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How to Use Videos on Instagram More Effectively

Posted by on Nov 5, 2018 in Instagram, Social Media Marketing | 0 comments

How to Use Videos on Instagram More Effectively

The launch of Instagram Stories has been a game changer, but many brands report that fewer people are engaging with their feed photos since this launch. This means that marketers need to use videos along with photos if they want to effectively engage with their audience on Instagram. The same rules that apply for photos also apply for videos on Instagram: you have to capture users’ attention within the first three seconds. If you are doing a video, you might want

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Optimise Your Podcast’s Show Notes For Successful Promotion

Posted by on Nov 1, 2018 in Podcast | 0 comments

Optimise Your Podcast’s Show Notes For Successful Promotion

Did you know that over 1 in 3 Americans have listened to a podcast? A few years ago, the popularity of blogs was king, but today, podcasts are making their mark as well. While podcasts are easy to produce, they can be tough to promote successfully. Here are some of the tips from the brands who are leading the way in their podcast promotion:Think About What You Put In Your Podcast Show NotesAfter you have recorded your podcast, you will be ready to draft a few no

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Digital Marketing Skills to Master (Part Two)

Posted by on Oct 25, 2018 in Articles | 0 comments

Digital Marketing Skills to Master (Part Two)

As a digital marketing company, we often get asked what skills are required to become a successful digital marketing. In our previous blog posts, we discussed the basic marketing fundamentals as well as the types of marketing channels that you need to master. Here are a few more skills that you will need to cultivate on your journey to becoming a successful digital marketer:CommunicationCommunication is the x-factor in a digital marketer. You need to be an aweso

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Digital Marketing Skills to Master (Part One)

Posted by on Oct 24, 2018 in Digital Media Marketing | 0 comments

Digital Marketing Skills to Master (Part One)

As a digital marketing company, we are often asked which skills must become a successful digital marketer. Here are some of the skills that you need to cultivate and master to become a digital marketer that everyone wants to hire:Marketing FundamentalsUnderstanding the fundamentals of marketing is crucial to becoming a successful digital marketer, but unfortunately, this is something that many digital marketers ignore. Understanding marketing fundamentals mean h

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Data Analytics Skills That You Need to Cultivate

Posted by on Oct 23, 2018 in Digital Media Marketing | 0 comments

Data Analytics Skills That You Need to Cultivate

Data analytics skills are increasingly sought-after in the digital marketing community. If you’re new to data analytics, then it is worthwhile researching which skills you can benefit from cultivating. Here is a brief overview:Business / Domain UnderstandingData analysts are problem-solvers. They have to solve a problem in a specific context, so they would need to understand the variables within different businesses. Understanding the customers’ journey and

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4 Ways to Get the Best Out of Your LinkedIn Company Page

Posted by on Oct 22, 2018 in Articles | 0 comments

4 Ways to Get the Best Out of Your LinkedIn Company Page

Your LinkedIn Company Page is a key tool for attracting and engaging with your audience. In 2017, there were 18 million company pages on LinkedIn. Needless to say, if your business does not have a company page you are missing out on huge B2B marketing opportunities. But with that sheer volume, having a page simply is not enough. You need to have something ‘extra’ to break through the clutter and stand out.  Use Rich Media  Video is the future. It is believ

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How to Transition into A Data Analyst

Posted by on Oct 22, 2018 in Digital Media Marketing | 0 comments

How to Transition into A Data Analyst

What skills will you need to become a data analyst? This will depend on your current skill-set and goals. Here is how to pursue your new-found career: If you have no work experience, you don’t need to despair. With data analytics still being a new field of digital marketing, many digital marketing companies are hiring graduates straight out of college and training them in-house. Many times, businesses need a fresh pair of eyes to look at their business problems wi

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5 Ways to Tailor Your Email Marketing for Mobile

Posted by on Oct 15, 2018 in E-mail Marketing | 0 comments

5 Ways to Tailor Your Email Marketing for Mobile

In this fast-paced digital age, more and more people are viewing emails on their mobile phones. That is why it is becoming increasingly important for businesses to optimise their email marketing for mobile. Designing your emails for desktop just will not cut it any more, in fact, your audience is more likely to ignore or delete your mails, which is costly – to say the least. Here are 5 ways you can stay ahead of the game and tailor your email marketing for mob

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How to Outsource Digital Marketing to A Virtual Assistant

Posted by on Oct 11, 2018 in Digital Media Marketing | 0 comments

How to Outsource Digital Marketing to A Virtual Assistant

In today’s global, mobile economy, an increasing number of people are hiring virtual assistants. While most people see virtual assistants as secretaries who can help with tasks such as data entry, admin tasks and scheduling meetings, you can hire a trained virtual assistant to help you with much more. Virtual staffing is a huge industry and many people offering their services have past experience in the marketing industry. If you need somebody to help you with soc

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LinkedIn training at Acer for Business Reseller Road Show in South Africa

Posted by on Oct 10, 2018 in Digital Media Marketing | 0 comments

LinkedIn training at Acer for Business Reseller Road Show in South Africa

I recently had the privilege to provide Social Selling tips for Acer resellers. The company hosted the Acer for Business Reseller Road Show and booked WSI OMS to provide social selling insights at a number of their event locations, which meant I traveled to Mahikeng, Polokwane, Bloemfontein and Nelspruit to talk about everything from generating leads on social media to boosting your professional image online. The sessions that Acer hosted were focused on sharing the

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