Snapchat for Small Businesses

Posted by on Jun 12, 2019 in Social Media Marketing | Comments Off on Snapchat for Small Businesses

Snapchat for Small Businesses

70% of all Snapchat users under 35 years old have the app on their phone and are actively using it for at least 20 minutes a day. 60% of all smartphone users have Snapchat, and this number continues to grow. For many small businesses, it is hugely important that you have a presence on Snapchat so that you can get in front of your customers. Here are a few tips to help you: Set Up a Custom Geofilter When someone is within a particular radius, for example, if they are near your location, and they are on Snapchat sliding through filters, your custom geofilter will be an option that they can use. You can create a filter with your logo or even have a coupon on the filter, it might entice them to use the filter and share it with their friends. This is a great way for your business to be visible on Snapchat without having to post content or even manage the account. When customers or employees use the filter, all of their friends will see it, so this is a must-have from a branding perspective. Posting Snaps Think of Snapchat as text marketing. You wouldn’t want to text someone unless there is value in the message. Snaps from brands could be anything from promotions and VIP deals to major discounts. Ideally, every Snap should be something that compels a user to stay opted in to receive communication from you.  Be tactful with the way you use Snapchat. Not only will this make it easier for you to stick to a posting schedule, but it ensures that your target audience will want to hear from you. Need help with your social media marketing strategy? Then contact WSI OMS...

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What to Look for When Hiring an SEO Agency

Posted by on Jun 11, 2019 in SEO | Comments Off on What to Look for When Hiring an SEO Agency

What to Look for When Hiring an SEO Agency

Are you looking to hire an SEO agency? Here are a few things to look for: Look for the Most Impressive Work They Have Done Ask the agency that you are considering to hire what the most impressive thing is in terms of SEO that they have done and why they think it is impressive. From there, they can elaborate on the projects they have taken on, what they were assigned to do and what their contribution was. You can ask them what they were measured on and dig into the deliverables that they offered the client. Elon Musk is known to ask recruits what the most impressive thing is that they have done and seeing as he continues to build successful companies, it is a good idea to follow his line of questioning. Ask Them How They Would Improve Your Website Make sure you have a laptop or computer with you. Open your website and ask them to take a look. Ask them if they would make any tactical changes, what they would do from an internal linking perspective, what they think of your link profile and what it would take to make your website an SEO success. Ask for Referrals One of the big problems with hiring an SEO agency nowadays is that there is a big shortage. Ask for referrals so that you can get a sense of whether their clients are happy with the work they have delivered. What is Your SEO Process? Ask them how they approach an SEO project. Do they start with a website audit or a competitor analysis? You need to understand how the agency thinks so that you can determine whether they are aligned with your thinking. Need help with your SEO and digital marketing strategy? Then content WSI OMS...

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Inside the First Ever Cashierless Store

Posted by on Jun 10, 2019 in Mobile Marketing | Comments Off on Inside the First Ever Cashierless Store

Inside the First Ever Cashierless Store

Four years ago, Amazon started to wonder what would a grocery store look like if people could walk in, grab what they wanted and just go? What would happen if they could weave the most advanced machine learning, artificial intelligence and computer vision into the fabric of a store so that shoppers never had to wait in line? This is exactly what Amazon achieved with their first Amazon Go store, which was launched in Seattle in 2019. There are no lines and no cashiers. How Does it Work? Shoppers need to download the Amazon Go app and scan their phones on the way into the store. Then they can put away their phones and start shopping. Anything that is picked up is automatically added to the virtual shopping cart on the Amazon Go app. If you change your mind, all you have to do is put it back and the technology will update the virtual cart automatically. Once you have everything you want or need, you can just walk out. Everything will be added up and charged to your Amazon account. Amazon used sensor fusion, deep learning algorithms and computer vision that is similar to that found in self-driving cars for their first Amazon Go store. They call it ‘just walk out technology’. If brick and mortar shopping is getting this easy and seamless, consider what the future will hold for people looking to use mobile marketing to target shoppers in specific locations. Need help with your digital marketing, social media marketing or SEO? Then contact WSI OMS...

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What Happens in an Internet Minute in 2019?

Posted by on Jun 10, 2019 in Digital Media Marketing | Comments Off on What Happens in an Internet Minute in 2019?

What Happens in an Internet Minute in 2019?

How many times a day do you log in to Twitter and scroll through your feed? How often do you stream movies, or search for something on Google? Socialmediatoday.com recently posted an infographic on what happens in an internet minute in 2019.  Here are some of the interesting statistics of what happens in sixty seconds online:   18,1 million Whatsapp texts are sent 4,5 million videos are viewed on YouTube 1 million people are logging into Facebook 3,8 million Google search queries 694 444 hours of Netflix is watched $996 956 is spent online 2,1 million Snapchats are created 41,6 million Facebook messages are sent 180 smart speakers are shipped on Amazon 41 new music streaming subscriptions are made 1 million views on Twitch 87 500 people are tweeting 347 222 are scrolling through Instagram 390 030 apps are downloaded on the Google Play and App Store 118 million emails are sent Breaking through the clutter can be tough, especially for small businesses. If you need expert digital marketers guiding you through everything from SEO and web design to content marketing and social media tactics, get in touch with WSI OMS...

