How to grow your organic traffic with Search Engine Optimisation

Posted by on Nov 28, 2017 in SEO | 0 comments

How to grow your organic traffic with Search Engine Optimisation

Search engine optimization (SEO) is normally quite straightforward. We identify how people search for our product or services online, then we optimise our websites and content to match those searches to make sure Google can find it. In theory, that’s when the traffic should start to roll in. But what do you do when you’re doing everything right, but you just can’t get your ranking to go any higher? Or what if you’ve got pretty good search volume but the powers that be want more, even worse, what if there’s no search volume at all! Believe it or not, rather than trying to rank higher, it is possible to build your organic traffic by increasing the overall size of your market. Look for opportunity Keep your eyes open for uncompetitive verticals next to your own, as you’ll be at an advantage with your established brand over new startups in these spaces who will struggle to compete. Once you’ve come up with related products, you can do basic keyword research, look at the existing ranking pages and ask yourself if you could do better. Then you can start testing the waters with simple landing pages or white-labeled products. Educate your customers There might be a whole group of potential customers who don’t understand or feel comfortable with the product or services you offer. For example, some people might be wary of buying online or without face-to-face advice, which is what might be causing them not to buy from you. Offering special deals and educating these potential customers as to the benefits of your product or doing business with you could make them feel safe and supported and encourage them to buy online, when they might otherwise have bought in a store. Get people excited Get personalities or social media influencers involved who will bring their own followers and enthusiasts to your pages, as people search for them online. Whether it’s searching for information or entertainment, these queries could potentially be turned into buying intent, but more than that, they’re building brand awareness for your company. After all, when consumers engage with a brand emotionally, then you’re more likely to be top-of-mind. Tell people you exist Sometimes the simplest reasons are the most logical – people may never have heard of your product or service. In which case, you need to appear where they’re hanging out online. Take the time to do target your audiences and make sure you’re seen. Search engine optimisation is a key part of any digital marketing campaign. If you need help being found on the internet, then give us a call today to find out about our full range of digital marketing services, including content marketing and social media...

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A Mobile Marketing Guide to Push Notifications

Posted by on Nov 27, 2017 in Mobile Marketing | 0 comments

A Mobile Marketing Guide to Push Notifications

With more and more people getting access to cell phones and other smart devices these days, push notifications should be an integral part of your mobile marketing and indeed, your larger digital marketing strategy too. Mobile marketing is all about creating personalised content that breaks through the clutter and speaks directly to the user, and while some people might consider push messages to be an annoying interruption, when they’re done right, they really can boost conversions. In this article, we’re going to take a look at how you can use them to reach out and engage with customers in real-time. The bonus? They’re free. So, how can you go about making the most of your mobile marketing? 4 Steps to Mobile Marketing Success Step 1: Think out the box Rather than just viewing push notifications as an opportunity to engage inactive users, try to find innovative ways of delivering valuable information and unique experiences for your users. Step 2: Segment Segment your users based on their profiles, in-app behaviours and known information, then start personalising your messaging for increased click rates. Step 3: Define your objectives From engagement to revenue or lifetime value, long-term conversion or retention, defining your key performance indicators will help you to understand the real-time impact as well as the long-term benefits of the campaign. Step 4: Test As with any form of digital marketing, finding the best time to send a push message can mean the difference between a user opening a message or not. Research indicates that there is little difference between days, but that the time of day is of far more significance, with messages sent before 1 pm having the best results. Of course, it’s important for you to carry out your own tests to find out the best times for your notifications, as this might vary from audience to audience and time to time. As digital marketing consultants, we’re able to offer a full spectrum of services that include content marketing, SEO and social media marketing. So, if you’re still trying to figure out where to start, give us a call today and we’ll work with you to create a mobile marketing strategy that’s right on target for your...

