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Should live chat tools be part of your web design?

Posted by on Oct 2, 2017 in Website Design | 0 comments

Should live chat tools be part of your web design?

An increasing number of companies are offering live chat features on their website. While this is a great feature to have on a site, it does come with a few pros and cons. Here are a few distinct benefits and drawbacks that you should consider before asking your web design team to add a live chat box to your site. Advantages:Better customer service: Today’s consumers are digital natives and they are more demanding than ever before. Few people are prepared to pic

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Questions to Ask When Choosing a Digital Marketing Agency for Your B2B Company

Posted by on Sep 28, 2017 in Digital Media Marketing | 0 comments

Questions to Ask When Choosing a Digital Marketing Agency for Your B2B Company

Finding a quality, reliable digital marketing agency is difficult at the best of times. However, many will agree that finding a digital marketing agency with a special focus on providing online marketing services to B2B companies is close to impossible! In order to ensure that you make the best decision possible for the future growth of your establishment, here are a few questions that you should ask before making a final selection. What Are Your Specialties?  Ulti

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4 Simple Ways to Improve Your Local Search

Posted by on Sep 27, 2017 in SEO | 0 comments

4 Simple Ways to Improve Your Local Search

Optimising for local search is a simple way in which to improve conversions and target customers within your area. Unfortunately, it is an aspect of SEO that is often overlooked and underestimated. Here are our 4 top tips for effortlessly improving your local search ranking and getting the profit-driven results that you deserve. Choose the Right Keywords  For example, if you own a homeware store in Johannesburg, using a keyword like ‘home essentials’ isn’t go

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How to Create Content Guaranteed to Boost Conversions

Posted by on Sep 26, 2017 in Content Marketing | 0 comments

How to Create Content Guaranteed to Boost Conversions

What is the main goal behind creating a content marketing strategy if not to generate more leads and conversions for your business? In an effort to help boost your online marketing efforts, here is some advice for successfully creating content that is guaranteed to result in a higher number of conversions for your brand. Keep Your Headlines Intriguing  You need to find a way in which to draw people to your content – and a great headline will be sure to do exactly

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5 Easy Ways to Update Your Digital Marketing Campaign

Posted by on Sep 25, 2017 in Digital Media Marketing | 0 comments

5 Easy Ways to Update Your Digital Marketing Campaign

Digital marketing campaign feeling a little old and dull? Read on to discover 5 simple ways in which to update it and yield results. Do an Audit of Your Social Media Profiles Which platforms are currently receiving the most attention and engagement from your followers? Which posts are getting the best possible reaction? Use all of this data to help reform your social media marketing approach and ensure more pleasing results. Re-look at Your Website Design User exper

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PSASA Mid Term Convention: Creating a speaker’s Toolbox

Posted by on Sep 22, 2017 in General | 0 comments

This year’s Professional Speakers Association of South Africa (PSASA) Mid-Year Convention will be held on 20 and 21 October 2017 at the Hacklebrook Conference Centre in Craighall Johannesburg. The theme of the 2018 Mid-Year convention is “Creating a speaker’s toolbox” and attendees will learn everything from setting up a winning business model and using technology to boost your speaking business to how to publish a business book and managing the search engin

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Content Marketing: The Top 3 Tools for Effective Content Promotion

Posted by on Sep 21, 2017 in Content Marketing | 0 comments

Content Marketing: The Top 3 Tools for Effective Content Promotion

What’s the point of creating epic content if you don’t actually put in the effort necessary to promote it? When it comes to content marketing, there are three phases that need to be completed in order to ensure success: brainstorming, content creation and publishing and, finally, content promotion. Below, we investigate the top 3 tools that you can utilise in order to draw attention to your content without having to spend a fortune in the process. Outbrain  Out

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Pay Per Click Advertising: Google Updates Adwords Interface

Posted by on Sep 20, 2017 in PPC | 0 comments

Pay Per Click Advertising: Google Updates Adwords Interface

If you are already exploring pay per click advertising and using it to promote your brand and its product / service offering, good for you! The question is, have you heard about the updated Google Adwords interface? There are a few new and exciting features that we’re certain you’re going to find useful. We take a closer look at some of them below… New Targeting Options As you will already know, PPC advertising using Google Adwords is great because you have a

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SEO 101: Optimising Images for Search

Posted by on Sep 19, 2017 in SEO | 0 comments

SEO 101: Optimising Images for Search

Countless business owners spend hours and hours on their website’s SEO by updating meta data, focusing on link building and improving user experience. Unfortunately, however, there is often one aspect of search engine optimisation that is neglected or completely ignored – optimising their website’s images for search. This is a big mistake. Considering that Google Images accounts for a considerable number of daily searches, dwarfing those performed on YouTube,

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SEO Tips for Optimising Your Email Marketing Strategy

Posted by on Sep 18, 2017 in E-mail Marketing | 0 comments

SEO Tips for Optimising Your Email Marketing Strategy

Email marketing is a great way in which to keep already existing customers up to date in terms of specials and your brand’s monthly focus – but did you know that it also helps to boost your SEO? SEO and email marketing work hand in hand to keep your business ranking as high as it possibly can. Here are our top tips for optimising your SEO and email marketing strategy easily and effectively. Invest in Software While it is indeed possible to conduct an email marke

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