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5 Ways AI Can Boost Your Website’s SEO

Posted by on Mar 20, 2018 in SEO | 0 comments

5 Ways AI Can Boost Your Website’s SEO

SEO is still the driving force behind most digital marketing strategies, and for good reason. Without ensuring proper search engine optimisation on your website, you are likely to get lost in the sea of businesses just like your own. Needless to say, the SEO world is a competitive one, presenting a number of challenges along the way to reaching, and maintaining, that number one spot in Google search. The good news is that AI (Artificial Intelligence) can help to mak

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Signs That Google Thinks Your Web Pages Are Low Quality

Posted by on Mar 19, 2018 in Content Marketing, Google | 0 comments

Signs That Google Thinks Your Web Pages Are Low Quality

As most people know by now, Google’s algorithms are continuously updated.  If you have low-quality content or web pages, then you will start to lose rankings. The problem, however, comes when you’re trying to determine if your site is suffering from an algorithmic penalty or if the better content is simply outperforming your own content. You can go to webmaster tools to find out if Google thinks there is keyword stuffing or keyword cloaking on your site (you wi

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Email Marketing: 5 Benefits of Using MailChimp

Posted by on Mar 15, 2018 in E-mail Marketing | 0 comments

Email Marketing: 5 Benefits of Using MailChimp

If the goal is to simplify and improve your company’s email marketing strategy, it is time to consider making use of one of the leading email marketing solutions out there – MailChimp. These are the top 5 benefits of embracing this tool and its seemingly endless list of helpful features:It’s Easy to Use and Customise The MailChimp interface is extremely user–friendly. This means that anyone can use it, regardless of whether or not you have experience

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Content Marketing: Reasons Why You Should Do a Regular Content Audit

Posted by on Mar 14, 2018 in Content Marketing | 0 comments

Content Marketing: Reasons Why You Should Do a Regular Content Audit

Whether you have plans to repurpose your content, or you simply wish to re-evaluate your approach to content marketing, performing regular content audits is an essential part of any successful digital marketing strategy. Here are a few ways in which regular content audits can help to improve your business and your online marketing efforts in general.Enhance Your Website’s SEO If you would like to see a positive change when it comes to your SEO rankings, a c

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4 Things to Think about When Creating Text Ads for PPC Advertising

Posted by on Mar 13, 2018 in PPC | 0 comments

4 Things to Think about When Creating Text Ads for PPC Advertising

When making use of Google AdWords for pay per click advertising, you don’t have much space to work with when it comes to grabbing the attention of your target market. This is why you need to craft your ads with care. Here are 4 things to think about in order to ensure that you get it right every time.What Search Phrases Will Your Target Market Be Using? Make the most of your chosen keywords by inserting them into the text ad in such a way that they will mir

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Easy Ways to Increase Traffic to Your Website

Posted by on Mar 12, 2018 in Content Marketing | 0 comments

Easy Ways to Increase Traffic to Your Website

Are you wondering how to get more traffic to your website so that you can get people interested in your brand and what you have to offer? Here are a few ways to increase your traffic:Video MarketingVideo marketing and YouTube can really boost your website traffic. You can link back to your website in your YouTube videos by including a link to your site in the first or second line of your YouTube video. Another way is to embed your YouTube videos on your website.

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The 411 on the Google Speed Update

Posted by on Mar 8, 2018 in SEO | 0 comments

The 411 on the Google Speed Update

 Just when you think you have your SEO strategy down, something changes! At the beginning of the year, Google announced its latest algorithm update, known as the Speed Update, which will be launching in July of 2018. Needless to say, the main focus of this update will be on the speed of your website, and how quickly each page is able to load. Seeing that Google is on a mission to improve the user experience when it comes to online browsing, this new focus comes as

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Important Changes to Facebook that Every Business Owners Needs to be Aware of

Posted by on Mar 7, 2018 in Facebook, Social Media Marketing | 0 comments

Important Changes to Facebook that Every Business Owners Needs to be Aware of

As the owner of a business, if you have already embraced the power of social media marketing, you will probably be dedicating much of your time and energy into growing the following on your Facebook page. Seeing as though Facebook boasts nearly 2 billion users worldwide, it is no wonder that it has become a go-to hub for online marketing. However, just as the world of digital marketing is constantly evolving, so too are our favourite social media platforms. And Face

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Is Your Social Media Marketing Strategy Ready for 2018?

Posted by on Mar 6, 2018 in Social Media Marketing | 0 comments

Is Your Social Media Marketing Strategy Ready for 2018?

The first quarter of the year is already almost over! So, if you have yet to implement a new social media marketing strategy, now is the time to do so. Below, we take a look at a few pointers for ensuring that your strategy is up to scratch in terms of some of the most important social media marketing and digital marketing trends of 2018.Chatbots While having a team of social media community managers on hand sounds appealing, it can work out to be an expensiv

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How to Manage Multiple Social Media Accounts Effectively

Posted by on Mar 5, 2018 in Social Media Marketing | 0 comments

How to Manage Multiple Social Media Accounts Effectively

Social media is designed to suck us in and it’s designed to occupy a lot of our time. If you are tasked with managing multiple social media accounts, then it’s highly recommended that you use a scheduling tool such as Buffer or Hootsuite so that you can stay on top of everything. These social media tools enable you to pre-schedule your content to multiple platforms at the same time. This way, you can plan what content you want to post in advance. It also allows

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