How Facebook Will Affect Your Local SEO

Posted by on Feb 15, 2018 in SEO | Comments Off on How Facebook Will Affect Your Local SEO

How Facebook Will Affect Your Local SEO

Towards the middle of last year, Facebook made a number of improvements that digital marketers should be aware of. The new functionalities that Facebook is testing and implementing positions it to compete with search giant Google and become far more than a social media platform where people connect with friends. Research conducted by the Local Search Association and published by Searchengineland.com has shown that people already use social networks to find local businesses. Facebook Local, which was launched in November in America, is a directory that lets you publish information related to local businesses and upcoming events. The businesses and events are grouped into categories and the algorithm also helps people to: See events that their friends are attending, and/or Businesses that they have reviewed. As you can see, what makes Facebook Local particularly helpful is that users won’t have to rely on reviews and ratings from the wider population to choose where they want to have dinner or get their hair cut – the tool helps users find the best option according to their friends’ preferences as well. Over the past few years, people have gone from looking for unbiased reviews online to being all too aware of the rise of fake reviews, which means that they want recommendations from people they know and trust. As a business owner, it’s important to make sure that your company’s Facebook page has a correct and accurate description. Include the following: Your contact details, Add the relevant business categories, and Include a keyword-rich about us section on your page. The more proactive you are about filling in your company’s Facebook page, the less amount of content will be crowd-sourced by individuals. Do you need help with your Facebook marketing or local SEO strategy? Then contact WSI OMS...

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Should You Be Writing Long-Form Content?

Posted by on Feb 14, 2018 in Content Marketing | Comments Off on Should You Be Writing Long-Form Content?

Should You Be Writing Long-Form Content?

Short blogs have their place and time in any content marketing strategy. But, there is definitely something to be said about long-form content. These pieces are often very engaging and can go a long way to helping a reader progress on their buyer’s journey. Challenges Not everyone writes as well as a professional copywriter or journalist and these pieces take skill and time. Another challenge is the fact that people have short attention spans – if you are boring them with drawn-out copy, they can easily click away from your article. Why Long-Form Content Should Be Included There are many reasons why long-form content should be part of your content marketing strategy: From an SEO perspective, Google considers long-form content authoritative. However, this doesn’t mean you can waffle on with poorly formulated content and expect to claim a top position in search results. To get started, consider a few topics that would serve as educational content for your target audience. Ideally, this should be a topic that requires detailed explanations and can’t really be covered in a shorter blog post. To ensure that your long-form content isn’t overwhelming, break it down into shorter pieces with sub-headings. Also consider visual aids, bullet points and infographics to help break up the longer paragraphs. People are inclined to share long-form content because it can provide value to their online networks. It also shows their friends and followers that they follow authoritative sources. If you need help with your content marketing strategy, then contact WSI OMS...

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When to Change Your PPC Landing Page

Posted by on Feb 13, 2018 in PPC | Comments Off on When to Change Your PPC Landing Page

When to Change Your PPC Landing Page

Many times, people create a landing page in conjunction with their PPC campaign and end up receiving high conversion rates from the landing page for months or years. A well-optimised page with a clear call to action and value-adding information can provide value months after your paid Google campaign is over. But what happens when your conversion rates start to fall? It’s time to update your landing page if you notice any of the following: Your Competition Is Mimicking What You’re Doing Digital marketers often do competitor analysis to get to the route of any problem. If your landing page performs well, then it’s possible that competitors in your industry have found it and have decided to copy what you’re doing. Conversion rates that have gone down suddenly can indicate that a competitor has plagiarised your content or that they’ve replicated your landing page in a few ways. Your Customers Are Used to What You Have to Offer It’s possible that your customers have become familiar with what your website (and landing page) has to offer, and they’re going elsewhere to find a better option. In this case, you should start checking out what your competitors are selling. Do they offer free shipping? Are there bulk discounts? Is their landing page more usable and visually appealing? Don’t simply mimic what they are doing. Rather, make a note about what you like and see how you can do it even better.   If you need help with your PPC campaign or landing pages, then get in touch with WSI OMS...

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Unlocking Value from Digital Personalisation for Your Marketing Strategy

Posted by on Feb 8, 2018 in Digital Media Marketing | Comments Off on Unlocking Value from Digital Personalisation for Your Marketing Strategy

Unlocking Value from Digital Personalisation for Your Marketing Strategy

Getting the relevant information under your potential customers’ eyes is key to making money online. People are bombarded with marketing messages online. It’s too easy to overwhelm people, which is why many internet marketing experts are helping brands personalise their content marketing strategies in new, impactful ways. Find the Micro Moments Your first step in the right direction is to group customers that have similar buying behaviours and needs. If there are young sports enthusiasts that buy branded attire, or mothers who purchase certain products for their children, then you need to understand the interactions that these groups of people have with your brand. How they progress through the sales journey, from awareness to buyer to repeat buyer, can help you discover many ‘micro moments’ where you can reach out to potential buyers and help them progress on their buying journey. Empower the Right People If your sales and marketing have always been operating in silos, and you want to switch to a culture of personalised marketing, then you’re going to have to carefully select the right people to start working together. Gather a group of people who represent all parts of your company (including sales, marketing, digital media, IT and analytics) to find out how you can switch from pushing generic messages to looking at the digital and in-person signals from customers to create personalised message. To be able to scale personalised messages requires a lot of thought, careful planning and many times a complete rewire of how your business is currently tackling digital marketing and content marketing. If you need help with personalising your digital marketing messages and strategies, then get in touch with WSI OMS...

