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5 Tips to Make Sure Your PPC Ads Resonate with Your Audience

Posted by on Jan 8, 2018 in PPC | 0 comments

5 Tips to Make Sure Your PPC Ads Resonate with Your Audience

Want to make sure your PPC ads resonate with your audience? Then read this advice:Expert Product KnowledgeIf people are clicking on paid ads in Google, then the chance is good that they already have a pretty good idea of what they are interested in buying. One of the things that can frustrate a potential buyer is when they realise that the person who is selling to them doesn’t understand the ins-and-outs of the product they are advertising. Even if you’re hi

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The Twitterverse Awaits New Bookmarking Feature

Posted by on Jan 4, 2018 in Social Media Marketing, Twitter | 0 comments

The Twitterverse Awaits New Bookmarking Feature

With so many tools at one’s disposal when it comes to social media marketing, the platforms themselves need to be constantly evolving to live up to users’ expectations and desire for new, exciting features. Luckily, Twitter very rarely disappoints when it comes to this! The brains behind the operation have recently announced that we can look forward to a brand-new feature. Learn all about it below:The “Save for Later” Up until now, if a user wanted to

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Facebook’s Exciting New Easter Eggs

Posted by on Jan 3, 2018 in Facebook, Social Media Marketing | 0 comments

Facebook’s Exciting New Easter Eggs

Over the past few years, Facebook has consistently surprised its users with exciting new features and quirks. And it certainly didn’t disappoint this time around either! It has just added a multitude of hidden Easter eggs that you can unlock by typing in special words on the platform. Basically, when you add certain words into your status or comments, colourful animations pop up, making the whole Facebook experience that much more entertaining.Which Words? 

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Social Media Marketing Courses That Will Help to Boost Your Business

Posted by on Jan 2, 2018 in Social Media Marketing | 0 comments

Social Media Marketing Courses That Will Help to Boost Your Business

Do you want to brush up on your social media marketing know-how? If so, here is a list of courses that you should consider signing up for:Online UCT Social Media Marketing CourseThis course will teach you the basics when it comes to making a success of your social media marketing efforts. It will guide you on the following:How to navigate the social media landscape, How to advertise on social media, How to consolidate a social media marketing strategy and mo

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If Growth Is Your Priority This New Year, Digital Marketing Is Too

Posted by on Jan 1, 2018 in Digital Media Marketing | 0 comments

If Growth Is Your Priority This New Year, Digital Marketing Is Too

Whether you’ve just launched a new start-up company or whether you’re already an established brand in your industry, annual growth is important for every business. While product development, innovations, distribution and production can all contribute to your bottom line, digital marketing needs to form part of your growth strategy for two important reasons:FlexibilityFew changes in a business can be made as swiftly and promptly as changes to a digital market

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Digital Marketing and Social Media Marketing: What’s the Difference?

Posted by on Dec 28, 2017 in Social Media Optimization | 0 comments

Digital Marketing and Social Media Marketing: What’s the Difference?

When you first start making the most of the online world when it comes to promoting your business, you will be told that you need both a solid digital marketing strategy, as well as a well-structured plan of action for social media marketing. The question is, what is the difference between the two? We investigate below.What is Digital Marketing? Digital marketing is all about using the digital tools available (i.e. PPC advertising, SEO, content marketing, ema

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3 Reasons Why Blog Repurposing is a Good Idea

Posted by on Dec 27, 2017 in SEO | 0 comments

3 Reasons Why Blog Repurposing is a Good Idea

Running out of ideas for new blogs that will bring value to your target audience? If so, you’ll be thrilled to learn that blog repurposing is quickly becoming an integral part of content marketing success for businesses of all types and sizes. Whether you turn an old blog into an exciting new podcast or into a short video perfect for YouTube, here are 3 reasons why blog repurposing is always a good idea:It Saves You Time Why spend more time writing fresh, n

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SEO 101: Technical Facts All Business Owners Should Know

Posted by on Dec 26, 2017 in SEO | 0 comments

SEO 101: Technical Facts All Business Owners Should Know

Most of us know all about the importance of social media marketing, content marketing and link building when it comes to SEO… But, how much do we really understand when it comes to the technical side of search engine optimisation techniques and strategies? In an effort to make your life easier and boost your knowledge, here are some technical facts that we feel all business owners should know:It isn’t Always Possible for Crawlers to Access Infinite Scroll 

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Website Design Services for Small Businesses

Posted by on Dec 25, 2017 in Website Design | 0 comments

Website Design Services for Small Businesses

Did you know small businesses are some of the biggest employers of website professionals, such as designers and developers? Over 50% of small businesses now make use of these digital marketing experts to build or maintain their websites each year. This is according to research data from Evans Data, commissioned by GoDaddy. As they begin to understand the importance of reaching and connecting with their customers online, small businesses are investing in growing thei

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Are You Making These Social Media Marketing Mistakes?

Posted by on Dec 21, 2017 in Social Media Marketing | 0 comments

Are You Making These Social Media Marketing Mistakes?

Social media marketing may seem incredibly straightforward. It’s all about posting and interacting with your customers, right? Indeed! While the process itself is quite simple, there are many ways that one can go about it. The question is, is your approach to social media marketing leading to a decline in customer trust and loyalty? Here are a few social media marketing mistakes that could be causing harm to your online reputation:Using Stock Images As conv

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