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How to Tell a Story on Social Media – Dr. Cheryl Potgieter

Posted by on Jul 13, 2018 in Social Media Marketing | 0 comments

How to Tell a Story on Social Media – Dr. Cheryl Potgieter

People love stories and they love social media, there are cases such as Dr. Cheryl Potgieter where we can help you use the power of storytelling to captivate your target audience on social media. Read this advice from her on how to tell a story on social media:Tell an Authentic StoryMany companies try to be inauthentic online but the ones who are winning over the masses are the brands who have authentic online personas. If you are a young, quirky start-up compan

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How to Get More Relevant Followers on Instagram

Posted by on Jul 11, 2018 in Instagram, Social Media Marketing | 0 comments

How to Get More Relevant Followers on Instagram

Want to be Insta-famous? Of course, you do! Being famous on Instagram can help you make more money. Here are a few tips to help you get more followers on one of the most popular social media platforms:   Go after Relevant Followers One of the most common pieces of advice is to find very popular Instagrammers in your niche and start commenting on their pictures and liking their pictures. The idea behind this is that their followers will start noticing you and be inc

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Which Link Shorteners Should You Use?

Posted by on Jul 10, 2018 in Digital Media Marketing | 0 comments

Which Link Shorteners Should You Use?

Link tracking tools let you take a long hyperlink and change it to a display URL that you share. These tools are critical for measuring your success on all kinds of platforms. If you want to make it easier to track the ROI of your social media and your emails, you have to start using a link shortener.   Link tracking software not only lets you track clicks, but it also lets you add parameters to your tracking and measurement. You can create unique URLs and shor

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Local SEO and Link-Building Techniques – A Guide

Posted by on Jul 9, 2018 in SEO | 0 comments

Local SEO and Link-Building Techniques – A Guide

SEO is a powerful way to claim top spots on search engines, but if you aren’t targeting specific locations, then you could be missing out on a lot of search traffic that is not only more relevant to your business but also easier to compete for. While keyword placement and PPC advertising are a good step in the right direction to kick-start a local SEO strategy, link building should most definitely play a key role in helping you achieve your goals. First and foremo

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5 Tips for Making Sure Your Email Newsletters Are a Hit

Posted by on Jul 9, 2018 in E-mail Marketing | 0 comments

5 Tips for Making Sure Your Email Newsletters Are a Hit

Email newsletters are a great way for people to get a sample of the content and updates from a company. People generally subscribe to newsletters if they want to receive information about a brand. However, they don’t want constant blasts of short information. So, the way you structure your email newsletters has to be carefully thought-out. Here are a few tips to make sure your newsletters are a hit:   Plan the Content Earmark around three to five different to

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5 Elements of High-Ranking Website Pages

Posted by on Jul 4, 2018 in SEO | 0 comments

5 Elements of High-Ranking Website Pages

Who doesn’t want to have one of the most popular websites on the web? There’s a site called Alexa.com (owned by Amazon) that focuses on ranking websites for popularity.   The first thing you need to know about Alexa.com is that they rank millions of websites across all niches. The closer you are to no.1, the higher your website ranks in search engine results. To increase your Alexa.com ranking, you will need to get more traffic to your website and the best

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How to Use Digital Marketing to Boost Brand Loyalty

Posted by on Jul 3, 2018 in Digital Media Marketing | 0 comments

How to Use Digital Marketing to Boost Brand Loyalty

Having a loyal following is crucial to business success. Digital marketing can help you achieve this goal. To get this started, you’re going to have to build and cultivate a community of fans and followers online. Here are a few ways to do this:   Tell a Story If you focus on telling your brand’s story, you will be able to keep your brand’s message consistent and make your business as a whole relatable. Take Netflix for example. Netflix’s founder starte

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What is the GDPR and Why Does it Matter?

Posted by on Jul 2, 2018 in Social Media Marketing | 0 comments

What is the GDPR and Why Does it Matter?

Privacy of personal information is affecting virtually every industry and country. The European Union’s GDPR is considered to be the most comprehensive framework to protect the privacy of personal information in history. Like many other laws surrounding the privacy of personal information, such as the POPI Act in South Africa, the GDPR has been established and set out with the goal to protect the information of consumers so that their privacy is protected and that

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How to Manage Your Business Social Media Accounts

Posted by on Jul 2, 2018 in Social Media Marketing, Social Networking | 0 comments

How to Manage Your Business Social Media Accounts

Social media marketing is a must-have for any business these days. As a small business owner, you may want to know how you can manage your corporate accounts without becoming a full-time social media slave. Here are a few things that you should do each day to manage your accounts effectively without making social media an all-consuming job:   Check For Mentions Reply to all comments and questions that are directed at your brand. People expect social media acco

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3 web design trends and changes to consider

Posted by on Jun 28, 2018 in Website Design | 0 comments

3 web design trends and changes to consider

How is the world of website design changing? Here are three web design trends to consider:   Typography Typography has changed along with user behaviour. Bold typography design helps highlight headlines and sub headings. Being bold is different to being distracting. Be sure to only use fonts and sizes that support your content and purpose (don’t try to overcomplicate these elements for the sake of graphic design).   Cinemagraphs, gifs and UI animations There

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