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5 ways to make Facebook ads work for your social media marketing

Posted by on Nov 23, 2017 in Facebook, Social Media Marketing | 0 comments

5 ways to make Facebook ads work for your social media marketing

While other social networks such as Instagram and Snapchat continue to rise in popularity, Facebook continues to be one of the key places that you need to be active as part of your social media marketing strategy. However, with so much competition from other brands offering services similar to yours (as well as Facebook’s own continuously shifting algorithms that determine where your ads are placed in people’s news feeds and how often they are seen), Facebook advertising can be extremely difficult to get right. If you are making use of paid advertising on Facebook, but aren’t seeing the results that you would like, these tips can help you to optimise your campaigns: Use the Facebook tracking pixel to measure your goals Firstly, you need to have clear goals for your Facebook marketing campaign. Do you want more likes for your page, or do you want people to take a specific action such as visit your online shop or enter a competition? By deciding on a goal, and then installing your Facebook tracking pixel to capture data, you can then work out how best to configure your campaign so that it is seen by the correct target market, to achieve your goals. Don’t boost specific posts, rather aim for page likes Paid post boosts don’t give you good return on investment in terms of engagement, plus there is little longevity. Rather use campaigns that focus on getting page likes. Take a look at the demographic that likes, comments or otherwise engages with your page the most. Create a ‘page like’ campaign that specifically targets that demographic. This way, any engagement with your page is also more likely to be seen by others in that same demographic group, which boosts your organic reach. Work on writing effective headlines With the way Facebook is saturated with images, links and adverts it is essential that your headline stands out. You have 25 characters to make an impact with a Facebook advertising headline. It should be punchy, but at the same time not confusing. If in doubt, rather opt for a headline that is clear rather than clever. A picture speaks a thousand words For the same reason that headlines are important, you need to put a lot of thought and testing into the images that you use for your Facebook posts. In order to determine what kinds of images work best for your business, you should be testing different images in your campaigns and comparing the levels of engagement you get. Compare photographs vs graphics, different colour schemes, lifestyle vs still life, photo filters and contrast, to determine the type of image that is right for you. Don’t forget your overall marketing goals When you’re running a Facebook marketing campaign, it’s easy to get sucked into the details that are specific to online media such as aiming for engagement and page likes. Yes these goals are vital in order to build brand awareness and a strong online following. However, online campaigns should be 100% in line with your overall marketing goals, in terms of the desired end result (such as increased sales or more website visitors) and the target market that you aim to reach, in order to have long term effectiveness. For further advice, exceptional social media marketing and digital marketing strategy...

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How to improve your search engine optimisation by removing low quality web pages

Posted by on Nov 22, 2017 in SEO | 0 comments

How to improve your search engine optimisation by removing low quality web pages

Search engine optimisation is all about getting Google to recognise your website content as relevant and good quality, so that it appears higher in search engine results. You can improve your website’s Google ranking by removing or revising pages that don’t make the grade – but how can you tell which pages are considered low quality by Google? According to Google, high quality pages meet the following criteria: They have unique and relevant content (not just the same information repeated in a different way). Content is well written, grammatically correct and correctly spelled. They are well designed, with an intuitive user experience and are responsive across all devices. They load quickly on different devices and connection types. Images and videos have text alternatives. Plenty of high quality, external sources linking to a web page as reference. They are successful in answering a query (in other words, the searcher does not immediately click back to Google and choose a different search result). In addition, you can test the quality of your pages by analysing your website and social media marketing statistics. Positive signs are: A high number of unique monthly visits. People visiting other pages on your website after landing on the home page. Lots of sharing activity on your social networks. Pages that have a high rank for their own title. High click through rates on Google Search Console. No duplicated content. If you have analysed the pages in your website, and find that some of them are lacking, you can take these steps to rectify the situation: Delete pages that are duplicate content or extremely poor quality Quality is better than quantity when it comes to Google. Rather than trying to salvage any web pages that aren’t interesting, relevant or beneficial, it is probably best to just remove them. Create exceptional content Content marketing is one of the most important aspects of getting a good Google ranking. Take the time to write superb content that is unique and relevant, or consider hiring a digital marketing agency to ensure that it is the best quality possible. Pay attention to your grammar and spelling. Not only is poor content off putting to Google, but to your website visitors too. Network to ensure high quality links to your site The more external websites (that are considered high quality by Google) that link to your website, the higher your Google ranking. The best way to achieve genuine links is to build real relationships with websites offering related services. For example, offering to write a guest post on a popular industry blog, that can then link back to your website. You can also purchase quality links to improve your ranking, but organic and ‘real life’ links are always best. Ensure that your web design is user friendly If you need to pay a professional to update your web design, then do it. Websites that are beautifully structured and designed to be user friendly, intuitive and mobile responsive are excellent for search engine optimisation. Put effort into social media marketing Sharing your website content via social networks such as Facebook, Twitter, Instagram and LinkedIn is a relatively easy way to gain exposure that will be picked up by Google. The more your posts are shared, the more people that click through to your website...