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Get A Handle on Rising Email Unsubscribe Rates

Posted by on Feb 7, 2018 in E-mail Marketing | Comments Off on Get A Handle on Rising Email Unsubscribe Rates

Get A Handle on Rising Email Unsubscribe Rates

If you’ve noticed a steady incline in the number of people who are unsubscribing from your emails, then it’s time to get a handle on things. If too many people start unsubscribing from your emails, then it could impact your ability to reach inboxes – and this hurts your online reputation. Luckily, you’ve caught the issue in time and can still shake up your strategy before it starts affecting your revenue. Here are a few tactics to consider: Segment Your Content People unsubscribe from newsletters and emails if they aren’t receiving information that they find relevant. Consider whether you’re annoying your subscribers with irrelevant content and look at how you can segment your email database so that you are only sending people the information that they want to receive. Segmenting email lists goes far beyond grouping people according to general demographic information such as location, age and gender. A buyer who hasn’t engaged with your brand in over a few months, for example, should receive a different type of message than a loyal customer who has visited your site or contacted you in the past few weeks. If you can segment your mails by creating lists for buyers who are interested in specific services or product categories, even better. Personalise Your Messages According to research by McKinsey, personalisation is key to driving growth within your business. Not only does it reduce acquisition costs by as much as 50%, but it can boost your revenue by 5 to 15%, and increase the efficiency of marketing spend by 10 to 30%. Today’s internet marketing analytics have evolved to such an extent that you can include everything from the last products that the person viewed to coupons for the items that are in their shopping cart but haven’t been purchased yet. Do you need help with your email marketing? Then get in touch with WSI OMS...

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Increase Downloads for Your Mobile App with This Advice

Posted by on Feb 6, 2018 in Mobile Marketing | Comments Off on Increase Downloads for Your Mobile App with This Advice

Increase Downloads for Your Mobile App with This Advice

So, you’ve developed a one-of-a-kind mobile app, added it to online stores, and you’re waiting for thousands of people to download the app and review it…. But nothing is happening. What’s wrong? The problem is that you’re not considering mobile app marketing tactics. Here are a few ways to increase downloads for your mobile marketing app: Make A Video A video showing how your app works and what features it has, is a must. Hire a professional voice over artist as well as a video editing company so that you can make the video as impactful as possible. Include subtitles and a video description, upload it to YouTube, and add it to any relevant marketing pieces about your app. Consider Keywords You may be too close to the project to objectively consider the best keywords to use to market your app. Use Google’s AdWords Keyword Tool or hire an internet marketing expert to help you with this. Including keywords in the name of the app and the description can go a long way in helping people find your app in Google’s Play Store and the Apple Store. Get Your Mobile App Description Translated If you are marketing your mobile app in different geographies, you need to get the description translated into all the relevant languages. Instead of hiring someone to do a direct translation, find someone who has a bit more local knowledge so that local phrases and sayings can be included in the wording. Content Marketing Mobile content marketing plays a huge part in driving traffic to your app. You will need a comprehensive content strategy plan to make sure different messages reach your target audience at the right times. WSI OMS offers a range of mobile marketing services; we can help you market your new app. Contact us for more information...

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What to Expect from SEO in 2018

Posted by on Jan 25, 2018 in SEO | Comments Off on What to Expect from SEO in 2018

What to Expect from SEO in 2018

As we all know, the SEO landscape is constantly transforming, especially as the needs, wants and expectations of the consumer continue to change. The question is, what SEO trends can we expect to see (and follow) this year? We investigate below. SERP Features  While focusing on improving your organic SEO ranking is nothing to be scoffed at, SERP features on Google are set to steal the limelight in 2018. SERP features, such as knowledge panels, featured snippets and local packs, are where you want to be, and are sure to generate more clicks to your website. Page Loading Times  User experience (UX) has been dominating the realm of search engine optimisation for a while now – and it isn’t going anywhere in 2018! As a result of this, business owners need to start paying strict attention to the quality of the user experience that their website is providing its visitors, especially in terms of page loading times. According to Google experts, your ranking will be negatively affected if any page on your website takes more than 3 seconds to load. Voice Search  Google recently released some incredibly surprising statistics in relation to voice search. Apparently, 55% of teens and 40% of adults make use of voice search on a daily basis! Obviously, with the rise of voice search, the requirement for website’s to be mobile friendly is bigger than ever before. Do you really need any more reason to tailor your SEO efforts accordingly? If you want to ensure that you are up to date with all of the SEO trends throughout the duration of 2018, you’ll need tried and trusted digital marketing experts on your side. Contact WSI OMS for assistance...

