dedicating enough time and effort to content creation, curation and promotion, you’ve already
read moreIn the USA, digital ad spend is now bigger than TV
If it’s happening in the USA, it’s starting to happen everywhere else. This applies to much in the Western World – from ideology through to consumer behaviour. So, the fact that digital ad spend has now outstripped TV ad spend, is a solid indicator of where your advertising budget needs to go. Digital ad spend spikes in 2017 – thanks to mobile marketing According to Statista.com – an online portal that collects and collates statistical data â€
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