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How to Use Facebook Campaign Goals

Posted by on Apr 5, 2018 in Facebook, Social Media Marketing | 0 comments

How to Use Facebook Campaign Goals

Have you started creating Facebook ad campaigns? When you set up a Facebook campaign, you will see that you can also create ‘Conversions’, which helps you to get people to take valuable actions on your website or app. You can use the Facebook pixel or app events to track and measure conversions. If you want to track goals such as adding payment info or making a purchase, then you can start by filling in the ‘Conversions’ section of your Facebook campaign. Wi

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CEOs Need to Use Social Media to Connect and Build Trust

Posted by on Apr 4, 2018 in Social Media Marketing | 0 comments

CEOs Need to Use Social Media to Connect and Build Trust

The internet is part of our daily lives. We connect with friends, search for information, read the news and use it for work. The public do not usually trust CEOs. They trust their peers, the media and their friends. Many times, people don’t even see CEOs as a credible spokesperson for a company. To overcome this, the modern CEOs must:Share their stories in personal ways, Be accessible to their employees, and Even be accessible to the public (to an extent).Audi

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How to Get Press Coverage without Spending Money

Posted by on Apr 3, 2018 in Copywriting | 0 comments

How to Get Press Coverage without Spending Money

Paid media is a huge part of digital marketing. Whether you’re a marketing manager or a CEO, you are undoubtedly aware of the fact that a huge part of your marketing budget goes to paid media in the form of Google Ads, Facebook ads and other promoted ads on the internet. There are, however, ways to land a lot of media coverage without spending money. You can get traffic, leads and sales just by getting press coverage as well as coverage from bloggers. So, where do

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How to Curate Content for Your Website

Posted by on Apr 2, 2018 in Content Marketing | 0 comments

How to Curate Content for Your Website

While most people know that content is king, they are equally aware of how much time and effort is involved in writing content and content marketing. Instead of being tasked with developing each piece of content yourself, you can use content curation to diversify your content strategy and give more value to your customers. If you have social media profiles, then you know how important it is to share content on a regular basis. This is only one of the reasons why con

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These Books Will Help to Improve Your Digital Marketing Strategy

Posted by on Mar 29, 2018 in Digital Media Marketing | 0 comments

These Books Will Help to Improve Your Digital Marketing Strategy

When it comes to dominating the digital marketing world, an impressive, concise digital marketing strategy is essential, acting as a map to guide you closer and closer towards achieving your goals. The following is the key to making sure that your digital marketing strategy is up to the task:Make certain that you stay up to date with industry trends and changes, Ensure that you keep inspiring yourself, and You should continue to flex those ‘creative muscles’ w

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Redesigning Your Website? Will it Affect Your SEO?

Posted by on Mar 28, 2018 in SEO, Website Design | 0 comments

Redesigning Your Website? Will it Affect Your SEO?

Website design trends are forever changing, just like every other aspect of online marketing! Because of this, it is important to ensure that your website mirrors industry standards. This means doing regular website redesigns and updates. While a website refresh may sound all well and good, you are probably wondering how it will affect your already existing on-page/off-page SEO and Google rankings. This is what you need to know:The Goal What is important to r

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How to Create Brand Loyalty through Digital Marketing

Posted by on Mar 27, 2018 in Digital Media Marketing | 0 comments

How to Create Brand Loyalty through Digital Marketing

Digital marketing is an excellent way in which to reach a greater audience, create brand awareness and offer customers a more convenient option when it comes to getting their hands on what they want – whether it is information through content marketing or your company’s product itself. What is more is that digital marketing can also help to create a stronger sense of brand loyalty. Here is how:Talk about Your Social Responsibility Projects According to a

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3 Tips for High-Performance Email Newsletters

Posted by on Mar 26, 2018 in E-mail Marketing | 0 comments

3 Tips for High-Performance Email Newsletters

One of the best ways to communicate with your clients and customers is directly through their inbox. You can do this once per month with an email newsletter. It’s important that you make the most of this opportunity. WSI OMS has a few tips that you can use to easily improve your email newsletters:Tip no1: Subject LineThe first thing that a potential newsletter reader will see is the subject line. So, make sure it’s effective and concise. Using a boring email

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Local Search: Increase Your Google Ranking in 4 Easy Steps

Posted by on Mar 22, 2018 in Search Engines, SEO | 0 comments

Local Search: Increase Your Google Ranking in 4 Easy Steps

Focusing your SEO efforts on improving your company website’s local search ranking is a great idea for many businesses. The question is, how exactly do you get your website ranking at that top spot without overspending on your budget? We provide you with some expert insight below.Keep Track of Your Progress The only way in which to discover what is working and what is not when it comes to your search engine optimisation strategy, is to keep track of your ra

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Everything You Have Ever Wanted to Know about Google’s Featured Snippets

Posted by on Mar 21, 2018 in Online Marketing, SEO | 0 comments

Everything You Have Ever Wanted to Know about Google’s Featured Snippets

 Google’s featured snippets are a massive talking point within the online marketing community at the moment – and there is no doubt as to why! They provide marketers with an amazing opportunity to get their content featured and, as a result, to generate more clicks to their website. Here is what you need to know about this relatively recent search engine revelation, and how best to use it to your advantage. Google Featured Snippets and Traffic to Your Website 

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