Local SEO – Your Best Inbound Marketing Investment for 2020

Posted by on Jan 13, 2020 in Inbound Marketing, SEO | Comments Off on Local SEO – Your Best Inbound Marketing Investment for 2020

Local SEO – Your Best Inbound Marketing Investment for 2020

Because inbound marketing is all about creating connections that provide your audience with valuable content that solves their problems, it makes sense that local SEO plays a large role in inbound marketing. When businesses can reach local audiences, they create valuable interactions that benefit both the client and business equally.  Why Local SEO Should Be Your Inbound Marketing Focus for 2020:  It is more important than ever to be within reach of local audiences, and the key to visibility is local SEO. Different studies estimate the percentage of searches for local businesses to be around 46%, and since 2018, searches containing the words “near me” have more than doubled. Here are four reasons why local SEO should be a major focus for your business in 2020: Local Is the New Global There has been a significant shift towards sustainable consumerism in the last decade, bringing local businesses to the forefront. As audiences are becoming more aware of the environmental impact of their purchases, businesses are seeing an upswing in support from local communities. Instead of desiring globally produced items, consumers are seeking local alternatives to alleviate their impact on the environment while satisfying their buying needs. Google’s Algorithm Instead of driving traffic to websites based purely on their ad spend, Google will rank businesses based on a blended algorithm. This algorithm looks at your web results (including content, website design and link building), reviews from customers and proximity to the search query. Businesses with good quality content, higher engagement rates and better reviews get higher rankings in localised searches. This means that building authentic connections with local audiences should be taking precedence over massive budgets spent on pushing PPC ads towards audiences.  Local Is Valuable Your business needs to feature on local directory sites because directory listings are ranked second only to Map Pack results in search engine rankings. This means that Google will firstly show results on the local map, and then feature directories like TripAdvisor, Snupit and Yellow Pages that include businesses related to a specific keyword.  Best SEO practices are still very relevant for local SEO with some SEO experts estimating that 92% of customers will pick a business to support from the first page of local results. In order to benefit from local directories, you will need to appear fairly high in the organic results to attract their attention.  Different Types of Searches Search engines are allowing people to search in different ways. Google now allows longer search terms for voice searches and completes geo modifiers for their customers. This means that customers can merely type in what they are looking for instead of adding a location. Benign terms are also being used more frequently, and Google will connect these terms (like coffee or dog walker) to highly-rated local businesses without users asking for these products and services in a specific location.  Don’t get left behind in the local SEO rankings, contact WSIOMS today for help with your SEO and inbound marketing...

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Triggered Emails: What They Are and Why You Need Them

Posted by on Jan 10, 2020 in E-mail Marketing | Comments Off on Triggered Emails: What They Are and Why You Need Them

Triggered Emails: What They Are and Why You Need Them

Email has been around for a long time. And, despite the rise of instant messaging apps, social media platforms and enterprise collaboration tools like Slack (which incidentally positions itself as ‘the alternative to email’), email is not going away any time soon. Part of the reason is that it is such an effective marketing tool. If you are looking to up your email marketing game, triggered emails are the way to go. Triggered emails deliver content and messaging that’s relevant to the stage a customer is in their journey with your brand. They target leads at specific points in the sales funnel to nurture and gently guide them towards conversion. Types of Triggered Emails  Triggered emails may include welcome emails that are sent when someone new signs up to your mailing list, as well as cart abandonment emails, to remind potential customers that they have yet to complete an order. You will need to create these emails and organise them by pre-set triggers. This email marketing automation takes the pressure off you, all the while ensuring that your customers remain engaged and interested in your business and its offerings.  Why Triggered Emails Must Anchor Your Email Marketing Campaigns  Triggered emails work to your advantage because they are designed to push a potential customer ever closer to making a purchase. They are considered to be an important part of both email marketing and content marketing, and have been proven to boost sales. According to statistics released by Bouncex, marketing software manufacturer, batch-and-blast emails generate only about $0,04 in revenue per send for the average e-commerce retailer, whereas behaviourally triggered emails generate $0,95 in revenue per send. That is quite a substantial difference. It signifies just how essential triggered emails can be to any company marketing strategy.  Here at WSI OMS, we are determined to help brands realise the untapped power of triggered emails. Powered with marketing automation, triggered emails do the heavy lifting in the backend, leaving you time to work on the other areas of your business. Contact us today to get more information on how to maximise the benefits of triggered...

