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If Growth Is Your Priority This New Year, Digital Marketing Is Too

Posted by on Jan 1, 2018 in Digital Media Marketing | 0 comments

If Growth Is Your Priority This New Year, Digital Marketing Is Too

Whether you’ve just launched a new start-up company or whether you’re already an established brand in your industry, annual growth is important for every business. While product development, innovations, distribution and production can all contribute to your bottom line, digital marketing needs to form part of your growth strategy for two important reasons:FlexibilityFew changes in a business can be made as swiftly and promptly as changes to a digital market

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Digital Marketing and Social Media Marketing: What’s the Difference?

Posted by on Dec 28, 2017 in Social Media Optimization | 0 comments

Digital Marketing and Social Media Marketing: What’s the Difference?

When you first start making the most of the online world when it comes to promoting your business, you will be told that you need both a solid digital marketing strategy, as well as a well-structured plan of action for social media marketing. The question is, what is the difference between the two? We investigate below.What is Digital Marketing? Digital marketing is all about using the digital tools available (i.e. PPC advertising, SEO, content marketing, ema

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3 Reasons Why Blog Repurposing is a Good Idea

Posted by on Dec 27, 2017 in SEO | 0 comments

3 Reasons Why Blog Repurposing is a Good Idea

Running out of ideas for new blogs that will bring value to your target audience? If so, you’ll be thrilled to learn that blog repurposing is quickly becoming an integral part of content marketing success for businesses of all types and sizes. Whether you turn an old blog into an exciting new podcast or into a short video perfect for YouTube, here are 3 reasons why blog repurposing is always a good idea:It Saves You Time Why spend more time writing fresh, n

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SEO 101: Technical Facts All Business Owners Should Know

Posted by on Dec 26, 2017 in SEO | 0 comments

SEO 101: Technical Facts All Business Owners Should Know

Most of us know all about the importance of social media marketing, content marketing and link building when it comes to SEO… But, how much do we really understand when it comes to the technical side of search engine optimisation techniques and strategies? In an effort to make your life easier and boost your knowledge, here are some technical facts that we feel all business owners should know:It isn’t Always Possible for Crawlers to Access Infinite Scroll 

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Website Design Services for Small Businesses

Posted by on Dec 25, 2017 in Website Design | 0 comments

Website Design Services for Small Businesses

Did you know small businesses are some of the biggest employers of website professionals, such as designers and developers? Over 50% of small businesses now make use of these digital marketing experts to build or maintain their websites each year. This is according to research data from Evans Data, commissioned by GoDaddy. As they begin to understand the importance of reaching and connecting with their customers online, small businesses are investing in growing thei

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Are You Making These Social Media Marketing Mistakes?

Posted by on Dec 21, 2017 in Social Media Marketing | 0 comments

Are You Making These Social Media Marketing Mistakes?

Social media marketing may seem incredibly straightforward. It’s all about posting and interacting with your customers, right? Indeed! While the process itself is quite simple, there are many ways that one can go about it. The question is, is your approach to social media marketing leading to a decline in customer trust and loyalty? Here are a few social media marketing mistakes that could be causing harm to your online reputation:Using Stock Images As conv

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The Top 4 Online Tools Guaranteed to Boost Your Content Marketing Efforts

Posted by on Dec 20, 2017 in Content Marketing | 0 comments

The Top 4 Online Tools Guaranteed to Boost Your Content Marketing Efforts

If content marketing is already helping to enhance your digital marketing strategy, the chances are good that you are looking for new ways in which to boost your efforts even further. Here is a list of the top 4 online tools that are sure to help you obtain even greater levels of success going forward.Answer the Public This website allows you to find out exactly the types of questions and keywords that people are typing into Google that relate to your busines

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Pay Per Click: Maximising Your Click-Through Rate

Posted by on Dec 19, 2017 in PPC | 0 comments

Pay Per Click: Maximising Your Click-Through Rate

Pay per click advertising is an easy and cost-effective way in which businesses can reach their target market, increase visits to their website, as well as improve overall brand awareness and online conversions. Unfortunately, many business owners find that their ads simply aren’t performing as well as they’d hoped they would. A low click-through rate can be cause for concern but, fear not… WSI OMS is here to help you overcome this common PPC advertising chall

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Top Ways to Encourage Your Customers to Engage on Mobile Apps

Posted by on Dec 18, 2017 in Mobile Marketing | 0 comments

Top Ways to Encourage Your Customers to Engage on Mobile Apps

Have you invested a lot of time in developing and launching a mobile application only to realise that people are downloading the app and rarely using it? Here are a few great ways to encourage mobile app engagement:Consider the Entire ExperienceFew people will give away precious space on their phone for a simple feature or gimmick. Consider the broader context of your app and how you can create a story about your app, how it fits into your customer’s lives, an

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B2B Mobile Marketing Predictions for 2018

Posted by on Dec 14, 2017 in Mobile Marketing | 0 comments

B2B Mobile Marketing Predictions for 2018

One thing is for sure, mobile marketing isn’t going anywhere anytime soon! With the use of mobile devices only becoming more and more widespread, and with the technology behind these devices only getting more and more complex, businesses of all shapes and sizes have no choice but to surrender to the mobile revolution. Here are our predictions for B2B mobile marketing in 2018:More B2B Researchers will be using their Mobile Phones during the Purchase Process 

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