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Setting up Your Equipment for Facebook Live

Posted by on Nov 12, 2018 in Facebook, Social Media Marketing | 0 comments

Setting up Your Equipment for Facebook Live

The last thing you want to do when you go live on Facebook is tweaking and changing things. Here is how to set up your equipment for Facebook Live:Check Your Upload SpeedBefore you start filming, make sure you have at least a 2 to 2.5 Mbps for Facebook Live. Be aware of other people who may be sharing your internet connection. If you are in an office, other people may start downloading files, which can slow down your internet speed significantly. If your interne

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Do This before You Start a Facebook Live Stream

Posted by on Nov 9, 2018 in Facebook, Social Media Marketing | 0 comments

Do This before You Start a Facebook Live Stream

Facebook Live is a great way to engage with your online community. Here are a few tips to get professional results from your Facebook Live posts:Plan Your ContentYou will need a simple structure of everything you want to cover in your live stream. Your structure will have a hook, which is what you will say before the introduction (it is the thing that hooks your viewer to stick around for your live stream). Your introduction will touch on the things you want to

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The Value of Social Media in Your E-Commerce Strategy

Posted by on Nov 7, 2018 in Ecommerce | 0 comments

The Value of Social Media in Your E-Commerce Strategy

When it comes to digital marketing for e-commerce platforms, many people are focused on retargeting and a mix of inbound and outbound marketing efforts. Social media usually does not top the list of things that marketers should focus on, but a new infographic by Prima Software shows how valuable social media can be when used to market e-commerce websites. Here are some of the most interesting statistics from their research:26% of consumers are likely to use Facebo

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Email Marketing Tips: What To Do If Your Unsubscribe Rates Are On The Rise?

Posted by on Nov 6, 2018 in E-mail Marketing | 0 comments

Email Marketing Tips: What To Do If Your Unsubscribe Rates Are On The Rise?

According to Experian, 60% of marketers do not let customers choose the type of email they want to receive and only 30% let them choose how often they receive correspondence. To avoid customer rejection and decrease unsubscribe rates, you need to make sure that every message you send proves its own relevance and value (and that the customer understands why they are receiving your message in the first place). It is important for customers to choose the types of email

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How to Use Videos on Instagram More Effectively

Posted by on Nov 5, 2018 in Instagram, Social Media Marketing | 0 comments

How to Use Videos on Instagram More Effectively

The launch of Instagram Stories has been a game changer, but many brands report that fewer people are engaging with their feed photos since this launch. This means that marketers need to use videos along with photos if they want to effectively engage with their audience on Instagram. The same rules that apply for photos also apply for videos on Instagram: you have to capture users’ attention within the first three seconds. If you are doing a video, you might want

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Optimise Your Podcast’s Show Notes For Successful Promotion

Posted by on Nov 1, 2018 in Podcast | 0 comments

Optimise Your Podcast’s Show Notes For Successful Promotion

Did you know that over 1 in 3 Americans have listened to a podcast? A few years ago, the popularity of blogs was king, but today, podcasts are making their mark as well. While podcasts are easy to produce, they can be tough to promote successfully. Here are some of the tips from the brands who are leading the way in their podcast promotion:Think About What You Put In Your Podcast Show NotesAfter you have recorded your podcast, you will be ready to draft a few no

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Digital Marketing Skills to Master (Part Two)

Posted by on Oct 25, 2018 in Articles | 0 comments

Digital Marketing Skills to Master (Part Two)

As a digital marketing company, we often get asked what skills are required to become a successful digital marketing. In our previous blog posts, we discussed the basic marketing fundamentals as well as the types of marketing channels that you need to master. Here are a few more skills that you will need to cultivate on your journey to becoming a successful digital marketer:CommunicationCommunication is the x-factor in a digital marketer. You need to be an aweso

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Digital Marketing Skills to Master (Part One)

Posted by on Oct 24, 2018 in Digital Media Marketing | 0 comments

Digital Marketing Skills to Master (Part One)

As a digital marketing company, we are often asked which skills must become a successful digital marketer. Here are some of the skills that you need to cultivate and master to become a digital marketer that everyone wants to hire:Marketing FundamentalsUnderstanding the fundamentals of marketing is crucial to becoming a successful digital marketer, but unfortunately, this is something that many digital marketers ignore. Understanding marketing fundamentals mean h

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Data Analytics Skills That You Need to Cultivate

Posted by on Oct 23, 2018 in Digital Media Marketing | 0 comments

Data Analytics Skills That You Need to Cultivate

Data analytics skills are increasingly sought-after in the digital marketing community. If you’re new to data analytics, then it is worthwhile researching which skills you can benefit from cultivating. Here is a brief overview:Business / Domain UnderstandingData analysts are problem-solvers. They have to solve a problem in a specific context, so they would need to understand the variables within different businesses. Understanding the customers’ journey and

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4 Ways to Get the Best Out of Your LinkedIn Company Page

Posted by on Oct 22, 2018 in Articles | 0 comments

4 Ways to Get the Best Out of Your LinkedIn Company Page

Your LinkedIn Company Page is a key tool for attracting and engaging with your audience. In 2017, there were 18 million company pages on LinkedIn. Needless to say, if your business does not have a company page you are missing out on huge B2B marketing opportunities. But with that sheer volume, having a page simply is not enough. You need to have something ‘extra’ to break through the clutter and stand out.  Use Rich Media  Video is the future. It is believ

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