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Five Areas Your SEO Campaign Should Be Focusing On

Posted by on Jan 23, 2017 in SEO | 0 comments

Five Areas Your SEO Campaign Should Be Focusing On

SEO – Search Engine Optimization – is considered the holy grail of digital marketing. In order to “win” the search engine ranking race, no digital marketing strategy is complete without attention being given to this pivotal aspect. However, as with so many holy grails, a lot of unnecessary mystery has been cast over it. We break it down into five areas on which you should be focusing. Search Engine Optimization Simplified Judicious website design, valuable c

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Ten Tips to Optimise Your LinkedIn Profile

Posted by on Jan 20, 2017 in Blogging, LinkedIn | 0 comments

Ten Tips to Optimise Your LinkedIn Profile

Just recently, LinkedIn updated its look which may have sparked you to overhaul your own LinkedIn profile.How often have you bumped into someone at a networking event, only to hear them say, after introductions have been made, “It is so nice to put a face to the name’. So start with a proper photograph of yourself. Make sure that you look professional in it – wearing appropriate dress, with a distraction-free background, and an approachable facial expression

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Why it’s Best to Outsource Your Company’s Online Reputation Management

Posted by on Jan 19, 2017 in Online Reputation Management | 0 comments

Why it’s Best to Outsource Your Company’s Online Reputation Management

Your online reputation plays an important role when it comes to the success of your social media and digital marketing efforts. Turning to an external company with specialization in this vital field will help your establishment grow in leaps and bounds. Here are a few reasons as to why it’s always a good idea to outsource your online reputation management to the professionals:They Will Help to Increase Your Following and Visibility An online reputation mana

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Email Marketing Mistakes to Avoid

Posted by on Jan 18, 2017 in E-mail Marketing | 0 comments

Email Marketing Mistakes to Avoid

Email marketing is a wonderful way in which to boost your overall digital marketing strategy and keep your followers both interested and updated. Email marketing is something of an art that, when executed correctly, has the potential to yield incredible results for your business. However, the opposite holds true as well: if not executed correctly, it can be a tremendous waste of time and resources. Here are some common email marketing mistakes to avoid to ensure gre

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Reasons to Refresh Your Web Design

Posted by on Jan 17, 2017 in Website Design | 0 comments

Reasons to Refresh Your Web Design

With the world of digital marketing constantly evolving and technology advancing at a rapid pace, giving your website a refreshing makeover could be just what you need to regain the ‘edge’ over your competition. Here are a few reasons as to why you might want to consider a website refresh, and how it is sure to benefit your bottom line:Your business has changed or expandedIf your business has gone through significant changes over the last few months or yea

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How to Create Calls-To-Action That Really Work

Posted by on Jan 16, 2017 in Social Media Marketing | 0 comments

How to Create Calls-To-Action That Really Work

Have you put in the time and effort to create a winning product or service? Check. Are you promoting them by means of digital marketing? Check. Why then are you not seeing the conversions on social media? A frustrating problem faced by many marketers! One of the easiest and most powerful fixes is to have a look at how persuasive (dare we say forcefully?) your calls to action are. What is a CTA? Used in content marketing, it stands for Call to Action – this is

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Why Businesses Should Use LinkedIn

Posted by on Jan 13, 2017 in Blogging, LinkedIn | 0 comments

Why Businesses Should Use LinkedIn

If your business is not yet using LinkedIn, why not? Social media marketing has revolutionised the way we do business today. Never before has it been as easy to be a mind-reader when it comes to what your customers are thinking, what they need, what problems they have that your product or service will solve. What Makes LinkedIn Different from other online platforms?  LinkedIn is perceived as a more conservative, professional platform. This does nothing to detract f

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Mobile Marketing: Everything You Need to know about the Google Mobile-first Index

Posted by on Jan 12, 2017 in Content Marketing | 0 comments

Mobile Marketing: Everything You Need to know about the Google Mobile-first Index

If the world hadn’t realized it before, the announcement of the development of the new Google Mobile-first Index reiterates just how serious the mobile revolution is. This index will still take a while to roll-out, however, Google’s main goal is to eventually use the mobile version of every website’s content to rank pages from that site, regardless of the device that is being used to browse the internet at any given time. Here’s everything else that you need

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3 Quick Tips for Successful Social Media Marketing on Facebook

Posted by on Jan 11, 2017 in Facebook, Social Media Marketing | 0 comments

3 Quick Tips for Successful Social Media Marketing on Facebook

It’s a new year… which means new opportunities, new experiments, and new leads – IF you know how to make your social media marketing strategy work for you, that is. To give your brand the kick-start it needs to dominate the digital realm in 2017, here are three quick tips for mastering the art of Facebook marketing:Boost those all-important posts Boosting every single one of your new posts will bankrupt you! The secret lies in using your budget for those

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3 Digital Marketing Trends to Watch Out for in 2017

Posted by on Jan 10, 2017 in Digital Media Marketing | 0 comments

3 Digital Marketing Trends to Watch Out for in 2017

2016 saw the continued growth of digital marketing via mobile devices – forcing all companies to embrace the power of mobile optimization and to ensure that their websites are 100% mobile-friendly and adaptable, or risk missing out on thousands of rands of new business.  We also watched the rise of incredible new apps like Pokémon Go; re-emphasising the benefits associated with app development and nostalgia-based marketing. The question is… what does 2017 hold

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