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Tips for your ecommerce Christmas in July campaign

Posted by on Jul 3, 2017 in Social Media Marketing | 0 comments

Tips for your ecommerce Christmas in July campaign

Whoever came up with the whole ‘Christmas in July’ concept did us all a favour – the businesses that traditionally have had to face a dip in sales in the winter months and consumers who can look forward to a celebration in the middle of the year for a no real good reason – hopefully with a second lot of presents and more champagne. And ecommerce marketing is on top of it. Christmas in July The origins are obscure, many and predate the internet by alm

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Old-School SEO Tactics That Could Still Benefit Your Business

Posted by on Jun 29, 2017 in SEO | 0 comments

Old-School SEO Tactics That Could Still Benefit Your Business

Keyword stuffing definitely isn’t going to do your SEO and Google ranking any favours. However, there are indeed a few old-school tactics that many of us have forgotten about that still have the potential to add value to our digital marketing efforts. We investigate below:  Link Building  Good quality links from other reputable websites is still a massive rankings booster! Because of this, it still pays to build mutually-beneficial relationships with

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Content Marketing Stats to be Aware of in 2017

Posted by on Jun 28, 2017 in Content Marketing | 0 comments

Content Marketing Stats to be Aware of in 2017

By now, it has become evident how big of a role content marketing plays in a company’s online marketing success. As you work on adding it to your own digital marketing strategy, let us look at some important content marketing stats from the first half of this year that may help to make your life easier going forward.  B2B and B2C Marketers Using Content Marketing (H2)It is estimated that almost 89% of B2B marketers and 86% of B2C marketers are incorporati

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3 of the Most Influential Women in Digital Marketing

Posted by on Jun 27, 2017 in Digital Media Marketing | 0 comments

3 of the Most Influential Women in Digital Marketing

When most of us think of influential people within the digital marketing realm, we think of Jeff Bullas, Sam Hurley and Larry Kim… But what about Mari Smith? Jennifer Cisney? And Michelle Killebrew? All of these women have done some amazing things, received incredible awards and obtained immense success over the years. We take a closer look below.  Mari Smith Mari Smith is better known as the Queen of Facebook and specialises in Facebook training for s

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What are audience match rates and why do they matter?

Posted by on Jun 26, 2017 in Digital Media Marketing | 0 comments

What are audience match rates and why do they matter?

The success of a digital marketing campaign can be gauged and measured in several ways:Some traditional (such as sales), Some purely digital.One of the methods is the collection of data from Demand Side Platforms (DSPs).   Audience data collection DSPs are increasingly required in online advertising to manage multiple ad accounts and ad exchanges in the way a traditional advertising network would. These platforms often collate complex and changeable online

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9 Fast Facts about Facebook

Posted by on Jun 22, 2017 in Facebook, Social Media Marketing | 0 comments

9 Fast Facts about Facebook

When it comes to social media marketing, everyone knows that Facebook is king! Can you believe that this social media powerhouse has been in existence for 13 years already? To celebrate, we have compiled a list of 9 fast facts about Facebook you probably didn’t know before. Enjoy!  Facebook’s First Major Investor The first major investor in the platform was PayPal co-founder, Peter Thiel. Way back in 2004, he took the plunge and invested $500,000 in th

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Online Marketing 101: 5 Awesome Things You Can Do with Google Analytics

Posted by on Jun 21, 2017 in Online Marketing | 0 comments

Online Marketing 101: 5 Awesome Things You Can Do with Google Analytics

Google Analytics is a free web analytics service that tracks everything that happens on your website. It is quite simple to use and has been deemed a must for businesses of all types and sizes. Here are 5 awesome things that it can do, all of which are sure to benefit your online marketing efforts:  Tailor which Data You See FirstAre you more interested in analysing your website’s bounce rate? Perhaps you want to see the number of weekly visitors immediat

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Reasons Why Your Digital Marketing Strategy is Failing

Posted by on Jun 20, 2017 in Digital Media Marketing | 0 comments

Reasons Why Your Digital Marketing Strategy is Failing

 Despite hard work and plenty of planning, your digital marketing strategy just doesn’t seem to be generating the results that you’d hoped for. Don’t worry – we know why:  Your Content Marketing Efforts Are Sub-Par or Non-ExistentContent marketing is the easiest way in which to put your business on the map within the digital realm. So, if you’re not dedicating enough time and effort to content creation, curation and promotion, you’ve already

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In the USA, digital ad spend is now bigger than TV

Posted by on Jun 19, 2017 in Digital Media Marketing | 0 comments

In the USA, digital ad spend is now bigger than TV

If it’s happening in the USA, it’s starting to happen everywhere else. This applies to much in the Western World – from ideology through to consumer behaviour. So, the fact that digital ad spend has now outstripped TV ad spend, is a solid indicator of where your advertising budget needs to go.   Digital ad spend spikes in 2017 – thanks to mobile marketing  According to Statista.com – an online portal that collects and collates statistical data

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5 Helpful Tips to Improve Your Email Marketing

Posted by on Jun 15, 2017 in E-mail Marketing | 0 comments

5 Helpful Tips to Improve Your Email Marketing

Email marketing is a wonderful, cost-effective way in which to connect with your customers.  When done right, it can lead to a massive boost in sales, social media followers and interest in your business in general. Here are 5 helpful tips from the WSI OMS team to help you make the most of your next campaign:  Conduct A/B TestingIn doing so, you will get a better idea of what your audience best responds to in terms of subject lines, image placement, conten

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