The 6 Biggest Benefits of Facebook Advertising

Posted by on Jul 8, 2019 in Facebook, Social Media Marketing | Comments Off on The 6 Biggest Benefits of Facebook Advertising

The 6 Biggest Benefits of Facebook Advertising

If you have a Facebook page for your business, chances are good that you need to use Facebook ads to grow your following and sell more. Here’s why: Your Organic Reach Is Getting Smaller Facebook is decreasing the organic reach of your posts, in other words, they are only showing your posts to a very small percentage of your fans. To increase the number of people who see your posts, you need to consider boosted Facebook posts or promoted posts. Inexpensive It is one of the most inexpensive ways to advertise. You can start with only $5 and only increase your Facebook marketing budget when you get a clear indication that you are getting the results you wanted. It Is Easy Creating a Facebook ad is very simple as you only need an image and a few lines of text.  Instant Feedback It is a great way to get instant feedback. If you are unsure about whether there is a market for your business idea or whether your product will sell, you can test your idea before you spend money. Instead of investing a considerable amount of money in product stock, for example, you can see what the interest is before you start selling. Detailed Targeting Options You can target people based on their job title, marital status, the mobile device they use, the people they follow and so much more. You can target people who are your ideal customers simply by using Facebook’s targeting options. Retargeting Options You are now able to remarket to people who have followed a specific action and have prequalified themselves for remarketing from you. Need help with your social media marketing or digital marketing campaigns? Then contact WSI OMS...

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The Easiest Way to Get Started with Social Media Marketing

Posted by on Jul 8, 2019 in Social Media Marketing | Comments Off on The Easiest Way to Get Started with Social Media Marketing

The Easiest Way to Get Started with Social Media Marketing

Every which way you turn, there is something being marketed on the latest and greatest networking platform. If you are new to digital marketing, the prospect of implementing a social media strategy can seem overwhelming. Even seasoned social media marketing campaigners can begin to feel jaded at the task of keeping up to date. How can you keep it simple and manageable?   Before You Start  Before jumping in the deep end, ask yourself if your business actually needs social media? Obviously, we at WSI would love to run your social media campaign for you, but not if your clients and prospects aren’t that into social media. Do not feel bullied because “everyone does it” – choose what will work best for you. Assuming you do go ahead, consider which platforms are the best fit for you, your customers and your brand. Know your ideal customer inside out, and target the places where they research their purchases.   On Your Marks  For the best results, it is essential that you know what you are aiming for. Is your goal to increase brand awareness in general? Is it to increase the number of viable leads? Or is it to promote something specific?  Keeping your goal in mind will make it a lot easier to create an effective social media marketing strategy. Plan what type of posts you want to share, what mix you will be sharing and how often you will be posting. Having a clear plan laid out allows you to set up and schedule all that you need for the next fortnight or month so that there is no “radio silence” when you are busy with the running of your business.   Get Set  Prepare content in advance – from blogs to photos and everything in between. This ensures continuity, and again, it will take the pressure off you in busy periods.   Go! Finally, spend a little time every day checking your social media pages rather than lumping it all together in one big batch. Quick responses are an appealing part of social media for consumers, so they want to hear from you within 24 hours.  This also gives you a chance to evaluate (test and measure) how your strategy is working out, enabling you to tweak it as necessary.   Delegate  If the world of social media marketing has become too complicated to manage, there is always the option of hiring a reputable digital marketing company to manage it for you.  Contact WSI OMS today to learn more....

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How To Win at Video Marketing

Posted by on Jul 5, 2019 in Digital Media Marketing | Comments Off on How To Win at Video Marketing

