Web Design: How to Create a Punchy “About Us” Page

Posted by on Mar 12, 2020 in Website Design | Comments Off on Web Design: How to Create a Punchy “About Us” Page

Web Design: How to Create a Punchy “About Us” Page

Your web design relies on great content, and your “about us” page should be the knock out! Here are 6 tips to master your “about us” page.  1. Let the Purpose Lead Your About Us page should be used to build trust and tell your brand’s story. So, use that as a basis to guide your writing. 2. Make Your Mission Known People like to buy from people and companies who they trust. People will trust you if you have a good reason for them to trust you. What was the big, overarching goal of your company when you started it? Craft this into a well-worded mission statement that will enthral your website visitors. 3. Mind Your Approach  Some companies prefer to write their About Us page in the first person, while others prefer a more formal, third-person approach. Neither is right nor wrong, but you need to be consistent throughout the content on your website. 4. Get Visual  People relate to images, especially if there are people in the images. Take a company photo, or if the company is too big, a photo of the executive board. Show the people behind the brand. 5. Show Your Credibility  If you belong to industry organisations, list them on this page. If your business has won awards in the past, then include a logo of the award you won here as well. 6. Minimise Your Content  You don’t have to write a novel. Few website visitors will be interested in a back story that spans decades. Make the content easy to digest by keeping it short. Looking for a digital marketing agency that does it all? We specialise in web design, search engine optimisation and content marketing. So, get in touch to find out more about our...

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Email Marketing: All You Need to Know About Interactive Email and Email Automation

Posted by on Mar 10, 2020 in E-mail Marketing | Comments Off on Email Marketing: All You Need to Know About Interactive Email and Email Automation

Email Marketing: All You Need to Know About Interactive Email and Email Automation

If you’re looking for ways to improve your email marketing, you can’t go wrong with interactive email and email automation. These are highly effective ways to reach your audience with targeted content that can establish your authority in your industry and drive increased sales for your business.  Interactive Email Explained  An interactive email allows your reader to perform an action that activates or sets off an event in the said email. Using interactive email in email marketing is a very effective tool as it keeps the user intrigued and in the inbox for longer periods of time as they perform the required actions.  Email Automation Explained Email automation allows for an email to be automatically sent when a specific trigger or action has been met. For example, when a user subscribes to your webpage an automated email welcoming them and helping them to get started might be sent. Now that we understand what interactive email and email automation are, we can look at what steps need to be taken to ensure a successful email campaign.  Step 1 – Determine Your Goals  It would be in your best interest to understand your goals and know exactly what you would like to achieve through your email campaign, as this will ultimately determine who needs to be targeted, what type of email is to be sent and what marketing automation content is required. Step 2 – Two Ways to Build Your Email List Your email list can be built in one of two ways, depending on whether you want to target existing users or whether you want to obtain email addresses that you might not already have. Here is how to go about it: Existing Customers If it is existing customers you plan on getting in touch with, you can simply import a list of your known contacts’ email addresses into your chosen email marketing tool. New Customers  On the other hand, if it is new customers you plan on acquiring, then this will be done by manually building a new list from scratch. Step 3 – Determine Which Type of Email Campaign You’ll Need Should you be sending out a newsletter, a marketing offer, an event invitation or simply just an announcement? Ultimately, what you decide on here will be influenced by the goals you decided on in step 1. Step 4 – Craft Your Email Campaign  Now that your goals are decided on and you have built a list of email addresses and selected the type of campaign you would like to send out, you can begin to build your email. In short, it should be easy to read, have engaging images and visual content, be personalized and be relevant to each subscriber. Our guide will help you to launch your email campaign – quickly and easily. You are only 4 steps away from sending out your first well-crafted email and improving your email marketing strategy. Contact WSI OMS for help with your email marketing...

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How to Create an Inbound Marketing Strategy for a Hotel

Posted by on Mar 9, 2020 in Inbound Marketing | Comments Off on How to Create an Inbound Marketing Strategy for a Hotel

How to Create an Inbound Marketing Strategy for a Hotel

It’s 2020. Guests don’t want to have information pushed in their faces. They want to be drawn to a hotel because it’s the right fit for them. But in a heavily saturated industry, how do you simultaneously increase brand visibility while advertising your services to people who actually want to stay at your hotel? With inbound marketing. Tactics to include in your Inbound marketing strategy   Understand SEO 88% of guests prefer to book a hotel online. If guests can’t find you there, your hotel won’t get booked. SEO strategies can help improve brand visibility and Google ranking. Create a social media presence One in every three people are active on a social media platform. What better way to advertise your hotel than with a strong social media presence? A social media presence helps potential guests understand your brand and determine your trustworthiness based on your engagement. Blog Contentis king. It can come in many forms, but blog posts are a fantastic way to show off industry knowledge, exhibit social proof and increase brand engagement. On top of that, SEO optimised blog posts can help you generate new leads for months- even years- to come. Social proof Guests don’t care what you have to say about your hotel because- of course- you’re biased. They want to hear what other people have to say about their experience at your hotel. Collect social proof in the form of social media likes, customer reviews, video testimonials and celebrity and influencer endorsements. If you want to create a seamless inbound marketing strategy for your hotel using proven techniques to drive results, then you should work with a digital marketing agency. Let us worry about your inbound marketing so you can focus all of your time on your guests. And with the right strategy, they’ll be booking in droves! Contact us...

