My Social Media Roadmap for September

Posted by on Aug 28, 2009 in Digital Media Marketing | 0 comments

Being a business owner can be rewarding, especially when you do what you love. I have been an Internet Marketing consultant with WSI since 2003 and I must say that I am having fun. The Internet Marketing industry changes all the time and it gives me the opportunity to learn more. My passion is to travel and meet other Internet Consultants and business owners around the world and my job allows me to do that. Over the next month I will be travelling to Spain, London and Orlando to present to other WSI consultants on Search Engine Marketing and Social Media Marketing. In Spain I will be conducting a 2-day workshop training WSI’s Spanish Internet Consultants. On day one we will cover, “Business operations and the sales process to win clients” On day two, “Internet Marketing, all the aspects” I am looking forward to this workshop and have been preparing like crazy. In London I will be joining 6 other top WSI consultants and we will be presenting on all the aspects of Social media, including many case studies. My topic covers: “Integrating Social Media and Search Marketing for your clients”. My team are helping me with this preparation and we are developing an “on the fly” Digital Media Plan for WSI consultants. I am excited about this as we will be doing all we are presenting about. A real time case study. Then in Orlando I will be joining an elite group of presenters to participate in WSI’s E&I Conference. This will be my first time presenting in the America and I am looking forward to it. My presentation title is: “SEO Then and Now: What’s the same? What’s New” The pressure is on as I won “The Best Presentation” at the E&I Conference in Stansted London in March this year. I leave on the 3rd September and return back home to South Africa on the 3rd October. Along the way I will keep you updated. Just to let you know that if you ever need a speaker at one of your company events, just contact me and I will be glad to present for...

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What is Search Engine Marketing?

Posted by on Aug 28, 2009 in Digital Media Marketing | 0 comments

Search engine marketing, or SEM, is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs) through the use of paid placement, contextual advertising, and paid inclusion. Search Engine Marketing (SEM) generally covers two areas: Paid Search Advertising and Organic Search Optimization. Google Pay-Per-Click (PPC) is the most popular or well known method of advertising your products and services on the Internet as it can bring you to the top in the search pages, but at a price. Even though PPC is one of the best forms of advertising, like all advertising, your exposure stops when your budget runs out. With organic search, once you achieve a page one Google ranking you will begin to receive up to 75% more visitors to your website than with traditional Google PPC. Source: Make sure your company is visible on Google with Search Engine...

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The Yellow Pages vs Search Engines

Posted by on Aug 28, 2009 in Digital Media Marketing | 0 comments

It has long been predicted that the yellow pages will fall due to overwhelming competition from Internet alternatives. Searchers are getting better at the act of searching. The invasion of search engines  during the past few years has inspired some analysts to wonder if Internet Yellow Pages directories might also be headed for extinction. This graph from webpro news (Australia) shows that search engines have finally passed the Yellow Pages with regards to finding products and services. What the Data Shows While most people still use a variety of different methods to find a business, the study found what people seem to prefer as their first choice for doing so. Search Engines (31%) Print Yellow Pages or White Pages (30%) Internet Yellow Pages Sites (19%) Local Search Sites (11%) The reason for this is because search engines can be more effective than Yellow pages in a number of different ways. Your Yellow Pages ad can appear next to your competitor With an optimized website you can differentiate yourself from competitors It is difficult to determine what business came from your Yellow Pages ads Using analytics you are able to track how visitors interact with your website With Content Marketing your website will become an asset to your business Source: Make sure your company is visible on Google with Search Engine...

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Paper news vs the internet

Posted by on Aug 28, 2009 in Online Marketing | 0 comments

How do you get your news?  Do you read it online or from the morning paper?  More people are reading news online than the traditional printed newspaper.  Why do you want to read news that is a day old? People read news online in popular news websites, social networks, blogs, podcasts, etc. The reason for this is: Online Speed: Traditional newspaper news is outdated.  It takes a day to prepare, print and distribute  Popular magazines can take up to a month.  News stories can be found online as they happen.  Real time information. Newspaper space:  Newspaper space is limited.  Every page in the paper must be paid for by advertising revenue.  When the newspaper business revenue falls, the number of pages must decrease. There is absolutely no space limitations on the internet. Cost:  Traditional newspapers are much more expensive to create and distribute than online news.  Distribution costs for newspapers continue to escalate with labor and fuel costs.  None of these barriers exist on the web. Search vs Browse: In traditional newspapers and magazines you browse to what you want to read.  It is a much slower and relaxed way to get and read your news.  Most people today Google their questions and they get instant results.  The web allows for instant results, traditional newspapers doesn’t. Environmental: Traditional printed newspapers and magazines have an environmental cost.  With extensive recycling efforts there’s high costs of fuel and labor with paper recycling.  News found on the web is ozone friendly. It is a fact that printed news and magazines are dying daily.  Online news and opinions is busy growing.  Social media and blogs is replacing traditional newspapers and magazines. The web has the advantages of being almost instantaneous, flexible or unlimited amount of space and providing a free source of...

