How to Create Brand Loyalty through Digital Marketing

Posted by on Mar 27, 2018 in Digital Media Marketing | Comments Off on How to Create Brand Loyalty through Digital Marketing

How to Create Brand Loyalty through Digital Marketing

Digital marketing is an excellent way in which to reach a greater audience, create brand awareness and offer customers a more convenient option when it comes to getting their hands on what they want – whether it is information through content marketing or your company’s product itself. What is more is that digital marketing can also help to create a stronger sense of brand loyalty. Here is how: Talk about Your Social Responsibility Projects  According to a study conducted by Forbes, over 80% of millennials expect companies to care about more than just making a profit, and to take steps towards being the driving force behind initiating change within the community. Knowing this, it comes as no surprise that talking about your social responsibility projects will earn you favour amongst your customers. And, it will  lead to a generous boost in consumer loyalty. Focus on Personalisation  Generic email marketing or brand messaging on your website is not going to win you any points in the race to create consumer loyalty. Nowadays, people expect personalisation. The good news is that personalisation helps the consumer to connect with your brand, so you can rest assured that the extra effort (or money) that you put into this will be worth your while in the long run! Start a Loyalty Program  What better way in which to generate loyalty than to reward your customers for choosing your brand time-and-time again? A loyalty program can be something as simple as offering a discount after a customer spends a certain amount on your website, or something a little more interesting, such as a branded experience or gift that the customer can enjoy and remember for many years to come. If your goal is to create brand loyalty through digital marketing, the WSI OMS online marketing team can help you to achieve it – and more! Contact us today for information about our extensive list of services, from website design to social media marketing and everything in...

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3 Tips for High-Performance Email Newsletters

Posted by on Mar 26, 2018 in E-mail Marketing | Comments Off on 3 Tips for High-Performance Email Newsletters

3 Tips for High-Performance Email Newsletters

One of the best ways to communicate with your clients and customers is directly through their inbox. You can do this once per month with an email newsletter. It’s important that you make the most of this opportunity. WSI OMS has a few tips that you can use to easily improve your email newsletters: Tip no1: Subject Line The first thing that a potential newsletter reader will see is the subject line. So, make sure it’s effective and concise. Using a boring email subject line like your company’s name and the word “monthly newsletter”, for example, is a no-go. You definitely won’t get a good open rate from a subject line like that. Tip no2: Don’t Skip On Your Newsletter Design Once you get your customer to open your newsletter, make sure they have something that is aesthetically pleasing to look at. You want to leave a good first impression. So, make sure the email newsletter design is consistent with your website and your branding (and that it’s generally pleasing to look at). Tip no3: Mix Up Newsletter Content Go ahead and mix up the content in your email newsletters. Of course, everyone wants sales coming from emails and newsletters, and while this is completely fine, make sure you are not only focused on hard-selling. Educate your readers with useful information that can help them with their problems. These are only a few tips to keep in mind when sending out email newsletters. Get in touch with WSI OMS for more information about email marketing, SEO and content marketing...

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Local Search: Increase Your Google Ranking in 4 Easy Steps

Posted by on Mar 22, 2018 in Search Engines, SEO | Comments Off on Local Search: Increase Your Google Ranking in 4 Easy Steps

Local Search: Increase Your Google Ranking in 4 Easy Steps

Focusing your SEO efforts on improving your company website’s local search ranking is a great idea for many businesses. The question is, how exactly do you get your website ranking at that top spot without overspending on your budget? We provide you with some expert insight below. Keep Track of Your Progress  The only way in which to discover what is working and what is not when it comes to your search engine optimisation strategy, is to keep track of your rankings, and to take note of, and when, and why they change. The best tool to use for this is Pro Rank Tracker, which has been especially designed for tracking local search rankings. Pay Attention to the Local 3 Pack  This refers to the first three businesses that pop up in response to a local search query entered into Google. How do you get your company featured here? Dedicate time to improving the reviews on your website, as well as improving your Google My Business signals. Your on-page SEO will also go a long way towards helping you achieve this goal. Consider Utilising Online Directories  Just like the Yellow Pages directory was a must for businesses back in the day, online directories are essential for businesses in modern times, especially when it comes to local search. Yelp, for example, is one of the most popular options out there. Use Your Location as a Keyword  Without over-flooding your website with keywords, as a result, try to include your location as a keyword whenever appropriate. For best results, include it in your title tag and in the first and last paragraphs of each piece of content that you produce as part of your content marketing strategy. If you’re looking to improve your local search rankings and further boost your website’s SEO, the WSI OMS team of online marketing experts is here to assist. Contact us today to learn...

