The 411 on the Google Speed Update

Posted by on Mar 8, 2018 in SEO | Comments Off on The 411 on the Google Speed Update

The 411 on the Google Speed Update

 Just when you think you have your SEO strategy down, something changes! At the beginning of the year, Google announced its latest algorithm update, known as the Speed Update, which will be launching in July of 2018. Needless to say, the main focus of this update will be on the speed of your website, and how quickly each page is able to load. Seeing that Google is on a mission to improve the user experience when it comes to online browsing, this new focus comes as no surprise. Here is what you need to know about how the Speed Update is set to impact your website and its subsequent rankings: It Is All About Mobile If you are not new to digital marketing, you will be well aware of the fact that page loading speeds have always been a ranking factor – at least for desktop searches, that is. Up until now, page loading times have not made a huge difference in terms of mobile rankings. With the Google Speed Update, that is sure to change. Content is Still King  While page loading speed will indeed now be a massive ranking factor for mobile, it won’t be the only ranking factor that you need to be concerned about. Relevant content of a high quality is still the key if you are to get your website to the top of the search results. However, if you’re able to publish this type of content and make sure that it takes less than a few seconds to load, you will be well on your way to reaching your online marketing goals, especially in the eyes of the world’s most notable search engine! How to Adjust  In order to avoid your website from taking a knock, here are a few suggestions for surviving the Google Speed Update: Consider making the switch to Accelerated Mobile Pages (AMPs) Think about the effects that the update will have on your pay per click advertising, AdWords account, as well as on your website itself, and Understand the way in which people utilise mobile devices in order to search (i.e. shorter queries). Stressing about your online marketing and SEO strategy in light of these new, upcoming changes? WSI OMS can help. Contact us today for more information about our wide range of services, from search engine optimisation to content marketing and...

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Important Changes to Facebook that Every Business Owners Needs to be Aware of

Posted by on Mar 7, 2018 in Facebook, Social Media Marketing | Comments Off on Important Changes to Facebook that Every Business Owners Needs to be Aware of

Important Changes to Facebook that Every Business Owners Needs to be Aware of

As the owner of a business, if you have already embraced the power of social media marketing, you will probably be dedicating much of your time and energy into growing the following on your Facebook page. Seeing as though Facebook boasts nearly 2 billion users worldwide, it is no wonder that it has become a go-to hub for online marketing. However, just as the world of digital marketing is constantly evolving, so too are our favourite social media platforms. And Facebook is definitely no exception! Here are the most recent Facebook changes that every business owner needs to be aware of. Comments Are Everything  For most companies utilising social media marketing, up until now, the main goal has always been to generate as many shares and likes as possible. However, in 2018 and beyond, Facebook will be giving preference to posts that have generated the most engagement in the form of comments, rather than the posts with the highest number of likes and shares. Basically, any posts that elicit meaningful interaction will be favoured going forward. Deprioritisation  In an effort to provide its users with a more valuable browsing experience, Facebook has recently implemented new guidelines for deprioritisation. In short, your Facebook posts will be penalised for a variety of things, including: Explicit calls for engagement, Passive content (i.e. Photos or videos that are not actively engaging user response), and Public content. Knowing this, it would seem that strategic content marketing is going to be more important than ever before for those business owners hoping to make an impact on their followers. Worried about your social media marketing strategy surviving the latest Facebook newsfeed changes? Fear not! The WSI OMS team is here to help. Contact us today for more information about our broad range of online marketing...

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Is Your Social Media Marketing Strategy Ready for 2018?

Posted by on Mar 6, 2018 in Social Media Marketing | Comments Off on Is Your Social Media Marketing Strategy Ready for 2018?

Is Your Social Media Marketing Strategy Ready for 2018?

The first quarter of the year is already almost over! So, if you have yet to implement a new social media marketing strategy, now is the time to do so. Below, we take a look at a few pointers for ensuring that your strategy is up to scratch in terms of some of the most important social media marketing and digital marketing trends of 2018. Chatbots  While having a team of social media community managers on hand sounds appealing, it can work out to be an expensive exercise, and requires that you put in a lot of effort in order to train them all and keep them up to date with regard to any changes within the business. Chatbots, however, are much cheaper in the long run. And, they can be tailored to make certain that they can connect with your followers and promptly answer any questions that your audience may have. Ephemeral Content  Ephemeral content, or content that is only visible for a specific period of time, is all the rage at the moment. You will notice that almost all of the social media platforms have implemented this in some form or another, including SnapChat and Facebook. Video Content  Yes, just like in previous years, video content is still one of the best possible ways in which to engage your audience. Just remember that if your video content is to deliver worthwhile results, you will need to grab the attention of your viewers within the first three seconds of them pushing play! Are you looking for assistance when it comes to maximising your social media marketing strategy? If so, look no further than WSI OMS. As leaders in the online marketing sphere, we have got you covered – whatever your goals may be. Contact us today for more...

