4 Ways to Improve Your Visibility on LinkedIn – Cheryl Potgieter

Posted by on Aug 3, 2018 in LinkedIn, Social Media Marketing | Comments Off on 4 Ways to Improve Your Visibility on LinkedIn – Cheryl Potgieter

4 Ways to Improve Your Visibility on LinkedIn – Cheryl Potgieter

WSI regularly helps business people, entrepreneurs, and professionals (see an example of Cheryl Potgieter) improve their visibility on LinkedIn. As the leading social media platform for business people, having a compelling profile is only the first step. Here are four ways to boost your visibility on LinkedIn: Completing Your Professional Profile If you want to make sure your potential clients and business contacts can find you on LinkedIn, you need a complete, professional profile. If you have blank sections in your profile, set some time aside to fill out everything from your summary to the professional associations you belong to. Make sure you have a high quality, professional photo on your profile. Ask for Recommendations It is one thing to say that you are an expert in IT, accounting or software development and a completely different thing if other people are recommending you for these services. Ask people whom you have done business with and worked with before to recommend the skills you are listing on your profile. This not only adds credibility to your LinkedIn profile, it will also increase the level of comfort someone will feel about contacting you for those services. Endorse the Skills of Colleagues & Friends When you endorse your colleagues and friends for their skills, you are supporting their LinkedIn profiles and marketing endeavors – it is essentially seen as a good deed. Cheryl Potgieter has come to see that people who are on the receiving end of your good deeds are likely to click on your profile and endorse your skills, which will, in turn, boost your LinkedIn profile’s visibility. Link Your Other Social Channels Add a link to your Twitter profile on your LinkedIn page. Be sure to share relevant, interesting and thought-provoking content related to your industry on both of these platforms. By connecting with people on multiple platforms, you will stay top of mind in a client or connection’s mind. If you need help to improve your visibility on LinkedIn like Cheryl Potgieter, then contact us...

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Managing Facebook Ad Accounts for Multiple Clients

Posted by on Jul 25, 2018 in Facebook, Social Media Marketing | Comments Off on Managing Facebook Ad Accounts for Multiple Clients

Managing Facebook Ad Accounts for Multiple Clients

Running Facebook ads and promoting posts for a single business is pretty straightforward, but when you start to manage multiple ad accounts on Facebook, things can quickly become tricky.   The best way to manage multiple business pages and advertising accounts on Facebook is to use Facebook Business Manager. This lets business managers more successfully share and control access to their ad accounts, pages and other assets on Facebook.   Anyone in a business can see all the pages and ad accounts that they work on in one place with Facebook Business Manager without sharing login information or being connected to their co-workers on Facebook. Business Manager is also a great resource for digital marketing agencies that run Facebook ads for multiple clients and it’s also a great resource for companies who have multiple employees working within the same ad account or on the same Facebook page.   Another reason to use Facebook Business Manager is that it is a great way to keep your account information safe. To learn more Facebook Business Manager and to set up your account, visit https://business.facebook.com.   Need help with your Facebook marketing? WSI OMS can help you. Contact us for more information...

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What Video Editing Software Do You Need To Get Started With Video Editing?

Posted by on Jul 24, 2018 in Digital Media Marketing | Comments Off on What Video Editing Software Do You Need To Get Started With Video Editing?

What Video Editing Software Do You Need To Get Started With Video Editing?

If you’re just starting out with video marketing, you probably don’t want to invest in high-tech cameras and video editing software. You need software that is easy to learn and intuitive. Here are a few of our recommendations:   iMovie If you are a Mac user, then you can get started with video editing with iMovie. This programme is pretty intuitive and it’s a great place for beginners to start with video editing. The best part is that it is free for Mac users.   Movie Maker If you are a Windows user, then you will definitely want to take a look at Windows’ Movie Maker. This programme is great for people who are starting to get familiar with video editing. You won’t be limited in terms of functionality and features that you can use with this programme. Keep in mind that Movie Maker isn’t installed on Windows 10 but you can install the software by finding a link to the download online.   Screen Flow If you want to be able to edit videos as well as make recordings of whatever is happening on your screen, then you need to check out Screen Flow, which is available to Mac users. This programme can highlight things on your screen, zoom in on things on your screen, as well as a range of other visual effects. This programme costs around $100 but it is well worth the investment if you want to take your screen recordings to the next level.   Camptasia If you are a Windows user and you want to do a few screen recorders, check out Camptasia. This programme gives you unique functionalities to add to your screen recording footage.   Need help with your video marketing? WSI OMS can help you. Contact us for more information...