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Rank for Your Target Keywords in 4 Simple Steps

Posted by on Jan 9, 2020 in SEO | Comments Off on Rank for Your Target Keywords in 4 Simple Steps

Rank for Your Target Keywords in 4 Simple Steps

Do you want to rank in Google for keywords that matter to your business? As a top provider of SEO services in South Africa, we have helped many brands rank organically for their target keywords, boosting their visibility and market reach. Here are four steps that have anchored all the campaigns we have run for clients: Find Keywords that Are Relevant for Your Business and that You Can Realistically Rank For  Using the right keywords in your website content is of the utmost importance. While there are various keyword research tools that you can utilise, you can do keyword research for free by simply thinking about what your potential customers may be typing into Google or by utilising Google suggest.  Start typing out what your company does in the Google search bar and see what automatically pops up. This is a good indication of what people are searching for. Include these phrases in any content that you publish, as well as in your website’s base content. If you would like to target a specific area, mention the location in your content alongside the keywords that you have chosen.  Ensure Your Content Is Relevant and Offers Value to Readers Along with keywords, you will also need to ensure that the content you post is relevant, interesting and helpful. Be sure to include a few links, heading tags and alt tags for images. Also, do everything possible to maximise its readability, for instance, make use of short, concise sentences and paragraphs, bullet points and so on. Boost Your Domain Authority with Off-Page SEO  Your search engine optimisation is based on more than just your website. Off-page SEO is just as important as on-page SEO. It includes things like link building, guest blogging, social media and the like. SEO Is Ever-Evolving. Test, Tweak and Refine Constantly SEO is forever changing. So, what was important two or three years ago may no longer play as large a role in determining your rankings as of now. As such, it is essential that you are constantly monitoring your progress and keeping up to date with any relevant SEO news and SEO marketing tips.  SEO has grown too important and technical to manage on your own. To get the most out of your SEO, engage a company that specialises in SEO services. WSI OMS is that company. You will benefit from our experience, superior tools and expertise, and will be ranking for your target keywords much faster than you will be doing it on your own. Contact us to discuss how we can help with your...

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Putting Google and Facebook’s Free Attribution Tools to Work

Posted by on Jan 7, 2020 in Digital Media Marketing | Comments Off on Putting Google and Facebook’s Free Attribution Tools to Work

Putting Google and Facebook’s Free Attribution Tools to Work

With so many digital marketing tools available, marketers have more data than they can make sense of. Trying to synthesise all this data and to draw useful insights from it is a challenging job. Thanks to the free attribution tools now offered by the two major advertising platforms, combining data and tracking progress across the tools available from the two platforms can now be accomplished with a few clicks. Google, arguably the world’s largest online advertising platform, pioneered the use of attribution tools, which they made free to use. The Google Attribution tool pulls data from the search giant’s stable of reporting tools, which include Google Ads, Google Analytics, Google Search Ads 360 as well as Google Data Studio. Facebook, the world’s second-largest online advertising platform later followed suit with its own free attribution tool. Are you using these free attribution tools to improve your reporting and to optimize your online marketing efforts? You should be. Here are three tips to help you get the most out of these tools: Know what Each Platform Offers  For instance, in terms of cross-platform attribution, Google’s attribution services are limited to Google properties and Facebook clicks (but not impressions), while Facebook’s attributions allow for insights into multiple partners, although there are some major social platforms missing. The services also differ drastically in terms of verifiability. For example, Google’s attribution services’ verifiability capability is low due to the fact that data is confined within the Google-owned ad network. Facebook’s attribution services are somewhat better because cross-platform capabilities enable cross-referencing.  Don’t Waste Any More Time. Get Started NOW  You definitely do not want to put off embracing the power of either Google or Facebook’s free attribution services. This is especially true for Facebook, as the tool will not have access to any historical data after set-up has taken place. In short, the tool will only track from the day that you set it up going forward. So, do not wait!  Seek Professional Help  Optimising Google and Facebook’s free attribution services for your business can be challenging if you are not familiar with social media marketing in general. In this case, it can be endlessly beneficial to enlist the help of a digital marketing professional to assist you in getting the hang of it.  Here at WSI OMS, we help businesses put the combined attributes of digital marketing, PPC, social media marketing strategy and SEO to work. Used with the eminently useful free attribution tools from Google and Facebook, they have the power to supercharge your marketing and position your brand ahead of your competitors. Contact us today to learn how to put attribution tools to...

