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A Handful of Mobile Marketing Facts Every Business Owner Needs to Know

Posted by on Sep 6, 2017 in Mobile Marketing | 0 comments

A Handful of Mobile Marketing Facts Every Business Owner Needs to Know

Unless you have been living under a rock for a while now, you will be well aware of the fact that mobile marketing is the future! Not only can it help to boost your SEO, but it has been shown to help increase sales, interest and reputation, too. Here are a few interesting mobile marketing facts that we feel might have an effect on your digital marketing strategy going forward… The Very First Mobile Ad  Did you know that mobile ads have been in existence for 17 ye

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Social Media Marketing: Using Instagram to Increase Your Sales

Posted by on Sep 5, 2017 in Instagram | 0 comments

Social Media Marketing: Using Instagram to Increase Your Sales

Instagram, the most popular photo-sharing application on the web, has come a long way since its inception in 2010. It is now considered by many to be among the top 5 social media marketing apps out there – and is a must for businesses looking to increase website traffic and online conversions. Read on for some helpful advice in terms of using Instagram to your advantage, increasing sales, developing your company’s reputation, and growing your following. Create S

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Don’t Let These Digital Marketing Mistakes Damage Your Brand

Posted by on Sep 4, 2017 in Digital Media Marketing | 0 comments

Don’t Let These Digital Marketing Mistakes Damage Your Brand

As we all know, digital marketing is the essence behind business success nowadays, and while there is plenty of room for creativity and experimentation, there are a few mistakes that you can make that could actually have the opposite effect and cause severe damage to your brand in the eyes of your potential consumers. We take a closer look at three of those possible digital marketing mistakes and how to avoid making them yourself. Marketing without Goals So you’re

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How to create buyer personas for your digital marketing campaign

Posted by on Aug 28, 2017 in Digital Media Marketing, Social Media Marketing | 0 comments

How to create buyer personas for your digital marketing campaign

The key to a successful digital marketing campaign is planning. One of the most important aspects of planning is the creation of buyer personas. Buyer personas are sometimes referred to as ‘customer avatars’. They are based on personal profiles that represent your customers. They are used to help develop a digital marketing campaign that targets specific customer groups within your overall market base. Buyer Personas help maximise return on digital marketing spe

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Francois Muscat to speak at the Joburg Secretaries Day Conference

Posted by on Aug 25, 2017 in Digital Media Marketing | 0 comments

Digital marketing expert, Francois Muscat, will be speaking at South Africa’s premier secretaries conference and training event for administrative professionals. The conference, which is being held on 6 – 7 September 2017 at the Wanderers Club in Johannesburg, aims to provide secretaries, PA’s, office managers, project administrators, executive assistants, training and HR administrators and administrative professionals with exceptional learning opportunities.

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6 inspiring tips for your email marketing campaign

Posted by on Aug 21, 2017 in E-mail Marketing | 0 comments

6 inspiring tips for your email marketing campaign

There is no doubt that email marketing is one of the most powerful tools out there when it comes to product and content marketing. Carefully designed and integrated with other digital marketing strategies such as your social media campaign, email marketing is the most direct way to reach your customers. It encourages the engagement and click-through your to website where you need conversions, SEO and long-term link-building. Here are 6 tips to help you use your emai

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PSASA Mid Term Convention: Creating a speaker’s Toolbox

Posted by on Aug 17, 2017 in Events, PSASA | 0 comments

This year’s Professional Speakers Association of South Africa (PSASA) Mid-Year Convention will be held on 20 and 21 October 2017 at the Hacklebrook Conference Center in Craighall Johannesburg. The theme of the 2018 Mid-Year convention is “Creating a speaker’s toolbox” and attendees will learn everything from setting up a winning business model and using technology to boost your speaking business to how to publish a business book and managing the search engin

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How to use Google Tag Manager as an SEO tool

Posted by on Aug 14, 2017 in Content Marketing, SEO | 0 comments

How to use Google Tag Manager as an SEO tool

Google Tag Manager is a free tool developed by Google to meet an increasingly pressing need for ease of access, functionality and complex data collection-made-easy as the digital and digital marketing world becomes more complex – and it’s great for SEO. SEO is all about tracking user behaviour and responding to it to give users what they want and like. Google Tag Manager is, therefore, a powerful SEO tool in that it:enables advanced tracking and data colle

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Francois Muscat to speak at the Joburg Secretaries Day Conference

Posted by on Aug 11, 2017 in Digital Media Marketing | 0 comments

Digital marketing expert, Francois Muscat, will be speaking at South Africa’s premier secretaries conference and training event for administrative professionals. The conference, which is being held on 6 – 7 September 2017 at the Wanderers Club in Johannesburg, aims to provide secretaries, PA’s, office managers, project administrators, executive assistants, training and HR administrators and administrative professionals with exceptional learning opportunities.

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Here are the most common website customer experience mistakes

Posted by on Aug 7, 2017 in Website Design | 0 comments

Here are the most common website customer experience mistakes

The foundation for any online business or content marketing campaign is website design. You need a great website that is easy to use, loads quickly and properly, functions optimally on all devices – from desktops to tablets to I-phone – and is ideally a web design that can be easily upgraded by your developer to function on, and with, whatever technology they cook up next. So it’s all about cross-device functionality – or is it? Far from it! That is crucial,

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