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How to Use LinkedIn Sponsored Content Ads

Posted by on Jul 23, 2018 in PPC | Comments Off on How to Use LinkedIn Sponsored Content Ads

How to Use LinkedIn Sponsored Content Ads

There are over 500 million active professionals on LinkedIn. Just as you can have promoted Tweets on Twitter or Facebook ads, you can also opt for sponsored ads on LinkedIn. Similar to other forms of paid advertising, you can easily control your budget and costs with LinkedIn’s sponsored content options. When creating sponsored content, you will have three options: Choosing to boost an update from your LinkedIn company page Choosing to boost an update from your LinkedIn showcase page Creating new sponsored content LinkedIn has published a blog post listing best practices for sponsored content. Some of the key takeaways from this post include the following: Write short, clear and catchy headings Keep descriptive copy under 70 characters Include a call to action in your content Target your ads to specific locations. You can target people by job title, industry, function, and more. Be careful to not be too specific with your targeting or else you can be narrowing down your target audience too much. Read this blog for best practices for targeting sponsored ads. Don’t simply share generic content: add your own insights and thought leadership to trend pieces Use multimedia such as infographics, video, text, and images Use A/B testing so that you can continue to measure and optimise your ads. Relook your ads every few weeks and pause a low performing ad. WSI OMS specialises in all types of paid online advertising. Whether you are interested in PPC or other types of social media content marketing, we can help you. Contact us for more information...

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Where to Find Royalty Free Music for Your YouTube Videos

Posted by on Jul 23, 2018 in Digital Media Marketing | Comments Off on Where to Find Royalty Free Music for Your YouTube Videos

Where to Find Royalty Free Music for Your YouTube Videos

Here are four resources you can use if you need to find royalty free music for your YouTube videos:   YouTube’s Music and Sound Effect Library YouTube has their own resource filled with tonnes of free music, sound effects and music supported by ads. This can be a great resource if you want simplicity whenever you are adding music to your videos. The downside is that they’re pretty limited in variety and if you use the ad-supported content, you’re going to have to deal with advertising playing in the background of your video.   Audioblocks.com This works on a subscription model and it has tons of tracks, loops and sound effects that you can use. There are a lot of great sounds on this site, but it also has its fair share of not-so-great beats.   Premiumbeat.com The licensing of Premiumbeat.com allows you to use these tracks in multiple videos. If you purchase the rights to use one of their songs for a single video, then you’re not limited to that single piece of content.   Audiojungle.net This website is vast in both the quality and quantity that they provide. You can find anything from classical vibes to dubstep smash hits for your YouTube videos.   Need help with your video marketing? WSI OMS can help you. Contact us for more information...

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3 Things to Know About Content Marketing 2018/2019 – Cheryl Potgieter

Posted by on Jul 19, 2018 in Content Marketing | Comments Off on 3 Things to Know About Content Marketing 2018/2019 – Cheryl Potgieter

3 Things to Know About Content Marketing 2018/2019 – Cheryl Potgieter

As many people already know, ‘Content is King’, see our Cherly Potgieter example. However, the way in which content marketing strategies are executed in 2018 and 2019 is very different from a few years ago. We list three things you need to know about content marketing today: Unique Content Is the Key To Success The internet is already flooded with hundreds of thousands of web pages related to every topic under the sun. If you want to rank high in Google’s search engine results, then you will need to create new content because duplicated or rehashed content simply will not help your content marketing strategy. To create content that is unique, consider looking at publishing ‘How To’ type blog posts that can help your target audience, writing opinion pieces related to industry trends, or discussing topics that will teach your readers something they are interested in learning. It’s Not Just Quantity, But Quality Too For your content strategy to work like Cheryl Potgieter in 2018 and 2019, you need to focus on creating quality content. Google continuously updates the algorithm they use to rank pages. If search engine users click away from your page within seconds, it could be a red flag indicating that the quality of your content is low. Content marketing is an investment, so spend time creating unique, engaging and high-quality content. Content Marketing Doesn’t Have To Be Just Writing Posts Did you know that YouTube is the second largest search engine? Many people prefer to consume content in video format. Besides blog posts and videos, content can also refer to podcasts, infographics, presentations, gifs and pictures. Use different multimedia types to keep your content strategy fresh. Contact us today if you would like a content strategy promoting professional careers like Cheryl...