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How to Manage Multiple Social Media Accounts Effectively

Posted by on Mar 5, 2018 in Social Media Marketing | Comments Off on How to Manage Multiple Social Media Accounts Effectively

How to Manage Multiple Social Media Accounts Effectively

Social media is designed to suck us in and it’s designed to occupy a lot of our time. If you are tasked with managing multiple social media accounts, then it’s highly recommended that you use a scheduling tool such as Buffer or Hootsuite so that you can stay on top of everything. These social media tools enable you to pre-schedule your content to multiple platforms at the same time. This way, you can plan what content you want to post in advance. It also allows you to use social media more strategically. While these tools will help you to efficiently post your content, it doesn’t always help you to proactively engage with people on each of the networks. We generally recommend that you check the various platforms at intervals that make sense for you. If you have a high engagement rate on Facebook, for example, then it’s good to log in and to reply to comments and queries at least once or twice a day. If your engagement rate isn’t that high on Instagram or LinkedIn, for example, then you can check these sites once per day. Another way to efficiently manage multiple social media accounts is to set up keyword alerts. These alerts can be related to your brand, products or the industry that your clients are in. This way, you can stay on top of trends and news in the industry without having to keep your eyes glued on social media all day long. Many times, a social media marketing strategy will include online community managers. If you need help with your social media strategy or need to employ skilled community managers, then get in touch with WSI OMS...

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2018 Small Business Marketing Trends

Posted by on Mar 1, 2018 in Digital Media Marketing | Comments Off on 2018 Small Business Marketing Trends

2018 Small Business Marketing Trends

The beginning of a new year is usually when new digital marketing strategies get cemented within businesses. Infusionsoft recently shared information about the top small business marketing trends that you should keep in mind if you are busy strategising about how you are going to increase your bottom line this year. Social Media Marketing Trends Facebook is overwhelmingly the social media platform of choice for small businesses 75% of small business owners will include Facebook in their social media strategy 71% of small business owners plan to use social media content to acquire new customers Small Business Owners Still Find Digital Marketing Success Elusive 46% don’t know if their marketing strategies work 17% know their strategies aren’t working 37% can say their marketing efforts are effective Digital Marketing Spending Trends 28% of small business owners won’t increase their digital marketing budget in 2018. Instead, many will be looking for ways to optimise their marketing budgets and look for cost-effective or free tools. Spending percentages for the top 3 digital marketing tools: 38% on social media management; 30% for SEO and digital ads; and 24% on website analytics. According to the research by Infusionsoft, the biggest challenge for small business owners in 2018 is finding the time or resources for marketing. More than 1 in 5 small businesses report that their greatest challenge is finding the time to properly market their business. Do you need help with your digital marketing strategy or content marketing strategy? Then contact WSI OMS...

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New Video Marketing Statistics

Posted by on Feb 28, 2018 in Digital Media Marketing, Statistics | Comments Off on New Video Marketing Statistics

New Video Marketing Statistics

Video marketing is an important part of any content marketing strategy. YouTube has reported that mobile video increases by 100% per year and 300 hours of video content get uploaded to the site every hour. Social Media Today recently published a great infographic listing some surprising video marketing statistics. As digital marketers, we think these are great stats that our clients and readers should know about: Video Marketing Conversion Rate Statistics Video in an email leads to 200 – 300% increase in click-through rates Including video on a landing page can increase conversion rates by 80% Combining video with full-page ads boost engagement by 22% After watching a video, 64% of users are more likely to buy a product online Real estate listings that include a video receive 403% more inquiries than those without Video usage statistics 86% of colleges and universities have a presence on YouTube 65% of American marketers plan to increase their mobile ad budgets to account for video 87% of online marketers use video content 96% of B2B organisations use video in some capacity in their marketing campaigns of which 73% report positive results to their ROI Video user interaction statistics 80% of users recall a video ad they viewed in the past 30 days 75% of executives watch work-related videos on business websites at least once a week 90% of users say that product videos are helpful in the decision process 92% of mobile video consumers share videos with others Do you need help with your digital marketing strategy or content marketing strategy? Then contact WSI OMS...

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Which Digital Marketing Metrics to Track for Landing Pages and Email Marketing Campaigns

Posted by on Feb 27, 2018 in Digital Media Marketing | Comments Off on Which Digital Marketing Metrics to Track for Landing Pages and Email Marketing Campaigns

Which Digital Marketing Metrics to Track for Landing Pages and Email Marketing Campaigns

There are so many numbers to crunch and analytics to track that it can be tough to figure out which metrics you should be using to show a return on investment. The numbers you track and measure, will be different for various platforms and different parts of your internet marketing strategy. Here are a few key metrics to keep in mind when you need to either show someone results or to figure out where you need to improve: Landing Page ROI Metrics Traffic: How many people have visited your different pages? Unique & returning visitors: This will help you determine how you can get people to keep coming back to your site. Time spent on your page: Are they reading all your content or clicking away to your shopping cart page? Worse still, are they clicking away from your site altogether? Conversions: A landing page should always have a goal. Whether the goal is to get people to download a free white paper or to buy a product on the site, this is the metric that will show you how much value is generated from your page. Email Marketing Campaign ROI Metrics Bounce rate: This is the number of emails that don’t get delivered. Perhaps the email address is inactive or there was a typo in the database? Be sure to remove the emails that aren’t working as repeatedly sending emails to these addresses will cost you money and can even cause certain email clients to mark you as spam. Open rates: If your emails aren’t getting opened, then try a few different email subject lines. Unsubscribe rates: People unsubscribe from mails when they receive irrelevant content. If you have rising unsubscribe rates, then it’s a clear sign that you are missing the...