How To Win at Video Marketing

There used to be a saying in the world of digital marketing that “Content is king!” While it still holds true, it should be updated to “Video content is king!” With research showing that mobile video consumption increases in volume by 100% every year, video marketing has become increasingly important to master.   The Rise in Popularity of Video  Did you know that video makes up approximately 80% of all current consumer internet traffic? Some of the reasons for this could include that reading on smaller screens strain our eyes, a hunger for ever more beautiful images or perhaps just plain laziness. But the most compelling reason is that consumers like the personal connection that video marketing provides. When they get a chance to get to know your business via video, it almost feels as though they are getting to know you face-to-face.   A Winning Video Marketing Strategy  Two reasons why many business owners are still so hesitant about video marketing (despite the leads it can generate) are the following: The perceived costs, and  Self-consciousness.  Both can be addressed with the same solution: DIY. Creating a winning video does not need to cost an arm and a leg because authenticity trumps dazzle when it comes to developing strong relationships. The public respond well to videos because they enjoy seeing the person or people behind the company telling their story in a sincere format – one that you could easily create yourself. Follow these steps for a winning video marketing strategy:   Be Audience-Centric  You may feel uncomfortable in front of a camera, but the audience is only actually interested in one thing – themselves. Instead of trying to please everyone out there, work with your model client in mind. Not only does this take the focus off you, but it also improves your video marketing strategy.   Keep Branding Consistent Best case scenario – your video goes viral! Wouldn’t you want everyone who watches it to know who you are? Even if it is only shared among your fans, all your videos need to have consistent digital branding – from a colour scheme to a unique intro or having your logo in the corner.   Short and Sweet Do not try to showcase all your expertise in one go. Shorter videos are more popular, and a clear description of your topic will interest your ideal prospects.   Tell Your Story Volumes have been written about the impact of storytelling. Video is a captivating storytelling medium because you can leverage your facial expressions, voice, body language and setting.  Even though it is a story, remember to include a call to action at the end of your video.   Digital Marketing Practices Optimising your videos is as important as all other forms of digital marketing – keywords and tags, link to your website, mobile first. It also varies with each platform, so keep an eye open for WSI blogs in this regard.  Test and measure the results of your video marketing strategy to continually improve.   WSI  Need help with your social media or content marketing campaign? Then contact WSI OMS today....

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5 Easy Ways to Ensure that Your Post Does Well Even after Posting It

Posted by on Jul 3, 2019 in Content Marketing | Comments Off on 5 Easy Ways to Ensure that Your Post Does Well Even after Posting It

5 Easy Ways to Ensure that Your Post Does Well Even after Posting It

Content marketing is hard work. After crafting your post, you should already be aware of the fact that it takes time, creativity and skill. You don’t want all the hard work to go to waste, do you? Instead, you want your content to “work for you” even when you’re not physically at your computer. How can you get your post to do well after posting it? Keep on reading to find out.   Here Are 5 Simple Ways to Make Sure that Your Content Marketing Efforts Are Working:   Use Keywords to Optimise It You require consistency when it comes to producing great content. This includes creating optimised content for your websites and blogs. Use adaptive SEO to your advantage so that viewers can find your ads in search engines. Engage with Others To increase engagement and traffic to your post, it helps if you talk with others. Engagement not only means to like another person’s post, but instead, it also means to comment on their posts or offer advice. Share Your Posts with Customers If you’re already aware of some people who are watching and following your blog then why not send them a link to the post you’ve just published? Use Your Blog Posts in Newsletters Newsletters are a good way to influence your audience. Why not assign your post as a newsletter and provide your readers with something extra? Newsletters are an effective way to reward your subscribers with a bit of advanced news and information. Lend a Helping Hand to Others People usually search for help online. Share your post to help your viewers who are seeking for guidance. If your post can lend a helping hand, then why not.  Need help with content marketing? Contact us...

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Struggling to Create Better Ads for Facebook Stories and Feeds? Here Are Some Must-Have Tips to Help You

Posted by on Jul 1, 2019 in Facebook, Social Media Marketing | Comments Off on Struggling to Create Better Ads for Facebook Stories and Feeds? Here Are Some Must-Have Tips to Help You

Struggling to Create Better Ads for Facebook Stories and Feeds? Here Are Some Must-Have Tips to Help You

