Turning Leads into Conversions Using Live Chat
Live chat has become a digital marketing must for businesses far and wide. It makes it possible for potential customers to get in touch quickly and get hold of the information that they are looking for – and it makes it easier for you to persuade them to convert! Here are our top tips for using live chat to your advantage and successfully transforming leads into conversions. Use Real People Yes, technology is super advanced nowadays, and it’s quite easy to get a bot to handle your live chat offering for you. However, this is almost certainly a way in which to lose out on valuable business. Instead, employ real people to manage your live chat as this ensures a much more personalised tone, as well as ensuring that your potential customers receive more accurate information in line with their queries. Just be sure to train and educate your live chat staff regularly regarding new products, services and/or any big changes within the company as a whole. Fast Response is Key Let’s face it – people don’t like waiting. Slow loading time is one of the most prominent reasons as to why a website’s bounce rate increases… and it is the easiest way in which to lose out on a lead when it comes to live chat. Make sure that you respond quickly to any questions asked via live chat and you’re already halfway to making a sale. Implement Post-Chat Surveys In doing so, you will learn more about how your potential customers are responding to your live chat efforts and your brand in general, and you will be able to make positive changes as a result. The more that you tailor your live chat encounters to suit your target audience, the higher your conversion rate is likely to be. Are you looking for a digital marketing agency that can help you to master the intricacies of live chat? Get in touch with the team at WSI OMS. As experts within the realm of online marketing in South Africa, we have the skills and expertise that it takes to get your business to the...
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Boost Your Digital Marketing Strategy by Mastering the Art of AB Testing
A solid approach to AB testing is sure to lead to a stand-out digital marketing strategy that is almost guaranteed to achieve the desired results for your brand. Not only does it allow you the opportunity to experiment with two different designs/approaches, but it also provides you with insight into what your target market is thinking, as well as what appeals to them most. Here’s what you need to know about successful AB testing within the online marketing realm. Timing is Important AB testing cannot be completed over night. If you want to accumulate valuable, accurate data, you will need to run your tests for a certain period of time. The average time of each AB test should be between 2 and 4 weeks. Anything less than that and you probably won’t have enough data on hand in order to make the right decisions for your campaign. Along with the span of the test, you also need to know when to test. Seasonality can have a drastic effect on the results that you are able to generate. Therefore, avoid testing during a seasonal low unless you are also dealing with a high volume count. What Can I Use it For? The great news is that AB testing doesn’t have to be reserved purely for design elements of a landing page or website – you can also utilise it to learn which sort of messaging appeals to your audience the most. You can AB test ads for your PPC advertising campaign, email marketing subject lines, social media marketing imagery and more. For those looking to partner up with an agency in an effort to further improve upon their digital marketing efforts, make the choice to get in touch with WSI OMS...
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Digital Marketing: Why Your Static Logo is No Longer Cutting it
A couple of years ago, when it came to building your presence online, a creative, original, static logo was all that you needed to stand out from the crowd. Unfortunately, this is no longer the case. With the rise of animation and the demand for mobile-friendly websites, an old-school static logo simply isn’t going to cut it. Here’s what you need to know. Choose the Right Base Branding In order to build something ‘cooler’, you will need a standard vector logo with both full colour and single colour versions. Remember to pay attention to the intricacies of your vector logo as it will form the base of all other versions of your logo going forward. Ensuring Responsiveness If you are to leave your stamp on the digital marketing world, you will need to ensure that your logo is able to adapt according to the device that is being used to browse your website – whether it is a desktop, mobile phone or tablet – as well as the specific viewport. We recommend designing: A primary logo: This will be your full size logo. A secondary logo: Which will be ideal for use on your social media profiles and for use as an app icon. A tiny logo: Perfect for use as a small icon or favicon. Adding in Animated Elements Finally, if you really want to ensure that you are keeping up with the times, you will also need to have an animated version of your logo designed. Keep it subtle – one moving element should do the trick! Are you looking for more helpful advice and guidance when it comes to meeting your online marketing goals? If so, the WSI OMS team is here to assist. As experts in all aspects of digital marketing, from web design to content marketing and more, we are the professionals you can count on to push your business forward. Contact us now to learn...
read moreWhat’s Next for Digital Marketing In 2018?
