How Covid19 has changed the face of web businesses

Posted by on Sep 8, 2020 in Digital Media Marketing | Comments Off on How Covid19 has changed the face of web businesses

How Covid19 has changed the face of web businesses

We’ve been under house arrest for most of 2020. As lockdowns ease and work beckons, here are 6 post covid19 trends for web design businesses: Working from home  You’ve baked 100 banana breads, tried all the jigsaw puzzles, washed your hands and behaved yourself. Now it’s time to get back to work. The thought of waking, showering, actually wearing clothes and driving to an office seem alien concepts.  It’s much easier to work remotely from your home space. Agencies need to re-think the flashy corporate offices, expensive rents and weigh up the dead time stuck in traffic. Rather scale down, stagger shifts, use hot desks and aim for minimum in-office presence.  Meeting apps have matured Lockdown has provided us with the time and opportunity to get to grips with new group chat apps that allow colleagues to get around an electronic table. Where there was once only Skype, Zoom is now flavour of the month thanks to Covid19 with 200 million daily meeting participants in March 2020, and a month later 300 million! Likewise Google Meet has upped its game. Don’t forget to dress for a virtual meeting even if only from the waist up. Think about your appearance. Look professional. Control your kids and pets.  No cheesy pictures on the wall.  The possibilities are endless Web design is advancing at the speed of light. The array of tools and apps now available together with their corresponding tricks and shortcuts is mind-blowing. You need to keep up. Post Covid19, just about everyone is experimenting with Dark Mode – it’s easier on the eye, looks ‘next level’ and is architecturally hip. Perfection is so pre-covid19 as designers are adding imperfections to pristine photographs and hand drawing their own icons and backgrounds. Whilst neon, as a colour, was previously deemed far too cheap and nasty; watch out for electric pastel neon against a black background. It so works. Tighter Budgeting The virus has exposed many weak web businesses that were already failing in their systems, with sloppy accounting, late client invoicing and inconsistent quotes. Tighter budgets require more accounting precision. Yes, web design is a very creative business but without attention to the business side, there will be no creative.  New methods Business will never be the same again. You need to dare to build new structures and throw out old conventions that no longer fit. Your clients are also feverishly restructuring and innovating and have no doubt switched their strategies to accommodate the new ab-normal. Talk to them ASAP about how they prefer to work now. Check key changes in their staff hierarchy and any radical new thinking.  Increase your market share Your web design competitors may have thinned out but this is no time for complacency. First you need to outthink everybody else and be top of your game with your social media and website. Get in first. Reminders, promotions and polite welcome-back communications re-acquaint clients with your offering. Also, if the digital marketing business down the road has closed, it’s a good time to pick up any of their hot web...

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How to Master The Art of a Well-Planned LinkedIn Profile

Posted by on Sep 4, 2020 in LinkedIn, Social Media Marketing | Comments Off on How to Master The Art of a Well-Planned LinkedIn Profile

How to Master The Art of a Well-Planned LinkedIn Profile

The ultimate goal of your social media marketing strategy is your bottom line. So who better to take advice from that Warren Buffet: “An idiot with a plan can beat a genius without a plan!” LinkedIn themselves share that marketing with a documented plan results in greater overall content marketing success than working from a verbal plan only or even no strategy at all. LinkedIn marketing is no different despite 43% of marketers agreeing that they have sourced a client from LinkedIn. Can you imagine how much higher that percentage would be with proper planning? Let The Planning Begin – 4 Easy Steps  Set up an editorial calendar. Based on your ideal target audience, create a list of topics, events, product launches that will help them reach their goals or overcome their struggle. Organise your content into categories or themes and start filling in the dates with content.  Create and adhere to brand guidelines. To maintain a consistent look, voice, and tone, use content guidelines and communicate them to your team. Delegate. Assign someone (or a group of people) to be responsible for each of your channels. Using the standards set above, empower them to monitor and respond to engagement from your readers. Look further afield to source content.With a dedicated curator of content, you can encourage the regions and verticals in your organisation to submit content. Consider enlisting the services of a digital marketing agency to add credibility to your profile with powerful content, craft strong headlines and a summary that motivates people to read your entire profile, and include visuals and multimedia to illustrate your expertise. Award-Winning Solutions  Leveraging LinkedIn for business purposes is easy once you have a compelling and bullet-proof content. For more information on how WSI can help you, contact...

