3 Web Design Trends that Are Not Doing Your Website Any Favours

Posted by on May 6, 2019 in Website Design | 0 comments

3 Web Design Trends that Are Not Doing Your Website Any Favours

Nowadays, your web design needs to focus on giving online visitors the best possible experience. This means eye-catching graphics, easy navigation, faster loading times and content of a high quality. Unfortunately, not all of the current website design trends support this vision. Below, we take a look at three of them that you will definitely be much better off without:   Flash-Based Navigation  There are lots of different flash-based navigation menu templates to choose from when it comes to building a website, so it can be tempting to make use of them. However, flash-based navigation is exceptionally difficult to maintain (you will not be able to change it by simply editing a text file) and it is also bad for your SEO. Search engines simply cannot crawl flash files and this is bound to lead to a knock in rankings. Instead, build animated navigation menus with JavaScript for better results.   Image Sliders  Image sliders have become more and more popular over the years. Unfortunately, research has shown that they are actually responsible for a reduction in online conversions. This is mainly because they divide your visitor’s attention. People will only have a few seconds to think about a certain product because their attention will quickly be drawn to another one. This makes it less likely for them to make a positive buying decision. Also, eye tracking studies have shown that the human eye does not respond well to movement.   Fancy Page Dividers  This is a web design trend straight out of the 90s, but the reality is that there are still some websites out there that feature them. Think colourful horizontal bars used to break up text on a particularly content-heavy page. So not a good look. If you feel the need to break up your content, it may be a sign that you might need to add another web page instead.   Looking for a company specialising in web design and website development? WSI OMS is a digital marketing company with a difference. We also specialise in social media marketing, SEO and content marketing; we can help take your online game to new heights. Contact us today to find out...

read more

4 Myths About Business Branding – Busted!

Posted by on May 6, 2019 in Digital Media Marketing | 0 comments

4 Myths About Business Branding – Busted!

Branding is a crucial part of any business, but so many companies go about it the wrong way. In this blog post, we bust four top myths about business branding.   A Logo Is A Brand Just because a logo is used on everything from website banners to business cards for instant public recognition, it doesn’t mean that the logo is your brand. Branding is done not just for recognition but also for creating an image or perception in consumers’ minds, for which a logo is not enough.   Branding Is A One-Time Thing The process of brand building starts with brand strategy, but it never stops. Creating a differentiated position in consumers’ minds is an important part of branding that takes time, effort, and sometimes strategic and tactical changes.   Branding Just Means Consistency In Brand Design Branding needs consistent visual language to unify all the various facets of a company. However, creating a brand is not purely down to visual language and branded assets. A brand, for instance, is also a tone of voice and how customer service is delivered. It is intangible, yet we notice it.   Branding Is The Responsibility Of The Marketing Team Marketers strive to communicate with consumers to influence their brand image and strengthen brand differentiation. Branding, however, involves caring at every level, not just promoting promising marketing messages. When companies fail to treat their own people as important stakeholders, they are in a way making them unaccountable for delivering on the company’s brand...

read more

3 Types of Videos You Need to Include in Your Social Media Marketing Strategy

Posted by on Apr 26, 2019 in Social Media Marketing, Visual Marketing | 0 comments

3 Types of Videos You Need to Include in Your Social Media Marketing Strategy

Video marketing is quickly becoming key to social media success for brands big and small. However, not all video content is created equal. Below, we examine the top three types of videos to include in your social media marketing strategy to ensure improved engagement and reputation for your business going forward. Live Video  Live streaming is so hot right now. According to recent statistics, 80% of people would rather watch live video from a brand than read a blog, and 82% would prefer live video from a brand to social posts. Do your brand a favour and start experimenting with Facebook Live and YouTube Live to get a feel for the trend and watch how quickly your audience starts to grow. Just remember to promote your live streams on your social media profiles well ahead of time to generate hype and increase turn-out. Tutorial Videos  Did you know that tutorial videos are some of the most commonly shared types of videos on social media? The great news is that they are easy to film and are a fantastic opportunity to promote your product. Do your best to keep them short, sweet and witty. Behind-the-Scenes Videos  One of the most important things for a brand to do when it comes to digital and social media marketing is to ensure that people can relate to it. One way in which to do this is to introduce your followers to your team and processes as authentically as possible. Behind-the-scenes videos at an event or filming an ad are a great opportunity to give this a go. Just remember to avoid any scripts and heavy editing. Build your social media marketing strategy with a team of experts in your corner to guide you every step of the way. Enter WSI OMS, video content specialists offering digital marketing services including content marketing, mobile marketing, social media marketing, website design, and website development. Contact us now to learn...

