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WSI E&I Franchise conference – Darren Kinkaid 4400% increase in leads

Posted by on Sep 29, 2009 in Business Opportunity | 0 comments

I met Darren a few months back and he conducts a very popular talk show every fortnight for the WSI community. Last month I was invited as a guest speaker and it was really exciting to be interviewed by Darren. He does the interview really well especially since its all online. Darren has been an IC for 2.5 years now and is one of the IC community that is totally committed to helping the entire WSI franchise network. Everyone of us should schedule these calls in our

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WSI E&I Franchise conference – Eric Cook on Selling conversion architecture strategies

Posted by on Sep 29, 2009 in Business Opportunity | 0 comments

I had the pleasure of interviewing Eric yesterday and will post that podcast in the day or so after I remove some of the wind noise. Well Eric is quite an accomplished athlete doing triathlons so it seems that he has developed a good balance between personal & business goals. His presentation today covers the how conversion can work for you and he relates to ABC as Always Be Communicating. Well that is social media isn’t it? Eric focuses on the banking in

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WSI E&I Franchisee conference – Max Kalles on Killer strategies

Posted by on Sep 29, 2009 in Business Opportunity | 0 comments

Max Kalles is a seasoned IC from Canada and his presentation covers how to sell a solution to the construction sector. His key take away is on how to use stories to sell. I like that type of thinking as that is the way that I prefer to sell. Why do businesses in home services need WSI;The Yellow pages ties you into a contract and it is difficult to measure the return on investment Many of their websites have not been professionally built The construction industr

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WSI E&I – Internet Marketing; Day One

Posted by on Sep 29, 2009 in Business Opportunity | 0 comments

Well here we are on day one and we have a full house of WSI Internet Consultants. This conference is by far the largest that we have had since the inception of Excellence & Innovation. I believe that there are over 300 Internet consultants. Ron Mc Arthur has opened the day and as usual his presentation shows the commitment that WSI has towards their franchisees. Our goodie bag has some great marketing collateral on our branding solutions, Production centers and

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WSI E&I Franchisee conference – Drew Himel using Social media to generate leads

Posted by on Sep 28, 2009 in Business Opportunity | 0 comments

Drew is a new WSI Consultant who is rapidly making a name for himself in our network. I have listened to Drew present on social media a number of times this year and I guess the youngsters today just ease into social media a lot easier than some of us older guys. His presentation covers the following strategies:Twitter campaigns for restaurants Video optimization on YouTube Banner advertising Mobile marketing Blog campaignsWith Twitter, Drew advises us to f

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WSI E&I Franchisee conference – Daren Coudriet on Tripling your business

Posted by on Sep 28, 2009 in Business Opportunity | 0 comments

Daren is well known for changing his business model over the past 5 years to one that is scalable even with a small team. His presentation is on Permission based email marketing and the message is; “always about the relationship”. Daren’s main purpose when networking is to always add value to whoever he meets so that people will remember him. Topics covered in his presentation:Why permission based marketing? Today’s challenges Elements of success The oppor

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WSI E&I Franchisee Conference – Neal Lappe’s experience on Social Media

Posted by on Sep 28, 2009 in Business Opportunity | 0 comments

Here we are after lunch and listening to Neal sharing his experiences on managing your online reputation. The message is that if you live by social media, you can die by social media. An interesting comment I think. Neal goes on to say that when you are blogging, twittering and want to get good traffic to your website then by being funny, controversial and provocative, you can go viral. But be careful as one person’s sense of humour can be another’s annoyance.

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WSI E&I – Marvin Himel on Cross-sell Up-sell

Posted by on Sep 28, 2009 in Business Opportunity | 0 comments

We are on to our second session and things are just warming up here at WSI Excellence & Innovation conference. Marvin is our Sales coach at WSI and he has helped many Internet Consultants who have bought a franchise. Marvin makes a clear message that if we don’t focus on cross selling and up-selling to our clients, our competitors will. Some great stats:88% of all customers value you more if you make suggestions on other services 73% are interested in l

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WSI E&I – Francisco Hernandez presents Creative Thinking

Posted by on Sep 28, 2009 in Business Opportunity | 0 comments

I am listening to Francisco on how to apply creative thinking and planning your social media campaigns. Francisco is a seasoned Internet Consultant  from Panama and is a great presenter. The great take aways from his presentation are:InsightsWrite done the objective of the campaign and understand your clients budgetImpact IdeaWrite done all the ideas that you need to achieve Document your target market The need to reach 30,000 peopleExecutionThe use o

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WSI Internet Marketing Franchise – Keith Klamer interview

Posted by on Sep 28, 2009 in Business Opportunity | 0 comments

I am en route to the WSI Excellence & Innovation conference in Orlando and have used this travel opportunity to stop over at Ronnie Adelman’s WSI Franchise in St Louis Missouri. Keith Klamer recently bought a WSI Internet Marketing franchise and I was interested to hear from him about his initial experiences with starting his business, as he first worked for Ronnie as an Internet Marketing Consultant in a sales role. I have been mentoring Keith for the p

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