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Staying on Top of Trending Content

Posted by on Feb 22, 2018 in Content Marketing | Comments Off on Staying on Top of Trending Content

Staying on Top of Trending Content

As digital marketers, we know how important it is to plan a content marketing strategy well in advance. While content calendars can help you stick to your blogging schedule and capitalise on seasonal promotions, it doesn’t help you to benefit from the top trending content on the internet. When a topical subject goes viral or when a controversial issue flairs up in your industry, you have the potential to get hundreds of thousands of eyes on your brand – if you have timely content of your own to share. So how do you go about finding what’s trending before it goes mainstream? Here are a few tips and pointers: Know Where Your Audience Spends Their Time Online Does your target audience spend their time on Reddit forums, in certain LinkedIn Groups, on Imgur or on Twitter? Many times, trending topics will be front and centre on these platforms before a journalist picks it up and publishes something about the topic. Make it a part of your routine to check out the top news items and discussions each day. You may find that sometimes it is better to keep quiet, other times you might want to share a comment on a relevant LinkedIn Group, and other times you may want to craft your own blog, opinion piece or YouTube video. Staying on top of the trending needs gives you the ability to act quickly when you need to. Use Online Tools Few business owners (or even marketers) have time to check out every social media platform or online forum every day. Use a social media monitoring tool like TweetDeck or RiteTag to notify you about trending topics. You can also use Google Trends for this purpose. Need help with your content marketing or social media marketing strategy? Then contact WSI OMS...

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Why Marketers Should Start Using Facebook Messenger

Posted by on Feb 21, 2018 in Facebook, Social Media Marketing | Comments Off on Why Marketers Should Start Using Facebook Messenger

Why Marketers Should Start Using Facebook Messenger

The way that people communicate continues to change and evolve. Consider how you communicate with different people. Perhaps you Skype with your spouse, use WhatsApp and Telegram to chat with friends, use Lync to keep in touch with work buddies and an SMS to touch base with your parents. Whatever messaging platform you use, each one has their own ‘rules of engagement’: They each have their own expected response time, They aren’t overused, and People don’t demand attention on them. These are exactly the types of intricacies and dynamics that marketers need to keep in mind when they start to incorporate Facebook Messenger into their marketing strategies. Twilio posted an intriguing infographic that stated that 66% of consumers would prefer to be reached by brands (or reach a brand) via a messaging app. Some other interesting statistics from the infographic include: More than 8 out of 10 (85%) of consumers not only want to be able to receive information but also reply to businesses or engage in a conversation. 77% of consumers keep notifications on for messaging apps. Half of the consumers prefer using native SMS (including iMessage and Android) to message businesses. Messaging is 3 to 8 times more preferred than face-to-face communications across all generations. Millennials choose messaging over email to talk to businesses. According to TechCrunch, Facebook Messenger is used by 17% of the world’s population monthly and Sprout’s research shows that 31% of US app time is spent on Facebook and messaging apps. Facebook Messenger also has an unheard-of open rate of up to 90%, which means that more marketers and companies need to start dedicating their time and budget to this...

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How to Make Your Content More Interactive

Posted by on Feb 20, 2018 in Content Marketing | Comments Off on How to Make Your Content More Interactive

How to Make Your Content More Interactive

Website content is a great way to drive traffic to your site and it forms an important part of any search engine optimisation strategy. One of the main goals of any content strategy, however, is to boost the engagement on your website. Engaging content starts with writing helpful, meaningful and educational content. But, it doesn’t stop there. Here are a few things you can do to boost your content’s engagement on your website: Internal Links to Make Your Content ‘Sticky’ As you start writing blog posts, you will be able to refer to previous blog posts or link to other pages to expand on a topic. Include hyperlinks to encourage people to click around and read more on different pages. Use Polls and Quizzes Consider how popular Buzzfeed’s quizzes and Twitter polls have become over the past few years. People are compelled to complete quizzes and fill in polls to see the results – this is a great way to boost the engagement on your website. If you have a WordPress website, then you can use the Pro Quiz plugin to easily create fun and interactive quizzes. Encourage Feedback and Post Comments If your readers can post comments and questions on your articles, then they will be more inclined to start connecting with your brand on a more meaningful level. Many times, regular commenters also start forming a community, which can go a long way in boosting brand loyalty as well as engagement. Do you need help with your content marketing, community management or search engine optimisation strategies? Then contact WSI OMS...

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