In digital marketing ,who delivers the best results between Google ads vs. Facebook ads?

Posted by on May 4, 2020 in Digital Media Marketing | Comments Off on In digital marketing ,who delivers the best results between Google ads vs. Facebook ads?

In digital marketing ,who delivers the best results between Google ads vs. Facebook ads?

Move over conventional and traditional ways of advertising and make room for digital marketing in an age where consumers are always online. In this regard there are two front runners that any business should seek to use: Facebook ads or Google ads. The effectiveness of either platform is debatable and we shall endeavour to find out who delivers the best results and return on investment. The pros and cons of digital marketing At the core of any online advertising exercise, you have to factor in the cost of the entire project over the long term. Which is cheaper-Facebook ads or Google ads? Examined individually, both have their pros and cons. Facebook ads are markedly cheaper and are likely to achieve better results for small businesses who have a small online advertising budget. On the other hand, Google ads are ideal for location-based results. The online advertising budget in this regard can be markedly bigger and a tad expensive.  Because Facebook is a social network, their ads tend to reach a much larger audience regardless of location and locale. What is more is that you can use the ‘post boost’ function on the social network to widen your scope and reach more users. The verdict for digital marketing Admittedly, Google is the biggest thing to happen to the internet unlike Facebook which is prohibited in some territories. It serves over 2.3 million searches every second and AdWords is used by more than 4 million advertisers. With such a massive reach, there’s no reason why you shouldn’t advertise on Google’s ad network. This is what most of the businesses think and this is why they can’t resist running a digital marketing ad campaign on AdWords. Further, it is with Google ads that search engine optimisation is more effective as your ads are more likely to appear during a search. Need help with your digital marketing? Then contact WSI OMS...

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Mobile Marketing Expands With Snapchat Discover

Posted by on Apr 29, 2020 in Mobile Marketing, Social Media Marketing, Social Networking | Comments Off on Mobile Marketing Expands With Snapchat Discover

Mobile Marketing Expands With Snapchat Discover

South African’s, whether urban or rural, are all using mobile phones to access information on the latest news or search for products and services. Marketing strategies must now adapt to include mobile marketing. Every business should have a mobile-responsive website designed to respond to the screen size of the device used by its customer. This kind of positive user experience will make customers stay on your site longer, instead of moving on quickly.   Snapchat, a mobile messaging application (“app”) used to share photos, videos, text and drawings, are very popular with Millennials and Generation X, probably because the downloading of the app and sending of messages are free. Snapchat is not known to be marketing-friendly, but with the introduction of Snapchat Discover, this has changed slightly. Snapchat Discover is still not user-friendly for small businesses, but it is a good platform to get inspiration for the Facebook or Instagram story content of your business. What Is Snapchat Discover? Snapchat Discover is a page on the Snapchat app that shows story-styled content from brands, major influencers and brands that partner with Snapchat. How Do Big Brands Use Snapchat Discover? Let’s look at how National Geographic and Harvard Business Review use Snapchat Discover for visual storytelling.  National Geographic National Geographic posts content to Snapchat Discover similar to what you might see on its television channel or magazines. However, because platforms such as Snapchat are so fast-paced, National Geographic often adds interactivity to their Stories. Their Stories also read more like fun-facts or news bytes, to keep users engaged. Exposed to the National Geographic brand on Snapchat, users might even start following them on other channels.  Harvard Business Review (HBR) Harvard Business Review uses Snapchat Discover to tell easy to understand Stories about complex topics that include technology, finances, global warming, academics and job seeking. A mix of harder content and advise-orientated content, Harvard Business Review uses a mix of snap-based Stories, swipe-up Stories, video, animation and even interactive elements such as polls or quizzes.  Connect with WSI OMS if you want to start communicating with your target audience on their preferred platform and use mobile marketing to promote your...

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A 3-Step How-To Guide for Using Instagram Stories to Promote Your Business

Posted by on Apr 28, 2020 in Instagram, Social Media Marketing | Comments Off on A 3-Step How-To Guide for Using Instagram Stories to Promote Your Business

