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How To Have Successful Company Blogs And Forums On The Internet

Posted by on Oct 16, 2009 in Blogging | 0 comments

One of the easiest entries into online social media is through the creation and use of blogs and forums. Blogs and forums can create a channel through which you can communicate with your clients. The benefit of using blogs and forums is that they are usually simple to create and are a low cost approach to social media marketing. Here is how you can succeed in the use of blogs and forums; Making your company blog successful Use experienced writers with industry knowledge. Your blog posts should be written by individuals who have a full understanding of your products & services. Have an administrator – You should always have a blog moderator. An administrator will be responsible for the management of the blog e.g. approving and declining of comments. Hold Contests and giveaways – This is one good way of generating interest for your blog. Holding competitions can provide an incentive to your blog followers to talk about your business and frequently visit your blog. Offer RSS technology – Really Simple Syndication (RSS) feeds allows your readers to keep up with your blog in an automated manner. RSS feeds will also make it easier for your blog readers to access your content. Interview Experts – It is crucial to always interview industry experts. Industry experts usually have a huge following. Making your company forum successful Allow users to post questions – You should always allow your forum users to post questions. This is a good way of getting feedback about your products and services. Evaluate client feedback – Evaluating feedback from your clients will help you to improve your company’s initiatives. Set rules – It is essential to have a set of rules that govern your forum. Clear policies should be outlined for instance you must forbid your competitors from posting advertising messages on your board. Dedicate time & resources – Creating a successful forum requires a serious commitment of time and resources. You need not to spend more than 10 hours a...

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Social Media Donts Tips for better Social Media Usage

Posted by on Oct 16, 2009 in Social Networking | 0 comments

Social Media is here and is becoming an increasingly preferred method of communication for businesses and individuals alike. Social Media platforms like Twitter, My Space and Facebook are linking people up in ways we could never have dreamt of in the past. However, social media does require you to administrate and manage it responsibly so that it doesn’t become the bane of your existence. Here are a few things you should be doing to make your social media experience satisfying and trouble-free: Don’t add or accept requests from people you don’t know otherwise your profile will be riddled with unwanted spam. If you connect with a stranger then check them out and see if they have similar interests and/or profession to you before you connect with them. Don’t post status updates or tweet anything that you wouldn’t say to your parents. This goes for any content that you post. Ensure that it is clean, relevant and not just spam that is going to irritate your followers and friends. Avoid posting all your personal information on your profile (s). Identity theft is a reality and can cost you personally and financially. Try to be objective in discussions. In other word, keep your opinions factual and unbiased as opposed to relating your personal experience and opinions in a ‘tunnel vision’ manner. An inactive social media profile is as good as none. Update and refresh your page as often as possible so people know you’re there. Un-tag yourself from any unsavoury photos or material your friends upload. Take into consideration that you probably have work connections as well as personal friends on your profile.  Recent studies show that a prospective boss often checks out potential candidates’ profiles online in order to assist their decisions so spell properly and avoid dumb-downed ‘text...

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Social Media: document sharing with slideshare

Posted by on Oct 16, 2009 in Social Media Marketing | 0 comments

The same way you can share photos and images on Flicr and videos on YouTube, you can share your presentations on Slideshare and other similar document sharing services.  These document sharing websites converts large PPT (powerpoint format) presentations to friendly Flash movie files that is compact and fast loading as it is hosted on their domain. It is a proven fact that slideshow presentations are better than text alone and very different than a video.  You can

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Blog Action Day – Climate change

Posted by on Oct 15, 2009 in Articles | 2 comments

Today’s exciting blog post will be on the topic started by the Blog Action Day campaign “Climate Change”.  Well I first saw the advertisement of this trend a couple of weeks ago. Blog Action Day is an annual event that unites the world’s bloggers in posting about the same issue on the same day on their own blogs with the aim of sparking discussion around an issue of global importance.   Rather than promoting the title “Climate Change&#

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Reasons why some websites can’t work

Posted by on Oct 14, 2009 in Website Optimization | 2 comments

There’s millions of websites on the web.  Every company should have a website as people usually want more information regarding a company before they conduct in business with them.  With a optimized website and strategy, you can give real time information to prospective clients. If you don’t have a website and planning on getting one or if your website doesn’t bring any business leads for you company, there’s a couple of things that must be

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Make Online Classifieds Work for You

Posted by on Oct 14, 2009 in Articles, Online Marketing | 0 comments

Online Classified Ad directories can be leveraged to attract business for your company. When written correctly and placed in the right media they can render good results for you in terms of customers who are looking to buy what you sell. An online classified ad post does not need to be lengthy. Howvever, you should place special focus when you are crafting the headline and body copy of the ad. To be effective, the headline and copy must tell readers in just a few sh

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Personalizing Your YouTube Channel To Promote Your Business

Posted by on Oct 13, 2009 in Social Media Marketing | 4 comments

YouTube is a video sharing site that gives its users the ability to upload and view videos online. The obvious benefit of using YouTube is that videos have the potential of becoming viral, getting passed from website to website, e-mail to e-mail or even from one blog to the next. According to Nielsen/NetRating, YouTube consistently ranks in the top 10 of all websites; therefore having a well optimized and personalized channel on YouTube can give you incomparable exp

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Having a website is not enough

Posted by on Oct 13, 2009 in Online Marketing | 0 comments

A couple of years ago by having a website was enough.  A simple “online brochure” with basic information regarding your company and a basic contact form was the norm.  Those days by having a plain website was enough to get noticed by others.  Yes, those were the old days of the web and you were considered professional by just having one.  The web changed tremendously since then, look at Web 2.0!  Recent statistics shows that there’s m

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Design for search engines but write copy for your customers.

Posted by on Oct 12, 2009 in Online Marketing | 0 comments

 A good website should have well-written, readable, easy-to-navigate pages that aren’t ‘ over loaded’ with keywords to attract ‘searches’ but written with the reader in mind. When selling the benefits need to be explained and your USP’s (unique selling points) for your product or service and most importantly explain what you would like your customer/visitor to do next. Back to Search Engine Marketing – you’ve identifi

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Writing Good Copy for the Web

Posted by on Oct 8, 2009 in Copywriting | 0 comments

Producing good copywriting for the web environment can be an arduous and time-consuming process. The following four copywriting tips should help you: Write ‘Outside Yourself’ Place yourself in your audience’s shoes by reading your draft copy from their persepctive. Ask yourself if it makes sense. Does it read well? By this I mean your writing should flow smoothly from point to point so that your readers don’t lose interest. Does the web copyw

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