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Social Media explained in 4 Minutes

Posted by on Aug 27, 2009 in Social Media Marketing | 0 comments

Is social media a fad? Or is it the biggest shift since the industrial revolution?  Have you ever wondered what exactly is Social Media? View below a great YouTube video from Socialnomics explaining this. [youtube]sIFYPQjYhv8[/youtube] Social Media isn’t a fad, it’s a fundamental shift in the way we communicate.

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Online Marketing using Social Media

Posted by on Aug 26, 2009 in Social Media Marketing | 0 comments

Social Media Marketing is the new frontier and trend in the online marketing industry.  Every business small or large should develop strategies on creating their first “Social Media Marketing Initiative” if they haven’t done so already. Why is social media so important and why should you start using it in your marketing strategies? Social Media comprises of many online tools including social networks, blogs, photo sharing websites and video sharing websites.  The reason why you should be implementing social media in your marketing mix is because your clients are already using it daily.  Popular social media websites includes Facebook, MySpace, Twitter, LinkedIn, YouTube and Flickr.  There’s hundreds of them but only a few good ones.  Social media is a two way interaction rather than one way monologues.  It involves the building of relationships and conversations with your readers. Why you should use Social Media? Your customers are there: Millions of every day internet users reads blogs,  listen to podcasts, participate in facebook activities, Twitter, etc. Your competition isn’t there: Most small and medium sized businesses are not using social media yet.  Many large organizations are beginning to market thru social media. Cost effective: Most social media are free to use.  Often the time spent will out weight the return.  Reach your targeted audience without having to lay down a single cent. Website traffic: Marketing with social media can bring traffic and links to any website. Social media is not only popular with readers, but search engines give high importance to links from social media sites. Extend your reach: Marketing thru social media introduces your company to new prospects. Traditional media and website marketing reaches a different audience than social media. There are thousands of social media sites and options available to your...

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Twitter Tweets – Meaningful or Senseless Babble?

Posted by on Aug 23, 2009 in Twitter | 0 comments

Pear Analytics recently completed a study on Twitter to find out what people are really using Twitter for.  They have compared their research to other studies that were recently done to see how the data compared and if there were any correlations. Twitter recently re-vamped their homepage moving away from “What are you doing now?” to “Share and discover what’s happening right now, anywhere in the world“.  With that marketing message in place,  is Twitter trying to become a real news source by citizen journalists? When you go to the sign up page, it prompts users “Join the conversation“.  Are people only tweeting about news topics and discussing important events taking place? Or is it a great place to promote your company’s products or services?  Are there any meaningful conversations taking place or senseless babble?  How do people use Twitter? In the study Pear Analytics completed, these were some of the questions that they explored when they researched this topic. You can find the study here: Twitter-Study-August-2009 Some information found on the study: Twitter Demographics According to Quantcast, Twitter has some interesting demographics that they have estimated as of June 2009 Twitter reaches 27 million people per month in the U.S. 55% are female 43% are between 18 and 34 78% Caucasian, but African American users are 35% above Internet average Average household income is between $30 and $60k 72% are passers‐by, while only 27% are regular users Pear Analytics categorized the tweets into six possible categories: News (Any sort of main stream news that you might find on your national news stations such as CNN, Fox or others. This excludes Social Media News) Spam (These are the tweets such as “See how I got 3,000 followers in one day” type of tweets.) Self Promotion (These are typical corporate tweets about products, services, or “Twitter only” promos.) Pointless Babble (These are the “I am eating a sandwich now” tweets.) Conversational (These are tweets that go back and forth between folks, almost in aninstant message fashion, as well as tweets that try to engage followers in conversationon, such as questions or polls.) Pass-Along Value (These are any tweets with an “RT” in it.) With the categories above the outcome were: Pear Research Results: Pointless Babble: 40.55% Conversational: 37.55% Pass-Along Value: 8.70% Self Promotion: 5.85% Spam: 3.75% News: 3.60% Twitter continues to evolve as a brand and from a user’s perspective.  It is likely that these patterns will differ from future studies.  Pear Analyticts didn’t predict that conversational would be as high as it was and Self-Promotion so low. Pear Analytics will be publishing updated data quarterly to identify the new trends and it will be interesting to view the new results and how they compare with this...

