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Design for search engines but write copy for your customers.

Posted by on Oct 12, 2009 in Online Marketing | 0 comments

 A good website should have well-written, readable, easy-to-navigate pages that aren’t ‘ over loaded’ with keywords to attract ‘searches’ but written with the reader in mind. When selling the benefits need to be explained and your USP’s (unique selling points) for your product or service and most importantly explain what you would like your customer/visitor to do next. Back to Search Engine Marketing – you’ve identifi

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Writing Good Copy for the Web

Posted by on Oct 8, 2009 in Copywriting | 0 comments

Producing good copywriting for the web environment can be an arduous and time-consuming process. The following four copywriting tips should help you: Write ‘Outside Yourself’ Place yourself in your audience’s shoes by reading your draft copy from their persepctive. Ask yourself if it makes sense. Does it read well? By this I mean your writing should flow smoothly from point to point so that your readers don’t lose interest. Does the web copyw

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How To Use LinkedIn Effectively

Posted by on Oct 8, 2009 in Social Media Marketing | 0 comments

LinkedIn is the world’s largest professional network with over 40 million members and growing. LinkedIn gives its users the opportunity to explore various online business opportunities, establish a professional business profile, stay in touch with workmates and friends. However most small to medium size businesses in South Africa seem to be missing the bandwagon, so I have compiled a list of ways in which they can use LinkedIn to add value to their businessesLea

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Survey: Social Media readiness for businesses

Posted by on Oct 8, 2009 in Surveys | 0 comments

Social Media Marketing is at the forefront of online marketing if done correctly.  Many companies wants to embrace this new trend but doesn’t know how this will affect them.  Find below a short survey on if your company is ready to adopt social media.  This survey is solely intended to give you an overview on the kinds of things that will affect your company’s ability to take advantage of social media. I will release the results of the survey on 30 Oc

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Landing Page Tips

Posted by on Oct 8, 2009 in Copywriting | 0 comments

Designing a great landing page should be on top of your priority list if you want your website visitors converted into customers. While a great looking website can grab the attention of your visitors, a strong landing page will keep them involved and get them to buy your products/services. Wikipedia defines a landing page as: “The page that appears when a potential customer clicks on an advertisement or a search-engine result link. The page will usually displa

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Using Twitter To Grow Your Business

Posted by on Oct 7, 2009 in Social Media Marketing | 0 comments

Twitter is a free social networking and micro-blogging service that enables its users to send and read messages known as tweets. Tweets are text-based posts of up to 140 characters displayed on the author’s profile page and delivered to the author’s followers. Twitter may have started as a micro-blogging service; however, it has grown into much more than a simple social gizmo to a powerful business tool. Here is how you can use twitter to improve your bu

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Combining Old and New Marketing Strategies

Posted by on Oct 7, 2009 in Online Marketing | 1 comment

Whether a business wants to expand its products or services, or introduce new ones, success depends on how effectively it promotes itself via marketing. Marketing’ is all about deciding who your customers are, what they want and then developing a cunning plan to sell your products or services to them make money in the process. In the past, this primarily meant creating a brand name and promoting a product via print, television, radio and possibly direct mail c

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Does Google check your W3C validation for Search Rankings?

Posted by on Oct 7, 2009 in SEO | 0 comments

Find below a YouTube video of Matt Cutts where he states that W3C validation does not affect search engine rankings.  Well he must have upset quite a few SEO professionals out there that has been broadcasting for years that this is an important factor to “up” your search engine rankings”. Well, error free code measured by the W3C code validator does not reward you with a higher search rankings on Google.  I believe it just makes it easier for the search

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Digital Media – Get more from your Adspend in the Recession

Posted by on Oct 5, 2009 in Online Marketing | 0 comments

Many companies have had to reevaluate their marketing budgets during the recession. According to the 2009 ANA/MMA Marketing Accountability Survey, three quarters of marketers had their adspend decreased this year, and two thirds are expected to drive more sales with an equal or lesser budget. Thankfully, digital media/online marketing has softenend the marketing budget blow for many. More and more companies are now competing in their respective industries on popular

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Google Analytics Explained

Posted by on Oct 5, 2009 in Online Marketing | 0 comments

Google Analytics is a web analytics solution that can provide you with insights into your website traffic and marketing effectiveness. Google Analytics is flexible and has easy-to-use features that let you see and analyze your traffic data. Google Analytics can help you track visitors from all pay per click traffic sources, organic search engines, website referrers, keywords, content, visitor funnel visualization, tracking of business goals among other things. Here

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