WSI Franchisee Internet Marketing Workshop

Posted by on Sep 16, 2009 in Business Opportunity | 0 comments

Last week I conduct a two-day Internet Marketing training workshop with 8 WSI Spanish Internet Consultants in Madrid. Being a South African it was an honour for me to be invited to do this training and I shared the methods I use to run my WSI franchise business. Over the past 6 years I have worked our business to a point where we consistently make the top 10 best performing franchisees worldwide. I really enjoy being part of the WSI family as we are encouraged to ne

read more

Why small businesses should be blogging

Posted by on Sep 15, 2009 in Blogging | 2 comments

Blogging is a form of social media. It allows for interaction and conversation to start. With a blog, you can become the expert in your field. Every small business owner that wants to grow their business should be blogging. If on the other hand you can’t commit to regular blog postings and the time that it takes, find someone in your company to take this on. Blogging takes commitment and the trust and credibility you can build with it is great.  The return you wi

read more

Part 1: Blogging tips to increase the visibility of your blog

Posted by on Sep 14, 2009 in Blogging | 0 comments

A blog uses special search engine optimization techniques to get fast results on the search engines.  Blogs has a greater advantage over normal websites because of the new, fresh, unique and relevant content that can be posted and be made available immediately.  Even though you can almost gain a significant traffic boost to your blog, to increase its visibility should also be a main focus point for any blog. Find below a couple of tips on increasing your blog̵

read more

Build and Market your Ecommerce Website

Posted by on Sep 14, 2009 in Online Marketing | 4 comments

Ecommerce website marketing is one of the important aspects for an on-line business. To insure your website gets top Google ranking, it is recommended you build not only a visually appealing website but one that has easy navigation and WSI (We Simplify The Internet) can assist in providing a structured approach to identifying different persona’s for your target market. Who you should address and how to present to them is vitally important and gaining  in-dept

read more

Why Social Media Marketing is Important For Your Business

Posted by on Sep 13, 2009 in Social Media Marketing | 6 comments

Social media can be found almost everywhere on the web. The internet viewing public has shifted to social media and many search engines are already busy incorporating it onto their algorithms including the upcoming Caffeine update of Google. Even though social media has been around for a while, successful online businesses is also following this trend. Millions of conversations are happening online every day.  This creates a highly involved audience that engages a

read more

Choosing The Right Online Marketing Agency

Posted by on Sep 11, 2009 in Online Marketing | 0 comments

Choosing the right internet marketing company is always a critical factor in your website achieving your desired business goals.  Engaging the right online marketing agency can be a daunting task since there are many agencies out there all claiming to bring you good results. Here are top 10 questions that you should ask any search engine marketer before you engage with them;How long has the search engine marketing firm been in business?Avoid dealing with an age

read more

Reach and Analyze Your Market with Google Ads

Posted by on Sep 11, 2009 in SEO | 0 comments

The Internet has truly levelled the playing field in terms of advertising and what businesses need to spend on advertising to get exposure. In light of the recession, the Internet has become an even more popular marketing platform because of it’s affordability, measurability and the fact that smaller businesses can compete effectively against their larger competitors in the online environment. What Makes Google Ads an Effective and Affordable Advertising Platf

read more

What you can expect from good blogging

Posted by on Sep 10, 2009 in Blogging | 1 comment

By posting relevant good content on your blog, you will get your business noticed online.  Blogging can build trust and credibility and it opens up a new realm to what you will find with a normal website.  With a blog, you are the expert in your field.  The goal with a blog is to engage and interact with your visitors. Even though you should have goals and a solid plan with your blog, it can be a bit different to the goals that you have with your website.   Find

read more

It’s Time to Get Personal

Posted by on Sep 10, 2009 in General | 0 comments

Your business and website should have a visible personality. Given that fact, what more natural personality to have than your own? Think of all the antiseptic business websites out there. You see the words on those sites but do you see who wrote them? Can you say anything about who they are, what motivates them, or if they are even a legitimate business? If your website is there to promote a small, relatively unknown business, you may have a problem reaching new cus

read more

We Discuss Internet Marketing With Stephen Newton Of Google

Posted by on Sep 9, 2009 in Articles, Online Marketing | 2 comments

ZA Group in association with Google South Africa hosted a business breakfast on the 4th of September 2009. Presenting was Google South Africa country manager, Stephen Newton.  Newton is the former Google head of analytics & commerce for Europe, Middle East and Africa (EMEA). Before joining Google, he was Vice President of Double Click’s Ad Exchange and General Manager of Hitwise UK. His talk covered the following; Google Maps – Streetview Street Vie

read more