With new social media platforms, virtual reality and blockchain popping up, it can be tough to narrow down the digital marketing trends that you need to focus on. Here are the top trends that we think you should concentrate on: Messaging Is a Must Legendary internet marketer Neil Patel published an article that detailed how his Facebook Messenger campaigns saw 88% open rates and a 56% click-through rate. The impact of messaging on digital marketing is huge because Facebook Messenger has 1.3 billion users who are exchanging 2 billion messages per month. Besides Facebook Messenger, it’s also important to focus on website chats and other messaging options that form part of not only your marketing and sales approach but also your customer service process. Micro Touchpoints with Customers Thanks to wearables and mobile phones, brands are better able to take advantage of micro-moments with their target audience. Whether a person is creating a wish list on a company website, drafting a grocery store list on a mobile phone, or searching for a place to wine and dine, brands can tap into these moments and create timely interactions. Very few brands are correctly anticipating and addressing the micro-moment needs of their target audiences, which opens a lot of opportunities for companies who are willing to provide fast and easy information in this space. Personalised Content Content has always been a big part of any digital marketing campaign, but the way we write and distribute content is going to change. Personalised content that has been crafted for specific needs and audiences will take front and centre stage in 2018. But how do you go about creating content for each and every person? The key lies in having a dynamic website and an intelligent marketing automation strategy. Need help with your SEO, social media marketing or website design? Then contact WSI OMS...
read moreWhat You Need to Know About Increasing Your Website’s Conversion Rate
If you have managed to encourage more traffic to your company website through your digital marketing, SEO, content marketing and social media marketing efforts, good for you! However, if these website visits aren’t resulting in conversions, all your hard work has been for nothing. Here are our top tips for instantly increasing your website’s conversion rate and seeing the returns that you deserve! Email Marketing Did you know that the fewer fields a user has to fill in on an ‘opt in’ form for your email marketing, the higher the chances will be that they submit it – and the higher the chances of you being able to communicate unmissable deals and specials to them via email. Remember to also include a privacy statement on the opt in form so that potential subscribers will have the peace of mind that their details will be kept safe. Promise Satisfaction Let your potential customers know that satisfaction is guaranteed by adding an actual guarantee on all your products. The reduced risk and certainty of ‘money well spent’ will undoubtedly lead to a greater number of conversions. Tell Them How Your Products Solve Problems Avoid focusing too much on features and move your attention to results instead. By communicating exactly how your products are going to solve their problems and make their lives easier, your website visitors be much more likely to make a purchase. Carefully Select Landing Pages for PPC Advertising Unless you have visually appealing landing pages with clear calls to action, the money spent on pay per click advertising is going to waste. For more assistance when it comes to successfully increasing website conversions, get in touch with the digital marketing experts at WSI...
read moreTop Reasons Why Your Website isn’t Winning You Any New Customers
In the world of online marketing, a great website design is everything! However, functionality and user-friendliness are just as important as visual appeal. Below, we look at the top reasons why your company’s website might not be winning you as many new clients as you had hoped it would. Too Much Promotional Content Think about it – how much do people really care about the history of your brand or business? What they want to know is what you have to offer them… Can you solve their problems? Communicate this in your content and you’re sure to boost sales! Remember to also focus more on results rather than on features when it comes to your social media and content marketing efforts. You’re Not Keeping Them Interested You need to give them a reason to keep coming back – and what better way in which to do this than with the help of a blog? The key here is to keep updating it regularly. Not only will doing so provide your website visitors with valuable information, but it will help to improve your SEO and Google rankings in the long run, too. You Haven’t Optimised Your Web Design An optimised website design will take into consideration the following factors: Seamless navigation around the site Strong, well-placed calls to action Good quality visuals to break up the content (just make sure that they don’t extend page loading times too much) Prominent, succinct testimonials For professional assistance when it comes to website design guaranteed to drive sales, be sure to get in touch with the digital marketing experts at WSI OMS. We look forward to helping you boost your...
read more4 Tips for Crafting Content That Will Fascinate Your Audience
Ultimately, if your content marketing efforts do not lead to interest and engagement from your audience, they are unlikely to do your overall digital marketing strategy any favours. Here are our top tips for ensuring success and crafting content guaranteed to fascinate your audience every single time: Facts Are Everything Your audience is sure to react more strongly to content that presents them with facts and real data, as opposed to opinion-based posts. Research has also shown that content which contains visuals that appear scientific (such as pie charts, for example) garner a much greater response from readers. Throw in Some Quotes It’s incredible how simply adding a quote to your content can make you seem like an instant authority in whatever it is that you are writing about. For best results, place the quote at the beginning of the content rather than hidden away somewhere in the middle. Tell Stories Everyone loves a great story – they’re easy to relate to and keep you in suspense, especially if the story is a real-life story. Keep your readers engaged by injecting stories into your content, as opposed to simply making your point outright. Break Up the Content Massive paragraphs of content can overwhelm readers, resulting in them skipping past and doing something else online instead. Break up your content with the help of sub-headings and you’re sure to keep them interested, boosting the chances of them sticking around to read the entire piece from start to finish. Want to know more about content marketing and on how to impress your target market? Call on the online marketing professionals at WSI OMS. Contact us today for information regarding our vast range of services from website design to social media marketing and everything in...