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Everything You Have Ever Wanted to Know about Google’s Featured Snippets

Posted by on Mar 21, 2018 in Online Marketing, SEO | Comments Off on Everything You Have Ever Wanted to Know about Google’s Featured Snippets

Everything You Have Ever Wanted to Know about Google’s Featured Snippets

 Google’s featured snippets are a massive talking point within the online marketing community at the moment – and there is no doubt as to why! They provide marketers with an amazing opportunity to get their content featured and, as a result, to generate more clicks to their website. Here is what you need to know about this relatively recent search engine revelation, and how best to use it to your advantage. Google Featured Snippets and Traffic to Your Website  The question on most online marketing experts’ lips is not whether or not Google featured snippets help to generate more traffic to a website. But, rather, how much traffic they’re able to generate. According to ConfluentForms.com, a website that scores a Google featured snippet can expect to enjoy a resultant 20 – 30% boost in traffic. What Triggers Google Featured Snippets to Appear?  Most marketers assume that it is only question-based Google search queries that trigger the appearance of featured snippets. However, that is not the case. Research has shown that long-tail queries increase the chances of featured snippets appearing, and that they tend to pop up in non-question-based queries just as often. How Do You Get Your Website’s Content Featured?  Unfortunately, there is no quick SEO fix or code that can help you to score a Google featured snippet. The best way in which to make it happen is to keep creating original, high-quality content as part of a detailed content marketing strategy. Try to think about the type of information that your target market may be searching for, and tailor your content around this. You can also increase your chances of being featured by putting a targeted query in a <h2> subheading, followed by a concise answer. Long-form content is also favoured by Google, so don’t be afraid to elaborate further down on the page! For more information about Google featured snippets, online marketing and SEO in general, get in touch with the WSI OMS team...

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5 Ways AI Can Boost Your Website’s SEO

Posted by on Mar 20, 2018 in SEO | Comments Off on 5 Ways AI Can Boost Your Website’s SEO

5 Ways AI Can Boost Your Website’s SEO

SEO is still the driving force behind most digital marketing strategies, and for good reason. Without ensuring proper search engine optimisation on your website, you are likely to get lost in the sea of businesses just like your own. Needless to say, the SEO world is a competitive one, presenting a number of challenges along the way to reaching, and maintaining, that number one spot in Google search. The good news is that AI (Artificial Intelligence) can help to make your life easier, all the while generating a favourable relationship between your website and Google. Here is how: Keeping An Eye On Performance  It doesn’t matter how good your SEO efforts are if you aren’t monitoring their progress! Luckily, AI can do this for you by gathering data and highlighting where you are winning and where you may be falling short. Generating Personalised User Experiences  AI technology has the ability to deliver a personalised user experience to those browsing your site by customising messaging according to factors such as the user’s previous online behaviour. A better user experience automatically equals an improved Google ranking. New Ideas for Content Marketing  AI can help to identify not only gaps in the market, but also the trending topics relevant to your industry, therefore making it easier to come up with new ideas for content marketing.  This obviously will work hand-in-hand with SEO. Better Financial Planning  AI technology can provide insight into the areas in which our budget will be best spent, thus allowing you to maximise all search engine optimisation efforts going forward. Multitasking  AI technology can handle multiple aspects of your online marketing (such as the ones mentioned above), which leaves you with more time to spend perfecting the other parts of your digital marketing strategy, such as writing original content and promoting it on social media (both of which will boost your SEO score even further!). Want to know more about improving your website’s SEO? Contact the WSI OMS team...

