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Digital Marketing Training

Posted by on Dec 13, 2009 in Business Opportunity, Online Marketing | 0 comments

On the 5th & 6th December I attended the WSI Digital Marketing Training in Toronto. I was amongst the top 70 WSI Internet Consultants that were invited and it was a great opportunity to meet up with many of my friends from all over the world. There were 13 presentations and workshops and I was fortunate enough to present 9 of these sessions alongside Maribel Guiste, Francisco Hernandez, Doug Schust, Chris Schofield and Feras Alhlou. It was an honour for me to be

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Live Blogging results

Posted by on Dec 13, 2009 in Blogging | 0 comments

Its been a few days since we left Canada on the way back home to South Africa. We are sitting in a Paris hotel at the moment and I thought I would tell you about the results of the live blog demo. Before I submitted the post I checked on the Word Press panel and saw that we had one user and a Google bot visiting our blog. I submitted the post and checked the panel again within 30 seconds and we had 17 visitors on the blog. This just goes to show how powerful bloggin

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Business blogging opens up new markets

Posted by on Dec 9, 2009 in Blogging | 0 comments

If you own a business, you need a blog! Business blog marketing opens up new market channels for your business.  According to Wordpress, there are over 18 million Wordpress blogs online.  That number (18 million) is just accountable for Wordpress blogs. There are over 18 million WordPress publishers as of November 2009: 9.2 million blogs hosted on plus 9.7 million active installations of the software. This clearly shows that people are

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How to start your social media marketing campaign

Posted by on Dec 7, 2009 in Social Media Marketing | 0 comments

Social Media Marketing is mostly used to increase the visibility of your products or services and to influence perception of your company brand.  Social Media Marketing is also used to interact with people that could be interested in your products or services.  Social Media is a powerful method to bring targeted traffic to your website or profile and you can increase the search engine rankings of your website or blog with it. Social Media Marketing is not just abo

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Make the Most of your Social Chatter

Posted by on Dec 7, 2009 in Social Media Marketing | 2 comments

The most critical factor in social media marketing is to engage in conversation. The simple fact is that marketing in the Internet world is not a one-way activity. Engage with your markets and customers: Make sure you update your fan pages and company profiles regularly on the social media (Web 2.0) tools that you use. This can include Twitter, Facebook and even your LinkedIn profile. If you are too busy, assign someone who is committed to responding to the conversa

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Live blog posting demo

Posted by on Dec 6, 2009 in Blogging, Business Opportunity | 10 comments

Live blog post demo I am currently presenting to the top performing WSI Internet Marketing Consultants on the uses of blogging and twitter for business. This group is really experienced so I don’t need to explain blogging in much detail. An interesting search term that I found today; “ is wsi internet consulting a scam ? ” Well anyone who is in attendance here today will know that we are a proud group and certainly an Internet Marketing company tha

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Who is your targeted customer?

Posted by on Dec 4, 2009 in Online Marketing | 0 comments

If your main goal (it should be) is to attract people that are interested in what you have to offer, knowing who your audience is and what they are looking for is crucial. Your website needs to be focused on a specific segment of people with a specific need.  Too many many people are trying to make their website too broad to cover everyone. The bottom line is…if you build a website for everyone, it will attract no one.  Except if you are Google. Build your w

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How to increase your brand visibility

Posted by on Dec 4, 2009 in Social Media Marketing | 0 comments

For many small and mid-sized businesses, you may find that you have very little online recognition so far. The time has come to promote your own brand by making your website visible and beginning to communicate regular updates through a blog mechanism. Blogging is another form of Social Media and the benefits of having one cannot be ignored At a minimum, the top result for a search for your brand name on major search engines should be your business website. If it is

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Social Media Monitoring Tools

Posted by on Dec 3, 2009 in Social Media Marketing | 2 comments

Listening to your audience, customers and potential customers is critical in this world of Social Media Chatter. The burning question for companies is: as an organization are you listening? If you have customers, most likely they’re talking about you to their friends, colleagues, and to anyone else who will listen and is in their social media sphere of influence. Once you are ready to embrace the reality of public dialogue, it is time to find out what people m

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See what others are saying about you before it’s too late

Posted by on Dec 2, 2009 in Social Media Marketing | 0 comments

Popular Social Networking websites like Facebook and Twitter are being used by consumers to make purchasing decisions and to discuss, inform, and share about the latest products and services. Those companies that choose to ignore the mass chatter online are putting their business and their reputation at risk. Earlier this year a very well-known soft drink company created an iPhone application to promote a new energy drink product. The application provides tips for t

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