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Data use by generation and your digital marketing strategy

Posted by on Nov 21, 2017 in Digital Media Marketing | 0 comments

Data use by generation and your digital marketing strategy

Data, data everywhere – if you’re marketing your business online, you probably have an idea of the sheer enormity of information that is available for you to use. This data is essential if you want to develop on point digital marketing strategies that target specific segments of your target market and ensure that you get the best reach and engagement for all of your marketing efforts. But it’s kind of overwhelming, isn’t it? Simply in terms of volume, we are consuming and producing more digital data than ever before. Consider this: from the beginning of the digital age until 2003, human beings generated a total of 5 billion gigabytes of data. Today, in 2017, we produce the same amount every 2 days. And within a year, we can expect to produce 5 billion gigabytes every 10 minutes. Wow. Many types of data on many different devices Not only are we consuming and generating data online, we are doing it on different devices such as laptops, desktop computers, tablets and mobile phones. We’re surfing the internet, updating our social media profiles, sending emails and instant messages, and live streaming our favourite TV shows. Analysing these kinds of behaviours is an important aspect of online marketing strategy, ensuring that your adverts and social media advertising reaches the right people, at the right time, and is appropriate for the device that your target market most commonly uses. How different generations are using data affects your digital marketing A way to simplify your digital marketing strategy, is to look at data use by generation. Different generations consume online data in different ways, and provide broad audience segments that you can use as a starting point for targeting the people most likely to be your potential customers. There are 3 distinct generations who are using the internet for various purposes: The Millennials (age 18 to 29), Generation X (age 30 to 49) and the Boomers (age 50 plus). All of these generations have differing online behaviours, that you can use to tweak your online and social media marketing strategies: Millennials Spend the most amount of time watching videos online every month – 7 hours 38 mins, 6 hours of which is viewed on mobile phones. Use their phones as the primary means for all online activities (42% of Millennials). Consume the second most overall data (54.6 GB per month) but are the most connected to the internet, primarily through mobile phones. What this means for your content marketing, is that video is an excellent way to target Millennials. However, as most Millennials seem to consume media via their phones, mobile responsiveness is absolutely essential. Generation X Spend the most amount of actual time surfing the internet (33 hours per month) for work and entertainment. Consume slightly less online video than Millennials but still a high amount (6 hours per month, 4 hours 45 mins of which is viewed on mobile). Are more likely to own a number of different devices that they use to access the internet (desktops, laptops, e-readers, tablets and mobile phones) Consume the most overall data (59.5 GB per month), evenly balanced between broadband, wireless and mobile use. As the generation that is currently working with a higher disposable income, Generation X is a prime segment for many marketers. Video does...

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Is Digital Marketing the Smart Choice for A Small Business?

Posted by on Nov 20, 2017 in Digital Media Marketing | 0 comments

Is Digital Marketing the Smart Choice for A Small Business?

The yellow pages are dead. If you want your small business to attract new customers, you need to start hanging out where your customers are – online. Cost-effective and targeted, with digital marketing you can make sure you’re reaching and connecting with the right people and that you are making the most of your investment. Why You Should Consider Digital Marketing: · Data Beats Opinion Small businesses that make the most of digital marketing not only position themselves where they can be seen, in front of potential customers, but they also equip themselves with the tools to track marketing efforts. This then offers them far more information as to where to focus their future marketing efforts going forward, which of course means they can make even better use of their marketing budget, while tracking their return on the investment. Everyone’s Talking When it comes to digital marketing, word of mouth continues to be a primary driver for customers, with most people saying reviews and endorsements play a role in their buying decisions. Here, social media provides a platform for people to “meet” and share their thoughts on brands and experiences. With the growing power of social media influencers as well, it’s clear that what people are saying online about your company is not something you can ignore. Fortunately, social media also affords small business owners the opportunity to get involved in the conversation, to reply to posts and comments and to turn potential bad reviews into opportunities to build trust and loyalty. More Bang for Your Buck Compared to traditional methods of advertising, digital marketing is far more cost-effective. An email or social media campaign can easily communicate the same message for less than a TV, radio or newspaper advert, and it has the potential to be shared all over the world. It’s an enormously powerful communication medium and if you’re not on board, sadly, you’ll be left behind. The Power Is in Your Hands Digital marketing is easily manageable. This means that unlike conventional methods of advertising, which are set in stone once they go live, digital marketing allows you to make changes on the fly. You can add new offers, swap out images, change the copy and send your content out via a multitude of different methods in response to real-time results. It’s important to realise that digital marketing does not mean that if you’ve got a website, you’re sorted. Rather, it involves a whole host of tactics from the actual web design itself to search engine optimisation (SEO), link building, content marketing and social media marketing. If you need help to pull your digital marketing strategy together, contact us today to find out how we can help you grow your business...