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What You Need To Know About Using LinkedIn for Marketing

Posted by on Sep 2, 2020 in LinkedIn, Social Media Marketing | Comments Off on What You Need To Know About Using LinkedIn for Marketing

What You Need To Know About Using LinkedIn for Marketing

As a social media marketing platform, LinkedIn is not necessarily the first to come to mind. It has a reputation (unfairly assigned) as a tad stuffy and conservative. However, LinkedIn marketing is a powerful means of driving awareness of your brand and increasing your revenue precisely because the content on LinkedIn is more professional and industry-related. When it comes to digital marketing, 80% of B2B leads come from LinkedIn. LinkedIn’s Seven Marketing Opportunities  Whether your goal is to increase your brand awareness or to generate fruitful leads, there is a range of features built into LinkedIn to drive these results. Pages– Engage with prospects and existing customers using text, links, videos, and images relating to company news, blogs and vlogs, industry news, research, case studies, etc.  For every promotional-type post, you should share four pieces of relevant content. SlideShare– Presentations such as webinars, product how-tos and tips, and infographics can be shared with over 70 million monthly unique visitors to SlideShare. Link your SlideShare presentations to your website to create credible inbound links. Groups– Network and boost your standing as a thought leader in your industry by contributing to conversations in Groups.  Publishing– Stand out as a trustworthy source in your field by publishing your expertise, experiences, and lessons learned as well as pieces on industry trends. Publishing is available in 20 languages! Sponsored Content and Direct Sponsored Content– While both types of ads may be a single image, carousel, or video formats which appear in the feed of targeted LinkedIn members, Sponsored Content Created is visible on your organization’s LinkedIn Page or Showcase Page; and Direct Sponsored Content is not. Sponsored InMail– Used to send personalised content marketingmaterial to your target audiences via LinkedIn Messenger. Text Ads– These ads appear on the right-hand side or top of the LinkedIn desktop feed and are charged as PPC (pay per click) or CPM (cost per impression). WSI  Contact WSI OMS for more information on how to use LinkedIn in your networking and marketing...

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Six online advertising tactics to sell more during lockdown

Posted by on Sep 1, 2020 in Digital Media Marketing | Comments Off on Six online advertising tactics to sell more during lockdown

Six online advertising tactics to sell more during lockdown

People are more likely to be shopping online during lockdown, which means you need to be investing in online advertising in a whole new way. Now is the time to try new things to get your products and services under the eyes of your potential buyers. Here are six simple online advertising tactics that you can follow to sell more in 2020: Using digital marketing to sell more  Keep your content fresh and make the most of it by updating old content and reusing it strategically by changing the type of media. Most written content can be repurposed as video, which is a great way to improve engagement and connect with new audiences. Get the timing right with your email marketing. Do not underestimate the effect timing can have as consumers are not always likely to open emails. If you send your emails out at the right time, it can translate into more sales. Get smarter with your pay per click bidding. The next step in PPC advertising is to use smart bidding to make sure that you get maximum value. Smart bidding uses AI technology to make sure that your budget is being used effectively. This is done using data from past search results. Go live on social media. People are now more than comfortable with video calls and are interested in consuming content in real-time. Take advantage of this by live streaming content on your social media to increase engagement. Any interview or video content can be streamed live instead of being shot beforehand. Let your audience contribute to your content. By allowing your customers to post their experiences with your brand, you can harness their feedback to improve your offering. Digital marketing and social media reporting platform DashThis scaled their content offering by allowing clients to contribute to their blog and some of these consistently bring in over 200 leads per month. Make the most of your video content. More than 50% of consumers want to see videos from brands so it is essential to have this as a central part of your digital marketing strategy. There are always new ways to reach your target audience. Get in touch with WSI OMS now to take your digital marketing strategy to the next...