read more

What Website Development Has in Store for the Remainder of 2019

Posted by on Apr 24, 2019 in Website Development | 0 comments

What Website Development Has in Store for the Remainder of 2019

Gone are the days where a basic three-page website design was enough to impress potential and already-existing customers. Nowadays, it is all about artificial intelligence and maximising user experience from all sides. Below, we take a look at few must-haves in terms of website development, particularly for companies determined to stay ahead of the curve. Artificial Intelligence  Artificial intelligence is a massive website development trend at the moment – and its popularity is set to grow exponentially over the next few years. We’re talking about chatbots, machine learning, voice search and more. The good news is that while AI is endlessly impressive, if you work with a great website development company, it doesn’t have to cost the earth. Motion Design  Say goodbye to stagnant images and hello to 3D image viewing, animations, and illustration. The visual aspects are just as important (if not more so) than the text aspects of your website, and they are the best possible tools to grab and keep a visitor’s attention. So don’t be afraid to let your website development partner get creative! Just remember to keep an eye on page loading times. Which brings us to… Accelerated Mobile Pages  Backed up by Google, accelerated mobiles pages – also known as AMPs – are a must for companies looking to boost user experience, particularly when browsing using mobile devices. AMPs speed up the loading time of web pages, which is excellent considering people tend to click away if a page takes longer than three seconds to load. When it comes to website development and up-to-date trends, the WSI OMS has got your business covered. We specialise in all aspects of website development to help transform your website into your most powerful marketing tool. Other services include social media marketing, content marketing, mobile marketing, and website design. For more information, do not hesitate to get in...

read more

How To Set Up And Build Your Presence On YouTube

Posted by on Apr 23, 2019 in Social Media Optimization | 0 comments

How To Set Up And Build Your Presence On YouTube

YouTube is a vehicle, not a destination. Many people, from online influencers to business owners, have successfully used YouTube to build their personal brands over the years. If you want to build your online presence and create more opportunities for yourself, then YouTube is a great tool to help you to achieve this goal.   Social media websites such as Instagram, Facebook and Twitter are also good tools for building your brand, but the problem with these sites is that the content doesn’t always live on. Content that gets posted on these sites is only there for a moment, whereas your content on YouTube lives on in the search results. Think of your YouTube channel as your own personal Netflix. It is a body of work, not a social media feed that keeps going and going. Your content on YouTube can continue to bring opportunities to you a week, month or year after it has been posted. Here are some practical ways to build your presence on YouTube:     Show, Don’t Tell   After you have created your YouTube channel and customised the page, you need to set a schedule to start creating content. This is where you should focus on the adage “show, don’t tell.” With your website, you are limited to static web pages, but you can film everything from product demonstrations to your workshops and elevator pitch on your YouTube channel.   Being able to show the process of your work and communicate your personality in a different way is what makes YouTube marketing invaluable. It is one of the most effective ways to communicate.     Define Your Goals   Do you want leads? Do you need to boost brand awareness? Do you want 1 000 new subscribers each month? Think about your goals for this platform, so that you consistently work towards achieving these goals.     Interact With Your Community   YouTube marketing is not a one-way channel. Keep an eye on the comment section of your videos and interact with people who engage with you. You can also use your YouTube channel to crowdsource ideas. Need help with your social media marketing? Then contact WSI OMS...