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What’s New for Digital Marketing for Your Business in 2020

Posted by on Jan 6, 2020 in Digital Media Marketing | Comments Off on What’s New for Digital Marketing for Your Business in 2020

What’s New for Digital Marketing for Your Business in 2020

While the digital marketing industry is always changing, 2020 promises to be an especially exciting year for social media marketing, content marketing and SEO. Here’s a forecast of what’s in store for the year ahead. Digital Marketing in 2020  Here’s a forecast of the top four digital marketing trends for your business in 2020: A New Kind of Content It should come as no shock that content remains of the utmost importance in digital marketing, but in 2020 we’re expecting audience interaction to bring about the biggest change to content marketing.  The digital generation gets bored easily and is, therefore, always looking for the next big thing. And, that’s why it’s no longer good enough to put content out there to sit and gather virtual dust. Companies will need to make their content interactive to be noticed. Interactive content is engaging, stands out, keeps eyes on your page for longer and is more likely to be shared by audiences. Plus, there are limitless ways to make content interactive including:  Virtual reality (and its fast-growing relative, augmented reality),  Chat bots with improved AI, and  The use of video in ground breaking ways.  If executed correctly, interactive content won’t just keep audiences around for longer, it will also help marketers to gather important information about audiences, which will allow them to create highly personalised content (see below). Personalisation In addition to making content more interactive, creators will also need to focus on personalising content for unique viewers. With all the digital noise around, audiences are becoming more adept at tuning out generic content. This is forcing content creators to shift drastically to focus their energy on personalised marketing efforts to individuals rather than mass audiences.  The good news is that many forms of digital marketing lend themselves well to personalisation. The key in personalisation will be in executing the following successfully: Creating content that is based on good quality data,  Segmenting markets properly, and  Showing a deep understanding of what each segment will respond to.  Success awaits marketers who send a sincere, personalised message to the correct audience.   Recognisability and Influence While these factors are hardly new to marketers, brands will face increased competition from individual influencers to gain trust from audiences. Social media, blogging and vlogging are the playgrounds of influencers. But, even traditional forms of marketing are increasingly being taken over by influencers and smart brands are making use of virtual stars to push their messaging. The shift in influencer marketing continues to be focused on micro-influencers. While they may have smaller follower counts, they still exert a strong influence over those who trust them. This trend is  leading to smaller businesses making use of influencers to communicate their messages. Featured Snippets (Search Engine Results Page Position Zero) SEO might not be going anywhere soon, but number one is no longer the top spot in SEO rankings, position ZERO is the new top dog in organic results. These featured snippets (along with a link to the source page) appear first above other results, and they are going to be a massive draw for audiences.  Brands need to optimise their content to earn this illustrious position by creating really good content and ranking in the top 10 positions organically. Sound HTML code, short sentences, list format and use of keywords...

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The 6 Most Important Benefits of Using Facebook Advertising for Holiday Marketing

Posted by on Jan 6, 2020 in Facebook, Social Media Marketing | Comments Off on The 6 Most Important Benefits of Using Facebook Advertising for Holiday Marketing

The 6 Most Important Benefits of Using Facebook Advertising for Holiday Marketing