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The Best Tools for Your SEO Services Toolbox

Posted by on Mar 7, 2020 in SEO | Comments Off on The Best Tools for Your SEO Services Toolbox

The Best Tools for Your SEO Services Toolbox

The world of SEO can be intimidating to beginners, so we’ve gathered some of the best SEO services and keyword tools available. These tools are mostly free, easy to use and varied in their application, which means you can test them and decide what works best for your specific needs. These tools will help you to improve your local and organic SEO rankings by highlighting weaker areas and providing tips for how to refine your website.  These Are the Best SEO Tools to Audit and Monitor Your Web The list below consists of the different SEO services and activities you might want to undertake, as well as our recommendation for the top tool for each task.  Our Favourite SEO Keyword Tool: Ahrefs Possibly one of the most recommended SEO tools online, Ahrefs, comes in second to Google and is one of the largest website crawlers on the internet today. Top Rated SEO Tool: Google Search Console All that is needed to use this tool is proof of having your own website. And, best of all, it’s offered for free. It enables you to monitor and report on your website’s presence in Google’s search results. Comparison and Assessment Tool: SEMRush Your rankings, as well as any changes in them and also new ranking opportunities, are easily assessed using this tool. If it’s comparing your website to your competitors’ websites that interest you, then this is one of the most popular features SEMRush has to offer through simple domain versus domain analysis. Master Your Keywords: KWFinder Long-tail keywords usually have a low level of competition on webpages. The beauty of this tool is that it not only finds them, but that it also offers similar keywords to help improve your rankings further. Get Your Questions Answered: Moz If it’s an educated response to a question you might be asking then Moz is the right tool for you as it has a chat portal where you can ask any questions you might have in SEO related topics. Understanding Keyword Performance: Ubersuggest If you are interested in whether your keyword is worth targeting and just how competitive it is, Ubersuggest not only shows the top ranking SERPs for your keywords, but also the reasons for it.  Free SEO Tools, the “All-Rounder”: Answer the Public First of all, this tool is free. Secondly, it is a great way to come up with competitive content for your e-commerce blog or webpage surrounding a few specific keywords or phrases.  Free SEO Tools, the “Tracker”: SpyFu SpyFu is an extremely useful tool for tracking keywords. The SpyFu tool also indicates how many times the keywords are used in a month as well as how effective it is.  New SEO tools and services are introduced regularly. So, use these recommendations to start your SEO journey. Please visit our website for more information on our SEO...

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Content Marketing: How to Make the Most out of Every Holiday

Posted by on Mar 5, 2020 in Content Marketing | Comments Off on Content Marketing: How to Make the Most out of Every Holiday

Content Marketing: How to Make the Most out of Every Holiday

The holidays are an increasingly important time for brands. Those that thoughtfully plan and execute their content marketing efforts with precision constantly reap rich rewards. The goal and advice for you will be to not necessarily take advantage of people’s relaxed spirits during holidays to boost sales, though that is always the ultimate benefit.  Indeed, a more immediate goal and benefit can be to increase your brand visibility and awareness at a time people are more receptive to marketing messages. The reality, though, is brands don’t always get their content marketing right during holidays. This guide will make that right: Dress-Up Your Website to Capture the Holiday Spirit Capturing the emotions and setting the relaxed and jolly mood commonly associated with the holidays are essential for attracting consumer attention during holidays. By bringing a sense of joy and celebration to each and every webpage, you will ensure your visitors’ enthusiasm and keep them clicking on your website. Leverage the Magic of ‘Free’ and Incentivise Engagement With a Give-Away People love free gifts; even more so during holidays. What better way to leverage the allure of give-aways than to hold an online contest? The interest the contest generates will bring more traffic to your page, some of which will also convert as sales and subscribers. Optimize Your Social Media Content Around Specific Holiday Themes Statistics gathered by Sprout Social show that people are more likely to spend and connect with brands during holidays. For perspective, consider how conversations around Black Friday and Cyber Monday dominate social media. However, Sprout Social also advises creating content that’s irrelevant to the holiday your audience is celebrating. Create a post that showcases your product in each holiday’s true spirit. And, do not forget to add a link to your website. Share Some Useful Last-Minute Gift Ideas Gift buying can be a challenge when buying for certain people, and this often means that it is left to the last minute. By offering last-minute gift ideas you are not only giving your customers valuable advice, but you are also saving them from the embarrassment of not finding the right gift on time. Get Your Email Campaign in Shape for the Holidays  Customers are eagerly awaiting your emails that offer pre-holiday discounts, especially if they are celebratory in nature and incorporate beautiful images. Stay cool and simply time a few emails effectively. Here are a few more tips: Offer early-bird discounts a few months prior already, Offer online purchasing only discounts, Incorporate an exclusive discount code in the email, Create a sense of urgency by sending out the last chance for online ordering email, and Finally, with a few days remaining, send out a simple greeting with messaging that highlights the spirit of the upcoming holiday. Our content marketing guide for the holidays will help you bring timely cheer to your SEO and digital marketing strategies, creating excitement and anticipation with your audience. Need help with content marketing? Contact WSI OMS...

