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A guide to data-driven digital marketing

Posted by on May 15, 2017 in Digital Media Marketing, Social Media Marketing | 0 comments

A guide to data-driven digital marketing

Any solid digital marketing strategy needs to be based on facts and data – not assumptions. This is especially true when it comes to analysing your target market and developing new strategies for not only acquiring new followers, but also for maintaining your already existing ones. Here is a simple guide to making a success of data-driven digital marketing within your enterprise.  Choose your goals Obviously, every business owner aims to improve his or

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6 Ways Your Website Design is Hurting Your Business

Posted by on May 11, 2017 in Website Design | 0 comments

6 Ways Your Website Design is Hurting Your Business

At the end of the day, if your website design isn’t quite up to scratch, all that money that you are spending on content marketing and SEO is in vain. Here are 6 ways in which your web design could be hurting your business, as well as a few tips for making some much-needed improvements going forward:  Using Splash Pages It doesn’t matter how well your splash page has been designed – it is for sure increasing your website bounce rate quite dramaticall

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Social Media Marketing and the Customer Lifecycle

Posted by on May 10, 2017 in Social Media Marketing | 0 comments

Social Media Marketing and the Customer Lifecycle

For many business owners, social media marketing is used to support one of two different stages in the customer lifecycle: the conversion aspect or the care aspect. However, if used properly, social media marketing can and should, form an integral part of every stage in the customer lifecycle. We investigate how and why below.   The 4 Stages  Generally, there are 4 different stages in the customer lifecycle:  Contact:This is where the potential custom

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Why Email Marketing Still Works

Posted by on May 9, 2017 in E-mail Marketing | 0 comments

Why Email Marketing Still Works

Traditional email marketing has been around so much longer than other digital marketing techniques such as social media marketing and content marketing. While some business owners may believe that it is no longer as effective as it used to be, that observation is incorrect. Here are a few reasons why email marketing is still an essential part of any successful online marketing strategy!It Fits in with the ‘Mobile Revolution’ As we all know, most people no

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Mistakes businesses make on their Facebook page – and how to avoid them

Posted by on May 8, 2017 in Facebook, Social Media Marketing | 0 comments

Mistakes businesses make on their Facebook page – and how to avoid them

Social media marketing is both a science and an art that requires plenty of trial-and-error at first. Luckily, WSI OMS is here to save you time by providing you with expert insight into the most common mistakes that businesses make on their Facebook page – and how best to avoid them.    Deleting negative feedback Deleting negative feedback makes it seem like you’ve got something to hide, and that you aren’t concerned with making sure that all yo

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Link Building No-No’s Every Business Should Be Aware Of

Posted by on May 4, 2017 in Link-building | 0 comments

Link Building No-No’s Every Business Should Be Aware Of

The age old saying ‘No press is bad press’ definitely doesn’t extend to link building! When it comes to SEO and creating external links, there is a massive divide between those that will help boost your rankings and those that will cause them to take a knock. Here are our top link building no-no’s that every business should know:  Never Purchase Links You may think that this is a simple way in which to fool Google, but rest assured that it won’

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3 Tricks for Successful Local SEO

Posted by on May 3, 2017 in SEO | 0 comments

3 Tricks for Successful Local SEO

Local SEO is important for almost all types of businesses. However, for those businesses that rely solely on locals for an income, like hairdressers, doctors and lawyers, for example, local SEO is essential! Here are useful tricks to help you get it right:Google My Business Even if you have never heard of ‘Google My Business’, you are definitely familiar with it. You know that information/fact sheet that pops up when you Google a company specifically by nam

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Reasons Why Your Digital Marketing Strategy Is Incomplete Without a Blog

Posted by on May 2, 2017 in Digital Media Marketing | 0 comments

Reasons Why Your Digital Marketing Strategy Is Incomplete Without a Blog

From email marketing to SEO and everything in between, digital marketing is an affordable, useful way in which to put your business on the map. However, if you have yet to start a blog or embrace the power of content marketing, it is very safe to say that your digital marketing strategy is currently incomplete. Here’s why:  It Enhances Your PPC Efforts As most of us know, a quality landing page can help to reduce the cost per click when it comes to PPC

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Emotional engagement: What brands need to know

Posted by on May 1, 2017 in Digital Media Marketing, Social Media Marketing | 0 comments

Emotional engagement: What brands need to know

What is the most important aspect of digital marketing? Quality? Quantity? Utilising all the tools at your disposal from social media marketing to SEO? No. The most important aspect of any digital marketing campaign is its ability to achieve emotional engagement from its audience. At the end of the day, emotional engagement is the real secret to achieving viral digital marketing, to ensuring brand awareness and to solidifying a robust online following. The question

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We Know What Your SEO and Digital Marketing Strategy is Missing

Posted by on Apr 27, 2017 in Articles | 0 comments

We Know What Your SEO and Digital Marketing Strategy is Missing

By now, every quality SEO/digital marketing strategy will include content marketing and social media. If yours does, good on you! However, seeing as though the realm of online marketing has changed so much over the last few months, there is a good chance that your digital strategy might still be missing one or two of the following components:  Internal Linking When it comes to link building, for most companies that are looking to improve their SEO, the f

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