A 3-Step How-To Guide for Using Instagram Stories to Promote Your Business

Ephemeral content, which is content that is only accessible for a brief period of time, is bigger than ever before in 2020. Facebook and Instagram Stories are great examples of this type of content that can really play a sizeable part in terms of maximising your social media marketing efforts going forward. The question is, how exactly can you leverage Instagram Stories to promote your business? Follow our simple three-step guide! 1. Follow Best Practices  According to statistics provided by QuickSprout, images with faces used in Instagram stories receive 38% more engagement. Statistics also show that over 60% of the top-performing brands on Instagram use a consistent filter in all of the stories that they post. Finally, posts and stories that feature a location tag boast 79% more engagement than posts that do not.  2. Use Instagram Stories to promote Specials and Discounts Your stories are bound to generate engagement if you give your followers what they want – a great deal! Considering how these stories are only accessible for a period of 24 hours, they are perfect to use for promoting flash sales. You might want to notify your followers and existing customers both in-store and on other social media platforms, that these specials are exclusive to Instagram, ultimately resulting in an increase in your number of followers.  3. Screen Interesting Content Live Just like Facebook, Instagram Stories allows you to screen content live. And, research has shown that social media users cannot get enough of live streams. Not only is it sure to generate more interest, but it also facilitates more genuine interactions with your followers, especially as they are able to comment in real time, and you can respond in a similar fashion. Once you have recorded your live session, it will still be visible to anyone who missed it for 24 hours just like all regular Instagram Stories.  Looking for a digital marketing agency to lend a hand when it comes to mastering the art of digital marketing and social media marketing via Instagram Stories? Look no further than WSI OMS. Get in touch...

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9 Stats to Know About Social Networking Platform Reddit

Posted by on Apr 24, 2020 in Social Media Marketing, Social Networking | Comments Off on 9 Stats to Know About Social Networking Platform Reddit

9 Stats to Know About Social Networking Platform Reddit

Launched in 2005, and since acquired by Condé Nast (think Vogue, GQ, Vanity Fair and Wired Magazines), Reddit is a social news aggregation, web content rating and discussion website functioning as a network of communities based on people’s interests.  Registered members submit content to the site such as links, text posts and images, which are then voted up or down by other members. Posts are organised by subject into user-created boards called “Subreddits” covering a variety of subjects. As a user-influenced platform embracing discussion and community engagement, rather than content creation or branding, Redditt has not been perceived as marketing or brand-friendly.   Reddit has however made attempts to gain brand attention, with advertising offerings and new features such as video streaming and video hosting. It is a good platform to keep in mind for future marketing opportunities, as the platform has grown between 2017 and 2019 from 330 million active monthly users to 430 million. The Reddit audience is predominantly male, and Generation Z (born between 1995 to 2015) make up 26 percent of Reddit users. Here are nine other interesting statistics:  User Behaviour 44% of monthly active users access the site via mobile app or mobile browser. 10 million posts are submitted by users monthly. 82% of Generation Z users say they trust Reddit when it comes to learning about products.  Hot Topics One of Reddit’s most popular topics is technology. Two of the most commented-on Subreddits relate to video games. Posts with questions generate twice as many comments as posts without them.  Conversely, posts without questions get more up votes.  Videos on Reddit 50% of Reddit audiences under 34 years old watch short videos rather than long-form content. There are 1,4 billion monthly video viewers.  3 of the highest-performing posts included videos. If your marketing audience includes Generation Z and your products and services are technology-focused, then Reddit might be the platform for you. Contact WSI OMS in South Africa to increase your company’s visibility and raise brand awareness through social...

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3 Steps to Creating Content for Your Website

Posted by on Apr 24, 2020 in Website Content, Website Design | Comments Off on 3 Steps to Creating Content for Your Website

3 Steps to Creating Content for Your Website

Quality content connects customers and businesses. It creates business value by creating value for your customers. To increase the chance of your website being recognised as a content-rich site by search engines, consistently add relevant, quality, keyword optimised content to your website. The process of content creation includes three steps, and we briefly discuss it below. Step 1: Analyse Business Objectives and Target Market The basis for creating any content is identifying your business objectives and target market. It is a good business practice to review these two aspects yearly, simultaneously reviewing your website and social media marketing plan. If you have an existing website, the structure, content quality, inbound links and searches must be evaluated to establish whether they still relate to your business objectives or need a visual upgrade. Current website traffic and trends must also be analysed.   Step 2: Keyword Research and Content Implementation Research is done on target markets and industry sources, including a general internet search, with a final keyword analysis. Quality content that includes identified keywords is written and edited. Blogs and a social media presence increase the quality of your website and site visit numbers. Building links through newsletters, blogs, forums and relevant industry websites will boost the quality of your SEO (search engine optimisation). Videos can be created and posted with inbound links, whilst podcasts can be created for audio marketing.  Step 3: Managing Content and Measuring Results Once the new content is uploaded to the website, an analysis can be done on website activity and search engine rankings. This analysis can be included in a monthly report that shows how the website is improving. Recommendations on increasing the website’s content quality can also be made.  WSI OMS’s copywriting services not only include website content or blog posts, but also articles and press releases. Contact us if you want to review the quality of your website or require the creation of new...