Holidays are a good time to boost sales for your business as consumers find it easier to justify purchases around holidays than at most other times. But, with every other business targeting the same holiday periods with offers, standing out from all the noise can prove challenging. Smart marketers are leveraging the power of social media marketing. And, Facebook Advertising, in particular, to position their brands in front of target customers. Here are the top six benefits of using Facebook Advertising to boost your holiday marketing efforts: It Puts Your Brand and Marketing Messages in Front of More People  People are always on the look-out for great deals on gifts throughout the festive season. So, by enhancing your reach through paid advertising on Facebook, you are certain to generate a much higher number of website visitors and, hopefully, conversions.  It Helps You Target the Right People  You can ensure that your marketing budget is well-spent with Facebook’s accurate targeting options. Target by gender, age, interests and more.  It Gives You More Ad Formats to Test With  From canvas ads to slideshow ads and everything in between, the Facebook advertising platform has gone out of its way to allow marketers to really get creative.  It Enables You to Compete with the Bigger Players in Your Niche Why should you consider running Facebook ads during the holidays? Because you can be 100% certain that your competition is! The only way to keep up is to follow suit – and do it better.  It Spreads Your Marketing Messages During a Time People Are Most Likely to Buy  At any other time of the year, people will think twice before purchasing something – even if it is offered to them at a decent price. During the holidays, however, people are ready and often looking to make a purchase. Entice them with a worthwhile offer, and you are highly likely to convert them with minimal effort or spend.  Gives You the Tools to Set Your Own Budget and Track How You’re Spending It  Facebook advertising allows you to choose your budget from the get-go, so you are always aware of what you are spending.  Facebook Advertising has some of the highest conversion rates in online marketing. If you aren’t yet, it is high time you put them to work in your business. With our expertise and years of experience with online reputation management, digital marketing, and social media marketing, at WSI OMS we are the perfect people with work if you’re looking to make ground quickly. Contact us to discuss your...

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Tech Trends for 2020

Posted by on Dec 21, 2019 in Digital Media Marketing | Comments Off on Tech Trends for 2020

Tech Trends for 2020

Staying up to date with the latest technology can help to keep your business ahead of the curve and on top of your competitors. As 2019 slowly comes to a close, you may be wondering what to expect from tech trends in 2020. Here is a quick breakdown of what we expect to be amongst the top 6 trends to help you prepare.   Hyper-Automation This could be bad news for certain jobs, but good news for productivity. Hyper-automation is taking centre stage. This essentially means that there will be a trend to automate absolutely everything in a business that it is possible to automate.  Transparency and Traceability  Over the next few years, the focus will shift to maximising the reduction of brand and reputational risk. This will be accomplished with the help of artificial intelligence specialists who will focus their attention on allowing for maximum transparency and traceability when it comes to potential cyber risks.  AI Security  According to experts, a sizeable portion of cyber attacks will leverage training data poisoning, AI model theft or adversarial samples by the time 2022 rolls around. Artificial intelligence can aid in boosting cyber security machine learning. In particular, it has proven to be extremely useful when it comes to detecting cyber threats. This is based on a machine’s ability to analyse data and identify a threat before it exploits a vulnerability in information systems. Human Augmentation Nowadays, businesses design for humans. However, over the course of the next few years, tech trends are anticipated to revolve around architecting humans themselves by adopting human augmentation technologies and methodologies. Human augmentation technologies are essentially devices that contribute to advanced sensory capabilities, such as glasses for viewing augmented visual content.  Multi-Experience As we all know, customer experience is the key to business success. Next year, organisations need to focus not only on providing their customers with the best possible experience, but also providing them with every experience possible. This includes from a web, mobile and conversational to an augmented reality perspective.  Empowered Edge  Come 2023, over half of enterprise-generated data will be created and processed outside the data centre or cloud.  Here at WSI OMS, we are constantly hot on the heels of the latest tech trends. And, we are happy to help your business do the same. Contact us today to learn more about our digital marketing...

