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Content Marketing: Creating Video Content Your Audience Will Adore

Posted by on Jan 24, 2018 in Content Marketing | 0 comments

Content Marketing: Creating Video Content Your Audience Will Adore

Content marketing doesn’t have to refer only to blogs. In fact, great content marketers know that their digital marketing strategy becomes a lot more powerful if they plan to create and utilise a broad array of quality content – from blogs to infographics and, of course, videos. If you are new to crafting epic video content that your audience can’t get enough of, we have some helpful advice to share… Get to the Point  You need to give your audience a reason

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Your Content Marketing Team: 5 Skills You Can’t Do Without

Posted by on Jan 23, 2018 in Content Marketing | 0 comments

Your Content Marketing Team: 5 Skills You Can’t Do Without

If you are to successfully make a name for your brand in the world of content marketing, there are 5 essential skills that you simply cannot do without. We take a closer look at each one of them below. Content Creation  Ultimately, it doesn’t matter how epic your social media marketing skills are, they won’t really amount to much if you don’t have epic content to promote on the platforms! It, therefore, comes as no surprise that the most essential skill withi

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How to Create an Effective Email Drip Campaign

Posted by on Jan 22, 2018 in E-mail Marketing | 0 comments

How to Create an Effective Email Drip Campaign

Email drip campaigns are more complex and require more work than a once-off email blast – but it is worth the effort! Email marketing is still one of the best ways to sell more products and market your business, but a cleverly thought out and executed drip campaign can really make a difference to your bottom line. Here is how to go about the process:Determine What You Want to AchieveMaybe you need to focus on customer retention? Or maybe you want to get your p

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Turning Leads into Conversions Using Live Chat

Posted by on Jan 18, 2018 in Articles | 0 comments

Turning Leads into Conversions Using Live Chat

Live chat has become a digital marketing must for businesses far and wide. It makes it possible for potential customers to get in touch quickly and get hold of the information that they are looking for – and it makes it easier for you to persuade them to convert! Here are our top tips for using live chat to your advantage and successfully transforming leads into conversions. Use Real People  Yes, technology is super advanced nowadays, and it’s quite easy to get

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Boost Your Digital Marketing Strategy by Mastering the Art of AB Testing

Posted by on Jan 17, 2018 in Digital Media Marketing | 0 comments

Boost Your Digital Marketing Strategy by Mastering the Art of AB Testing

A solid approach to AB testing is sure to lead to a stand-out digital marketing strategy that is almost guaranteed to achieve the desired results for your brand. Not only does it allow you the opportunity to experiment with two different designs/approaches, but it also provides you with insight into what your target market is thinking, as well as what appeals to them most. Here’s what you need to know about successful AB testing within the online marketing realm.

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Digital Marketing: Why Your Static Logo is No Longer Cutting it

Posted by on Jan 16, 2018 in Digital Media Marketing | 0 comments

Digital Marketing: Why Your Static Logo is No Longer Cutting it

A couple of years ago, when it came to building your presence online, a creative, original, static logo was all that you needed to stand out from the crowd. Unfortunately, this is no longer the case. With the rise of animation and the demand for mobile-friendly websites, an old-school static logo simply isn’t going to cut it. Here’s what you need to know. Choose the Right Base Branding  In order to build something ‘cooler’, you will need a standard vector l

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What’s Next for Digital Marketing In 2018?

Posted by on Jan 15, 2018 in Digital Media Marketing | 0 comments

What’s Next for Digital Marketing In 2018?

With new social media platforms, virtual reality and blockchain popping up, it can be tough to narrow down the digital marketing trends that you need to focus on. Here are the top trends that we think you should concentrate on:Messaging Is a MustLegendary internet marketer Neil Patel published an article that detailed how his Facebook Messenger campaigns saw 88% open rates and a 56% click-through rate. The impact of messaging on digital marketing is huge because

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What You Need to Know About Increasing Your Website’s Conversion Rate

Posted by on Jan 11, 2018 in Website Design | 0 comments

What You Need to Know About Increasing Your Website’s Conversion Rate

If you have managed to encourage more traffic to your company website through your digital marketing, SEO, content marketing and social media marketing efforts, good for you! However, if these website visits aren’t resulting in conversions, all your hard work has been for nothing. Here are our top tips for instantly increasing your website’s conversion rate and seeing the returns that you deserve!Email Marketing Did you know that the fewer fields a user h

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Top Reasons Why Your Website isn’t Winning You Any New Customers

Posted by on Jan 10, 2018 in Website Design | 0 comments

Top Reasons Why Your Website isn’t Winning You Any New Customers

In the world of online marketing, a great website design is everything! However, functionality and user-friendliness are just as important as visual appeal. Below, we look at the top reasons why your company’s website might not be winning you as many new clients as you had hoped it would.Too Much Promotional Content Think about it – how much do people really care about the history of your brand or business? What they want to know is what you have to offer

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4 Tips for Crafting Content That Will Fascinate Your Audience

Posted by on Jan 9, 2018 in Content Marketing | 0 comments

4 Tips for Crafting Content That Will Fascinate Your Audience

Ultimately, if your content marketing efforts do not lead to interest and engagement from your audience, they are unlikely to do your overall digital marketing strategy any favours. Here are our top tips for ensuring success and crafting content guaranteed to fascinate your audience every single time:Facts Are Everything Your audience is sure to react more strongly to content that presents them with facts and real data, as opposed to opinion-based posts. Rese

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