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Why some things go viral and others don’t

Posted by on Apr 27, 2016 in Digital Media Marketing, Social Media Marketing | 0 comments

Why some things go viral and others don’t

It would be great if there was some magic formula for making your content or video go viral, but there isn’t really. When you look a little deeper, most of the viral posts out there either had careful thought and planning with a clear strategy, or a lot of luck. Everyone on earth must have watched Gangnum Style by now, but the truth there was that a lot of money was spent by a lot of parties to get that video where it is. Most of the posts that go viral actually d

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A quick guide to writing a winning sales email

Posted by on Apr 26, 2016 in Digital Media Marketing, E-mail Marketing | 0 comments

A quick guide to writing a winning sales email

Email marketing is not the easiest – sales emails are difficult to get right. They can be time-consuming and hard to tailor, with a good chance of being ignored. Sales emails are like the gift wrap on something special – you know people want what’s inside, but how to get them to open it? You need to keep your emails clear and unambiguous so your prospects can focus on what you want them to know. There are some golden rules about writing sales emails, with the

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Know the ROI for your inbound marketing campaign

Posted by on Apr 25, 2016 in Inbound Marketing | 0 comments

Know the ROI for your inbound marketing campaign

Return on Investment (ROI) is very important in inbound marketing campaigns. It shows whether marketing campaigns are successful in attracting visitors, and converting them into customers. Every marketing campaign needs to measure the ROI or else data on how effective the inbound marketing is will be lost. You can measure the ROI through identifying goals of content marketing such as: Awareness This involves large numbers of people knowing about your marketing campa

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The low down on adaptive content

Posted by on Apr 21, 2016 in Content Marketing, Website Optimization | 0 comments

The low down on adaptive content

Statistics show that 94% of companies claim that personalisation is a key component of their success, while 56% of consumers would happily purchase from a company that provides good personalised service. It’s stats like these that have led to the development of adaptive content – that is, using personalisation to enhance the customer experience and preparing content for delivery across multiple platforms. By implementing these into your content strategy, you’l

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What’s so special about a landing page?

Posted by on Apr 20, 2016 in Content Marketing, PPC, Website Optimization | 0 comments

What’s so special about a landing page?

When referring to a landing page, this means the page a visitor arrives at after clicking on an advert. Inexperienced marketers will direct all their PPC traffic to their homepage, but this can be a mistake. Having landing pages tailored to different offers can be just the thing to provide a quality experience for your visitors and to drive conversions. Great landing pages that convert, have a number of traits in common. While some of these tips may seem obvious, re

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Where to find inspiration for your blog posts

Posted by on Apr 19, 2016 in Blogging, Copywriting | 0 comments

Where to find inspiration for your blog posts

We all know that to bring traffic to your site, you need to post regularly and while blogs are one of the simplest ways of doing this (that also helps with your SEO), it can be difficult to keep coming up with fresh and readable content, especially if your industry is fairly niche. Here are some places to look for inspiration, that could help you create a list of possible topics for future posts. It may be a good idea to keep a notebook or list of ideas, to jot down

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A winning landing page strategy

Posted by on Apr 18, 2016 in Content Marketing, Website Optimization | 0 comments

A winning landing page strategy

A landing page is a website page accessed when visitors click a link found on another website. A landing page is important in digital marketing. An effective landing page is able to increase conversion rates. It can be the difference between converting a visitor into a customer and repelling that visitor away. For this reason alone, using a winning landing page strategy increases conversion rates and boosts website traffic. Creating a winning landing page There are

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Eight quick tips for creating a fantastic email Call to Action

Posted by on Apr 14, 2016 in E-mail Marketing | 0 comments

Eight quick tips for creating a fantastic email Call to Action

When it comes to email marketing, if there were only two things you could include in your message, they should be the subject line and the call to action. So what’s the secret to creating a call to action that will really work? Here are eight tips to create an enticing call to action in your next email marketing campaign.Keep the Call to Action short and sweetAnything more than 5 words is too long. If it’s not clear and compelling, it won’t work.Tell you

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A clever way to drive real sales leads from social media

Posted by on Apr 13, 2016 in Social Media Optimization | 0 comments

A clever way to drive real sales leads from social media

It’s not easy creating social content for lead generation, but one form of content that is proving to exceptionally popular is the personality quiz. People love to interact and engage with content, so what better way than to create a fun quiz? Creating a quiz that can drive real sales leads is even better. There are a few steps to take when creating a quiz (other than copying someone else’s), to ensure its success, as well as online templates to get you started.

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Getting more shares for your awesome content

Posted by on Apr 12, 2016 in Content Marketing, Copywriting | 0 comments

Getting more shares for your awesome content

A recent research report conducted by Buzzsumo and Moz, found that an astonishing 50% of posts get 8 shares or less, and 75% of these posts achieved a zero referring domain link. The study analysed one million posts, selected at random, revealing some shocking truths about content. So why does content fail? It’s just not possible that all content is poor. In recent years, great content would work its way to the top of the pile, be found and shared, but the problem

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