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How to Make Your Email Marketing “Unsubscribe-Proof”

Posted by on Mar 3, 2020 in E-mail Marketing | Comments Off on How to Make Your Email Marketing “Unsubscribe-Proof”

How to Make Your Email Marketing “Unsubscribe-Proof”

Still getting unsubscribe requests after meticulously crafting your email marketing content and making your communications as user-friendly as possible? It happens to the best email marketers in the business. Some people just don’t like engaging with brands via email.  Don’t let this fact get you down, rather identify the reasons for unsubscribes and work on keeping those numbers as low as possible. Here are four tips on how you can do that:  Keep Subject Lines Simple and Free from Spam-Related Terms Overuse of caps, emojis, exclamation points and keywords such as “free”, ”give away”, “sex”, “deposit”, and the like, can identify your email as spam and move it to your junk folder or cause your reader to hit the unsubscribe button. Think Your Message Through and Write Short and Sweet Content Your content should have a clear and concise purpose, which starts with the subject line, is carried through in the following paragraph and continues to be elaborated on throughout the email body. Finally, your message or point should be brought to a strong conclusion in your CTA. Give Them What They Came For Your reader opens the email, intrigued by what is offered and clicks on the CTA link in the hopes of finding that something amazing – which was promised to them. At this point, if they are unhappy with what they find, they will hit the unsubscribe button without a doubt. Your subscriber needs you to deliver on what you promised – each and every time! Don’t Overemphasise Your Unsubscribe Option Legally, an unsubscribe option is required in your content marketing, but this can be done in less obvious ways. You don’t want to make unsubscribing too easy. Try writing it in a smaller text next to other options such as “please provide feedback” and don’t allow too much white space around it. Email marketing can be a highly effective method of communicating with your audience, as long as your strategy is sound and your content is useful to your readers. Minimise the unsubscribe rates by using our email marketing guide to get the most out of your content marketing.  Need help with your email marketing? Then contact WSI OMS...

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How to Make the Most out of Google Ads Automation

Posted by on Mar 2, 2020 in Digital Media Marketing | Comments Off on How to Make the Most out of Google Ads Automation

How to Make the Most out of Google Ads Automation

Google ads automation can revolutionise your PPC strategy. Digital marketing trends are changing and leaning heavily towards automation- but that’s not something you should be afraid of! In fact, automation only makes your job easier. By automating features of your Google Ads campaigns, you can see business insights and increase conversion rates with minimal time spent online. As digital marketing experts  well-versed in Google Ads automation, let us give you a few tips. Tips and tricks to make the most out of Google Ads automation Define your objectives Google’s algorithm can only provide you with valuable information if it knows what information is valuable to you. The best way to ensure that you and Google Ads are on the same page is to perfect your tracking. Use Google Tag Manager to tell Google which actions you care about so it can tell you what you want to know- and deliver relevant results. Try smart bidding Smart bidding is no longer reserved for large, high-budget campaigns. This automation feature is extremely helpful because it can bid on campaigns for you. If you’re a newbie, be sure to start small and utilise bid caps. Use close variants Close variants can help you identify variations of your target keywords that are just as effective, but at a more affordable CPC. It may seem daunting to change your keyword strategy, but doing so with Google Ads automation will help you identify customer value and reassess your investments. Google Ads automation is helpful, but we know that it- along with other SEO and digital marketing strategies- can be confusing. Don’t waste your valuable time by spending hours trying to learn all you can about PPC ads and automation. Instead, contact us today and let us use our tested and proven strategies to grow your...

