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Do selfies have a place in your digital marketing strategy?

Posted by on May 16, 2018 in Digital Media Marketing | 0 comments

Do selfies have a place in your digital marketing strategy?

What might appear to be a self-indulgent photo habit is actually much more than that. An infographic from Marketo connected this style of photography all the way back to Van Gogh’s self-portraits. Many people view selfies as a way to convey self-confidence, but to others, it’s a sign that our culture is becoming more me-centric than ever before. Opinions aside, marketers shouldn’t underestimate the impact of or the place of a selfie in their future marketing p

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How Important Is Real-Time Social Media And Content Marketing?

Posted by on May 15, 2018 in Articles | 0 comments

How Important Is Real-Time Social Media And Content Marketing?

Content marketers need to start thinking in real-time if they want to acquire and retain customers. Technologies like social media and streaming video content give web users the opportunity to engage with brands in seconds. Unfortunately, many consumers also expect responses from brands in the same amount of time. For a lot of large companies, real-time marketing seems like a fantasy, but data suggests that businesses need to stop dreaming and start engaging now. An

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How to Use Social Media to Boost Your Brand’s Reputation

Posted by on May 14, 2018 in Social Media Marketing | 0 comments

How to Use Social Media to Boost Your Brand’s Reputation

Social media is a great way to spread your content and engage with thought leaders in your industry, but many companies aren’t thinking about how these platforms can be used to boost their brands’ reputation as well. Here are a few ways to do this on social media:Make Use Of HashtagsHashtags on Instagram and Twitter are one of the best ways to get involved in a conversation. If there is news in your industry, a relevant event or conference, or something that

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It’s Time to Rethink How You Sound in Your Video Marketing Clips

Posted by on May 10, 2018 in Visual Marketing | 0 comments

It’s Time to Rethink How You Sound in Your Video Marketing Clips

Many businesses have taken up blogging and have embarked on comprehensive content marketing strategies. But, how often do you stop to think about how your brand sounds online? A book called Sounds Like Branding suggests that what consumers hear during a brand experience is the key to forming a positive opinion about the company. Brands spend countless of hours on brand strategies to try to elicit the right emotions from their customers, but have they focused too clo

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When Mobile Marketing and Native Advertising Collide

Posted by on May 9, 2018 in Mobile Marketing | 0 comments

When Mobile Marketing and Native Advertising Collide

Native advertising has been all the rage in the media industry for quite some time. Essentially, native advertising is sponsored or paid for content that is written and crafted in such a way that it blends into the publication or platform where it is being published. This adds value to the publisher (because they’re getting paid), the target audience (because it’s the type of content they want to consume) as well as the advertiser (because they’re reaching the

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Spark Conversations with Instagram Hashtags

Posted by on May 8, 2018 in Social Media Marketing | 0 comments

Spark Conversations with Instagram Hashtags

While Instagram is a phenomenally popular and successful social media platform, many brands are still unsure of how to go about using it. We’ve posted a few blogs about using Instagram for marketing, but this post is dedicated to how to use hashtags to maximum effect. Hashtags are a great way to:Connect with new people on Instagram, Find discussions, Contribute commentary, Spark discussions, and Gain more followers.If you’re not adding hashtags to your posts

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Why You Need a Buyer Persona – And How to Use It

Posted by on May 7, 2018 in SEO | 0 comments

Why You Need a Buyer Persona – And How to Use It

If your digital marketing strategy is targeted at the faceless masses, then you’re fighting a losing battle. This hit-and-miss strategy may seem like it will help you hit more birds with a single stone. However, the reality is that you will never really be hitting the mark when it comes to speaking to your ideal customer. A comprehensive buyer persona will help you to categorise your core customers according to their needs, likes and dislikes, spending habits, onl

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Social Media’s Fake Follower Economy Is Doomed

Posted by on Apr 26, 2018 in Social Media Marketing | 0 comments

Social Media’s Fake Follower Economy Is Doomed

While B2B business owners may not be aware of this, most digital marketers know that there’s a huge ‘fake follower’ economy in the internet marketing world. People can easily go onto sites like Fiverr.com and buy followers for their Twitter, Instagram or Facebook pages. They can just as easily buy likes and comments. The problem with the fake follower economy is that it is pointless. These followers are often located in other countries and they don’t have ac

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How to Use Ads to Get More Relevant Facebook Likes

Posted by on Apr 25, 2018 in Facebook, Social Media Marketing | 0 comments

How to Use Ads to Get More Relevant Facebook Likes

As any company with a Facebook page knows, getting people to like and follow your page isn’t as easy as you think it might be. If you’ve already let your clients and employees know about your Facebook page, then it’s time start thinking a bit broader to find relevant new fans. While there are tricks to getting tons of fans, these often don’t have sustainable or good effects on your business (paying people to like your page, for example, will only lead to a b

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A Guide to PPC Keyword Match Types

Posted by on Apr 24, 2018 in PPC | 0 comments

A Guide to PPC Keyword Match Types

Keyword match types are something that you really need to consider before setting up your PPC campaign. Here’s a quick overview of the different kinds of ‘match types’ that can form part of your paid Google advertising strategy:Exact Match TypesThis is where people can only see your ad if they have used the exact keyword in Google. This is a great match type to use if you are targeting very specific keywords and they can be very cost-effective to bid on as

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