Social media is crucial when leveraging its benefits for digital marketing strategy. Sometimes, it’s easy to forget the fact that so many people are spending their time on social media networks like Facebook. On average, there’s an estimate of 2,7 billion Facebook users around the world. Given those statistics, we wanted to help you by focusing on how to use their adverts to your benefit.  Social media marketing not only includes written content and videos, but also ads. Facebook ads help you to reach your targeted audience as well as to improve engagement. To create effective ads there are a few things to consider.    How to Improve Digital Marketing with Facebook Ads:   Make it Visible (SEO) Optimising your ads is a pivotal part of marketing so that viewers can find it. It is thus an important starting point especially for creating reach. Optimising adverts for mobile and computer use will play a role in how many people actually see your ad.   Market Your Brand Your brand is the heart and soul of your business, and how well it does depends on the marketing strategies. As a part of your strategy to get your viewers to know your brand better, you’ll need to market it with every opportunity you get. You can market your brand through your Facebook ad.   Add a Call to Action CTAs or simply known as “Call To Action” words is naturally an important method of persuasion. It is especially good to use if you want your audience to feel convinced that they really need to get in touch or sign up for a free newsletter. Make sure that your ad includes this vital element.   Speak Simply When creating a Facebook ad, it’s best to keep the language simple to encourage proper understanding. This will make it easier for your viewers to see your ad. It will also help viewers to know what you have to offer and how this item or service will benefit them.   Talk About a Discount (How the Viewer Can Save) People appreciate being privy to the price of an item, so if you’re selling something, tell them what they’ll get as a discount. Discounts usually encourage potential customers to buy, and thus they almost always increase sales.   Do you need help with your digital marketing? Call WSI OMS...

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How to Write Cold Emails That Will Get Read

Posted by on Jun 26, 2019 in E-mail Marketing | Comments Off on How to Write Cold Emails That Will Get Read

How to Write Cold Emails That Will Get Read

All of us have received a cold email in the past. Usually, it’s not hard to see why a cold email is bad. When you get an email in your inbox, you will generally only see the email subject line and the first part of the first sentence. What you need to do is make sure that the subject line is at least neutral. Some neutral headlines that work well include “Hi, from Francois”, “Quick question” and “Question about…” The reason why generic subject lines work is that they don’t turn a person off. If you had pitched your product line in the heading, there is a good chance that the email will be deleted and that they will not read the body of the email. The first line of the email needs to be very specific towards their business. Using a compliment works well. If you are emailing a restaurant, you could say “love the food photography!” and if you are targeting an individual, you could congratulate the person on having worked with a big brand name recently. One of the best ways to get people to respond to an email is to tell them something that they already think is true. Speak it as an expert and then tell them the solution. Email marketing is still one of the best ways to communicate with people. It is cost-effective, immediate and people feel comfortable using the platform. To make sure that your emails get read, focus on finely crafting your emails so that people feel compelled to respond. Need help with your email marketing strategy? Then content WSI OMS...

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Four Facebook Ad Strategies You Should be Using

Posted by on Jun 25, 2019 in Social Media Marketing | Comments Off on Four Facebook Ad Strategies You Should be Using

Four Facebook Ad Strategies You Should be Using

Want to up your Facebook advertising game? Here are four strategies that you should be using: Messenger Ads A lot of marketers are taking advantage of Facebook’s messenger ads, but not to the full advantage that they can be used. Something to consider if you have a messenger bot on your website is to use a tool like Mobile Monkey, Chat Fuel or ManyChat to broadcast messages to them. You can also collect their information such as email addresses so that you are able to communicate with them via email as well. Story Ads Facebook stories are still new when compared to how long Instagram has been giving users the ability to share real-time stories, which means the costs are relatively low. There is a low cost to produce because people expect Facebook stories to be shot natively using a cell phone. If a video is too well-produced, it may look like an advertisement and lead people to scroll past it. Stories are underutilised by marketers, so take advantage of this tool. Remarketing Videos If someone visits a services page on your website and doesn’t fill out a form, you can retarget them. Retargeting a person is much cheaper than trying to get a new lead, so don’t forget to follow up on people who had the intent to visit a page but didn’t complete the desired action. Competitors’ Info and Ads Visit your competitors’ Facebook page. On the left-hand side, you will be able to click on “Info and Ads” to see the advertisements that they are running. If they run the same ad each month, then they either aren’t paying close attention to their Facebook marketing campaign or they are doing very well with that ad. Competitor pages are a great place to source ideas, so be sure you check these out often. Need help with your social media marketing strategy? Then content WSI OMS...