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4 Steps to Keep Email Marketing Customers Interested

Posted by on Feb 28, 2020 in E-mail Marketing | Comments Off on 4 Steps to Keep Email Marketing Customers Interested

4 Steps to Keep Email Marketing Customers Interested

Email marketing is used to maintain regular contact with customers, remind them of your business and share more about the products and services you offer. The aim is to foster positive engagement with your brand and keep customers interested and subscribed. Identifying the reasons for people unsubscribing from your email marketing list is key. Here are four tips on what to do to keep them interested: 1. Keep Subject Lines Simple  Overuse of caps, emojis, exclamation points and keywords such as “free”, ”give away”, “sex”, “deposit”, and the like, can identify your email as spam and move it to your junk folder. It may even cause your reader to hit the unsubscribe button. 2. Write Clear and Concise Content Your content should have a clear and concise purpose, which starts with the subject line, is carried through in the following paragraph and continues to be elaborated on throughout the email body. Finally, your message or point should be brought to a strong conclusion in your CTA. 3. Give Customers What They Expect Your reader opens the email, intrigued by what is offered and clicks on the CTA link in the hopes of finding that something amazing, which was promised to them. At this point, if they are unhappy with what they find, they will hit the unsubscribe button without a doubt. Your subscriber needs you to deliver on what you promised – each and every time! 4. Make the Unsubscribe Option Inconspicuous  Legally an unsubscribe option is required in your content marketing, but this can be done in less obvious ways. You don’t want to make unsubscribing too easy. Try writing it in a smaller font next to other options such as “please provide feedback”. Another tip is to not allow too much white space around it. Email Marketing Automation Can Pinpoint the Best Times to Reach out to Customers  To discover how you can promote your business by using email marketing, marketing automation and great content marketing, contact us...

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The KPIs Every E-Commerce Website Owner Must Track

Posted by on Feb 27, 2020 in Ecommerce | Comments Off on The KPIs Every E-Commerce Website Owner Must Track

The KPIs Every E-Commerce Website Owner Must Track

The web design for your e-commerce website must be optimally designed to automate sales, collect funds online and, most important of all, be easy for your customers to navigate. A successful e-commerce business owner also needs to track some key performance indicators (KPIs). Below, we discuss three of the key performance indicators.  What Are Your Sales?  The first indicator is pretty obvious – sales: Track Your Sales  Sales and customer growth are always the most important indicators of health for a business. Every business tracks sales on an hourly, daily, weekly, monthly and/or quarterly basis. You also want to track your sales by promotions and channels so that you know which acquisition efforts are working, where they are working and when they are working. This will help you to spend your ad dollars more effectively. What Is the Average Sale?  You also want to track your average sale on a customer’s first, second and third purchase. Knowing this will give you insights at how purchasing changes over time, such as whether it increases or decreases after the first sale, so that you can develop strategies to improve growth.  Who Are Your High-Profit Clients?  Profit per order is something else you want to track. It’s important to understand who your high-profit clients are and where they come from.  Who Are Your Retained Customers?  The next thing you need to track is the retention rate, with a ‘retained customer’ being described as one who has purchased from you three or more times. Your e-commerce business’ retention rate is important because it helps you understand how customers feel about your brand and whether they will become advocates or not. Retained customers are your most profitable customers. A great example is from Zappos: 70% of the company’s sales come from retained customers, in other words – those who have made shopping at Zappos a habit. Get the Best E-Commerce Website Designed for Your Specific Needs and Goals  Web design, SEO and content marketing are all tools that can help you improve the KPIs of your e-commerce business. Contact the experts for more advice...

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What Is the Purpose of Data-Driven Digital Marketing?

Posted by on Feb 26, 2020 in Digital Media Marketing | Comments Off on What Is the Purpose of Data-Driven Digital Marketing?

What Is the Purpose of Data-Driven Digital Marketing?

Digital marketing creates a lot of online customer engagement, resulting in extensive customer data that can be used for strategic decision-making in your business. Customer engagement is, however, only sustainable if the conversations with your audience are relevant to them.  It makes a huge difference when you are able to give the right message, to the right person, at the right time and place. While this may sound simple enough, it can be tough to get right. When you are having conversations across so many different channels, you will quickly realize that you have opportunities on mobile, social media, through your website as well as your call centre.  Customers are looking for an experience that ensures regardless of on which platform (where) they are interacting with you, you need to know everything about them. They expect you to know that they were just on your website and are now calling the customer helpdesk about a specific problem. Most of us have had some kind of disastrous encounter with a call centre, where you explain your problem to one person, only to get put through to the next person (where you have to explain the problem yet again). It’s bad enough when this happens on one channel, but when it happens across multiple channels, the effects can be harmful. This is the type of problem that data-driven marketing promises to solve. With the proliferation of data, the Internet of Things and cloud computing, we have more information on customers than ever before. We are now at the tip where the opportunities of what we can do to create better customer experiences will explode. Let Us Support You to Create Sustainable and Relevant Customer Conversations  Digital marketing that combines content marketing and SEO can help to set you apart from your competitors. Allow us to help you set up a winning strategy. You can also contact us for more information about small business...

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