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Tune your website to focus on your best customers

Posted by on Jan 13, 2010 in My Insights | 0 comments

How can you tune your website, blog or online profile to focus only on your best customers?  You can do this by creating a behavioural profile of your best buyer.  By creating a behavioural profile you will also be able to predict future actions, so understanding what drives behaviour is critical. By creating behavioural profiles, you are creating a best buyer “persona” and you can effectively market to this group.  It helps you to design into your we

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How to create a winning landing page

Posted by on Jan 11, 2010 in Online Marketing | 0 comments

A landing page is a web page that is created for a purpose of driving your target market towards some intended action. It is essential for you to create a landing page that your online visitors can quickly relate to, thus your landing page needs to focus on only what needs to be present for you to get the conversion. Here are some tips for creating effective landing pages for your Google pay per click campaigns Your landing page should clearly define the benefits of your offer. You should state the benefits that your target audience receives from the product or service you are offering. The landing should have a captivating header that creates a sense of urgency. This also means that you need to include compelling call to actions such as ‘limited space available, Book Now!’ Always optimize your landing pages for the search engines. If done well then your page will start featuring on the organic side of search engines and you will start getting clicks for free. Your landing page should deliver on the promise of your ads. Content on your landing pages should be directly related to your ads. This will also help improve your quality score Always put a form on your landing pages. This will make it easy for your visitors to get in touch with you. Your landing page should eliminate anything that may distract your visitors from their original goal. It’s advisable to get rid of excess clutter such as unnecessary...

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What is the personality of your website?

Posted by on Jan 8, 2010 in Online Marketing | 0 comments

Every visitor to your website or blog will have a look at what you offer from their own view of the world.  Their personality type is quite an important factor in how they interpret your message. Each personality type will ask different questions and require different types and amounts of information before they decide to buy or take an action. The personality of your website plays a big role in online marketing There are four personality categories that you should

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WSI Franchise ranked well again

Posted by on Jan 2, 2010 in Business Opportunity | 0 comments

Happy New Year everyone, I hope we all have our dreams come true for 2010. I am pleased to announce that WSI Internet Services Franchise has been ranked well again in 2009:# 56 by Franchise 500 by Entrepreneur #15 by Top Home Based Franchises # 49 by America’s Top Global FranchiseAs many of you know I have been in this business for 6 years now and it gets more exciting as the years go by. The Internet changes all the time and it is sometimes quite difficult

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WSI Franchise grows in South Africa

Posted by on Dec 18, 2009 in Business Opportunity | 0 comments

As the WSI Area Representative in South Africa I am pleased to welcome our latest WSI Franchisee to the rest of our team. We are growing from strength to strength and to get someone like Johnny Da Silva’s calibre, what a pleasure. Johnny has just returned from his training in Toronto and is eager to start. Johnny is an established entrepreneur and owns a total of 8 Captain DoRegos’ franchises in Bloemfontein. He was recently awarded the Franchisee of the Year aw

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How to build landing pages that converts

Posted by on Dec 17, 2009 in Online Marketing | 0 comments

A landing page is the specific website page that a visitor reaches after clicking on a online advertisement or link. This is a powerful way to increase your business leads.  This could be your customized sales pitch.  It usually provides detailed information on the specific offer that you are advertising and it should always be designed to get the visitor to take action and trust you. A well crafted and optimized landing page can convert a higher percentage of you

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The best Internet marketing strategies for 2010 are going to be establishing credibility and working on targeted exposure.

Posted by on Dec 15, 2009 in Digital Media Marketing | 2 comments

"Businesses want to make sure every penny produces results," says Jamie MacLeod a WSI Internet Marketing Consultant  "For that reason, more and more money is being allocated to Internet marketing because it’s measurable and has proven to increase ROI." Out of all the choices available out of Internet marketing methods over the last year, the most effective ones that work establish credibility and trust (people only buy from companies that

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Blogging is a powerful linking strategy

Posted by on Dec 15, 2009 in Blogging | 0 comments

Having a optimized business blog can be a powerful tool to enhance your normal website. Blog marketing is part of the cutting edge of Internet marketing and Search Engine Optimization strategies. Business blogging is important for public relations, marketing, social media marketing and adding fresh new content. This steady supply of content is one reason blogs gets rated so highly in the major search engines. Once again I’m talking about Google here.  Who isn

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Quality Content will Attract Visitors to your Website

Posted by on Dec 14, 2009 in Content Marketing | 0 comments

Although the Internet is made up of billions of pages, there is a common goal – to attract business prospects and consumers in order to sell products and services. Because the Information Superhighway is so overwhelmingly inundated with information on everything you can think of, it is important that your content articles are superior and dependable in order to promote yourself as a reliable source of information on the Internet. Major search engines like Google a

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Digital Marketing Training

Posted by on Dec 13, 2009 in Business Opportunity, Online Marketing | 0 comments

On the 5th & 6th December I attended the WSI Digital Marketing Training in Toronto. I was amongst the top 70 WSI Internet Consultants that were invited and it was a great opportunity to meet up with many of my friends from all over the world. There were 13 presentations and workshops and I was fortunate enough to present 9 of these sessions alongside Maribel Guiste, Francisco Hernandez, Doug Schust, Chris Schofield and Feras Alhlou. It was an honour for me to be

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