Brainstorming content ideas

Brainstorming content ideas

Here at WSI, each and every content marketing client receives a customised content calendar from us. Without this – all of our copywriting attempts would be futile. Here are just a few benefits of working from a content calendar: Focuses on different themes during different months. If your business is usually busy during the holiday season or has product-specific sales and promotions during specific months, this needs to be reflected in your content calendar. The

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Creating a winning LinkedIn personal brand

Creating a winning LinkedIn personal brand

With social media, it’s easy to think that people are following your everyday updates and staying on top of what you do. There are, however, many people (such as recruiters or potential clients) who will be viewing your social media profiles for the first time when they search for information about you online. Did you know that over 70% of employers screen social media profiles before they hire someone? While your Facebook profile might have all the right privacy

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Setting the right goals for your content marketing strategy

Setting the right goals for your content marketing strategy

Many small to medium sized businesses aren’t implementing successful content marketing strategies. The problem is that their goals either aren’t realistic, or they are not clearly defined. If you’ve ever started to blog or create content, you will know how time-consuming this can be. After the first initial posts, your stream of ideas (and willingness to sit and write at night) start to dwindle. Many business owners falsely believe that by creating content, cu

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The website design brief: What needs to happen before you start coding

The website design brief: What needs to happen before you start coding

When it comes to website development, we’ve been around the blocks a few times. While every designer knows how important it is to get a proper brief from a client, there are quite a few things that need to be established before the developers of the website can start coding. In order to make sure the website meets the needs of the clients and that everyone’s on the same page about what needs to happen, follow this step-by-step process when meeting with your clie

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Three things you need to stop doing on Twitter

Three things you need to stop doing on Twitter

You can’t kick-start any social media marketing strategy with guidelines, rules and regulations for the people who will be posting on behalf of your company. Whether you’re new to the social media marketing ball game or you’ve been tweeting up a storm for a while, make sure you aren’t engaging in these common no-no’s on Twitter: Upsetting people Sure, a controversial tweet will get more engagement than something dull, but do you really want your brand to b

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How to design your ecommerce website for success

How to design your ecommerce website for success

Designing a website that encourages online sales is no easy task. Web designers and developers have played around with numerous design options, calls to action buttons and shopping cart functionalities in order to find out what works. Here are a few tips to design your ecommerce website for success: Take high res photos You need really great photos for an ecommerce site (and you need multiple photos of each product, showing every angle and functionality of whatever

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The key to content marketing is understanding your audience

The key to content marketing is understanding your audience

Want to make sure your content marketing strategy is a success? Then you need to understand your audience. Seth Godin famously defines the ideal customer as a person who wants your product and has the ability to pay for it. Some of the most successful content marketing strategies zone in on only one subject or topic and focus on becoming the thought leaders, the ultimate go-to person, for information, advice and How To’s on the topic. Think of Copyblogger’s webs

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Mobile app analytics tools can track your app’s performance

Mobile app analytics tools can track your app’s performance

Gone are the days when website development teams could focus on building apps and websites that worked on desktop computers. Today, we’re creating robust apps that work on everything from tablets and iPads to small screen cell phones. If you have a mobile app, it’s worth your while to use an analytics tool that shows you how users are engaging and using your app. Here are a few mobile app analytics tool you can use: Tapstream: Tapstream is a free mobile analytic

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Building a company LinkedIn marketing plan – where to start?

Building a company LinkedIn marketing plan – where to start?

Social media marketing is different on LinkedIn. As the largest business networking site, it’s worth your while to spend some time planning your LinkedIn marketing strategy, your goals and how you’re going to set out to achieve your goals. Before you kick-start the project, here are some things you need to do: Commit to a long-term plan LinkedIn can’t be the flavour of the month – you need to make a long-term commitment. This means actively engaging on the s

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Are you monitoring your brand on Twitter? Read these digital marketing tips

Are you monitoring your brand on Twitter? Read these digital marketing tips

Social media marketing is all about engaging with your online community. If you’re posting content on social media, you better have a monitoring system or tool in place that allows you to monitor what people are saying with you and how they are engaging with your content. According to econsultancy.com, 66.7% of all brand mentions on social media happens on Twitter, making it vital for you to keep track of what’s being said.  Here are a few ways to monitor your

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