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Digital Media – Get more from your Adspend in the Recession

Posted by on Oct 5, 2009 in Online Marketing | 0 comments

Many companies have had to reevaluate their marketing budgets during the recession. According to the 2009 ANA/MMA Marketing Accountability Survey, three quarters of marketers had their adspend decreased this year, and two thirds are expected to drive more sales with an equal or lesser budget. Thankfully, digital media/online marketing has softenend the marketing budget blow for many. More and more companies are now competing in their respective industries on popular

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Google Analytics Explained

Posted by on Oct 5, 2009 in Online Marketing | 0 comments

Google Analytics is a web analytics solution that can provide you with insights into your website traffic and marketing effectiveness. Google Analytics is flexible and has easy-to-use features that let you see and analyze your traffic data. Google Analytics can help you track visitors from all pay per click traffic sources, organic search engines, website referrers, keywords, content, visitor funnel visualization, tracking of business goals among other things. Here

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The Demographics of Facebook

Posted by on Oct 5, 2009 in Social Media Marketing | 0 comments

Facebook may have started as a social networking site catering for University students, but as the most popular social networking platform in the US, it has broadened its user base considerably. Renowned marketing analysts, The Nielsen Company reported that in June 2009 Facebook had a unique US audience of more than 87 million people, compared with fewer than 63 million who visited MySpace that month. According to Inside Facebook, the fastest-growing group of user

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Blogging is essential for any business

Posted by on Oct 5, 2009 in Blogging | 6 comments

Blogging, another form of social media is an effective way of expanding your network and getting in front of targeted people that you couldn’t have reached any other way.  A blog allows you to market yourself and your business using a couple of blog marketing strategies.  A blog is absolutely essential for any business marketing their services and products. A blog is like setting up a trade show for anyone that wants to attend.  Companies engaging in bloggi

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I meet Jeffrey Eisenberg –Author of Waiting for Your Cat to Bark

Posted by on Oct 4, 2009 in Business Opportunity, Digital Media Marketing | 0 comments

During one of our lunch breaks at our WSI Excellence & Innovation convention I had the pleasure of sharing a table with Jeffrey. He is really approachable and a pleasant guy to talk to. We spoke about his book, Waiting for your cat to bark and discussed the persuasion ideas that he presented during his keynote speech. He makes a couple of good points on what makes visitors take action on websites. If they are motivated to get the content then it doesn’t re

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WSI Digital Media Certification

Posted by on Oct 4, 2009 in Business Opportunity | 0 comments

I spent the last 8 days in Orlando at the lovely Portofino Hotel at Universal Studios. For 4 days I networked with as many WSI Internet Consultants as  possible. I really have a great job because it doesn’t feel like a job. Being an Internet Consultant (IC) with WSI enables me to travel all over the world meeting ICs from each country. I was in Spain on the 6th September conducting 2 days of training with the Spanish ICs and it was at this session that Maribe

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WSI E&I Franchise convention – Best presentation award

Posted by on Oct 3, 2009 in Business Opportunity | 4 comments

My dream came true on day 2 of the Excellence & Innovation conference. I finally got the opportunity to present in the USA to over 300 people in attendance. I also won the best presentation for the conference which was a real bonus for me. My presentation title: Leveraging Social to enhance your SEO results. The main points:Why SEO is important? The SEO landscape – past to present A look at audience behaviour How to craft a content  marketing bluepri

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Blog marketing can be a powerful business influencer

Posted by on Oct 1, 2009 in Blogging | 4 comments

Blog marketing (another form of social media) can be a powerful business influencer.  Blogs can build an interactive conversation with your readers and you can build a strong following list with it.  A Blog builds an interactive conversation with your readers.  With correct optimization, you can build relationships and loyal readers to your blog. Find below a couple of tips on how you can make your blog a business influencer. Building RelationshipsBe Positive:

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WSI E&I Franchise convention – Michael Richards on optimizing your campaigns with web analytics

Posted by on Sep 30, 2009 in Business Opportunity | 0 comments

Well now we have Michael Richards getting ready to present to us. Last night Michael & his wife Ellen walked off with no less that 3 awards. This is is an outstanding achievement for them as they only started their franchise in the last 2 years. Michael used to work in Ronnie Adelman’s office and got mentored by the best in our network. So all of you ICs out there, have a look at the top 25 earners and find out who mentored them, you will soon see the benefit

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WSI E&I Franchisee convention – Jeffrey Eisenberg on Persuasion architecture

Posted by on Sep 30, 2009 in Business Opportunity | 2 comments

What a treat, WSI have arranged Jeffrey Eisenberg as our keynote speaker for today. His first presentation is on Persuasion Architecture, Adding value as a consultant. He says that most Internet Marketing consultants overcomplicate things by focusing on technology. Rather add value by asking “when do we pop the cork?”. When do we get to say that we did a good job. This is how you can measure the success. Good points from the presentationTechnology can enable t

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