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Top Tips for Effective Content Marketing on Facebook

Posted by on Sep 14, 2017 in Content Marketing | 0 comments

Top Tips for Effective Content Marketing on Facebook

Content marketing and social media marketing go hand in hand. With this in mind, we have put together a few helpful tips for ensuring effective, results-driven content marketing on Facebook. Reassess Your Tone  Even if you want to come across as formal and professional, this tone isn’t going to do you any favours when it comes to increasing your following on Facebook. Unlike LinkedIn, Facebook is, after all, a casual social platform. Knowing this, you might want

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4 LinkedIn Marketing Mistakes You’re Probably Making

Posted by on Sep 13, 2017 in LinkedIn | 0 comments

4 LinkedIn Marketing Mistakes You’re Probably Making

LinkedIn marketing is becoming more and more popular amongst both B2B and B2C authorities, opening up a new world of opportunity when it comes to interacting with other professionals. However, while it may seem to be a relatively straightforward form of social media marketing, LinkedIn marketing comes with a number of potential pitfalls. Here are 4 mistakes that every marketer needs to avoid making in order to achieve, and maintain, success on this professional plat

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3 Important Web Design Elements Sure to Generate More Leads

Posted by on Sep 12, 2017 in Website Design | 0 comments

3 Important Web Design Elements Sure to Generate More Leads

How do you generate more leads with your digital marketing strategy? With a great user experience, that’s how! Needless to say, when it comes to ensuring a great user experience, web design is everything. Here are 3 important web design elements to keep in mind if your ultimate goal is to increase sales going forward. Testimonials  Why should potential consumers take your word for it? Give them a reason to really start trusting in your brand and what it has to of

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Essential Focus Areas for your SEO Campaign

Posted by on Sep 11, 2017 in SEO | 0 comments

Essential Focus Areas for your SEO Campaign

The world of SEO is forever changing, and if you aren’t focused on keeping up with the trends, your website’s rankings are sure to take a noticeable knock. In an effort to help get you back into the loop, we take a look at a few essential focus areas for your SEO campaign below. Content Marketing Content marketing and SEO work hand in hand – these days, one cannot exist without the other. Knowing this, if your SEO efforts are to yield any worthwhile results, y

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PSASA Mid-Term Convention: Creating A Speaker’s Toolbox

Posted by on Sep 8, 2017 in General | 0 comments

This year’s mid-term Convention of the Professional Speakers Association of South Africa (PSASA) will be held on the 20th and 21st of October 2017, at the Hacklebrook Conference Centre in Craighall, Johannesburg. The theme of the 2017 mid-term convention is “Creating A Speaker’s Toolbox”. Attendees will learn everything from:setting up a winning business model, using technology, boosting their speaking businesses, publishing a business book, and managing t

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Predictions about the Future of Email Marketing

Posted by on Sep 7, 2017 in E-mail Marketing | 0 comments

Predictions about the Future of Email Marketing

Email marketing has had an integral role to play in almost every brand’s digital marketing strategy thus far. It allows for marketers to notify consumers, as well as potential consumers, about specials, business direction and to promote content marketing and social media marketing efforts. The question is, what does the future hold for email marketing? Is it set to continue to help increase online conversions? Or is it doomed to be replaced by new approaches? We i

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A Handful of Mobile Marketing Facts Every Business Owner Needs to Know

Posted by on Sep 6, 2017 in Mobile Marketing | 0 comments

A Handful of Mobile Marketing Facts Every Business Owner Needs to Know

Unless you have been living under a rock for a while now, you will be well aware of the fact that mobile marketing is the future! Not only can it help to boost your SEO, but it has been shown to help increase sales, interest and reputation, too. Here are a few interesting mobile marketing facts that we feel might have an effect on your digital marketing strategy going forward… The Very First Mobile Ad  Did you know that mobile ads have been in existence for 17 ye

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Social Media Marketing: Using Instagram to Increase Your Sales

Posted by on Sep 5, 2017 in Instagram | 0 comments

Social Media Marketing: Using Instagram to Increase Your Sales

Instagram, the most popular photo-sharing application on the web, has come a long way since its inception in 2010. It is now considered by many to be among the top 5 social media marketing apps out there – and is a must for businesses looking to increase website traffic and online conversions. Read on for some helpful advice in terms of using Instagram to your advantage, increasing sales, developing your company’s reputation, and growing your following. Create S

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Don’t Let These Digital Marketing Mistakes Damage Your Brand

Posted by on Sep 4, 2017 in Digital Media Marketing | 0 comments

Don’t Let These Digital Marketing Mistakes Damage Your Brand

As we all know, digital marketing is the essence behind business success nowadays, and while there is plenty of room for creativity and experimentation, there are a few mistakes that you can make that could actually have the opposite effect and cause severe damage to your brand in the eyes of your potential consumers. We take a closer look at three of those possible digital marketing mistakes and how to avoid making them yourself. Marketing without Goals So you’re

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How to create buyer personas for your digital marketing campaign

Posted by on Aug 28, 2017 in Digital Media Marketing, Social Media Marketing | 0 comments

How to create buyer personas for your digital marketing campaign

The key to a successful digital marketing campaign is planning. One of the most important aspects of planning is the creation of buyer personas. Buyer personas are sometimes referred to as ‘customer avatars’. They are based on personal profiles that represent your customers. They are used to help develop a digital marketing campaign that targets specific customer groups within your overall market base. Buyer Personas help maximise return on digital marketing spe

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