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5 common PPC mistakes you need to avoid

Posted by on Apr 17, 2017 in PPC | 0 comments

5 common PPC mistakes you need to avoid

When it comes to digital marketing, pay per click advertising is a great way to get more leads, a lot more website traffic and better brand awareness in general. However, PPC is not as easy as it sounds. In fact, some might even call it an art… an art that requires plenty of time and dedication to master. If you’re struggling to get it right, save yourself the hassle of figuring out the pitfalls and look at WSI OMS’ list of 5 common PPC mistakes you need to av

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3 Reasons Why You Should Include Instagram in Your Digital Marketing Strategy

Posted by on Apr 13, 2017 in Instagram, Social Media Marketing | 0 comments

3 Reasons Why You Should Include Instagram in Your Digital Marketing Strategy

Facebook, Twitter and LinkedIn are now all commonplace in any quality digital marketing strategy. Unfortunately, there are countless businesses out there that are missing out on the many benefits associated with using another popular social media platform as a marketing tool. Yes, we’re talking about Instagram. Here are 3 reasons why you should include Instagram in YOUR digital marketing strategy going forward:  Visual is better It is safe to say that co

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Four Best Practices To Create Content That Attracts The Right Visitors

Posted by on Apr 12, 2017 in Content Marketing | 0 comments

Four Best Practices To Create Content That Attracts The Right Visitors

It has been proven over and over again that content marketing is the best way to guide your prospects down the sales funnel and keep your existing customers coming back for more. In fact, at WSI, we try to avoid the overused phrase that “content is king”! However, as with all clichés, it is based on a home truth. However, churning out lots of content is only beneficial if is attracts the correct target audience. Your email newsletters, social media posts, and w

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A Look Into The New LinkedIn User Experience

Posted by on Apr 12, 2017 in Content Marketing, LinkedIn | 0 comments

A Look Into The New LinkedIn User Experience

Having a quality presence on LinkedIn is a cornerstone of successful inbound marketing. As the perceived “professional social media network”, LinkedIn has been rather staid. This has started to change. If you have not already seen the new user experience (UX), you soon will. We at WSI are excited about the changes, as it offers a fresher, more user-friendly interface.   The New LinkedIn Home Page The home page in LinkedIn’s new UX is a lot more streamline

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3 Ways to Create Customer Trust with Your Content

Posted by on Apr 12, 2017 in Content Marketing | 0 comments

3 Ways to Create Customer Trust with Your Content

By now, every marketer worth his salt has jumped on the content marketing bandwagon. The goal is to produce interesting, relevant content that is at least worthy of a share or two. However, there is so much more to content marketing than this, and it can lead to a number of other outstanding benefits if executed correctly – like improved customer trust in your brand. Below, we discuss 3 ways in which to successfully create customer trust with your content marketin

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New Website Design Trends to Use to Your Advantage

Posted by on Apr 11, 2017 in E-mail Marketing | 0 comments

New Website Design Trends to Use to Your Advantage

A great website design inevitably leads to more conversions and, most importantly, a customer who is very impressed and who might spread the word about what they have just experienced! With this in mind, here are a few new website design trends that you might want to use to your advantage going forward… Age Responsive Design Let’s face it – a man in his early sixties is going to want something different from your website than a female in her early twenties wil

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Why user-oriented content marketing is essential

Posted by on Apr 10, 2017 in Content Marketing | 0 comments

Why user-oriented content marketing is essential

User-oriented content marketing is the only way. Why? Because any other form of content marketing is a waste of time and money. Below, we prove to you why… Ultimately, your audience is looking for two things:Firstly, they want relevant, interesting content, that provides them with a helpful solution to their problems; Secondly, they want the content to be made available to them consistently.Finding the balance between quantity and quality Once you have supplie

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Do You Know The Difference Between SEO & SEM Marketing?

Posted by on Apr 7, 2017 in SEO | 0 comments

Do You Know The Difference Between SEO & SEM Marketing?

There is nothing like jargon and acronyms to tickle the fancy of computer geeks and marketers alike. Bring the two professions together, as in digital marketing, and even the team at WSI find ourselves speaking in letters! In a nutshell, SEO is an abbreviation for search engine optimisation, and SEM refers to search engine marketing.   Sounds Similar Be warned: we are going to use loads of acronyms in this article. While SEO and SEM may sound similar, and some

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Email Marketing: How to Stop Your Emails from Being Labelled as Spam

Posted by on Apr 6, 2017 in E-mail Marketing | 0 comments

Email Marketing: How to Stop Your Emails from Being Labelled as Spam

Email marketing has its place in every great digital marketing strategy. However, unless you go about it the right way, these efforts could all be in vain as your emails may land up in your audience’s spam folders. Here are our best tips on how to stop that from happening:Avoid Sending in Bulk This can be tempting, especially if you have a massive mailing list. However, it is a sure-fire way in which to have your emails banished to the spam folder for good.

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5 Ways Pinterest Can Add Value to Your Brand

Posted by on Apr 5, 2017 in Social Media Marketing | 0 comments

5 Ways Pinterest Can Add Value to Your Brand

If you’re a social media marketing professional, you will be well aware of the fact that Pinterest is a personalised media platform which allows its users to upload, save, sort, and manage images—known as pins— through collections known as pinboards. Unfortunately, once Instagram came along, many people were under the impression that the interest in Pinterest had started to wane. However, if you look at how many people still utilise the platform, it becomes ev

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