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How to Use Interactive Content to Increase Conversion Rates

Posted by on Jun 24, 2019 in Content Marketing | Comments Off on How to Use Interactive Content to Increase Conversion Rates

How to Use Interactive Content to Increase Conversion Rates

Want to use interactive content to increase the conversion rates of your digital marketing campaign? Then follow this advice: The Welcome Page The welcome page is the first page that people see when they click on your interactive content. You want to have a clear call to action to increase your conversions. Also, make sure that you have a really good background image and sufficient text to highlight the value that they are going to get from using your solution. You need to communicate exactly how the visitor will benefit from clicking past the welcome page. Lead Magnet You may have certain restrictions that your sales team applies to determine what constitutes a sales qualified lead. The problem with trying to get a user to complete seven fields of personal information is that they will likely click away because it could seem like too much effort. The key is to get just as much information as possible. More often than not, you will need them to complete four fields: name, location, phone number and email address. A good tip is to ask for a name and an email address upfront after trust is established or after you have shown some type of value. Later on, you can ask the user for their phone number and location. You want to make sure that your lead questions are intelligently designed instead of asking a bunch of questions upfront. Length of Content There is a balance between how many questions to ask and how much a person will be willing to give you. Sometimes, a business owner or your market research department will get involved in interactive content that the marketing team is generating. They might want to know the user’s role, the size of the department they are working in and other information. To maintain a high completion rate, make sure you ask between three and ten questions. Personalised Results Page Use conditional messages. If you are doing an assessment, for example, and a person gets a good score, then you want to personalise the results page for their good score. Need help with your content marketing or digital marketing strategy? Then content WSI OMS...

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Discover These New Ways to Drive Traffic to Your Website

Posted by on Jun 24, 2019 in Digital Media Marketing | Comments Off on Discover These New Ways to Drive Traffic to Your Website

Discover These New Ways to Drive Traffic to Your Website

Whether you recently launched a new website or whether you have had a website for years, it is always a good idea to relook the ways that you drive traffic to the site. Here are a few ideas from the digital marketing experts at WSI OMS: AdvertiseThis may seem like a no-brainer, but many business owners want to avoid paying for advertising – even if it can make a direct difference to their bottom line. Paid search advertising, banner advertising and paid social media marketing are all great ways to get your brand in front of potential clients. Be sure to use keywords that have commercial intent so that your website visitors can easily convert to paying clients. Get Social Creating content is great, but it’s of little use if it isn’t being shared and read. Be sure to share your content on social media to drive more traffic to your website. Twitter can be used for short, snappy tweets whereas your product photos, promotions or other appealing visuals can go onto Instagram. Update your social media profiles regularly to continue to drive traffic to your website. Experiment What works for one business owner may not work for you. Mix it up by experimenting with different types of content, different lengths of content and different times of posting. Check out what your competitors are doing and learn from their successes and mistakes. Target Long-Tail Keywords When was the last time you used Google’s keyword planner to find new, niche keywords? Find relevant long-tail keyword phrases and create content specifically geared towards these phrases to see your website visitors number grow. Need help with your digital marketing, SEO, or content marketing? Then contact WSI OMS...

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5 Steps to Writing Great PPC Ads

Posted by on Jun 19, 2019 in PPC | Comments Off on 5 Steps to Writing Great PPC Ads

5 Steps to Writing Great PPC Ads

Are you trying to sell products online? Then you might be using PPC advertising. Here are five steps to writing great PPC ads: The Headline “On the average, five times as many people read the headlines as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar,” David Ogilvy. Your headline has to be short, succinct and powerful. The headline is what draws people in. If you browse through any of your online content, you will notice that your most popular pieces of content are the ones with the most compelling headlines. Benefits Your ad needs to lead with what your product will do for a user. If you are selling a skin cream, then you might be tempted to go with a tangible benefit such as “gets rid of acne”, but rather think about the bigger benefit, such as “makes you more confident”. Features After the benefits, list the features of the products. If you are selling camera lenses, list everything from the pixels to the retina screen. Solution When writing an ad, you need to take a person from problem aware to solution aware and, in particular, your solution aware before they will consider the deal you are offering. Your reader needs to instantly become aware of a problem they have been having when reading your headline and should end up determining that you are offering the right solution to their problem. A Thumbnail Whether you are running ads on Facebook, Google or YouTube, you will need a thumbnail picture for your ad. Focus on using an interesting, well-shot picture that will get people clicking. Need help with your paid search advertising strategy? Then content WSI OMS...

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