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WSI OMS receives Top Contributing Suppliers Award at WSI World Gala event

Posted by on Nov 2, 2016 in Articles | 0 comments

WSI OMS receives Top Contributing Suppliers Award at WSI World Gala event

WSI OMS received the Top Contributing Suppliers Award at the annual WSI World conference, which was held in September in Toronto, Canada. Francois and Marianna Muscat attended the WSI World Honours Excellence Awards and were thrilled to accept this award on behalf of the team in South Africa. “Being recognized for this outstanding achievement and business success is a testament to the work we do at WSI OMS. Our goal is to help internet marketing consultants and bu

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Some fresh ideas for getting blog subscribers

Posted by on Oct 27, 2016 in Blogging | 0 comments

Some fresh ideas for getting blog subscribers

There are three critical things to examine if you’re trying to grow your blog: how to get new visitors to your blog; how you can convert those visitors to subscribers; and how you can get those subscribers to share your content, to attract a new audience. Subscribers are vital to the success of a blog – pouring loads of time into creating fantastic blogs is good, but if not many people are seeing them, you’ll never get the kind of business results you need. Ob

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Why you should care about mobile optimisation

Posted by on Oct 26, 2016 in Mobile Marketing | 0 comments

Why you should care about mobile optimisation

More and more people are spending the majority of their online time using their mobile devices, especially social media sites. Mobile users tend to share content twice as much as they do from a desktop computer. With this in mind, it’s no surprise then that social media marketers are focusing a lot of their attention on how to optimise their social posts for mobile users. Here are some very interesting statistics on the trend of mobile usage:Mobile digital media

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How to use testimonials to your advantage

Posted by on Oct 25, 2016 in E-mail Marketing | 0 comments

How to use testimonials to your advantage

I’m sure you’ve all heard of the bandwagon effect in some shape or form – it’s a psychological phenomenon in which people do something primarily because other people are doing it, regardless of their own beliefs. This is the reason, to some extent, why customer testimonials work so well to get more business. If your product or service lends itself to customer testimonials, you should most definitely be using them on your website. There’s nothing wrong with

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Your guide to landing page optimisation

Posted by on Oct 24, 2016 in SEO | 0 comments

Your guide to landing page optimisation

First impressions count, making your website landing page the most important aspect of your website design. While great search engine optimisation will bring visitors to your site, your landing page is what makes or breaks your website’s conversion rate. It’s the difference between turning visitors into customers, or making them turn away. A great landing page is actually quite simple to achieve. Here are the basics: Have a specific goal What do you want visitor

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Eight ways to upgrade your website

Posted by on Oct 21, 2016 in Website Design | 0 comments

Eight ways to upgrade your website

Whether you sell a product or a service, your website is very often the first port of call in the buying process. Regardless of where the purchase is made, online or in store, many people spend time looking at websites for product and price comparisons, as well as getting a feel for a business. Feelings of trust and goodwill can be conveyed on a website, just as indifference or lack of customer service. It’s really important then, to ensure your website is doing a

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How to craft content for every stage of the sales funnel

Posted by on Oct 20, 2016 in Content Marketing | 0 comments

How to craft content for every stage of the sales funnel

These days, with sales, very few people make impulse purchases anymore, preferring rather to do a bit of research (window shopping). This is also referred to as the sales funnel – the different stages a customer will go through before they make a purchase. From visiting your website for the first time, to subscribing to your emails, to asking questions and finally making a purchase. At any one time, you’ll have customers who are at different points in their buyi

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Why you should be creating content outside your niche

Posted by on Oct 19, 2016 in Content Marketing | 0 comments

Why you should be creating content outside your niche

Blogging is such an important part of building your brand and increasing your business visibility. It allows, along the way, for you to become an expert in your niche, which is important when you’re starting out. But the day will come when you feel like you have exhausted your ability to blog anymore on your chosen field of expertise, when you’ve recycled your content enough, so what now? There are a number of good reasons to create content outside of your niche

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Avoid being penalised by Penguin 4.0

Posted by on Oct 18, 2016 in Digital Media Marketing, General | 0 comments

Avoid being penalised by Penguin 4.0

In April 2012 Google introduced an algorithm called Penguin with the goal of penalising websites spamming the search results. The particular focus was on sites who used link schemes to manipulate search rankings. Penguin works by seeking out inorganic links i.e. those links which are bought or placed solely for the sake of improving search rankings. Prior to Penguin bad links would be devalued and needed replacing in order to recover search rankings. The recently re

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Your guide to influencer marketing

Posted by on Oct 17, 2016 in Digital Media Marketing | 0 comments

Your guide to influencer marketing

Influencer marketing is the next big thing in digital marketing strategy… but what exactly is it, and more importantly, how can you make it work for you? These tips should help you clear up the details. What is an influencer? An influencer, in the modern sense of the word, is someone who has a large online following with the result that their views, opinions and endorsements are trusted by a number of people. Influencers are frequently bloggers who are highly acti

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