5 Steps to Writing Great PPC Ads

Posted by on Jun 19, 2019 in PPC | Comments Off on 5 Steps to Writing Great PPC Ads

5 Steps to Writing Great PPC Ads

Are you trying to sell products online? Then you might be using PPC advertising. Here are five steps to writing great PPC ads: The Headline “On the average, five times as many people read the headlines as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar,” David Ogilvy. Your headline has to be short, succinct and powerful. The headline is what draws people in. If you browse through any of your online content, you will notice that your most popular pieces of content are the ones with the most compelling headlines. Benefits Your ad needs to lead with what your product will do for a user. If you are selling a skin cream, then you might be tempted to go with a tangible benefit such as “gets rid of acne”, but rather think about the bigger benefit, such as “makes you more confident”. Features After the benefits, list the features of the products. If you are selling camera lenses, list everything from the pixels to the retina screen. Solution When writing an ad, you need to take a person from problem aware to solution aware and, in particular, your solution aware before they will consider the deal you are offering. Your reader needs to instantly become aware of a problem they have been having when reading your headline and should end up determining that you are offering the right solution to their problem. A Thumbnail Whether you are running ads on Facebook, Google or YouTube, you will need a thumbnail picture for your ad. Focus on using an interesting, well-shot picture that will get people clicking. Need help with your paid search advertising strategy? Then content WSI OMS...

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How a Hip Hop Icon Turned Snapchat into a Marketing Tool

Posted by on Jun 18, 2019 in Social Media Marketing | Comments Off on How a Hip Hop Icon Turned Snapchat into a Marketing Tool

How a Hip Hop Icon Turned Snapchat into a Marketing Tool

Snapchat’s power lies in its ability to engage a small community of your most avid followers on a really intimate, personal level. This is why Snapchat is a strategic, long-term investment. It is all about deepening and strengthening your brand. It’s not about how many followers you have – it’s about how many care. It’s not about width, it’s about depth. It’s not about how many impressions you get, it’s about how much attention you get. Snapchat offers depth and attention, which is why Snapchat marketing is so powerful. The nature of the platform means that you will only attract your most engaged followers on Snapchat, but you can recreate authentic relationships with them that you can’t replicate anywhere else. These followers are likely to become advocates of your brand, which will help you grow your business. So, what do users want to see on Snapchat? The aim of the game isn’t to post polished, professional looking content. Instead, Snapchat users want transparent, personal content. Social media is generally about connecting with others, but Snapchat takes it to a whole new level. Photos need to be posted in real time, so no photo editing allowed! While this might sound scary, embracing this type of transparency can be great for your brand. In fact, a whopping 94% of consumers are loyal to a brand that offers complete transparency. The hip hop icon, DJ Khalid, proved the power of Snapchat way back in 2015. He used Snapchat to build a rapport with his closest fans by providing a behind-the-scenes look into his lifestyle. Google Trends shows the correlation between DJ Khalid’s Snapchat presence and the rise in his popularity. He used his popularity to promote products from his fashion line. For his fans, having access to DJ Khalid’s day-to-day life gave his products a special appeal. Need help with your social media marketing strategy? Then content WSI OMS...

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These Digital Marketing Ideas for Dentists Will Give You a Reason to Smile!

Posted by on Jun 17, 2019 in Digital Media Marketing | Comments Off on These Digital Marketing Ideas for Dentists Will Give You a Reason to Smile!

These Digital Marketing Ideas for Dentists Will Give You a Reason to Smile!

Digital marketing for your dental practice is critical for your practice to survive and thrive in 2019. The longer you wait to implement your internet marketing strategies, the harder it will get for you to survive over your competitors in the industry. When people look for a dentist, they either go online and search for a dentist in their area, or they ask for referrals from family and friends. If your dental practice doesn’t show up online, it doesn’t exist. People don’t typically associate dental visits with having a good time. In fact, many people associate visiting a dentist with anxiety, pain and stress. A good online presence can help alleviate any anxiety that a new patient may have about choosing your dental practice. Here are a few ideas that you can use to attract patients to your practice: Use Google’s Keyword Planner This tool will help you learn what keywords and phrases your potential patients use when searching for your services online. This can help you create effective marketing campaigns using the terms and phrases your potential patients use. If you want to increase the number of patients that contact you about veneers, for example, you can use Google’s keyword planner to see what people are searching for and how many people in your local area are typing these terms into Google. YouTube YouTube happens to be the second largest search engine. Using this platform to post videos will not only boost your credibility with new patients, but it will also increase the chances of your dental practice ranking in Google’s search results. Instagram What better way to show off your cosmetic results than on Instagram? Set up an Instagram campaign to show before and after photos online. Be sure to ask patients for permission to share photos. Need help with your digital marketing, website design or SEO? Then contact WSI OMS...