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Content Marketing: Creating Video Content Your Audience Will Adore

Posted by on Jan 24, 2018 in Content Marketing | Comments Off on Content Marketing: Creating Video Content Your Audience Will Adore

Content Marketing: Creating Video Content Your Audience Will Adore

Content marketing doesn’t have to refer only to blogs. In fact, great content marketers know that their digital marketing strategy becomes a lot more powerful if they plan to create and utilise a broad array of quality content – from blogs to infographics and, of course, videos. If you are new to crafting epic video content that your audience can’t get enough of, we have some helpful advice to share… Get to the Point  You need to give your audience a reason to watch your video from start to finish. In order to do that, make sure that you begin your video with the subject and message that you wish to address, and you can embellish it from there. Be Mindful of the 8 Second Rule  The average time that it takes for a person to skip past a video on Youtube is 8 seconds. So keep this in mind before hitting record! Find Creative Ways in Which to Draw Attention to Your Brand You definitely don’t want your videos to be overly promotional – but you do want to weave in your logo in one way or another. Do it subtly by integrating it as a watermark here and there, getting someone in the video to wear it, or perhaps going the old-fashioned route and displaying it in the corner of the screen. Do Competitor Research  Ultimately, you want your videos to be original… but you also want them to be better than those of your competitors! So do some research and find out how long your competitors’ videos are, what’s working for them, and what’s not. You’ll gain plenty of insight into what may be the right approach for your content creation going forward. For helpful assistance when it comes to content marketing in South Africa, get in touch with a digital marketing company, WSI OMS. We look forward to helping you dominate the online...

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Your Content Marketing Team: 5 Skills You Can’t Do Without

Posted by on Jan 23, 2018 in Content Marketing | Comments Off on Your Content Marketing Team: 5 Skills You Can’t Do Without

Your Content Marketing Team: 5 Skills You Can’t Do Without

If you are to successfully make a name for your brand in the world of content marketing, there are 5 essential skills that you simply cannot do without. We take a closer look at each one of them below. Content Creation  Ultimately, it doesn’t matter how epic your social media marketing skills are, they won’t really amount to much if you don’t have epic content to promote on the platforms! It, therefore, comes as no surprise that the most essential skill within a content marketing team is that of quality content creation. Strategy Development  Once you have created some epic content, you will need to be able to strategize in terms of the best way to get it out there, ensuring that it reaches the right people at the right time. Someone who specialises in digital marketing strategy is thus integral to the success of your campaigns. Editing  Even if you have a great story to tell through your content, if it is full of spelling and grammatical elements, it won’t be taken seriously. In fact, mistakes such as these can lead to potential customers doubting the quality of your brand and the products/services that you have to offer. Social Media Marketing  Targeted social media posts can help to boost a brand’s content marketing efforts. You will, therefore, need a social media savvy person on your team – someone who will also have what it takes to handle all of your community management and deal directly with your followers’ questions and comments. Email Marketing  A quirky emailer is an easy way in which to draw attention to some of your best pieces of content. Having someone on your team who has experience when it comes to using email marketing tools is, therefore, a massive bonus. If you would like to gain access to an already existing team of content marketing experts, call on the digital marketing gurus at WSI OMS. Contact us today to learn how we can help...

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How to Create an Effective Email Drip Campaign

Posted by on Jan 22, 2018 in E-mail Marketing | Comments Off on How to Create an Effective Email Drip Campaign

How to Create an Effective Email Drip Campaign

Email drip campaigns are more complex and require more work than a once-off email blast – but it is worth the effort! Email marketing is still one of the best ways to sell more products and market your business, but a cleverly thought out and executed drip campaign can really make a difference to your bottom line. Here is how to go about the process: Determine What You Want to Achieve Maybe you need to focus on customer retention? Or maybe you want to get your product’s name out there? Many drip campaigns are focused on bringing in the sales, however. It’s important that you have a clear idea of what your goals are before you start creating your content, which leads to step number two. Create Your Content Drip email marketing campaigns obviously involve more content creation than an email blast. The idea of a drip campaign is to not overwhelm your reader with too much info from the get-go. Rather, slowly give them the information they need at each step of the sales funnel. If a person hasn’t heard of your company before, consider the information they will need in order to agree to continue to do business with you, aspects such as: Details on how long you have been in business, Details and testimonials by clients that are happy with your service, Where you are based, and What your customer service policy looks like. Create the appropriate content for each level of brand awareness and give them the information they need to progress to the next part of the sales cycle. Automate the Process Once your content has been written, and the sequence of the emails planned out, determine the frequency of the mails and use an email scheduler to send the emails for you at specific intervals. Make sure that you have calls to action in the emails and that you make the process of getting in touch with you or buying a product as smooth as possible. Need help with your digital marketing or email marketing campaign? Then contact WSI OMS...

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