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Using hashtags to increase your content reach

Posted by on Aug 16, 2016 in Content Marketing | 0 comments

Using hashtags to increase your content reach

Hashtags are funny little things, previously the domain of Twitter, but now realised as an effective tool in content marketing. Largely used on social media, hashtags make it easier for users to find messages with a specific theme or content.  They are a great way to promote your brand, create conversations, generate feedback and follow trends. Here’s how you can use hashtags to increase your content marketing reach.Amplify your contentPeople use hashtags to

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4 metrics to streamline your keyword research

Posted by on Aug 15, 2016 in SEO | 0 comments

4 metrics to streamline your keyword research

Brainstorming different keywords can quickly become overwhelming, especially if you start researching and filtering and discover that there are so many different options to choose from. When it comes to choosing the keywords that you are going to target, which metrics should you use to narrow down your scope? Here are a few important ones to consider: Search volume Google’s free keyword tool (which is used for AdWords) will show you how many times a specific keywo

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Use the improved Google Maps local search ads to promote your business

Posted by on Aug 11, 2016 in Website Content | 0 comments

Use the improved Google Maps local search ads to promote your business

If you use local search ads on Google maps to attract customers in your area, there have been some improvements to this service that you should know about. Appearing on both desktops and mobile devices, the adverts you place on Google maps are a very powerful way to increase your exposure, making it easy for people to find you, contact you and make their way to your premises. The “new generation” Google maps ads are set to improve by introducing new ad formats a

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Why great Instagram captions are worth the effort

Posted by on Aug 10, 2016 in Digital Media Marketing, Social Networking | 0 comments

Why great Instagram captions are worth the effort

Gaining followers on Instagram isn’t only about taking the photograph and editing it to perfection. The quality of your photos and captions can be the difference between getting a few more followers, or getting more followers interested in your brand and the human side of your business. Captions are an opportunity to explain a bit about the picture, or say something humorous, not just an afterthought. When composing your Instagram caption, think about the followin

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Are you up to speed on the latest Twitter features?

Posted by on Aug 9, 2016 in Social Networking, Twitter | 0 comments

Are you up to speed on the latest Twitter features?

Twitter is one of the most widely used social media platforms and like all online apps or tools, is constantly evolving to keep up with the fast pace of change. They have made a number of small and big changes in the last six months or so, to drive user engagement and improve the overall experience, so here’s a summary of the top 5 features:Getting round the 140-character countWhile some see the character limit as the fastest way to communicate and an essentia

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Your guide to Google content penalties

Posted by on Aug 8, 2016 in Content Marketing | 0 comments

Your guide to Google content penalties

Google’s content algorithms are always evolving. If you have suddenly realised that your website traffic has dropped significantly, then it is possible that the content on your site has been penalised. Doing business online means that you have to proactively manage your website traffic and a part of this is staying updated with the algorithmic penalties that Google enforces. Here’s an overview of some of the most significant penalties: Panda The initial Panda al

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The many faces of email marketing

Posted by on Aug 4, 2016 in E-mail Marketing | 0 comments

The many faces of email marketing

With email marketing, we all know how important it is to get the email right – the right sort of design, personalised content, prominent call-to-actions etc. These not only apply to your initial campaign emails, but also to your other emails – a practise that can be neglected. Think about the other types of emails you can use in your campaign and how applying the basics to all of these types of messages can be the trick to more conversions. Let’s look at some

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Using mobile user behaviour to shape your marketing strategy

Posted by on Aug 3, 2016 in Digital Media Marketing, E-mail Marketing | 0 comments

Using mobile user behaviour to shape your marketing strategy

Mobile phones continue to dominate as the main source of device for viewing and interacting online, so it makes a lot of sense to align your digital marketing efforts to optimise the mobile experience. It’s not merely about having a great landing page that renders well on smartphones and tablets, it’s about thinking of the user behind the device – their behaviours, goals and preferences. Here are some behaviours about mobile users that you can use to adapt you

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Inbound marketing techniques that can benefit your business

Posted by on Aug 2, 2016 in Content Marketing | 0 comments

Inbound marketing techniques that can benefit your business

Many conventional marketing approaches are too expensive for startups or small businesses, so inbound marketing with its various techniques, makes a lot of sense. Since inbound marketing is all about attracting prospects to your business – rather than actively going and out and searching for them yourself, using advertisements, cold-calling or direct mail – it’s a lot more affordable and successful. Here are five techniques that can make a real difference

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4 useful ways to apply marketing automation

Posted by on Aug 1, 2016 in Content Marketing | 0 comments

4 useful ways to apply marketing automation

In the past, you might have had one or two sales representatives sourcing business and following up with leads. As digital marketing becomes more sophisticated and complex, however, you are creating more customer data that can be used to help you automate your marketing strategies. Here are four useful ways that you can automate your social media, mobile, content and other digital strategies: Integration with sales Your marketing automation and sales team need to go

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