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Snapchat 101: Here’s What Business Owners Need to Know

Posted by on Jun 17, 2019 in Social Media Marketing | Comments Off on Snapchat 101: Here’s What Business Owners Need to Know

Snapchat 101: Here’s What Business Owners Need to Know

Snapchat marketing is different. So many businesses shy away from it because they don’t understand it. Snapchat is not a full-blown social network, but it is far more than just a messaging app. What makes Snapchat different is that the content that you share on it is lost forever as soon as it is consumed. You also don’t have a public-facing profile like Facebook or Twitter. For this reason, marketing on Snapchat might seem like a bad idea, but don’t be fooled. Snapchat’s apparent shortcomings are actually its greatest strengths. The fact that content disappears after it has been viewed means there is an urgency to Snapchat that other social networks don’t have. As a result, the average Snapchat user opens the app over 25 times a day. The bottom line is that users pay attention to Snapchat content. In 2018, there were 187-million daily active Snapchat users around the world. Of these, 71% are under 34 years old. If your target market is millennials, there is probably no better place to reach them than on Snapchat. Another great benefit of Snapchat is that it is free. In 2019, most marketing tools aren’t free, so you need to capitalise on communication methods such as this. Snapchat marketing isn’t like Facebook marketing. It is not about money in, money out. Instead, Snapchat marketing is all about branding and authenticity. Branding is a strategy, not a tactic. Strategy is an overarching goal and tactics are the executable tasks within your strategy. You can’t run ads or build a huge following count on Snapchat, but you can build deep, long-term relationships with people in your target market. Need help with your social media marketing strategy? Then content WSI OMS...

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Snapchat for Small Businesses

Posted by on Jun 12, 2019 in Social Media Marketing | Comments Off on Snapchat for Small Businesses

Snapchat for Small Businesses

70% of all Snapchat users under 35 years old have the app on their phone and are actively using it for at least 20 minutes a day. 60% of all smartphone users have Snapchat, and this number continues to grow. For many small businesses, it is hugely important that you have a presence on Snapchat so that you can get in front of your customers. Here are a few tips to help you: Set Up a Custom Geofilter When someone is within a particular radius, for example, if they are near your location, and they are on Snapchat sliding through filters, your custom geofilter will be an option that they can use. You can create a filter with your logo or even have a coupon on the filter, it might entice them to use the filter and share it with their friends. This is a great way for your business to be visible on Snapchat without having to post content or even manage the account. When customers or employees use the filter, all of their friends will see it, so this is a must-have from a branding perspective. Posting Snaps Think of Snapchat as text marketing. You wouldn’t want to text someone unless there is value in the message. Snaps from brands could be anything from promotions and VIP deals to major discounts. Ideally, every Snap should be something that compels a user to stay opted in to receive communication from you.  Be tactful with the way you use Snapchat. Not only will this make it easier for you to stick to a posting schedule, but it ensures that your target audience will want to hear from you. Need help with your social media marketing strategy? Then contact WSI OMS...

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What to Look for When Hiring an SEO Agency

Posted by on Jun 11, 2019 in SEO | Comments Off on What to Look for When Hiring an SEO Agency

What to Look for When Hiring an SEO Agency

Are you looking to hire an SEO agency? Here are a few things to look for: Look for the Most Impressive Work They Have Done Ask the agency that you are considering to hire what the most impressive thing is in terms of SEO that they have done and why they think it is impressive. From there, they can elaborate on the projects they have taken on, what they were assigned to do and what their contribution was. You can ask them what they were measured on and dig into the deliverables that they offered the client. Elon Musk is known to ask recruits what the most impressive thing is that they have done and seeing as he continues to build successful companies, it is a good idea to follow his line of questioning. Ask Them How They Would Improve Your Website Make sure you have a laptop or computer with you. Open your website and ask them to take a look. Ask them if they would make any tactical changes, what they would do from an internal linking perspective, what they think of your link profile and what it would take to make your website an SEO success. Ask for Referrals One of the big problems with hiring an SEO agency nowadays is that there is a big shortage. Ask for referrals so that you can get a sense of whether their clients are happy with the work they have delivered. What is Your SEO Process? Ask them how they approach an SEO project. Do they start with a website audit or a competitor analysis? You need to understand how the agency thinks so that you can determine whether they are aligned with your thinking. Need help with your SEO and digital marketing strategy? Then content WSI OMS...

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Inside the First Ever Cashierless Store

Posted by on Jun 10, 2019 in Mobile Marketing | Comments Off on Inside the First Ever Cashierless Store

Inside the First Ever Cashierless Store

Four years ago, Amazon started to wonder what would a grocery store look like if people could walk in, grab what they wanted and just go? What would happen if they could weave the most advanced machine learning, artificial intelligence and computer vision into the fabric of a store so that shoppers never had to wait in line? This is exactly what Amazon achieved with their first Amazon Go store, which was launched in Seattle in 2019. There are no lines and no cashiers. How Does it Work? Shoppers need to download the Amazon Go app and scan their phones on the way into the store. Then they can put away their phones and start shopping. Anything that is picked up is automatically added to the virtual shopping cart on the Amazon Go app. If you change your mind, all you have to do is put it back and the technology will update the virtual cart automatically. Once you have everything you want or need, you can just walk out. Everything will be added up and charged to your Amazon account. Amazon used sensor fusion, deep learning algorithms and computer vision that is similar to that found in self-driving cars for their first Amazon Go store. They call it ‘just walk out technology’. If brick and mortar shopping is getting this easy and seamless, consider what the future will hold for people looking to use mobile marketing to target shoppers in specific locations. Need help with your digital marketing, social media marketing or SEO? Then contact WSI OMS...