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Working with Influencers to Become a Part of the Consumer Dialogue

Posted by on Jun 5, 2019 in Digital Media Marketing | Comments Off on Working with Influencers to Become a Part of the Consumer Dialogue

Working with Influencers to Become a Part of the Consumer Dialogue

When you see a tweet or an Instagram post from one of your favourite celebrities showing off the good life with a new outfit, beauty product or a beautiful vacation, there is a chance that the star has a good reason to tell you about it. Money. Influencers across the globe are cashing in on their legions of social media followers. One woman called Samantha won a photo competition that led her Instagram follower count to soar. The winning photo was a pic of her golden retriever, Aspen, in her kayak. Companies started to pay her to post photos of everything from the Garmin watch that she wears to the dog food that Aspen eats, all in exchange for cash. Many times, a company’s marketing and creative team will be on the lookout for a specific type of influencer to partner with. In Samantha’s case, Garmin was looking for a female influencer that loved the outdoors and already used their products. Before social media, companies relied heavily on traditional media such as print and broadcast. These methods force brands to talk at consumers and be the interrupter.  Thanks to social media influencers, however, brands have the opportunity to really be a part of the consumer dialogue. Major corporations such as Coca-Cola are cashing in, too. Stars such as Selena Gomez can make an estimated $550 000 per post, and the young star has photos of herself drinking Cokes on her Instagram page. According to www.twitter.com/annalect, around 40% of people have purchased an item after seeing it on social media, contributing to a $1-billion market in 2017. Working with influencers is a great way to get your products in front of your target audience in an authentic way on platforms that they are already using. Need help with your social media? Then content WSI OMS...

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Be Flexible to Take Your Content from Good to Great

Posted by on Jun 4, 2019 in Content Marketing | Comments Off on Be Flexible to Take Your Content from Good to Great

Be Flexible to Take Your Content from Good to Great

What separates good content on social media from great content? Any creative agency can create content that is beautiful, that resonates, that’s interesting, quirky and different. Great content, however, is fuelled by content that is derived from listening right across the social web. When you listen before you create content, you have a much better understanding of how your content will perform simply by looking at what your desired audience is already responding to. At WSI OMS, before we create any post, we curate across the internet to see what a brand’s fans are saying and what they really want to talk about. This helps us determine exactly what type of content we create and it helps our content to perform better. Brands who use content calendars have the benefit of knowing what type of content they are going to post where and at which date. These brands, however, will be better positioned if they use their content calendar as a guideline on what to post but remain flexible with their topics. Here are a few reasons why: Social Media Changes Fast What was interesting on Facebook last month is no longer interesting now. Things like live Facebook videos and 3D pictures happen seemingly overnight, so if you are too rigid about the content you are posting, you won’t be able to stay on the pulse. When you plan out your content too far in advance, you are limiting your ability to innovate. Real-Time Relevance When you update in real-time, you can do things that are relevant to you and your audience on the fly. This doesn’t mean that you need to post content about the Super Bowl just because everyone else is posting about it. You can focus on things that are happening in much smaller, niche segments, and innovate quickly and effectively. Need help with your social media or content marketing campaign? Then content WSI OMS...

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What You Need to Know about User-Generated Content

Posted by on Jun 3, 2019 in Content Marketing | Comments Off on What You Need to Know about User-Generated Content

What You Need to Know about User-Generated Content

As a digital marketing agency, we work with many clients who need to produce different types of content to reach their target audience. All too often, we get calls from clients who say that they don’t really believe in creating content or advertising content because they want users to generate content for them. Many businesses mistakenly believe that their user-generated content will magically appear and that it will reach viral status because their audience will be compelled to share this content widely. As most people who have been running a digital campaign will know, this is easier said than done. If you want to embark on a user-generated content campaign, there are a few things that you should keep in mind: Don’t Expect High Quality When you think of user-generated content, don’t think of it as being gorgeous, artful, informative or high-tech content. You can’t expect users to produce works of art or give them too many parameters with which to work with. The reality is that most people on social media don’t have a sense of what to post or how to post. If you want users to generate content, that is great, but don’t expect the high level of quality that you would get from content that is more produced. Make It Easy to Participate Don’t make your users jump through hoops to enter your competition or take part in your campaign. Remember that a video is infinitely harder to capture than a photo. Even a photo takes time. Make it simple, easy to enter, and available on the networks that they are already participating in. Have a Back-Up Plan Let’s say you’re not getting the photos you need or that you did jump into a video campaign and it is a total disaster, ask people for comments in the feed and create some content from that. You can have content that is inspired by users without having them actually generate it. Need help with your social media or content marketing campaign? Then content WSI OMS...

