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Why single page websites are not the best idea

Posted by on Feb 25, 2016 in Digital Media Marketing, Website Optimization | 0 comments

Why single page websites are not the best idea

A single page website (SPW), also known as a parallax scrolling website, is one where all the content exists on a long, single page for visitors to scroll though. No tabs, no multiple pages. While there are some advantages to this type of website, the biggest disadvantage is that it’s bad for SEO. Here’s why: Scrolling through a SPW can take your readers on a journey and is great for an image-heavy website. It’s perfect for mobile users, who are an increasingl

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Incentives to build up your email sales list

Posted by on Feb 24, 2016 in Content Marketing, E-mail Marketing, SEO | 0 comments

Incentives to build up your email sales list

Building up an email sales list is hard work – no one wants another subscription or sign-up clogging up their inbox. The folk out there are getting pretty picky about who can have their email details, with spam emails and phishing attempts on the rise. So how can you get more subscribers? Well, one way that’s tried and tested, is to incentivise, or plainly speaking, bribe. “Sign up for my blog updates and get my eBook for free” … “Subscribe now and you

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How to build your blog audience

Posted by on Feb 23, 2016 in Blogging, Content Marketing | 0 comments

How to build your blog audience

Social media sharing, like any aspect of marketing, requires a plan and a strategy to be successful. Building your blog audience to generate more traffic to your website is quite achievable, especially if you follow some basic guidelines. The starting point would be to identify which social network you want to focus on. More and more pop up each month, so it’s unlikely you’ll be able to feature on each one. Using too many networks can result in little interactio

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Don’t make these three inbound marketing mistakes

Posted by on Feb 22, 2016 in Inbound Marketing | 0 comments

Don’t make these three inbound marketing mistakes

Nowadays, the consumer seeks to be in-the-know. Communication strategies are increasingly moving from traditional outbound marketing techniques to inbound marketing, where the consumer opts to seek brands out personally, rather than being bombarded with information and marketing noise. At WSI OMS, we understand the significance of inbound marketing and the digital marketing movement. We aim to optimise communication, with a focus on effective content marketing and t

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How to prevent your email marketing from becoming spam

Posted by on Feb 18, 2016 in Content Marketing, Website Optimization | 0 comments

How to prevent your email marketing from becoming spam

It can be very disheartening to find out that your sales emails are ending up as spam, especially when you’ve taken the time to craft catchy subject lines and opening sentences. Email spammers keep getting smarter and as a result, the spam filters keep being improved. The good news is that if you follow the rules and build a good quality email programme, you’re likely to avoid being flagged as spam. This means you have to spend time and effort to ensure your ema

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How to get traffic from Twitter – tools and tactics

Posted by on Feb 17, 2016 in Social Media Marketing, Social Media Optimization, Twitter | 0 comments

How to get traffic from Twitter – tools and tactics

Twitter is a powerful tool when it comes to marketing your blog and getting more traffic for your content. There is still confusion about Twitter – why be limited to 140 characters, on a web that allows thousands of words and extensive multi-media? Misunderstood or not, Twitter has become a bite size multi-media stream and ecosystem, recognised as a brand facilitator, traffic driver and viral powerhouse. With so much already on Twitter, covering every subject know

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Awesome content creation tools you should be using

Posted by on Feb 16, 2016 in Content Marketing, Copywriting | 0 comments

Awesome content creation tools you should be using

Creating quality content is not the easiest thing in the world. There’s no quick way to write meaningful and useful content, but thankfully, there are some tools that make it easier. Tools that help you research, write, edit and design content – the right tools not only make content creation easier, but more purposeful. Here are 10 of the top tools, as used by content writers all over the web.Google Drive Research ToolThis tool allows you to conduct Google s

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Four social selling tips for tech start-ups

Posted by on Feb 15, 2016 in Digital Media Marketing, Social Media Marketing | 0 comments

Four social selling tips for tech start-ups

Social selling is the buzzword of the day, with hundreds of tech start-ups around the globe turning to social media marketing strategies in order to boost their brand image and engage meaningfully with consumers. Not only does social media marketing allow for relatively inexpensive communication, but such platforms facilitate unprecedented consumer trust and loyalty on account of the interactive nature of social selling. At WSI OMS, we believe in the development of

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The value of having content marketing goals

Posted by on Feb 11, 2016 in Content Marketing, Digital Media Marketing | 0 comments

The value of having content marketing goals

The secret to successful content marketing is not just having great content, specifically designed for a target audience. It’s about having content marketing that is aligned to your business goals. Your blogs, newsletters, email marketing or podcasts all need to fit into the bigger picture of what you are trying to achieve – without a strategic framework, you won’t get the most out of your hard work and efforts. The types of goals are obviously dependent on yo

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All your business needs to know about Pinterest Analytics

Posted by on Feb 10, 2016 in Pinterest, Social Media Marketing | 0 comments

All your business needs to know about Pinterest Analytics

Like other social media platforms, Pinterest have analytics that can tell you a lot about your business, your customers and can shape the way you do your business. With Pinterest, you can see what people like from your profile, what they save from your website and what they are interested in too. Pinterest Analytics only works on a business profile, but a personal profile can easily be converted. From your profile page, the analytics button is found on a drop down m

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