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Six tips to effective social media marketing

Posted by on Sep 8, 2016 in Social Media Marketing | 0 comments

Six tips to effective social media marketing

Determining which social media channels to use to promote your business, boost sales and find more customers can be tricky – especially as you don’t have control of third parties. Some businesses may be soaring ahead with their social media campaigns, while others find theirs a massive time waster. Here are some tips to turn your social media marketing into something better:Make sure your website is 100%.This domain is one you own – it’s your home base,

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A quick intro to podcasting

Posted by on Sep 7, 2016 in Podcast | 0 comments

A quick intro to podcasting

If you feel you have something to tell your audience, but are tired of the usual blog posts, you should think about launching a podcast. Podcasts are audio content that can be listened to on demand, kind of like a portable radio. A podcast is subscribed to, downloaded, then listened to on a smart device or tablet, whenever it suits you. They come in all sorts of formats, from interviews to panel discussions, entertainment to story-telling. Unlike reading a blog post

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Determining the real value of your blog post

Posted by on Sep 6, 2016 in Blogging | 0 comments

Determining the real value of your blog post

Writing and posting regular blogs are an essential part of online communication, something every digital marketer and any business with an online presence knows. Churning out blogs just to get noticed is not really the point though – writing a quality blog that educates and entertains is likely to have a bigger impact. So how do you determine if your blog is good quality? The real value of an article is its ability to resonate with its readers and to achieve this,

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Use automated lead nurturing to boost your sales cycle rapidly

Posted by on Sep 5, 2016 in E-mail Marketing | 0 comments

Use automated lead nurturing to boost your sales cycle rapidly

Many successful businesses are run by “if” / “then” rules and marketing strategies are no different. For example, “if” someone buys our product “and” they are on our marketing list, “then” the contact should be added to the customer list and removed from the prospect list. After this has happened, then print the shipping lables, send them the product and a thank you email, add them to the newsletter database and call them two weeks later to make

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How LinkedIn can benefit your business

Posted by on Aug 25, 2016 in Social Media Marketing, Social Networking | 0 comments

How LinkedIn can benefit your business

LinkedIn remains one of the leading social media platforms for professionals to interact, while also being a great place to find influencers and engage with like-minded individuals on any number of topics. While many people or businesses set up a profile and occasionally log in to check it, using it more actively can benefit your career or the prospects of your business in many ways. While it is an excellent way to keep an updated resumé, it has much, much more to

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How to gain customer trust through your website

Posted by on Aug 24, 2016 in Blogging, Content Marketing | 0 comments

How to gain customer trust through your website

Establishing trust with your customers or potential customers is not instantaneous – it takes hard work and continued service and support to win them over. What many businesses don’t realise though, is that your website plays a big part – if visitors to your site have any doubts about your business or its integrity, they’ll bounce right out and never come back. Your content may be engaging and the CTAs compelling, but trust is earned over time and not someth

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What is social media’s Rule of Thirds?

Posted by on Aug 23, 2016 in Content Marketing, Social Media Optimization | 0 comments

What is social media’s Rule of Thirds?

It’s not a new term, but one which some people may have missed – the Rule of Thirds. What this refers to is dividing your social media content into thirds and using it in different ways, to increase and maintain an engaged audience. These are:1/3 of your social content promotes your business, converts readers and generates profit. 1/3 of your social content should surface and share ideas and stories from industry thought leaders or like-minded businesses. 1/3

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5 local SEO myths – busted

Posted by on Aug 22, 2016 in SEO | 0 comments

5 local SEO myths – busted

There are many misguided beliefs about local SEO. Here we have busted some of the top myths:A Google listing is all that you needAs with all types of digital marketing efforts, there’s not a single thing you can do to magically boost your rankings. Local SEO algorithms are complex and while claiming your Google listing is a step in the right direction, it’s definitely not all that is needed. If you have just kick-started your local SEO efforts, then be sure

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Answers to commonly asked SEO questions

Posted by on Aug 18, 2016 in SEO | 0 comments

Answers to commonly asked SEO questions

Many businesses out there with an online presence find SEO and all its intricacies very confusing and either outsource it completely, or ignore it. Unfortunately, it’s not something you can really ignore, not if you want to succeed in the digital world. Here are some answers to commonly asked questions, which might help to get your head around the importance of optimizing your website and content to get maximum returns.Should I outsource SEO or do it myself?It

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Creating an awesome “About Us” page

Posted by on Aug 17, 2016 in Content Marketing | 0 comments

Creating an awesome “About Us” page

Whether you are building your website for the first time, rebranding it or just revamping, it’s a good idea to spend significant time on your About Us page. This is one of the most frequently visited pages of a company website, where your visitors find out about you, your business and why they should engage with you. It’s often the first impression you leave on a potential customer or employee, so don’t miss the opportunity to make it a great one. Here are som

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