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The Secret to Tracking Your LinkedIn Marketing

Posted by on Aug 28, 2020 in LinkedIn, Social Media Marketing | Comments Off on The Secret to Tracking Your LinkedIn Marketing

The Secret to Tracking Your LinkedIn Marketing

LinkedIn, the world’s largest professional network, offers a variety of features to help you reach your ideal customers – LinkedIn Pages, LinkedIn SlideShare, LinkedIn Groups, Publishing on LinkedIn, LinkedIn Sponsored Content and Direct Sponsored Content, LinkedIn Sponsored InMail, LinkedIn Text Ads. But, as with all social media marketing aimed to drive brand awareness and revenue, you need to test and measure your results. Only through actively testing, measuring, and refining can you reach the level of success your input deserves.  LinkedIn has built-in features that are designed to filter your audience, measure campaign results, and help improve your ROI. LinkedIn Website Demographics To maximise the impact of your LinkedIn marketing efforts, target your strongest prospects. Use the free Website Demographics tool for useful audience insights – industry, job title and seniority company name, size, and location. Use this data to customise and share content which resonates with those most likely to become leads and customers. LinkedIn Audience Network  You want your Sponsored content and ads to reach more professionals on LinkedIn and all over the web, right? Get in front of the right people, block the bad matches, and still stay on budget using the LinkedIn Audience Network (LAN – not to be confused with the lawn dressing or a local area network!) LinkedIn Conversion Tracking  Having used the tools above to make sure you reach your ideal prospects and influencers, you will want to measure the impact of your LinkedIn Sponsored Content and Text Ads. LinkedIn Conversion Tracking – part of Campaign Manager: Records conversions on your website or landing page. Measures leads and sign-ups, purchases and page views, installs and content downloads. Identifies the demographics (industry, company location and size, job function and seniority) of people who are becoming leads. WSI  WSI OMS offers award-winning solutions to all your digital marketing challenges. Contact us for more information on how to use LinkedIn in your networking and marketing...

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Things you need to know about on-page SEO

Posted by on Aug 27, 2020 in Digital Media Marketing | Comments Off on Things you need to know about on-page SEO

Things you need to know about on-page SEO

If you want to learn more about SEO for your digital marketing journey, a good place to start is on-page SEO. In this guide, we’ll cover what it is, why it is essential and how you can optimise your content for SEO. What exactly is on-page SEO?  On-page SEO simply means optimising your website (and each page on your site) for search engines to ensure a higher ranking and drive organic traffic to your website. Optimising your website for SEO makes it easier for a search engine to find out what your content is about. In doing so, a search engine can easily recommend your content to its users, which is exactly what you want to achieve with your digital marketing strategy.  The on-page part of SEO refers to the aspects on your website that you can optimise, including the content (text or images), HTML tags (title tag, meta tag and header tag), internal links and addresses or URLs. It does not include external links and other signals that point to your website to drive traffic.  Why is on-page SEO important? On-page SEO is crucial for driving organic traffic (that is unpaid traffic) to your website. As search engines and their algorithms evolve, they look for more specific indicators that will tell them if your content is relevant and valuable to their audience. Because search engines are competitive businesses, they want to outshine their fellow search engines by giving users the best possible experience. If your on-page SEO factors indicate that your content is a good match for a search query, your content will get shared by search engines and more people will find your content.  Ways in which you can optimise your content for SEO By optimising your content on every page, you’ll have the best chance at ranking highly in search engine results, which is precisely what you want to achieve with your SEO strategy. Here are some ways in which you can use keywords to optimise your content on every page. Use your target keywords  Once you’ve picked your target keywords, use them at the start of your content (or as close to the beginning as possible) and use them frequently without being unnatural about it. While your keywords are incredibly important to signal what your content is about, you shouldn’t stuff them into every sentence. Overuse of keywords will make your content useless for humans, and that will not improve your ranking. Remember to include your keywords in your headings and sub-headings (at least one of your sub-headings).  Tag headings and subheadings Use (H1) for your main heading and (H2) to tag subheadings. These tags help search engines to understand the structure of your content, which makes it easier to categorise and recommend it to users. If you leave out these tags, your entire strategy won’t crash and burn, but it can help you to make incremental improvements in your rankings by giving search engines just another factor to signal useful content.  Need help with your on-page SEO strategy? Visit our website to find out about WSI OMS’ digital marketing...