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3 Social Media Predictions for 2020

Posted by on Dec 20, 2019 in Social Media Marketing | Comments Off on 3 Social Media Predictions for 2020

3 Social Media Predictions for 2020

Social media plays an integral part in your company’s digital reputation and should, therefore, have priority placement in your digital marketing strategy. If you’re wondering how to dominate the social media sphere starting from next year, here are a few predictions in terms of what to expect.  Instagram Will Remove its ‘likes’ Functionality We hear you! How will brands measure the impact of a campaign if they cannot see the exact number of how many people liked a post? Not with ease! Brands will have one of two options to ensure that their campaign success is still measurable:  Run Instagram ads, or  Pay an influencer. Running Instagram ads will probably be a safer option. Instagram seemed to be serious about getting rid of this functionality, claiming that it is for the greater good. In reality, it is a move that will likely see a sizable increase in the platform’s bottom line. However, if this change does come into effect, advertisers are also potentially going to set their sights on making their mark on another platform altogether. The final decision is said to be released early next year.  Social Will Start Affecting Search  There has been much debate over just how much a company’s social media following and reputation affects its SEO rankings. In 2020, it is predicted that social will start having a much more powerful and noticeable effect on search results. This means that brands should start working on improving their social media presence now in order to benefit.  Free Social Media Scheduling Tools  There is talk amongst digital marketing professionals that Google may soon introduce a free social media scheduling tool. If this is indeed true, brands’ social media related expenses are sure to decrease quite substantially, leaving them with more budget for paid advertising.  Looking for assistance with social media marketing? Allow the experts at WSI OMS to lend a hand. Contact us for more information...

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4 Web Design Trends of 2019 – Are You Up to Date?

Posted by on Dec 19, 2019 in Website Design | Comments Off on 4 Web Design Trends of 2019 – Are You Up to Date?

4 Web Design Trends of 2019 – Are You Up to Date?

A lot has changed in the world of web design this year. The question is, have you been quick enough when it comes to embracing the latest web design trends in order to reap the benefits? If not, here is what you should be doing before the year-end.  Go Big or Go Home  Research has shown that wide designs for desktops promote higher user engagement numbers. These wider designs allow for quality, eye-catching imagery and a crisp, clean aesthetic that makes a brand all the more relatable.  Adopt a Mobile-First Policy  Ensure that your website is able to adapt to any device that may be used to browse it – mobile phones, in particular. It is a fact that mobile phones accounted for more than half of all website traffic in 2019, and these numbers are set to continue to climb year upon year.  Video Content 2014 saw blogging take off as the most important type of content any website could have. In 2019, the focus has shifted over to video content. Video content, from product demos to testimonials, is sure to have a positive effect on any consumer interested in what your business has to offer. Do your best to post new video content on a regular basis to see a drastic improvement in your website’s SEO rankings.  Black and White Palettes  Minimalism has taken over the world. We see it in food, décor, fashion and, now, web design. Many on-trend websites are embracing the simplistic, yet impactful black and white palette. The overall aesthetic is striking and daring, ultimately drawing more attention to textures and shapes in the design.  Need assistance with a website redesign so that you can start afresh come 2020? Get in touch with the digital marketing experts at WSI OMS today! We specialise in web design, web development, SEO and...

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Web Design Trends for 2020

Posted by on Dec 19, 2019 in Website Design | Comments Off on Web Design Trends for 2020

Web Design Trends for 2020

Your website is the heart of your business. It is where consumers go to learn more about you, explore what you have to offer and size you up against your competition. As such, it makes sense to pay close attention to the quality of the user experience that your website is providing. One way in which to do that? By keeping up with, and implementing, the latest web design trends. Here is a look at some of the hottest web design trends for 2020 and beyond. Personalisation One way to ensure that your brand comes across as relatable via your website is to personalise it as much as possible. In order to do this, you will need to understand your various types of consumers by creating buyers’ personas and then creating specific, personalised content for those personas.  Voice User Interface  Voice search using Google has been growing in popularity for a long time now. 2020 web design should seek to take advantage of this widespread preference and implement voice search functionality on the website itself. It is also important to take note of how consumers are phrasing their voice search queries. Then, factor this information into your website’s SEO. Chatbots Chatbots were a massive web design trend of 2019, and they are certain to continue to dominate throughout 2020. They not only offer a greater sense of personalisation and provide the illusion of an ‘always-on’ approach to doing business, but they also save your business time and money by reducing the need for a large customer support team.  Minimalism  The functionality of a website is imperative, but aesthetics play a role too. Next year, do your best to keep your website interface clean and simple. Yes, minimalism is still the only way to go.  Need help with creating an incredible website from scratch or with a website redesign? Contact the experts at WSI...

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