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5 Things You Need to Create Content Marketing Stories

Posted by on Apr 22, 2020 in Content Marketing | Comments Off on 5 Things You Need to Create Content Marketing Stories

5 Things You Need to Create Content Marketing Stories

Stories are memorable and shareable, two of the most important aspects of great content marketing. They are also fundamental to human communication, and if you tell the right story, you can entertain, enlighten, persuade and capture attention.   Stories also lend themselves to non-interruption marketing where you provide customers, both present and future, with consistent and valuable information. The more honest you can be about your business, who you serve and the problems you solve, the more loyal your customers will become. And, as a result, they will consistently reward you with their business.  There are five things you need to create a good marketing story: You Need a Hero To tell a captivating content marketing story, your customer must be the hero, not your business. And the hero of the story is someone that is transformed as the story progresses, from an ordinary person into someone remarkable.  You Need a Goal Until you understand your customer-hero’s goal, you don’t have a marketing story.  Good business is about solving customer problems. You need to understand where your customer-hero is today and where they want to go.  You Need an Obstacle Obstacles are what make stories interesting. The most interesting obstacles to your customer’s victory are often inner limitations they need to overcome to achieve their goal. The gap between where your hero is today and where they want to go is the core of the story.  You Need a Mentor If your customer is the hero, what role do you and your business take? Your business plays the role of guide, mentor and help. You provide key information and tools that allow the hero to achieve their goal.  You Need a Moral When you are telling a marketing story, it is best to clearly state the moral of the story. Let the audience know what they should do next or what their main lesson should be. Don’t be afraid to spell it out. Be clear and direct. Every story needs something outstanding for it to be remembered and shared. Honesty is often the most significant story element of all, and by just telling the truth, you can make incredible gains. Contact WSI OMS today for more information on content...

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Managing Your Instagram Community With Great UGC

Posted by on Apr 20, 2020 in Instagram, Social Media Marketing | Comments Off on Managing Your Instagram Community With Great UGC

Managing Your Instagram Community With Great UGC

Social media platforms such as Instagram have a unique community culture. Actively understanding and participating in this community takes time and effort. If you consider Instagram a focus-platform for your 2020 marketing strategy, here are some statistics to support that choice: 95 million posts are shared on Instagram every day 1 billion people use the platform every month 500 million people use Instagram Stories daily 63% of users log in at least once a day 28 minutes is the average time users will spend on the platform every day 18 to 34-year olds are the most active age group. There is one Instagram strategy that brands seem to be using above all others, and that is the implementation of user-generated content (UGC).  What Is User-Generated Content (UGC)? User-generated content is the sharing of user’s photos in your social media or other platform campaigns. Once you identify potential content, you will reach out to the owner and ask them if they would like to participate in your campaign. Campaigns might include photo contests with give aways and product or company reviews. Getting people to tag their friends, through your call-to-action (CTA), seems to drive the largest Instagram follower growth in the shortest period.   Why Is User-Generated Content (UGC) Important for Your Brand? Providing content that your audience loves will build a vibrant, engaged community.  If Millennials, with their growing purchasing power, are your target market, user-generated content might result in sales as they trust user-generated content more than other types of media. The reason? The creator of user-generated content has no ulterior motive other than to add to the digital conversation. So, the lesson is to be authentic in everything you do.    What Is the Start of Your User-Generated Content (UGC) Campaign? The start of your campaign is deciding what you want all user content to ‘say’ about your brand, product or company culture. Consider these questions:  What makes your brand or product unique? What makes your company culture unique? How do you want others to see your brand or product? What might people not know about your brand or product? What compelling stories must your chosen users tell? What is the most beautiful and engaging way to present your brand or product? Now you can start searching for great user content either by hosting social media contests (with give aways) or actively seeking users through hashtags or social media tools.  WSI OMS in South Africa will support you and your business if you consider Instagram a focus-platform for 2020. Contact us, and we will manage your Instagram community with...

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How to Integrate Organic and Paid Content for Maximum Effect

Posted by on Apr 17, 2020 in SEO | Comments Off on How to Integrate Organic and Paid Content for Maximum Effect