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When to Send Follow-Up Email Autoresponders

Posted by on Jul 18, 2018 in E-mail Marketing | Comments Off on When to Send Follow-Up Email Autoresponders

When to Send Follow-Up Email Autoresponders

Email marketing autoresponders are the secret sauce to almost all effective digital marketing strategies. It enables you to communicate with customers on their terms by giving them the information they need when they need and where they want it (i.e. their inbox).   Because this type of communication requires automation to succeed and to scale, there are all kinds of questions surrounding when it should be sent. When someone opts in for something you are offering such as a report, tool or whitepaper, they will be prompted for their email address. In this case, you need to send the automated email with the item you promised immediately. Don’t wait 24 hours to send them an email with the eBook that they want; make sure it’s in their inbox within a few minutes. The inbox is where the battle for your customers’ attention happens each and every day and you must strike while the iron is hot.   The next step is to send additional follow-up emails after you have delivered what the customer has asked for. This email can be used to find out if they liked what you sent them, and it can be used to encourage them to check out what else you have to offer. This is where it gets tricky. You always want to send your follow-up emails based on the time that the person opted into receiving communication from you because it’s more likely to fit their schedule and lifestyle. The rule of thumb is to send the first follow-up email within four to 24 hours after someone opts in.   Need help with your email marketing campaign or marketing automation strategy? WSI OMS can help you. Contact us for more information...

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Mistakes to Avoid When Growing Your Brand on Instagram

Posted by on Jul 17, 2018 in Instagram, Social Media Marketing | Comments Off on Mistakes to Avoid When Growing Your Brand on Instagram

Mistakes to Avoid When Growing Your Brand on Instagram

Getting the hang of any social media marketing platform usually involves a bit of trial-and-error. If you are trying to grow your brand on Instagram, here are some of the top pitfalls to avoid:   Not Understanding the Algorithm Instagram’s algorithm used to be chronological, but to many a brands’ dismay, this has been changed. Nowadays when you post a picture, it’s initially only posted to about 10% of your followers; if it gets a good number of likes and comments within the first hour or so, then it will be shown to the rest of your followers.   What this means for your brand is that you should be posting pictures that people will double tap on and you should be writing captions that encourage comments. You could, for example, ask your followers a question. Just be sure that you’re engaging with your audience on Instagram and replying to people who took the time to answer your question.   Not Being Consistent with Your Content The sad truth is that most of your brand’s followers don’t care about you personally; they only follow you for the content and services you provide. If you start changing the type or style of content that you are posting, they may be inclined to unfollow you. Your followers are there for the type of content you posted when they started following you.   Need help with your social media marketing? WSI OMS can help you. Contact us for more information...

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The Most Important KPIs to Monitor as an E-Commerce Business

Posted by on Jul 16, 2018 in Content Marketing | Comments Off on The Most Important KPIs to Monitor as an E-Commerce Business

The Most Important KPIs to Monitor as an E-Commerce Business

E-commerce marketing is a very different ballgame from other types of marketing. If you only focus on your sales numbers, then you will have a hard time to identify what is working in your business and where you need to improve. To get an accurate indication of how your e-commerce marketing is performing, you need to keep track of a number of key performance indicators (KPIs). Here are the KPIs we suggest you track: Conversion Rate The conversion rate of an e-commerce website is straightforward: divide the number of visitors by the number of sales. According to research, the average conversion rate of an e-commerce website is between 1% and 2%, so even if you’re hitting the mark, you can’t expect super high conversions. Gross Margin To calculate the gross margin of your e-commerce business, subtract the cost of the products you have sold by your sales. If you have a high gross margin, then you will have more money left for operating and running your business than a company with a low gross margin. The industry you are in, the products you are selling and a number of other factors can impact the gross margin you are aiming for. Use Shopify’s simple gross margin calculator to help get you started. Average Order Value Your e-commerce business’ average order value can be calculated by dividing the total number of orders on your site per month by the website’s revenue for the month. This information can give you valuable insights about your customers’ spending habits and the way they make decisions depending on price. WSI OMS offers a wide variety of digital marketing services related to e-commerce marketing, including content marketing and website design. Contact us for more information...

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How Entrepreneurs Can Become More Memorable on Social Media without Spending Money

Posted by on Jul 16, 2018 in Social Media Marketing | Comments Off on How Entrepreneurs Can Become More Memorable on Social Media without Spending Money

How Entrepreneurs Can Become More Memorable on Social Media without Spending Money

If you’re an up-and-coming entrepreneur, you need to leverage platforms like social media. Not only does this give you access to the people you want to do business with, but it can save you a lot of money (especially if you don’t want to blow your marketing budget on paid advertising). Social media marketing is free, but there are so much noise and so many people out there that you’re not going to stand out if you don’t have a solid strategy in place. Keep this in mind:   Create Amazing Content Some people will tell you that you need to invest in video content while others will advocate for long written content or even podcasting. Pick the content type that you’re the best at: If you’re really good at podcasting, then you would be more naturally inclined to create this type content and it will do better than forcing yourself to produce long bodies of text if you don’t particularly enjoy writing. If, however, your goal is to become recognised at events and in your niche or community, then videos will help you more than anything else. If your main goal is generating more website traffic, then high-quality written content is the way to go. Consider what your specific goals are before you start producing content.   Need help with your content marketing or social media marketing? WSI OMS can help you. Contact us for more information...

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