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Content marketing strategy: The Hub & Spoke model

Posted by on Aug 26, 2020 in Content Marketing | Comments Off on Content marketing strategy: The Hub & Spoke model

Content marketing strategy: The Hub & Spoke model

The hub & spoke content model is incredibly powerful and simple enough to implement in your content marketing strategy. Take a look at how this model works: What is the hub & spoke content marketing model? Simply speaking, the hub & spoke model refers to the way that your content can be organised to create the maximum value for your audience. You will have hubs and spokes for different topics that you’re covering, but for now, let’s look at the two distinct parts: The hub  This is the overview of the topic that you’ve chosen to write about. It needs to cover most aspects that your audience may be interested in without going into too much detail about each of these aspects.  For example, if you’re a personal trainer, you might have hubs that cover the following topics: strength training, injury prevention, and weight management.  Your hub should have informative content as the body and needs to provide links to the spokes that apply to the hub. This can be done through embedded links in the text or by providing a table of contents or list at the end of the hub content that makes it easy to find the relevant information.  Make this piece of content as valuable, relevant and thorough as possible so that your audience will want to bookmark it and use it as the starting point of their reading journey. You want to show Google that your hub helps people to discover a topic and navigate it.  The spokes  While your hub gives your audience an overview of the topic, your spokes will address the different aspects within that topic that are relevant and useful to your audience. Using the example of a personal trainer again: the hub will be weight management, and possible spokes can be training for weight management, nutrition for weight loss or gain, common myths about weight management, how to identify your issues with weight management and so on.  Your content needs to address each of the spokes in detail, providing an in-depth look at the topic, referring to other relevant sources of content that you’ve created including videos, podcast episodes and other blog posts that relate to the topic.  As you create detailed spokes, you need to update your hub content to include links to the new content. This will strengthen your entire content model and simplify navigation for your audience. Your spokes should also link back to your main post.  Why is this model effective  The hub & spoke model helps you to establish your writing as authoritative on your chosen subject. By creating content that is linkable, focussed and relevant, and that satisfies the user intent, you’re going to be able to climb the rankings in SERP. Because the model makes smart use of links, it will guide audiences from one piece of content to another on your website or blog without letting them leave to find another source somewhere else. All of these factors indicate to Google that you’re creating good content that will be relevant for a specific set of search queries.  If you need help with creating your hub & spoke content marketing strategy, contact the digital marketing team at WSI OMS...

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I’ll be speaking about digital marketing for financial advisers on 8 & 9 September

Posted by on Aug 25, 2020 in Digital Media Marketing | Comments Off on I’ll be speaking about digital marketing for financial advisers on 8 & 9 September

I’ll be speaking about digital marketing for financial advisers on 8 & 9 September

I will be speaking about digital marketing for financial advisers at the Glacier IdeasLab Summit on 8 and 9 September 2020. Glacier Insights provides investment professionals and financial intermediaries with information on the markets, and I’m honoured to be invited to speak at the event. Why financial advisers need the Internet more than ever I do a lot of work in the investment and financial sector. One of the reasons I enjoy speaking to financial intermediaries and other wealth management consultants is because I understand the challenges they face and how to use digital marketing to overcome these challenges. Financial advisers no longer control all of the information investors rely on to make financial decisions. Google has made access to all information free.  What used to work for financial advisers – even before Covid – was simple: they are skilled salespeople who would meet prospects face-to-face. They were in control of all the information that investors needed when they were making decisions. Times have changed and the Internet makes owning all the information obsolete. Financial advisers no longer control all of the information investors rely on to make financial decisions. If they want their practice to make waves, the Internet is the most important tool. My speaking slot will be from 10:55 – 11:25 on both days. I look forward to meeting everyone, and I will be doing a thought leadership article on digital marketing for financial advisers after the...