How to Integrate Organic and Paid Content for Maximum Effect

Looking to maximise your company’s SEO and Google rankings, along with taking user experience on your website to new heights? The key lies in integrating organic content and paid content or PPC. We discuss everything that you need to know below. Why Both Organic Content and PPC Are Important There are advantages and benefits to both organic and paid content. For example, PPC can lend a hand when it comes to helping a company get the proverbial ‘foot in the door’ in terms of increasing brand awareness and getting sales started. However, it is organic content that will boost reputation and conversions in the long run. Hence, the reason why integrating both is critical for long-term business success.  Ensure Consistency If you are going to successfully integrate paid and organic content, it needs to be consistent across the board. This goes for the message that it is communicating, as well as the overall branding, tone and style.  Embrace Remarketing Strategies If a potential customer has already visited an organic page on your website, capitalise on their interest by remarketing to them via PPC.  Focus on the Quality of the Content  Content of a consistently high quality is an important part of not only inbound marketing but also online advertising in general in that it will assist you in improving your organic rankings and your website’s user experience. All of this is sure to contribute to a better reputation and a higher number of sales.  Use High Performing Content in Your PPC Efforts Is there a specific piece of content that is performing particularly well organically? Take it to the next level and really make the most of it by incorporating it into your PPC efforts.  Need a hand when it comes to both organic content and PPC? WSI OMS is the digital marketing agency to contact! Our services extend from online advertising to SEO and everything in between. Get in touch now for more...

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3 Ways to Measure Influencer Success on Instagram

Posted by on Apr 16, 2020 in Instagram, Social Media Marketing | Comments Off on 3 Ways to Measure Influencer Success on Instagram

3 Ways to Measure Influencer Success on Instagram

You are already using social media optimisation services as content is regularly added to your social media profiles and website, and you are tracking and capitalising on traffic and visitor trends. Yet, you want to grow your exposure even further and are, therefore, considering using influencers to promote your product or service. But, how do you measure the success of an influencer? Especially now that Instagram is hiding ‘like’ counts from everyone except the account holder?  Instagram decided to hide the ‘like’ counts because they wanted to create a more welcoming environment where users feel comfortable expressing themselves.  They are already hiding ‘likes’ in Australia, Brazil, Canada, Italy, Japan, New Zealand and the United States, with South Africa no doubt on a future list. Here are 3 ways to measure influencer success on Instagram, without the ‘likes’: Measure Influencer Success With Verified Content Views Very few followers actually see the latest social post of any particular influencer, no matter what time of day the content is shared. To establish a credible measurement strategy that will overcome current and future platform changes, you should build your influencer plan around verified influencer content views.  Measure Influencer Success With Meaningful Engagement ‘Simple’ engagement will continue to be a measurement method as agencies, their clients and influencers have attributed value to this method for years. But you want meaningful engagements where comments are thoughtful and relevant, allowing followers to genuinely engage. To achieve meaningful engagement, the quality of your content is important.  Measure Influencer Success With Sales Conversion The best measure of influencer success is traceable sales conversion. The ability to directly drive sales and make direct attribution to influencer content is becoming routine as social referral to eCommerce sites has risen extensively. Social media platform add-to-cart capabilities is just one of the ways to measure the connection between content and conversion.   WSI OMS can guide you on the use of Instagram influencers if you want to grow your company’s social media presence. Contact us today to optimise your social media...

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Facebook Explores Social Selling With Video eCommerce

Posted by on Apr 15, 2020 in Facebook, Social Media Marketing | Comments Off on Facebook Explores Social Selling With Video eCommerce

Facebook Explores Social Selling With Video eCommerce

According to Facebook, they have more than two billion users and more than 140 million businesses use their apps to connect with customers. Social selling via social media platforms such as Facebook is a growth opportunity for South African businesses.   Video eCommerce As part of its on-platform purchase option strategy, Facebook acquired a video commerce start-up. A modern twist on the original home shopping network, this video commerce business is focused on enabling users to make direct product purchases via videos being broadcast live. After all, everyone with a mobile phone watches videos.  On-Platform Purchasing Facebook has been building an on-platform cryptocurrency, aiming to facilitate fee-free fund transfers within its network. Once people are moving money around within the Facebook system, it will be so much easier for them to make on-platform purchases. Facebook is also expanding to Facebook Pay and WhatsApp Pay, with Instagram most probably the next platform for eCommerce expansion.   To expand its on-platform purchase options, Facebook also acquired an app with more than 2 million users, focused on the Indian marketplace, connecting sellers with customers through WhatsApp. Users in Thailand consider the use of live video a more effective way of presenting products and facilitating consumer queries in real-time. So, East Asian markets such as Thailand seem to be the next region for Facebook’s online shopping push.         Emerging Markets Emerging markets have billions of users, and if Facebook can expand the utility of its platforms into shopping and payments where users pay bills or use the platform as a bank, these everyday actions can become critical for Facebook. Potentially making Facebook an essential app for many users in emerging markets within Asia, South America and Africa, including South Africa.   WSI OMS can help your business expand its social selling abilities on various social media platforms, including Facebook. Create a personal, effective social media presence to engage with customers online. Contact us if you want to change your business with social...

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