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Signs That Google Thinks Your Web Pages Are Low Quality

Posted by on Mar 19, 2018 in Content Marketing, Google | Comments Off on Signs That Google Thinks Your Web Pages Are Low Quality

Signs That Google Thinks Your Web Pages Are Low Quality

As most people know by now, Google’s algorithms are continuously updated.  If you have low-quality content or web pages, then you will start to lose rankings. The problem, however, comes when you’re trying to determine if your site is suffering from an algorithmic penalty or if the better content is simply outperforming your own content. You can go to webmaster tools to find out if Google thinks there is keyword stuffing or keyword cloaking on your site (you will get a notification and then you can start investigating the problem from there). Checking your Google webmaster tools will highlight any crawl errors or other problems that you can start to solve yourself. In 2012 alone, over 600 algorithmic changes were rolled out by Google. So, if you’re affected by an algorithm penalty, it’s not always as clear-cut. Google will often issue a news release if they have a big update that will impact many websites, such as the Panda algorithm, which is targeted at quality content, for example. In general, if your website isn’t ranking where you want it to rank, it’s probably algorithmic. It’s always possible for you to check out what higher ranking web pages are doing and to tweak your own content and website so that you can improve your own rankings. As you change your site, the algorithms will reprocess the site and it can continue to rank better. WSI OMS offers a range of SEO, link building and content marketing solutions that can help you boost your search results. Contact us for digital marketing solutions...

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Email Marketing: 5 Benefits of Using MailChimp

Posted by on Mar 15, 2018 in E-mail Marketing | Comments Off on Email Marketing: 5 Benefits of Using MailChimp

Email Marketing: 5 Benefits of Using MailChimp

If the goal is to simplify and improve your company’s email marketing strategy, it is time to consider making use of one of the leading email marketing solutions out there – MailChimp. These are the top 5 benefits of embracing this tool and its seemingly endless list of helpful features: It’s Easy to Use and Customise  The MailChimp interface is extremely user–friendly. This means that anyone can use it, regardless of whether or not you have experience with design or email marketing in general. It is also very simple to customise it however you see fit. It Is Free  Well, at least to a certain degree! If you have less than 2 000 email subscribers, you can indeed make use of MailChimp completely free of charge. As your email marketing list grows, however, you will need to upgrade to one of MailChimp’s other plans. The good news is that all of the options are affordable. It Offers Advanced Analytics  Tracking the progress of your email marketing efforts has never been easier. With MailChimp, you can take advantage of the following: Detailed revenue reports, information concerning the links that were clicked most frequently, and You can how many of your subscribers actually opened the emails that you sent. It Allows for AB Testing  The handy AB testing feature means that you will be able to optimise your emails in such a way that you ensure that they hit the mark every single time. It Offers Automation  Now you can schedule emails to be sent out at a certain time, so that you don’t have to do so manually. You can also take email automation to the next level with the help of MailChimp’s API to trigger custom workflows. Here at WSI OMS, we specialise in email marketing and digital marketing in South Africa. For a full list of our services, including content marketing and website design, do not hesitate to contact...

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Content Marketing: Reasons Why You Should Do a Regular Content Audit

Posted by on Mar 14, 2018 in Content Marketing | Comments Off on Content Marketing: Reasons Why You Should Do a Regular Content Audit

