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Build trust and credibility with your website

Posted by on Sep 2, 2009 in General | 0 comments

To build trust and credibility is one of the main focus points for any organization or business.  There’s a couple of ways that you can build this with the marketing of your website or blog.  A key strategy is to focus on helping clients to be successful.  Find below a couple of points on how you can build trust with your online presence. Website Your website represents the image of your business.  This is most often the first thing anyone will see about y

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What is Social Media Marketing

Posted by on Sep 2, 2009 in Digital Media Marketing | 0 comments

Social media marketing is the process of marketing your website through social media channels.  It is a very powerful strategy that will get you backlinks and massive amounts of traffic to your website. Social Media could mean many things to us especially if one is not familiar with the term. Social media could be looked at in the following categories: Social Media Advertising Using paid text or banner ads on sites like Facebook. These ads allow you to target your

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Build good valuable links for your website

Posted by on Sep 1, 2009 in Digital Media Marketing | 0 comments

To build relevant backlinks for your website is one of the most important “Off-page optimization” factors. Other websites will link to your website if you have good content that they wish to refer to. In this case your website will acquire links without much intervention from you. Many webmasters soon realized that external links would get their website ranked well and that is when they started to use techniques that are seen or termed as “Black Hat SE

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Making your website an effective marketing tool

Posted by on Aug 31, 2009 in Online Marketing | 0 comments

The Web represents pure capitalism at its best and is a global phenomenon which has never existed before. More than any particular industry or field, it is truly a consumer’s market that has a relative low cost, barrier to entry. Within a very short time if you do not have an on-line presence you or your company will be invisible to the consumer who uses the internet “mostly’ at this stage to research required products and services and you would want to pr

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What information are people looking for on the search engines?

Posted by on Aug 29, 2009 in Digital Media Marketing | 0 comments

In a previous article I wrote I explained “What is search engine visibility” by analysing the Enviro and MarketingSherpa B2B Report 2009.   In the same report we can study what people are looking for on the internet when doing a search on popular search engines. The study revealed that people who use search engines are looking for the following information in order of importance:Easily found prices Download info Product info Product comparisons

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What is Search Engine Visibility?

Posted by on Aug 29, 2009 in Digital Media Marketing | 0 comments

Search engines have been integrated in to our daily lives.  When we have a question, we turn to our favourite search engine for an answer.  Maybe we should call them answer machines?  People use the search engines when they are looking for information, want to find a company, product, service, cause or an idea. Most searches on the search engine are generic with descriptive words to what you are looking for.  Not brand names or terms. If your website has no sear

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Content is King

Posted by on Aug 28, 2009 in Copywriting | 2 comments

There is no way you can cheat Google’s algorithm – you have to add valuable content into you website on a regular basis in order for it to achieve a high ranking on popular Search Engines like Google. Googlers talk about the ‘100 page content website‘. This is because the Internet is the Information Superhighway and generally the more useful and interesting content a website has, the more traffic it will harness, and the more successful it wi

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How Search Engine Optimization Can Benefit Your Business

Posted by on Aug 28, 2009 in SEO | 0 comments

If you are running a website for your business it is essential that you optimize it so that it gets found on the search engines by people looking for your products and services. Virtual Splat Software found out that 85% of Internet users find websites through search engines while 90% of Internet users do not go past the top 30 search engine results. The study also found out that 75% of Internet users have the intention of purchasing a product or service when using s

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My Social Media Roadmap for September

Posted by on Aug 28, 2009 in Digital Media Marketing | 0 comments

Being a business owner can be rewarding, especially when you do what you love. I have been an Internet Marketing consultant with WSI since 2003 and I must say that I am having fun. The Internet Marketing industry changes all the time and it gives me the opportunity to learn more. My passion is to travel and meet other Internet Consultants and business owners around the world and my job allows me to do that. Over the next month I will be travelling to Spain, London a

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What is Search Engine Marketing?

Posted by on Aug 28, 2009 in Digital Media Marketing | 0 comments

Search engine marketing, or SEM, is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs) through the use of paid placement, contextual advertising, and paid inclusion. Search Engine Marketing (SEM) generally covers two areas: Paid Search Advertising and Organic Search Optimization. Google Pay-Per-Click (PPC) is the most popular or well known method of advertising your products and services o

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