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Should Your Business Have a Christmas in July Marketing Campaign?

Posted by on Jun 3, 2019 in Digital Media Marketing | Comments Off on Should Your Business Have a Christmas in July Marketing Campaign?

Should Your Business Have a Christmas in July Marketing Campaign?

If you own a travel company, an ice cream parlour or an air-conditioning company in the Northern hemisphere, then you are probably expecting a spike in spending at your business over July. Most business owners, however, expect a lull in sales halfway through the year. Promotions Matter It’s no secret that consumers are more likely to spend money if they feel that they are getting a good deal. A great Christmas in July offer can help convince a potential customer who was on the fence about spending money with you to take the plunge and place the order. New content and specials can help you continue to drive engagement even when few people are buying. Here are a few things to consider: Important Days Plan your calendar around important days such as the summer/winter solstice and Independence Day (in the U.S.). Cleverly themed marketing messages punting discounts, loyalty points, buy-one-get-one-free deals, free delivery or anything else that appeals to your target audience can drive up sales. VIP Deals A great way to reward your loyal customers is to make them feel special. Consider VIP deals for the 5 to 10% of your customers that buy the most from you. You don’t have to necessarily make the promotion a discount. Early access to new product ranges can be enough of a reward for some of your regular customers. Other Concepts and Ideas You could consider offering different Christmas in July specials throughout the month, such as flash sale discounts, sweepstakes and contests, bundle coupons for purchases that will be made in the future or a % off of the final price if a certain amount is spent. Need help with your Christmas in July digital marketing campaign? Then contact WSI OMS for social media marketing, website design, and SEO services...

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Questions That Designers Need to be Able to Answer

Posted by on May 31, 2019 in Digital Media Marketing | Comments Off on Questions That Designers Need to be Able to Answer

Questions That Designers Need to be Able to Answer

Clients often want to meet with graphic designers and web designers (sometimes, they want to meet multiple times) at the beginning of a digital marketing project. Here are a few questions that designers need to be able to answer:   Why Do You Want to Work with Me? As a designer, your motivation for taking on a new client may be ‘I just need the money’, but you are going to have to dig a bit deeper. Consider the client’s brand, industry and current need; then explain how you think you would be able to add value to the project. Look at their current branding and design to see where you think they could improve.   What Is Your Workload? Clients often want to know what a designer’s workload is like because it gives them an idea of how responsive you will be and how soon they can expect the work to be completed. You have to be prepared to talk about your calendar and when you are going to be delivering the work that is requested. There is nothing worse than making a promise to a client and not being able to deliver on that promise, so be upfront about your workload.   What’s Your Aesthetic? We all know that it’s not just about creating the best-looking design (or what a designer thinks is the best-looking design). It’s about what the customer needs. What is the kind of business that the client is in? Does the type of work you do align with what the client and/or the project needs? If you need work, it is easy to assume that you can adjust your style to anything, but this isn’t always the case. You need to be honest with yourself to determine whether you are going to be able to do the best work that you can for that client.   Need help with your web design digital marketing strategy? Then contact WSI OMS...

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Vlogging vs. Podcasting – What Should You Do?

Posted by on May 29, 2019 in Social Media Marketing | Comments Off on Vlogging vs. Podcasting – What Should You Do?

Vlogging vs. Podcasting – What Should You Do?

If you want to get your content out into the world, you have a lot of different options. You can start a vlog, a blog, a podcast or a newsletter, for example. In this blog post, we are going to focus on the difference between vlogging and podcasting.   Motion is the future An important thing to remember is that video can be converted into a podcast but not vice versa. You can take the audio from your video or vlog and turn it into a podcast episode eventually if you want to do that. Being able to transport content from one content platform to another is important for a lot of people. In 2017, Google estimated that by 2020, 90% of content consumed on the web will be video. Being on the right side of history and the right side of this trend is a good idea. Google also owns YouTube and it prioritises video in its search results. The chances of your content showing up in Google’s search results is greater if you have video content than if you have a podcast. Branding and design is a visual profession and it relies heavily on visual media. This doesn’t mean that everyone wants to consume information in a visual format though. According to Podcastinsights.com, there were over 660 000 podcasts and over 28 million episodes as of February 2018. It is a media format that continues to grow, and some industries and influencers do very well when launching a podcast. The biggest questions to answer when deciding between vlogging and podcasting are: What type of content does your target audience prefer? Which competing vlogs and podcasts already exist? Which format are you the most comfortable with?   Need help with your digital marketing or social media marketing strategy? Then contact WSI OMS...

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