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What Happens in an Internet Minute in 2019?

Posted by on Jun 10, 2019 in Digital Media Marketing | Comments Off on What Happens in an Internet Minute in 2019?

What Happens in an Internet Minute in 2019?

How many times a day do you log in to Twitter and scroll through your feed? How often do you stream movies, or search for something on Google? Socialmediatoday.com recently posted an infographic on what happens in an internet minute in 2019.  Here are some of the interesting statistics of what happens in sixty seconds online:   18,1 million Whatsapp texts are sent 4,5 million videos are viewed on YouTube 1 million people are logging into Facebook 3,8 million Google search queries 694 444 hours of Netflix is watched $996 956 is spent online 2,1 million Snapchats are created 41,6 million Facebook messages are sent 180 smart speakers are shipped on Amazon 41 new music streaming subscriptions are made 1 million views on Twitch 87 500 people are tweeting 347 222 are scrolling through Instagram 390 030 apps are downloaded on the Google Play and App Store 118 million emails are sent Breaking through the clutter can be tough, especially for small businesses. If you need expert digital marketers guiding you through everything from SEO and web design to content marketing and social media tactics, get in touch with WSI OMS...

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Working with Influencers to Become a Part of the Consumer Dialogue

Posted by on Jun 5, 2019 in Digital Media Marketing | Comments Off on Working with Influencers to Become a Part of the Consumer Dialogue

Working with Influencers to Become a Part of the Consumer Dialogue

When you see a tweet or an Instagram post from one of your favourite celebrities showing off the good life with a new outfit, beauty product or a beautiful vacation, there is a chance that the star has a good reason to tell you about it. Money. Influencers across the globe are cashing in on their legions of social media followers. One woman called Samantha won a photo competition that led her Instagram follower count to soar. The winning photo was a pic of her golden retriever, Aspen, in her kayak. Companies started to pay her to post photos of everything from the Garmin watch that she wears to the dog food that Aspen eats, all in exchange for cash. Many times, a company’s marketing and creative team will be on the lookout for a specific type of influencer to partner with. In Samantha’s case, Garmin was looking for a female influencer that loved the outdoors and already used their products. Before social media, companies relied heavily on traditional media such as print and broadcast. These methods force brands to talk at consumers and be the interrupter.  Thanks to social media influencers, however, brands have the opportunity to really be a part of the consumer dialogue. Major corporations such as Coca-Cola are cashing in, too. Stars such as Selena Gomez can make an estimated $550 000 per post, and the young star has photos of herself drinking Cokes on her Instagram page. According to www.twitter.com/annalect, around 40% of people have purchased an item after seeing it on social media, contributing to a $1-billion market in 2017. Working with influencers is a great way to get your products in front of your target audience in an authentic way on platforms that they are already using. Need help with your social media? Then content WSI OMS...

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Be Flexible to Take Your Content from Good to Great

Posted by on Jun 4, 2019 in Content Marketing | Comments Off on Be Flexible to Take Your Content from Good to Great

Be Flexible to Take Your Content from Good to Great

What separates good content on social media from great content? Any creative agency can create content that is beautiful, that resonates, that’s interesting, quirky and different. Great content, however, is fuelled by content that is derived from listening right across the social web. When you listen before you create content, you have a much better understanding of how your content will perform simply by looking at what your desired audience is already responding to. At WSI OMS, before we create any post, we curate across the internet to see what a brand’s fans are saying and what they really want to talk about. This helps us determine exactly what type of content we create and it helps our content to perform better. Brands who use content calendars have the benefit of knowing what type of content they are going to post where and at which date. These brands, however, will be better positioned if they use their content calendar as a guideline on what to post but remain flexible with their topics. Here are a few reasons why: Social Media Changes Fast What was interesting on Facebook last month is no longer interesting now. Things like live Facebook videos and 3D pictures happen seemingly overnight, so if you are too rigid about the content you are posting, you won’t be able to stay on the pulse. When you plan out your content too far in advance, you are limiting your ability to innovate. Real-Time Relevance When you update in real-time, you can do things that are relevant to you and your audience on the fly. This doesn’t mean that you need to post content about the Super Bowl just because everyone else is posting about it. You can focus on things that are happening in much smaller, niche segments, and innovate quickly and effectively. Need help with your social media or content marketing campaign? Then content WSI OMS...

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