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5 Tips to Make Sure Your PPC Ads Resonate with Your Audience
Want to make sure your PPC ads resonate with your audience? Then read this advice: Expert Product Knowledge If people are clicking on paid ads in Google, then the chance is good that they already have a pretty good idea of what they are interested in buying. One of the things that can frustrate a potential buyer is when they realise that the person who is selling to them doesn’t understand the ins-and-outs of the product they are advertising. Even if you’re hiring a professional copywriter, make sure the writer of the ads understands the product and has all the technical specifications he or she needs to write the ad. Use the Same Language as Your Audience Understanding and using the industry jargon and the buzzwords that your potential buyers use is important when it comes to ensure your PPC ads resonate with your audience. Also keep this in mind when targeting specific geographies, because the slang name for a city or town may be different than the Google Maps description. Use the same language as your audience to make your ads stand out. Solve a Problem Does your potential buyer know that they have a problem? Write down what the buyer will gain from using your product and how you can solve their problem for them. Make sure that this information is included in your ad copy in a concise way. WSI OMS can help you with your online advertising and pay per click advertising campaigns. Contact us for more information...
read moreThe Twitterverse Awaits New Bookmarking Feature
With so many tools at one’s disposal when it comes to social media marketing, the platforms themselves need to be constantly evolving to live up to users’ expectations and desire for new, exciting features. Luckily, Twitter very rarely disappoints when it comes to this! The brains behind the operation have recently announced that we can look forward to a brand-new feature. Learn all about it below: The “Save for Later” Up until now, if a user wanted to ‘bookmark’ a certain tweet to revisit at a later stage, he or she had the following options: Direct Message the tweet to themselves, like the tweet, and/or retweet it. According to experts, there has been a massive demand for a new bookmark feature that takes the effort out of saving those favourite tweets. The good news is that the professionals at Twitter have taken heed and will soon be releasing the “Save for Later” Twitter bookmarking tool, making it easy for users to keep their favourite tweets in a handy, easily accessible archive. What They Had to Say Twitter Associate Product Manager, Jesar Shah, has said that the team is actively working on the prototype of the feature (they have even released a video detailing how it may work). She also hinted that, because the most demand for such a feature came from Twitter users in Japan, that it may be released there first. No doubt that the feature will make Twitter more appealing to users, as well as to social media marketing professionals, far and wide! Looking for assistance with your online social media marketing and digital marketing efforts? Look no further than the online marketing and SEO experts at WSI OMS. Contact us today to find out how we can help...
read moreFacebook’s Exciting New Easter Eggs
Over the past few years, Facebook has consistently surprised its users with exciting new features and quirks. And it certainly didn’t disappoint this time around either! It has just added a multitude of hidden Easter eggs that you can unlock by typing in special words on the platform. Basically, when you add certain words into your status or comments, colourful animations pop up, making the whole Facebook experience that much more entertaining. Which Words? So, you’re keen to see for yourself? According to social media marketing experts, some of the special words include “xoxo”, “congratulations”, “rad,” “bff,” “lmao,” and “thank you so much.” If the same experts are to be believed, Facebook doesn’t plan on stopping there. There are sure to be plenty more to come because of the social media platform’s quest to continue to spice up its users’ news feeds. Other Updates Other new Facebook updates include animated Facebook reactions. When a user clicks on a notification of a reaction to one of their posts, they will be navigated back to it, and all the person’s friends’ reactions will animate, flooding the screen. Along with this, Facebook has also notified the world of its intention to develop and release an array of newly animated emojis. In short, animation and social media marketing are huge right now! Perhaps it’s time for business owners to start thinking about how they can capitalise on this trend when it comes to their own social media marketing efforts? Looking for assistance in terms of growing and maintaining your social media following or boosting your online marketing strategy? Digital marketing experts at WSI OMS are here to help. Contact us today to learn all about our broad range of...
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