read more

Influencer Marketing Need-to-Knows

Posted by on Apr 22, 2019 in Digital Media Marketing | 0 comments

Influencer Marketing Need-to-Knows

Influencer marketing is a huge part of digital marketing nowadays, making it possible for brands to reach new audiences and boost their reputation in one fell swoop. If you have been considering embracing this type of marketing for a while now but aren’t sure exactly how to go about it, the following info is sure to help. Who is Considered an Influencer?  That depends. However, in general, social media influencers earn that title by generating a minimum of 15 000 followers on social media platforms like Instagram. While most people think that only celebrities are influencers, this really isn’t the case. Influencers are people who can help you to reach your target audience. For example, a make-up brand will find value in joining forces with a beauty blogger and Instagrammer with 15 000 followers – and it is sure to be much cheaper than joining forces with a supermodel! How Can I Make Influencer Marketing Work for My Brand?  According to recent studies, 94% of marketers believe that transparency and authenticity are crucial to influencer marketing success. It is also essential that you choose to work influencers who hold the same morals and ethics as your brand, and who are relevant to your industry and your target audience. How Do I Make Sure it’s Money Well Spent?  Before making any important decisions, make sure that the influencer with whom you intend to work is, in fact, a legitimate influencer with legitimate followers. 42% of marketers are concerned about fake followers and bots – and rightly so! It is possible and quite affordable to ‘purchase’ new followers. So how do you know that an influencer’s following is the real thing? Take a look at the engagement on their posts – not just the numbers of ‘likes’, as these can be bought too. Look carefully at the comments and do not hesitate to take a look at some of the followers’ profiles for clues as to whether they are real people or not. When it comes to influencer marketing and digital marketing in general, WSI OMS can help to streamline the process of ensuring success. We specialise in content marketing, mobile marketing, social media marketing, website design, and website development. For more information about our wide range of services, do not hesitate to get in...

read more

Why Quality Images Are Key to Social Media Success

Posted by on Apr 19, 2019 in Visual Marketing | 0 comments

Why Quality Images Are Key to Social Media Success

Think about your own experiences on social media. How many posts which include paragraphs of content do you take the time to read? How many short and snappy posts with amazing imagery grab your attention? It is a fact that quality images are key to social media marketing success. The following stats will demonstrate why… They Generate More Engagement  The proof is in the pudding. According to research, posts which include images perform better on all social media platforms. Tweets with images tend to get 150% more retweets, infographics are liked and shared three times more and Facebook posts that include images also tend to get 2.3 times more engagement. This is also true for content on your website. In an analysis of over 1 million articles, BuzzSumo discovered that articles that included an image once every 75-100 words received double the social media shares when compared to articles of the same length which included fewer images. Our Brains Are Wired that Way  Our brains are more likely to react positively when presented with an image, as opposed to text. In fact, the brain processes images 60 000 times faster than text and research has shown that people retain data for at least three days when it has been paired with an image. They’re Proven to Hold Attention  According to eye tracking studies, people browsing the internet spend a lot more time looking at images than they do looking at text. The social media marketing experts at WSI OMS are here to help you achieve maximum social media success when it comes to visibility, engagement and online reputation in general. As leading specialists in content marketing, mobile marketing, social media marketing, website design, and website development, we are your all-in-one digital marketing solution. Get in touch now to learn more about our range of...

read more

Software Testing Solutions

Posted by on Apr 17, 2019 in Blogging | 0 comments

Software Testing Solutions

Before a software product is released, it has to be tested so that problems can be picked up and fixed. Without this type of software testing, users will encounter problems and become unhappy. Inspired Testing recently published a series of articles on the often-confusing topic of software testing. From the basics and types of software testing to the core terminologies in software testing, you will have all your questions answered. Making Sure Software Is Fit for Purpose Software has to be fit for the purpose that it is going to be used for. Some of the questions that the software testing process needs to answer include the following: Does the software meet the requirements fully and correctly? Does it work correctly? Do all features work? Are there defects in the software? What is the quality of the software? What is the overall risk if the software is live? Agile Testing Many people in the software development industry have heard of Agile, which is a method of developing software that your organisation can learn. Agile is a set of values and principles. Much of the discussion around Agile has to do with following different practices using various methodologies and developing specific tools. While tools might help a team who is trying to follow Agile, they are Agile because of the way they work together, both with clients and other stakeholders in the business. Inspired Testing uses an Agile approach as it allows them to make hundreds of decisions each week in a collaborative way. The company’s software testers also make use of test cases and use cases to pick up bugs and gain insights about the software they are developing. In the software development process, a bug or defect has a life cycle. The defect needs to go through the life cycle in order to be fixed and closed. Inspired testing follows a standard defect analysis process to make sure problems aren’t repeated and that the process cycle time improves. Launching new products in the market requires a long list of software testing practices. From setting up coverage matrixes to make sure that a piece of software has been thoroughly tested to automating certain software testing tasks, performance testing, regression testing and usability testing, partner with them to set up a test plan that will give your software the best chance of...

