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Why You Need A Testimonial Database

Posted by on Sep 5, 2018 in Content Marketing | 0 comments

Why You Need A Testimonial Database

When you sell products online or in person, people will be curious as to what other people think about these products. People want to know:If others liked the product, If it worked for them, and What the results of using the product were.People like case studies and testimonials, which is why you need to start creating a testimonial database. All this is, are screen shots of emails, names and examples of what people said about your company. Start saving this inf

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How to Find Your Blogging Voice

Posted by on Sep 4, 2018 in Content Marketing | 0 comments

How to Find Your Blogging Voice

Being judged online can be harsh. For people who didn’t grow up with the internet, it can also make you feel a bit vulnerable to share your thoughts and opinions in a voice that really sounds like you. The result of holding back on writing in your authentic voice is that your content can sound impersonal and flat. Instead of being quirky, slightly arrogant, or playful, many writers and content marketers choose to ‘play it safe’ by using an overly professional

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A Simple Formula to Tell Better Stories

Posted by on Sep 3, 2018 in Content Marketing | 0 comments

A Simple Formula to Tell Better Stories

How can you create better content that shakes people awake and makes them read every word, click every link, and watch every second? How can you create content that people want to consume? Here is a simple formula to tell better stories: Content needs to be story driven. If you start with a story, people want to pay attention, and they want to listen. People like stories and there are three parts to a story:Context – state the situation that led to the story Inc

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4 Customer Service Mistakes To Avoid In The Digital Age

Posted by on Sep 3, 2018 in Digital Media Marketing | 0 comments

4 Customer Service Mistakes To Avoid In The Digital Age

Is your digital strategy harming or helping your online reputation? Here are 4 customer service mistakes to avoid in the digital age: Deleting Negative Feedback Many of the brands who are leading in the digital space know that this is a definite no-no. If a customer complains about service or posts a negative comment on your page, you should not delete it (unless it is highly offensive and full of profane language). The best action to take is to respond publicly, so

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Different Types of Keywords to Include In Your SEO Copy

Posted by on Aug 29, 2018 in SEO | 0 comments

Different Types of Keywords to Include In Your SEO Copy

A decade ago, the idea of including keywords in content and headings was a novel idea. Today, many people are still overusing keywords, which can actually damage their search engine results. If you search for something on Google, you will find that there will be many results on the first page that don’t exactly match the keyword set that you typed into the search bar. This shows that Google is very advanced in connecting topics and keywords, as well as determining

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Do Internal Links Even Matter For SEO?

Posted by on Aug 28, 2018 in SEO | 0 comments

Do Internal Links Even Matter For SEO?

An internal link is a hyperlink on a website that links to another page on the same website. Internal links show people where to go and it helps website visitors to navigate your site. Getting internal linking on your site wrong can cause a lot of problems. In terms of SEO, internal links are viewed very differently to external links, but it doesn’t mean that internal links have no power in changing crawling patterns or search results. Anchor text is something tha

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How to Write an Effective About Us Page

Posted by on Aug 27, 2018 in Website Design | 0 comments

How to Write an Effective About Us Page

When embarking on a website design project, most people know they need an ‘About Us page’, but by the looks of things, few people know what the purpose of it is. Browsing through About Us pages in your industry will show you that there is still a lot of uncertainty about what type of content should be on this page. Instead of copying and pasting your mission statement or having unfocused sub-category pages of team members talking about their diplomas and hobbies

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Things That Don’t Affect Your Google Rankings

Posted by on Aug 27, 2018 in SEO | 0 comments

Things That Don’t Affect Your Google Rankings

Tons of things that you do, don’t directly affect your Google rankings. Our Search Engine Optimisation experts list a few things that don’t affect your search results:The Age Of Your WebsiteDoes Google care if your website was registered in 2008 or 2018? No. If you started a website many years ago and you worked on building up authority and social signals, then there’s a good chance that your site will still rank well today. But, if you didn’t have an au

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Writing Headlines for SEO and Social Media

Posted by on Aug 22, 2018 in Social Media Marketing | 0 comments

Writing Headlines for SEO and Social Media

One of the problems that headlines have is that they need to serve multiple audiences. It’s not just about ranking in search engines. We also need to serve our website visitors well. And, you also want the headline to be catchy on social media. In the SEO world of headline writing, you will be trying to rank well for different search terms as well as earn a high click-through rate, you need to earn links, and you want engagement. On the social media side, you are

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How To Save Face After Making A Judgement Error On Social Media

Posted by on Aug 21, 2018 in Social Media Marketing | 0 comments

How To Save Face After Making A Judgement Error On Social Media

What is a good step-by-step procedure to follow when you have made an error in judgement on social media? When you make a mistake on social media, you have to own it. You have to take responsibility for it and avoid getting defensive. If it is a really bad error in judgement (such as something that is discriminative), then you should apologise and remove the post. If it is an error in judgement that was intended to be humorous but was in poor taste, you may be able

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