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SEO Tips to drive organic blog traffic (Part 2)

Posted by on Aug 25, 2020 in SEO | Comments Off on SEO Tips to drive organic blog traffic (Part 2)

SEO Tips to drive organic blog traffic (Part 2)

Due to the popularity of our previous blog post on SEO tips, we’ve created a part 2 to provide you with even more relevant, actionable advice to drive organic traffic to your blog. Here’s what you need to know. Link to your own content If you have a lot of valuable information to share about a specific industry, niche or subject, make it easy for readers to find everything they could need with internal links that are organised in a hub and spoke model. Let’s suppose that you’re writing about gardening. You may have already created a library of useful content that your readers could find valuable. Now go through your posts and see if you can link words or concepts in one post to others, for example: if you’re writing about “water-saving plants” it could form your hub, and you could link to other articles like “caring for succulents” or “ground coverings that keep your soil moist” as spokes. The idea is to keep your reader on your site as long as possible by providing them with content they want to consume in a way that is easy to navigate. This will help Google to see that your content is relevant and useful and can help to boost your page ranking.  Keep your content updated  It’s incredibly annoying to find a great resource that answers your question only to realise that the source is out of date. Revisit your content often and update it so that it remains relevant and applicable to your audience for as long as possible. Update broken links and add new information if you can – this also allows you to tell your audience that your great resource is now even better, which leads us to the next tip. Repurpose your content  Be sure to get the most out of your content by adapting it to be suitable for different formats and platforms. Your audience members may come from a variety of different sources, so you need to make it available for as many people as possible. Unfortunately, this means that you will have to put some work into adapting it for different purposes. Although it takes a little longer, it will give your content the best possible chance of getting seen, which will indicate to Google that your content is valuable for a broader audience.  Let people know about your content In addition to your regular audience from social media and newsletter sign-ups, you also want to reach a broader audience in your network. You can do this by letting people know that you’ve mentioned them or their resources in your writing. You can even go a step further and reach out to people who have written about the same topic or who have linked to articles that cover your topic. This can help you to create a network of writers and websites in your niche, something that you can further use to improve your organic traffic. Share your knowledge If you’ve got unique insights, experience and expertise in your industry or niche, you can create more organic traffic to your blog by sharing your knowledge on someone else’s platform. If you’ve built a network of like minded writers, reach out to them and offer to create a guest blog for their website. ...

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What is the difference between content marketing and inbound marketing?

Posted by on Aug 24, 2020 in Content Marketing, Inbound Marketing | Comments Off on What is the difference between content marketing and inbound marketing?

What is the difference between content marketing and inbound marketing?

Content marketing and inbound marketing are often terms used interchangeably amongst marketers. Neither method is better than the other, and both approaches, when used together, can create fantastic results. In this blog, we go into detail below to examine the differences between them: Content marketing Content marketing provides valuable information that will attract and retain customers through social media, Search Engine Optimisation, and PPC. Here are some reasons why businesses should focus on content marketing as part of their digital marketing strategy: Almost 30% of all internet users use ad blockers, which means that your organic and paid content needs to be specific and target your audience to be effective.  Content marketing drives six times higher conversion rates. Content marketing costs 62% less compared to traditional marketing plans, while the return is almost three times as high. Inbound marketing  Inbound marketing refers to the methods used to convert customers by using content marketing, social media marketing, SEO, and branding. This methodology is applied in three ways: Attract: Draw in the target audience with content that establishes you as trustworthy.  Engage: The goal of inbound marketing is to convert visitors into customers by using tools like landing pages, calls to action, etc.   Delight: Support your customers that have purchased to retain them.  There is tremendous value when combining inbound and content marketing tactics. Inbound marketing is needed because it will make your website great by using methods to compel visitors to take action and convert into customers. Meanwhile, content marketing will make your site attractive to visitors and provide valuable content that optimises SEO for better ranking. By using both, your brand is more likely to succeed online.  WSI OMS offers content marketing and website design services. Contact us...

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