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5 reasons to use email marketing for lead generation

Posted by on Mar 11, 2019 in E-mail Marketing | 0 comments

5 reasons to use email marketing for lead generation

Before the social media and mobile marketing boom, email was the top way for digital marketers to reach new clients. While many people think email is dead, the opposite is true. It might no longer be seen as the trendiest way to generate new business, email marketing is still one of the best ways to reach your target audience. Here’s why:Everyone has emailYou would be hard-pressed to find a person who can’t be contacted via email. Many people actively manage

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Why your business should compete for space in the organic SERPs through local pages

Posted by on Mar 8, 2019 in SEO | 0 comments

Why your business should compete for space in the organic SERPs through local pages

For the purpose of this blog post, we are not referring to the maps or other items in the top of Google’s search results. We are discussing how to compete for organic space in the top ten blue links on page one of Google’s search results with local pages. By ‘local pages’, we mean pages by a national or international business that are location specific. An example of this would be Indeed.com, who has location specific pages for Seattle, NYC, and other cities

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Content marketing: What’s the best content length and how does it affect SEO?

Posted by on Mar 7, 2019 in Content Marketing | 0 comments

Content marketing: What’s the best content length and how does it affect SEO?

When it comes to content marketing, it’s hard to know how long your blog posts and articles should be. The short and confusing answer is: it depends on what the user is searching for. If the user is looking for something that requires a comprehensive and long answer, then they will be expecting a longer article. If they are looking for a quick solution, they wouldn’t want to read thousands of words of text. The length of the content that someone is looking for w

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Geo-fencing – What it is and why it matters for targeted digital marketing campaigns

Posted by on Mar 6, 2019 in Digital Media Marketing | 0 comments

Geo-fencing – What it is and why it matters for targeted digital marketing campaigns

If you are looking for a digital marketing solution that is more accurate and gives you more reach in your advertising budget, you need to start using geofencing. With geofencing, you can reach people in precise areas based on the places they go. You can build geofencing around events, building, competitor locations, and even convention centres and conferences. If you are a personal injury attorney who wants to reach victims in hospitals, for example, you can build

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Designing A New Website? Here Is What Is Trendy!

Posted by on Feb 27, 2019 in Website Design, Website Development | 0 comments

Designing A New Website? Here Is What Is Trendy!

The websites that were popular years ago are no longer popular today. Here are some ideas to make sure your new website design is trendy:  Flat DesignsOver the past few years, people have increasingly been opting for minimalistic design. Not only does this help with mobile optimisation (which is crucial to your SEO success), but people prefer clean, crisp website layouts. The main benefit of a minimalistic design is the time it will take to load the page on a m

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5 Do’s and Don’ts for Mobile Conversion Design

Posted by on Feb 26, 2019 in Mobile Marketing | 0 comments

5 Do’s and Don’ts for Mobile Conversion Design

Your mobile site needs to be designed with conversions in mind. Here are a few tips from our mobile marketers and web designers:  Do: Design With The User In MindPeople often approach a website design company with an idea in their mind of what they want their websites to look like. Many times, it is a show-piece for their company, instead of a tool that can help their potential clients become paying customers. Design with the user in mind and focus on how t

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Web Development Trends You Need To Take Note Of

Posted by on Feb 26, 2019 in Website Design, Website Development | 0 comments

Web Development Trends You Need To Take Note Of

Are you a website developer (or are you thinking of having a new website designed?) Then consider these interesting web development trends:  Push NotificationsPush notifications started as a way to prompt people to take action, but they have evolved to become much more. You will notice the push notification permission box on many websites that you visit. If you have clicked on a box that has asked you whether the site can send you notifications, then you ha

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Starting a Blog? Read Our Advice

Posted by on Feb 25, 2019 in Blogging, Content Marketing | 0 comments

Starting a Blog? Read Our Advice

Content marketing is still a huge part of any successful digital marketing strategy. If you have started a blog, then you probably know how time-consuming (and hard!) it can be to stick to a blogging schedule. Here are a few tips to keep in mind:  Set short term and long term blogging goalsDon’t overextend yourself if you have just started blogging. Commit to one post every two weeks to make sure you are consistent with posts. This can be your short term

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It Is Time to Retire These Outdated SEO Practices

Posted by on Feb 21, 2019 in SEO | 0 comments

It Is Time to Retire These Outdated SEO Practices

SEO is always changing because Google is constantly improving their search algorithms. Everything – from the increase in mobile searches as well as voice searches to the way people consume content – guides Google’s algorithm and SEO practices, which is why you need to stay up to date with how Google ranks websites. Here are a few outdated SEO practices that you should no longer waste your time on:  Keyword StuffingTen years ago, everything was

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Content Marketing Trends To Keep Your Eye On

Posted by on Feb 20, 2019 in Content Marketing | 0 comments

Content Marketing Trends To Keep Your Eye On

In 2017, it was estimated that the content marketing industry would be worth $400 billion by 2021. Content has never been a passing fad, but the dynamics of the sector continue to change. Here are a few trends to keep your eye on:  Content Marketing Is Not A Side Project AnymoreIn the past, many digital marketers offered content marketing services to clients as an add-on to Search Engine Optimisation, mobile marketing or web design. Content marketing plays

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