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8 Steps to Refreshing Your Corporate Identity

Posted by on Sep 17, 2018 in Digital Media Marketing | 0 comments

8 Steps to Refreshing Your Corporate Identity

Did you know that your corporate identity influences consumers and their purchasing decisions? Now you do! It should, therefore, be clear that a consistent corporate identity is vital to ensure that your company will be recognised, remembered, loved and shared. But, crafting your corporate identity entails more than giving free rein to a designer. So, how do you create a strong corporate identity that sets your business up for sustainable success? Follow the 8 ste

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CMOs Must Not Lose Sight of the Power of Brand

Posted by on Sep 12, 2018 in Digital Media Marketing | 0 comments

CMOs Must Not Lose Sight of the Power of Brand

Because of the economic downturn in 2009, a lot of CMOs negated all long-term brand-building activity. At the time, it seemed ‘safer’ (and more desirable to the CFOs) to rather invest in measurable digital channels.  The question is whether marketers have lost sight of the importance of brand marketing. We investigate the reasons why it is important not to lose sight of the power of brand building. Smart Companies Will Focus on Boosting Long-Term Brand Buildi

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Product Demonstrations Work – Both Online and Offline

Posted by on Sep 11, 2018 in Digital Media Marketing | 0 comments

Product Demonstrations Work – Both Online and Offline

Many of our clients are looking for new ways to market their businesses. While we focus on digital marketing campaigns, we also keep an eye on ATL marketing initiatives that can boost sales. There is almost nothing more powerful than a great product demonstration. Done correctly, it will move the sale forward.  So, if you want to increase your sales and brand awareness, you need to be doing in-store product demonstrations.   Boost Brand Consciousness Brand m

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Here’s Why Your PPC Campaign Isn’t Converting

Posted by on Sep 10, 2018 in PPC | 0 comments

Here’s Why Your PPC Campaign Isn’t Converting

Are you investing in paid online advertising but battling to get the results you envisioned? Here are a few reasons why your PPC campaign may not be converting the way you thought it would: You Aren’t Using Landing Pages If you’re going through the effort of setting bids, crafting ads, researching keywords and optimising your strategy, then you better be creating landing pages for your ads as well. All too often, customers spend time on every aspect of their pai

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Do Not Let Your eBook Collect Dust! Here Is How to Market It like a Pro:

Posted by on Sep 10, 2018 in Digital Media Marketing | 0 comments

Do Not Let Your eBook Collect Dust! Here Is How to Market It like a Pro:

Whether your eBook is 10 pages or 100 pages long, you undoubtedly spent multiple hours writing, editing and polishing it to get it perfect. If you have already published your eBook on your website or even an online marketplace like Amazon, you need to make sure that you are continuously driving people to your download or ‘buy now’ landing page. Here are a few tips to market your eBook like a pro: PPC Marketing If your initial downloads have started to wane, it i

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Why You Need A Testimonial Database

Posted by on Sep 5, 2018 in Content Marketing | 0 comments

Why You Need A Testimonial Database

When you sell products online or in person, people will be curious as to what other people think about these products. People want to know:If others liked the product, If it worked for them, and What the results of using the product were.People like case studies and testimonials, which is why you need to start creating a testimonial database. All this is, are screen shots of emails, names and examples of what people said about your company. Start saving this inf

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How to Find Your Blogging Voice

Posted by on Sep 4, 2018 in Content Marketing | 0 comments

How to Find Your Blogging Voice

Being judged online can be harsh. For people who didn’t grow up with the internet, it can also make you feel a bit vulnerable to share your thoughts and opinions in a voice that really sounds like you. The result of holding back on writing in your authentic voice is that your content can sound impersonal and flat. Instead of being quirky, slightly arrogant, or playful, many writers and content marketers choose to ‘play it safe’ by using an overly professional

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A Simple Formula to Tell Better Stories

Posted by on Sep 3, 2018 in Content Marketing | 0 comments

A Simple Formula to Tell Better Stories

How can you create better content that shakes people awake and makes them read every word, click every link, and watch every second? How can you create content that people want to consume? Here is a simple formula to tell better stories: Content needs to be story driven. If you start with a story, people want to pay attention, and they want to listen. People like stories and there are three parts to a story:Context – state the situation that led to the story Inc

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4 Customer Service Mistakes To Avoid In The Digital Age

Posted by on Sep 3, 2018 in Digital Media Marketing | 0 comments

4 Customer Service Mistakes To Avoid In The Digital Age

Is your digital strategy harming or helping your online reputation? Here are 4 customer service mistakes to avoid in the digital age: Deleting Negative Feedback Many of the brands who are leading in the digital space know that this is a definite no-no. If a customer complains about service or posts a negative comment on your page, you should not delete it (unless it is highly offensive and full of profane language). The best action to take is to respond publicly, so

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Different Types of Keywords to Include In Your SEO Copy

Posted by on Aug 29, 2018 in SEO | 0 comments

Different Types of Keywords to Include In Your SEO Copy

A decade ago, the idea of including keywords in content and headings was a novel idea. Today, many people are still overusing keywords, which can actually damage their search engine results. If you search for something on Google, you will find that there will be many results on the first page that don’t exactly match the keyword set that you typed into the search bar. This shows that Google is very advanced in connecting topics and keywords, as well as determining

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