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Tweeting tips in 140 characters or less

Posted by on Nov 12, 2009 in Twitter | 0 comments

Twitter is one of the most used social media channels today.  If you haven’t heard about Twitter before, here is a brief description of it. Twitter is a free social networking and micro-blogging service that enables its users to send and read messages known as Tweets. Tweets are text-based posts of up to 140 characters displayed on the author’s profile page and delivered to the author’s followers. You can get quite allot of information into 140 characters

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The big announcement: Google Caffeine to go live soon

Posted by on Nov 10, 2009 in Search Engines | 4 comments

Google announced a while ago that they will be implementing a new update to their algorithm called “Caffeine”.  They announced on the Google webmaster centralbloga that they are in the process of adding this new change to their algorithm and they included a developers section www2.sandbox.google.com where you could test this new change. Well, if you click the above link you will see this: http://www.google.com/errors/caffeine/unavailable.html Based on t

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SEO in the Present Day

Posted by on Nov 5, 2009 in SEO | 0 comments

With so many myths circulating in Blogs and forums on the Web, what are the most important SEO factors today? I have chosen 3 SEO factors that I feel are very important if you want to succeed in SEO in the present day. Keyword Research Keyword Research is where you should start before you do anything else with your client’s website. It will focus you in the right direction and will help you to get acquainted with your clients products or services and what pros

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Google does not see the importance of keyword tags

Posted by on Nov 4, 2009 in Website Optimization | 0 comments

Matt Cutts who is a Software Engineer at Google confirmed what many search engine marketers would not like to hear – Google doesn’t use the “keywords” Meta tag in its web search ranking anymore. However, he explained that Google does pay attention to tags such as the title and description tags text for search results snippets. The video below from Matt Cutts explains why Google does not see the importance of keyword tags anymore. [youtube]jK7IPbnmvVU[/youtube]

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Call to action buttons can increase conversions

Posted by on Nov 4, 2009 in SEO | 0 comments

A good website design should not only be pleasing to the eye but it should also communicate your message and guide your visitor towards an action.  This is usually called CTA (call to action).  I have found a good article where Jacob Gube explains the importance of “Call to Action Buttons”.  You can find a short summary of key points below. View the full article here: Call to Action Buttons: Examples and Best PracticesSize Grab the attention of your

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Video: Does the size of your website affect its rankings?

Posted by on Nov 2, 2009 in Content Marketing | 0 comments

Websites that are large and have a focused topic plan with lots of content tend to have better search engine rankings than smaller websites.  There is allot more to rankings than just the size of a website.  Quality backlinks from authority websites is also important in getting Google to index  your pages and content. Search engines loves content and you might have heard the phrase “content is king” but without a focused plan with a linking strategy f

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How To Collaborate Projects On Facebook

Posted by on Oct 29, 2009 in Social Media Marketing | 0 comments

It is true to say that Facebook as a communication tool can help you keep your clients and co-workers in the loop with regards to the management of your projects. There are various ways in which one can use to collaborate projects on Facebook, these include sending messages, setting up meetings, sharing photos, creating and subscribing to notes. Setting up meetings and events – There are three types of events that you can set up on Facebook, these are; Open Events– any Facebook member can read about an open event on the event’s profile page and add himself to the guest list. You should put up open events if you are organizing things such as your company’s concerts and festivals. Secret events – Only those people who receive an invitation can tell that the event exists. One can use this kind of event when planning for a business meeting or other private corporate events. Closed events – With this type of event any Facebook member can see a description of the event but nobody gets on the list without an invitation. Anyone can request an invitation but it is the administrator who gets the final say. Closed events are perfect for club and school meetings. Exchanging files – All business interactions generate documents and Facebook gives you the platform to manage them in an organized way. Facebook has applications that you can use to share, upload and download photos, podcasts, notes and video files. Exchanging ideas – You can use Facebook to set up groups where you can discuss your projects.  Facebook groups give people a single place to go for updates and exchange of files. However it is essential for you to restrict your group to your company’s network...

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Internet Marketing MUST be an integral part of your advertising strategy

Posted by on Oct 29, 2009 in Digital Media Marketing, Online Marketing | 0 comments

Gone are the days when business marketing was only all about ‘above the line’ marketing…. The Scenario is much changed now. Today, success is pretty dependent on online marketing or better to say ‘Internet Marketing.’ Done with more efficiency and incorporating ideas those are cost effective, Internet Marketing is considered the logical next step in the advertising and marketing world nowadays. In this era, almost every company has its online interface, w

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Up selling Strategies for WSI Internet Consultants

Posted by on Oct 27, 2009 in Business Opportunity, Online Marketing | 0 comments

I met Marvin Himel 3 weeks ago in Toronto where we were working on new a new training curriculum for WSI Internet Consultants. We have developed an exciting Digital Media Professional’s training that will leapfrog WSI Consultants ahead of their competitors. Marvin is our sales trainer and mentor to many ICs and 2 years ago he put me through the paces in his ‘train the trainer’ program. I must say that it was stressful but well worth the experience. Anyway Marv

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Content marketing strategy

Posted by on Oct 26, 2009 in Content Marketing | 4 comments

A content marketing strategy is the core foundation for any internet marketing campaign.  Optimized informative content can connect you with your readers enabling them to interact and ultimately convert them into a follower or a customer.  Good content is what connects you with the search engines. All forms of online marketing requires a content strategy to reach your targeted audience and to communicate your message.  The more complex your marketing campaign is

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