read more

Improve Your Digital Marketing Strategy with These e-Commerce Statistics

Posted by on Apr 17, 2019 in Ecommerce | 0 comments

Improve Your Digital Marketing Strategy with These e-Commerce Statistics

It is estimated that there are 18.43 million eCommerce users in South Africa, but what are these people’s online behaviours, expectations, and preferences? How can you tailor your e-commerce digital marketing, content marketing, social media marketing, and website design strategies to meet their unique needs and wants? We hope that the following statistics can help with that… Page Loading Speed  Studies have found that slower page loading speeds, even those delayed by a mere second, can result in 7% fewer conversions. Reduce loading speeds (you should be aiming for a maximum loading time of three seconds) by paying close attention to the file size of the images you use in your website design. Less isn’t More  It would seem that the number of landing pages you have on your website has a dramatic impact on the number of conversions you generate. Research has shown that companies with more than 40 landing pages saw 12 times more leads than companies with five or less. Mobile Matters  When it comes to e-commerce, it is all about mobile marketing and ensuring that your website is 100% mobile-friendly. This year, mobile e-commerce sales are expected to make up more than 63.5% of all e-commerce sales. Streamline Your Checkout Process  A complicated, long-winded checkout process results in the loss of copious amounts of business. For example, 35% of transactions are lost when websites require shoppers to create accounts before making a payment. Retargeting is Wise  Worried that spending money on retargeting isn’t worth it? Relax. Our sources say that three out of four users notice retargeting ads and that people are 70% zamore likely to convert when retargeted with display ads. Need help with improving your digital marketing efforts and optimising your e-commerce website? WSI OMS is here to lend a hand. As leading specialists in content marketing, mobile marketing, social media marketing, website design, and website development, you can count on us to boost your online visibility and reputation in a flash. Contact us today to learn...

read more

3 Reasons Why Your PPC Ads Are Failing

Posted by on Apr 16, 2019 in PPC | 0 comments

3 Reasons Why Your PPC Ads Are Failing

While pay per click advertising is certainly not easy, at the same time, there are a few simple things you can do to make sure your ad campaigns are working. However, there are a number of common pitfalls that lead companies to abandon PPC. Make sure you are not doing any of these things:     Too Many Keywords   We have seen PPC campaigns for a very specific service, such as a plumber or another professional service such as an accountant, with thousands and thousands of keywords. Many of these keywords have low search volumes and it makes PPC account management very ineffective. What you need to do is focus your campaign on keyword niches that are highly targeted and optimised, or else you will have many rubbish keywords that only generate poor traffic quality.   If you have a very large product portfolio, then you may need lots of keywords. For the most part, work with selected, targeted keywords for the best results.     Not Using Negative Keywords   You may think that match-types of your keywords are enough to ensure good traffic quality, but you must ensure that you have negative keywords in your campaign. Many campaigns only have a handful of negative keywords, but you should be building your negative keyword list on an ongoing basis. Use your website analytics to see which negative keywords are sending people to your site and include these in your negative keyword list.     Lack Of Using The Full Repertoire Of Ad Extensions   An ad extension allows you to show extra information to the user who is searching for your product. These ad extensions can be things like for instance: A bullet-pointed list, Call out extensions, An instruction snippet, and/or Your location, among other things.   There are so many different things that you can show your users which will help them to decide to choose you over your competitors. Need help with your pay per click advertising? Then contact WSI OMS for online advertising services...

read more