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Social Media should be used with other marketing campaigns

Posted by on Nov 18, 2009 in Social Media Marketing | 0 comments

Social Media Marketing (SMM) should always be used in conjunction with other traditional marketing campaigns.  Social media combined with traditional marketing methods will increase returning visitors and help strenghten SEO efforts.  This can also help your branding and lower your marketing costs.  Before we jump the gun, are you familiar with the term social media marketing? “Social media marketing (SMM) is a form of internet marketing which seeks to achieve

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Outsourcing SEO Services allows you to focus on your Core Business

Posted by on Nov 16, 2009 in Articles | 0 comments

Anyone can build a website for their business, but if you have no visitors then you’re not going to make money. That is why it is very important to have a company that provides SEO services that help your site to bring traffic. Understanding what SEO services are is confusing for many people that don’t work in the field. In this post I hope to help you understand how SEO services can benefit your business. What can SEO do for my website? It depends on what you want for your website. You must first be able to put your website in a proper category in order to know if SEO services are even necessary for your site. Ask yourself the following questions to get started. Do you want your website to be visible on popular search engines like Google? Do you want your website to promote or sell your products or services? SEO services are an excellent choice for anyone that wants their site to rank for particular keyword searches. And since all keywords don’t rank equally, keywords that are in high demand on the Internet will take some serious work to get within the top 10 results on the search engines. This is where SEO services come in. An Internet Marketing Company can save you a lot of time because SEO can be temporary or it can be an ongoing thing. An Internet Marketing Company updates you on all of the latest changes to search engines that impact your search engine visibility. SEO services help you to avoid declining in popularity on the search engines when they make their changes. What if my business needs keywords that are in high demand? For keywords that are high in competition, you will need to have someone taking care of your websites SEO on an ongoing basis. An Internet Marketing Consultant will optimize your site continually so that you don’t lose your ranking. If you require Search Engine Optimisation, Search Engine Ranking, Backlinks, along with other SEO services, then you need to consider the services of a reputable Internet Marketing Consultant. You must focus on your core business, and if you need your website to work for you, then contact an Internet Marketing Consultant...

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Internet Marketing and YOUR business

Posted by on Nov 16, 2009 in Online Marketing | 0 comments

Have you ever questioned what Online Marketing is in simple words? You do not need any knowledge of specific online entrepreneurial slang to answer that. Online or Internet Marketing has the aim of grabbing a bigger part of the online market for your product. Content Marketing One of the most crucial parts in the successful internet marketing campaign is to make sure you get as much free traffic from Google and other search engines for the keywords in your niche;

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Internet Marketing International Summits France 2009

Posted by on Nov 12, 2009 in Business Opportunity | 3 comments

I have been invited to present Conversion Architecture at this year’s “Internet Marketing International Summit” in France. The summit will be held on 26 November 2009 at the Holiday Inn Gare de l’Est and the pricing is € 149 p/person. The topic for this years summit is “Learn how to drive more profits using Internet Marketing strategies during a global recession” and the expert speakers includes:Francois Muscat – Myself

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Tweeting tips in 140 characters or less

Posted by on Nov 12, 2009 in Twitter | 0 comments

Twitter is one of the most used social media channels today.  If you haven’t heard about Twitter before, here is a brief description of it. Twitter is a free social networking and micro-blogging service that enables its users to send and read messages known as Tweets. Tweets are text-based posts of up to 140 characters displayed on the author’s profile page and delivered to the author’s followers. You can get quite allot of information into 140 characters

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The big announcement: Google Caffeine to go live soon

Posted by on Nov 10, 2009 in Search Engines | 4 comments

Google announced a while ago that they will be implementing a new update to their algorithm called “Caffeine”.  They announced on the Google webmaster centralbloga that they are in the process of adding this new change to their algorithm and they included a developers section where you could test this new change. Well, if you click the above link you will see this: Based on t

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SEO in the Present Day

Posted by on Nov 5, 2009 in SEO | 0 comments

With so many myths circulating in Blogs and forums on the Web, what are the most important SEO factors today? I have chosen 3 SEO factors that I feel are very important if you want to succeed in SEO in the present day. Keyword Research Keyword Research is where you should start before you do anything else with your client’s website. It will focus you in the right direction and will help you to get acquainted with your clients products or services and what pros

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Google does not see the importance of keyword tags

Posted by on Nov 4, 2009 in Website Optimization | 0 comments

Matt Cutts who is a Software Engineer at Google confirmed what many search engine marketers would not like to hear – Google doesn’t use the “keywords” Meta tag in its web search ranking anymore. However, he explained that Google does pay attention to tags such as the title and description tags text for search results snippets. The video below from Matt Cutts explains why Google does not see the importance of keyword tags anymore. [youtube]jK7IPbnmvVU[/youtube]

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Call to action buttons can increase conversions

Posted by on Nov 4, 2009 in SEO | 0 comments

A good website design should not only be pleasing to the eye but it should also communicate your message and guide your visitor towards an action.  This is usually called CTA (call to action).  I have found a good article where Jacob Gube explains the importance of “Call to Action Buttons”.  You can find a short summary of key points below. View the full article here: Call to Action Buttons: Examples and Best PracticesSize Grab the attention of your

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Video: Does the size of your website affect its rankings?

Posted by on Nov 2, 2009 in Content Marketing | 0 comments

Websites that are large and have a focused topic plan with lots of content tend to have better search engine rankings than smaller websites.  There is allot more to rankings than just the size of a website.  Quality backlinks from authority websites is also important in getting Google to index  your pages and content. Search engines loves content and you might have heard the phrase “content is king” but without a focused plan with a linking strategy f

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