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Get the best out of your social media marketing this holiday season

Posted by on Nov 16, 2017 in Social Media Marketing | 0 comments

Get the best out of your social media marketing this holiday season

The festive season is almost upon us, and now is the time to begin developing online marketing strategies to ensure that you benefit as much as possible during this lucrative time of year. Whether you’re running an online store, or a brick and mortar business, social media marketing is an excellent platform to generate interest and advertise holiday specials and promotions. The downside is that everyone – your competitors included – are doing the same. There is a whole lot of stuff happening on social media during the festive season, so it’s important that your digital marketing strategy includes ideas to help you stand out from the crowd. Here are our social media marketing tips for the holiday season: Choose fewer social networks for quality content You may be tempted to increase your reach by promoting across every social media network that you can think of, however quality is far more important than quantity when marketing during the festive season. Choose a couple of social networks where you already have a strong following, and are familiar with digital marketing strategies that give great results. This prevents you from being overwhelmed and allows you to focus on creating relevant content for your customers. Create exclusive promotions for social media Exclusive promotions make your existing followers feel valued, while also enticing new users to like your page to receive special offers. These ‘social media only’ promotions can be anything from free gift wrapping, to giveaways, to online shopping discounts. Be sure to check that any online promotions adhere to the terms and conditions of the social network you are using, to avoid the embarrassment of having to withdraw your promotion. Offer free shipping and promote it through social media One of the best ways to keep your customers happy is to offer free shipping during the holiday season. Set this up on your online store, and promote this extensively through social media. If you absolutely can’t ship for free, then at least offer free shipping for a minimum cart value. Provide excellent, personalised customer service All customers enjoy excellent service, especially if that service is personalised. Great service means return customers who are more likely to recommend you to their friends and family. There is loads of technology that allows you to personalise your customers’ experiences on your website, based on their social media activity. Even something as simple as using people’s names and tagging them in social media post replies goes a long way to building a personal connection. Ensure all activity is mobile friendly Have you taken mobile marketing into account? Everything that you post on social media needs to be mobile friendly, from eye catching images to punchy headlines. During the holiday season, more than ever, people are likely to be accessing websites and social media on their phone because they are so busy. Make sure that your web design is also mobile responsive to optimise your customers’ shopping experience when they visit your online store. Are you looking for exceptional social media marketing strategy to maximise holiday season revenues? Contact us today for further information on our digital marketing...

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4 ways that social media listening can boost your digital marketing strategy