Content Marketing: Reasons Why You Should Do a Regular Content Audit

Whether you have plans to repurpose your content, or you simply wish to re-evaluate your approach to content marketing, performing regular content audits is an essential part of any successful digital marketing strategy. Here are a few ways in which regular content audits can help to improve your business and your online marketing efforts in general. Enhance Your Website’s SEO  If you would like to see a positive change when it comes to your SEO rankings, a content audit is always a great idea. This is because an audit will help you to: Identify those web pages with high SEO potential, Update these web pages according to the latest SEO best practice guidelines, identify content that hasn’t performed very well from an SEO perspective, Remove or change the content, you will also have an opportunity to evaluate internal linking, and Lastly, add more useful links to your content as you see fit. Enhance Audience Engagement  The whole point of content marketing is to encourage engagement from your target market. So, by performing a content audit, you will be able to maximise the engagement potential of each and every piece that you have published on your website. It will also provide you with insight into the topics and types of content that generate the best response from followers, thus enabling you to continue creating the right types of content in this regard. Enhance Your Website’s Conversion Rate  The most successful content marketing efforts will lead to more people actually buying what you’re selling. By conducting a content audit, you’ll be able to discover the following: which pages on your website offer up the best user experience, which pages on your website have generated the most leads for your business, and It will also allow you to identify the most important pieces of content for each stage of the buyer’s journey. If you need assistance when it comes to mastering the art of the content audit, and content marketing in general, the WSI OMS team is here to lend a hand. Contact us today to learn...

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4 Things to Think about When Creating Text Ads for PPC Advertising

Posted by on Mar 13, 2018 in PPC | Comments Off on 4 Things to Think about When Creating Text Ads for PPC Advertising

4 Things to Think about When Creating Text Ads for PPC Advertising

When making use of Google AdWords for pay per click advertising, you don’t have much space to work with when it comes to grabbing the attention of your target market. This is why you need to craft your ads with care. Here are 4 things to think about in order to ensure that you get it right every time. What Search Phrases Will Your Target Market Be Using?  Make the most of your chosen keywords by inserting them into the text ad in such a way that they will mirror the potential search phrase(s) entered into Google by your target market. In doing so, you will likely see an improvement in your ad quality score. This will also result in a drop in your cost per click. Making the Reader the Subject  This subtle detail can make all the difference when it comes time for a person to decide whether or not to click on your ad. For example, if you specialise in the sale of office products, ‘Top Quality Laptops for Your Office’ will be a much more effective ad headline than ‘We Sell Top Quality Laptops’. How Will Your Ad Compare?  PPC advertising is all about making sure that your text ad is more effective than that of your competitors. With this in mind, it pays to do some research not only on the types of ads that these competitors are running but also in terms of the different keywords that they are using. Once you have gathered this info, think about what you can do in order to make your ad even more impactful. The Big Picture  Think about pay per click advertising as an extension of your digital marketing campaign as a whole. Remember to keep your brand messaging and focus consistently throughout all portals, from your PPC advertising to your social media marketing, etc. For assistance when it comes to effective PPC advertising and digital marketing, do not hesitate to contact the WSI OMS team. We look forward to helping you achieve the results that you...

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Easy Ways to Increase Traffic to Your Website

Posted by on Mar 12, 2018 in Content Marketing | Comments Off on Easy Ways to Increase Traffic to Your Website

Easy Ways to Increase Traffic to Your Website

Are you wondering how to get more traffic to your website so that you can get people interested in your brand and what you have to offer? Here are a few ways to increase your traffic: Video Marketing Video marketing and YouTube can really boost your website traffic. You can link back to your website in your YouTube videos by including a link to your site in the first or second line of your YouTube video. Another way is to embed your YouTube videos on your website. This has an unintended advantage because if people watch the video on the site, it will up the time they spend on your site and this will boost your website’s ranking. Give Something Away For Free This might sound counterintuitive to business people. However, giving something away for free is something that you can promote on social media. You don’t have to give something away for nothing though. For example, you can get someone to sign up for your newsletter in order to receive a free whitepaper. Your freebie doesn’t have to be something extraordinary, but the more special your freebie is, the more it will entice people. Search Engine Optimisation The best way to increase your website’s traffic is to make sure your content ranks well in Google. Think about your users and what they are likely to search for. Then make sure that your website pages are tailored to these search terms. There are a number of tactics that can be employed to increase traffic to your website. Whether you’re interested in link building, PPC, online advertising or social media marketing, WSI OMS can help. Contact us for more information...

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