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38 Social Media Ebooks and White Papers

Posted by on Aug 22, 2009 in Social Media Marketing | 3 comments

After a bit of searching on the internet, I came across a couple of Ebooks and White Papers regarding “Social Media”.  In the Social Media industry I have learnt that you can never have too much information as Social Media is the next frontier in global and local marketing. You can always find tips and techniques from blogs and forums regarding “Social Media” and “SEO”, but  I have found that the right Ebooks and White Papers contains the depth to cover more intricate topics. This list is from respectable sources and it is available free in order for them to gain recognition as experts in the industry. So this is a win win situation. The New Rules of Viral Marketing – David Meerman Scott Marketing Apple – MarketingApple.com Masters of Marketing – Startup Internet Marketing Podcast Marketing eBook – Christopher S. Penn Google Adwords Secrets – SEOBook Get Viral Get Visitors – Stacie Mahoe Marketing With Case Studies – Dynamic Copywriting How to Write a Marketing Plan – Geisheker Group SEO for WordPress blogs – Blizzard Internet Social Web Analytics – Social Web Analytics Geeks Guide to Promoting Yourself With Twitter – Geekpreneur The Zen of Blogging – Hunter Nutall What is Social Media – iCrossing A Primer in Social Media – SmashLab Effective Internet Presence – Effective Internet Presence Introduction to Good Usability – Peter Pixel Increasing the Response to Your Email Marketing Program – CRM Transformation We Have a Website. Now What? – Craig Rentmeester Blogs & Social Media – PRSA The Podcast Customer Revealed – Edison Media Research Social Media Marketing Industry Report Conversation Agent: Marketing in 2009 (free eBook) The Social Pulpit Barack Obama’s Social Media Toolkit A geek’s Guide To Promoting Yourself and Your Online Business in 140 Characters or Less with Twitter The Word of Mouth Manual: Volume II Blogs and Social Media How to Start a Business Blog: Free Ebook The New Rules of Business Blogs Benefits of Business Blogging Cheat Sheat – BlogFire Studios The New Rules of Viral Marketing (2008) A Social Media Guide from the Edge Social Media Marketing Kit User-Generated Content & Social Media New Media, New Influencers, and Implications for the Public Relations Profession Template for Social Media Press Release | PRactical P.R. Blog Social Media and Social Network Starting Points | chrisbrogan.com What is Social Media Customer Service, The Art of Listening and Engagement Through Social...

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Podcasting in Plain English

Posted by on Aug 21, 2009 in Podcast | 2 comments

Here is a video titled “Podcasting in Plain English” from Commoncraft.  They are famous for their three minute video presentations to help educators and influencers introduce complex subjects. What is Podcasting? Podcasting is a type of online media delivery. You create audio files and then publish the selected files via the internet and allow your users to subscribe via an RSS feed to automatically receive new files. Podcasting lets you create your own syndicated online talkshow or radio program, with content of your choosing. Taken directly from: http://www.commoncraft.com/podcasting “Podcasting in Plain English” introduces the differences between broadcasting shows and making shows available for download on the Internet so that they can be enjoyed at any time. The video includes: How podcasts differ from TV and Radio What’s needed to publish and subscribe to a podcast How podcasting democratizes media A real world example of podcasting in practice This is a a simple, 3 minute video explaining Podcasting....

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Part 1: Search Engine Optimization Tips and Techniques

Posted by on Aug 21, 2009 in SEO | 4 comments

Search Engine Optimization (SEO) is the methods used to optimize your website to be search engine friendly.  It is also one of the methods used to make your website rank higher on the search pages.  Many books, videos, forums, podcasts are available on this topic as it plays a big role for marketing your website. Links: Link popularity is still one of the most important factors when you are optimizing your website.  If no one knows about your website, no one will find you.  Links can be obtained from submitting your website to business and social networking directories, reciprocal linking, articles, video blogging (vlog), blogging, forums and social bookmarking. When building your links, be sure to add keywords in the link that is relevant to the content of the page it is linking to.  This will help the search engines on how relevant your links are. Link Relevance: The relevance of the links coming to your website also shows how relevant your website is and this plays a big role in the Search Engines.  Relevant sites with relevant content shows that you have the right information for your visitors. Keywords and Titles: Insert relevant keywords in the meta and title tags of your webpages that is most relevant to the content found on the page. Take note to not add to many keywords or un-relevant keywords.  One good keyword is better than 10 un-relevant keywords. You must also use your top keyword terms within the content of your web site.  Certain key phrases can show tremendous growth by having the exact phrase within the content of your site itself.  Search engines loves unique content that is relevant. The length of your titles should not exceed 65 characters including the spaces. Use keyword phrases in your title tag describing the content of the page. Take care that the title looks natural and don’t over keyword stuff the title. Use your brand, company name at the end of the title.  This helps search engines linking your name to the content found on the page.  The easiest method to do this is by adding your title description and at the end before your company name, add a “|” (pipe symbol) to separate the title description and your name. Meta Description: Add a meta description on the page that describes the most relevant content on the page.  The meta description is the text found under the link on a search result page describing the content found on the page.  Most search engines uses a maximum of 160 characters for the description so don’t use more. Anchor Text: On the links found on your website, be sure to add good quality anchor text to them.  Anchor text is the actual text that is clickable within a link.  Don’t use more than 3-5 words on the anchor text links. Bolding these links also helps distinguishing if the content is important or not. Domain Age: Your website domain age is something search engines have placed great emphasis on. The rule is, the longer your website has been online, the more trusted your website will be to the people visiting your website. Be sure to watch this space for the up-coming posts in this...

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