Posted by on Nov 15, 2017 in Digital Media Marketing | 0 comments

4 ways that social media listening can boost your digital marketing strategy

Ever heard of social media listening? It’s the next big thing in social media marketing strategy, enabling you to tailor your online marketing for higher engagement with your target audience. We’ve known for a long time that social media marketing is about creating conversations with potential customers, but unfortunately for many brands communication has become all talk and no listening. By monitoring social media reactions to your brand, your competition, and your industry at large however, you gain valuable insights and feedback that allows you to fine tune your strategies and services to be more effective. Social media listening is now far more accessible thanks to easy to use tools that are standard with Facebook and Instagram business accounts. These insights give you statistics on engagement, demographics and the activities of competitor accounts. There are also external tools that can help you track social media behaviour around your brand, giving you loads of information that you can use to create engaging content and better digital marketing campaigns. So how can you use information gleaned from social listening to better your online marketing? Engaging content that is truly relevant to your market When it comes to content, quality is far more important than quantity. By looking at what people are actually saying, and what they are reacting positively to, social listening enables brands to have insight into what people actually want in terms of quality website content, and then change things up to deliver just that. Any new strategy in website content should be reflected across the board on all social networks, so that the power of social media can be leveraged to drive traffic back to the website. Stay a step ahead of your competitors Social media monitoring gives you access to a wealth of data on your competitors – from what their strategies are, to what customers are saying about them. Most importantly it gives you info on any negative feedback, so you can see where they are going wrong and take steps in your own marketing and service delivery to offer an improved offering. By monitoring online conversations that involve your competitors, you can stay one step ahead of the game while also gaining vital insights into the needs of your target market. Improved search engine optimisation One of the most difficult aspects of SEO strategy for smaller businesses, is developing keyword strategies that rank high enough to make a dent in Google search rankings. Social listening allows brands to track the words that people are using when talking about their products or services, and can assist with providing new keywords and search terms that had not been thought of. By monitoring social media conversations, you can also pick up on trending topics that can be then used to leverage engagement for special campaigns. Develop a fantastic online reputation Reputation can make or break any business, and when reviews and opinions spread like wildfire across social media, just one small slip up that goes unresolved can be extremely damaging. Social listening helps brands to identify customers who are unhappy with their product or service, and take appropriate steps to make amends or otherwise rectify the situation. Because this is done online, on a public platform, the brand is then seen to be humble and trustworthy; while formerly...

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FRANCOIS MUSCAT PRESENTS SEO AT KIWEB’S DIGITAL MARKETING GATHERING 2017.

Posted by on Nov 14, 2017 in Events | 0 comments

FRANCOIS MUSCAT PRESENTS SEO AT KIWEB’S DIGITAL MARKETING GATHERING 2017.

Did you know that over 3 billion people use the internet daily? LinkedIn has many benefits as a professional social platform, online presence is a vital part of any business’ web and social media strategy. If you’re in the digital, communications, marketing or branding space come listen to me, Francois Muscat, digital marketing specialist and certified social selling trainer at WSIoms at the Kiweb’s Digital Marketing Gathering 2017 DATES: 15-17 November VENUE: Eagle’s Nest Conference Centre, 373 Leslie Avenue, Cnr William Nicol...

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Native online advertising can attract more visitors to your website

Posted by on Nov 14, 2017 in Online Marketing | 0 comments

Native online advertising can attract more visitors to your website

There are many online marketing tools that can help you attract new visitors to your website, and increase your online exposure – from paid Facebook advertising, to Google Adwords and banner adverts. You’ve probably used, or at least heard of, all of these. But what about native advertising? Native advertising is a relatively new form of online advertising, where adverts are designed to blend in with a website’s look and feel. This is a more unobtrusive form of advertising that is proving highly effective for a number of reasons: Native advertising is cost-effective Banner adverts on popular websites are often very expensive. At the same time, pay-per-click ads that target customers via Google keywords can also be costly, especially in competitive industries. Native advertising on the other hand often allows for much lower and customisable budgets, so that even small businesses find them financially viable. Native adverts have a lower cost per click Most native advertising platforms allow for very specialised targeting. This allows you to create adverts that are highly relevant to specific segments of your target market, and this high level of customisation results in a lower cost per click. You’re also likely to attract more clicks when you use native advertising, as levels of engagement are far higher, as compared to traditional digital marketing. The reason for this is likely due to the unobtrusiveness of the adverts that are created to match the web design of the page on which they appear. Native adverts are less likely to annoy website visitors A lot of banner advertising is distracting and annoying for internet users, so much so that most people are aware of adverts in their peripheral vision but actually tune them out. Because native advertising is less in your face, and blends in with the design of the page on which they are placed, they are actually more likely to attract the attention of website visitors in a positive way. Native advertising attracts genuine customers Native adverts blend seamlessly into a website which makes them unobtrusive, however they are clearly marked as adverts so there is no deception involved. Internet users tend to avoid banner adverts, and a high percentage of click throughs from these adverts are accidental. With native advertising however, you’re assured that a large portion of customers click on your advert out of genuine interest. Are you looking for expert digital marketing services for your business? Contact us today for help, advice strategies that...

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