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A Mobile Marketing Guide to Push Notifications

Posted by on Nov 27, 2017 in Mobile Marketing | 0 comments

A Mobile Marketing Guide to Push Notifications

With more and more people getting access to cell phones and other smart devices these days, push notifications should be an integral part of your mobile marketing and indeed, your larger digital marketing strategy too. Mobile marketing is all about creating personalised content that breaks through the clutter and speaks directly to the user, and while some people might consider push messages to be an annoying interruption, when they’re done right, they really can

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5 ways to make Facebook ads work for your social media marketing

Posted by on Nov 23, 2017 in Facebook, Social Media Marketing | 0 comments

5 ways to make Facebook ads work for your social media marketing

While other social networks such as Instagram and Snapchat continue to rise in popularity, Facebook continues to be one of the key places that you need to be active as part of your social media marketing strategy. However, with so much competition from other brands offering services similar to yours (as well as Facebook’s own continuously shifting algorithms that determine where your ads are placed in people’s news feeds and how often they are seen), Facebook ad

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How to improve your search engine optimisation by removing low quality web pages

Posted by on Nov 22, 2017 in SEO | 0 comments

How to improve your search engine optimisation by removing low quality web pages

Search engine optimisation is all about getting Google to recognise your website content as relevant and good quality, so that it appears higher in search engine results. You can improve your website’s Google ranking by removing or revising pages that don’t make the grade – but how can you tell which pages are considered low quality by Google? According to Google, high quality pages meet the following criteria:They have unique and relevant content (not j

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Data use by generation and your digital marketing strategy

Posted by on Nov 21, 2017 in Digital Media Marketing | 0 comments

Data use by generation and your digital marketing strategy

Data, data everywhere – if you’re marketing your business online, you probably have an idea of the sheer enormity of information that is available for you to use. This data is essential if you want to develop on point digital marketing strategies that target specific segments of your target market and ensure that you get the best reach and engagement for all of your marketing efforts. But it’s kind of overwhelming, isn’t it? Simply in terms of volume, we

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Is Digital Marketing the Smart Choice for A Small Business?

Posted by on Nov 20, 2017 in Digital Media Marketing | 0 comments

Is Digital Marketing the Smart Choice for A Small Business?

The yellow pages are dead. If you want your small business to attract new customers, you need to start hanging out where your customers are – online. Cost-effective and targeted, with digital marketing you can make sure you’re reaching and connecting with the right people and that you are making the most of your investment. Why You Should Consider Digital Marketing: · Data Beats Opinion Small businesses that make the most of digital marketing not only position

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Get the best out of your social media marketing this holiday season

Posted by on Nov 16, 2017 in Social Media Marketing | 0 comments

Get the best out of your social media marketing this holiday season

The festive season is almost upon us, and now is the time to begin developing online marketing strategies to ensure that you benefit as much as possible during this lucrative time of year. Whether you’re running an online store, or a brick and mortar business, social media marketing is an excellent platform to generate interest and advertise holiday specials and promotions. The downside is that everyone – your competitors included – are doing the same.

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4 ways that social media listening can boost your digital marketing strategy

Posted by on Nov 15, 2017 in Digital Media Marketing | 0 comments

4 ways that social media listening can boost your digital marketing strategy

Ever heard of social media listening? It’s the next big thing in social media marketing strategy, enabling you to tailor your online marketing for higher engagement with your target audience. We’ve known for a long time that social media marketing is about creating conversations with potential customers, but unfortunately for many brands communication has become all talk and no listening. By monitoring social media reactions to your brand, your competition, and

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FRANCOIS MUSCAT PRESENTS SEO AT KIWEB’S DIGITAL MARKETING GATHERING 2017.

Posted by on Nov 14, 2017 in Events | 0 comments

FRANCOIS MUSCAT PRESENTS SEO AT KIWEB’S DIGITAL MARKETING GATHERING 2017.

Did you know that over 3 billion people use the internet daily? LinkedIn has many benefits as a professional social platform, online presence is a vital part of any business’ web and social media strategy. If you’re in the digital, communications, marketing or branding space come listen to me, Francois Muscat, digital marketing specialist and certified social selling trainer at WSIoms at the Kiweb’s Digital Marketing Gathering 2017 DATES: 15-17 November

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Native online advertising can attract more visitors to your website

Posted by on Nov 14, 2017 in Online Marketing | 0 comments

Native online advertising can attract more visitors to your website

There are many online marketing tools that can help you attract new visitors to your website, and increase your online exposure – from paid Facebook advertising, to Google Adwords and banner adverts. You’ve probably used, or at least heard of, all of these. But what about native advertising? Native advertising is a relatively new form of online advertising, where adverts are designed to blend in with a website’s look and feel. This is a more unobtrusive fo

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How to Create an Exciting Digital Marketing Campaign for Black Friday

Posted by on Nov 13, 2017 in Digital Media Marketing | 0 comments

How to Create an Exciting Digital Marketing Campaign for Black Friday

With its increasing popularity, Black Friday is one holiday you cannot afford to ignore. The biggest shopping day of the year, whether you’re in retail or business, customers are going to expect some sort of discount or special offer from you. The good news is there is still time to get your digital marketing plan in order and to create an exciting campaign! Top Digital Marketing Tactics for Black Friday:Hype it up: Timing is everything! Build hype leading up to

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