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4 Secrets To Getting More Website Traffic Over Peak Retail Season

Posted by on Dec 20, 2018 in Website Design | 0 comments

4 Secrets To Getting More Website Traffic Over Peak Retail Season

 It is undeniable that Christmas time is peak retail season. So, what better time to up your digital marketing efforts, review your online strategy and update your web design? These are the 4 secrets to getting more website traffic – and more conversions – over peak retail season and beyond: Embrace E-Commerce  If you have yet to transform your website into an e-commerce site, you are missing out on thousands of rands’ worth of conversions. The good news

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SEO: Are Top Ranking Pages Getting All The Backlinks?

Posted by on Dec 20, 2018 in SEO | 0 comments

SEO: Are Top Ranking Pages Getting All The Backlinks?

The highest-ranking pages in Google are the ones we click on when we need to do research. If you’re researching surfing spots in South Africa for an article, for example, and type these keywords into Google, then you will undoubtedly find information about the best surf spots in the country within the top-ranking search results. When it comes time to rank a source for the information that has been used for the article, the copywriter will likely link back to the t

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Bidding On Swipes Boosts Marketing Opportunities on Snapchat

Posted by on Dec 20, 2018 in Social Media Marketing | 0 comments

Bidding On Swipes Boosts Marketing Opportunities on Snapchat

An increasing number of direct-to-consumer marketers are moving a portion of their Facebook and Instagram ad spend to Snapchat. With Snapchat launching Pixel in June, direct-to-consumer marketers are reporting seeing up to a 50% lower cost-per-acquisition. What makes Pixel more attractive to marketers is the ability to bid on conversions instead of swipes, which empowers marketers to target ads to people who are more likely to convert instead of simply swipe. This,

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Facebook 3D Photos: Here’s What We Know

Posted by on Dec 19, 2018 in Facebook, Social Media Marketing | 0 comments

Facebook 3D Photos: Here’s What We Know

In October, Facebook rolled out a new feature that will allow users to post photos with 3D effects to their feeds. Despite the name, however, the photos won’t be fully 3D. You won’t, for example, be able to tilt your phone’s screen to see a picture of your dog from different angles. The reason why Facebook is calling it “3D” photos is because the feature gives pictures a certain amount of depth. Facebook describes the new feature as being able to look at y

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People Spend Over 5 Years of Their Lives on Social Media

Posted by on Dec 18, 2018 in Social Media Marketing | 0 comments

People Spend Over 5 Years of Their Lives on Social Media

According to research by Mediakix, people spend five years and four months of their lives on social media. But where are they spending their time? In a lifetime, the average person will spend 8 months on Instagram, 1 year and 2 months on Snapchat, 1 year and 7 months on Facebook, 1 year and 10 months on YouTube and 18 days on Twitter. To put this into perspective, here is how much time people will spend on other daily activities over the course of their lifetime:W

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Use These SEO Tools to Audit and Monitor Website Performance

Posted by on Dec 17, 2018 in SEO | 0 comments

Use These SEO Tools to Audit and Monitor Website Performance

What is the point of going to the trouble of perfecting your website’s SEO if you are not going to monitor its performance thereafter? There are countless SEO and digital marketing tools available out there to help you do this, the vast majority of which don’t have to cost you a fortune. Here is our round-up of the top ones to try:  Google’s Webmaster ToolsThese tools have been designed and created by the SEO big-wigs themselves, so it makes sense t

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Top Tips to Creating High Engagement LinkedIn Posts

Posted by on Dec 14, 2018 in LinkedIn, Social Media Marketing | 0 comments

Top Tips to Creating High Engagement LinkedIn Posts

People who have a large, highly engaged audience on Facebook and other platforms often report that their content simply is not getting a lot of clicks and shares on LinkedIn. Here are some top tips to create a high engagement in your LinkedIn posts:Don’t Use The Platform For One-Way CommunicationAll too often, people launch a LinkedIn strategy and only focus on the content that they are going to be posting. Many business people are guilty of posting thought le

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Your Guide To Creating More Meaningful Thought Leadership Content For LinkedIn

Posted by on Dec 13, 2018 in LinkedIn, Social Media Marketing | 0 comments

Your Guide To Creating More Meaningful Thought Leadership Content For LinkedIn

With an increasing number of brands and business people trying to show their thought leadership online, the internet has become flooded with content. The result is that LinkedIn especially is flooded with content pieces and thought leadership pieces that get lost in cyberspace. To cut through the clutter and get your content under the eyes of potential clients, you need to make sure you have something meaningful to say. People are becoming increasingly disappointed

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5 Tips for an Instagram Page Worth Following

Posted by on Dec 12, 2018 in Instagram, Social Media Marketing | 0 comments

5 Tips for an Instagram Page Worth Following

The more aesthetically pleasing your Instagram feed is, the more likely you are to attract followers. But it is not always easy to build a following on Instagram. With the increasing number of users and brands on the platform, having unique content is just as important as ‘looking pretty’ if you want to stand out. With these tips, you will be able to strike a balance and create a stunning Instagram feed:Know Your Target AudienceIf you know who you are speak

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Video Marketing Trends to Look Out For In 2019

Posted by on Dec 12, 2018 in Content Marketing | 0 comments

Video Marketing Trends to Look Out For In 2019

As 2018 inches to a close, there could not be a better time to look ahead at some of the video marketing trends that may emerge in 2019. It is projected that 90% of internet traffic in 2019 will come from video, and businesses are jumping on the bandwagon. For example, local telecommunications companies like MTN and Vodacom are encouraging the consumption of video by lowering data costs and introducing data lite platforms like MTN Shortz and Vodacom’s Video Play a

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