5 Digital Marketing Trends for 2020

Posted by on Nov 5, 2019 in Digital Media Marketing | Comments Off on 5 Digital Marketing Trends for 2020

5 Digital Marketing Trends for 2020

In digital marketing, trends change rapidly and non-stop. There is always some new technique, software, algorithm change or expert opinion to take into consideration. With the end of this year fast approaching, we’re looking at some important trends that digital marketers need to be aware of for the year to come.   The Top 5 Digital Marketing Trends for 2020: Messaging Apps With the introduction of Whatsapp for Business and similar features on messaging apps, digital marketing has found a way to become even more personal. Businesses can now manage a multitude of interactions through these apps, including digital marketing. The ability to create targeted groups, share promotions, host flash sales and bring a personal touch to all these messages is highly valuable to digital marketers, and we predict a steady uptake in using messaging apps for various digital marketing purposes. Artificial Intelligence in Digital Marketing Experts predict massive growth in the use of AI in managing the customer experience by implementing chatbots to drive targeted marketing interactions and manage customer queries. Chatbots can provide real-time feedback to questions without any delay or bias and in this space, they far outperform their human counterparts (who suffer from the normal side effects of being human).  Hyper Targeting Companies investing in digital marketing expect to see results from their efforts.  Hyper targeting turns customer insights into personalised messages to ensure that niche messages reach the correct audience, which improves the return on investment. It also creates brand awareness in the correct way by avoiding customers outside of the target market who may become brand-averse through repeated exposure to unsuitable messaging. Content Marketing  It shouldn’t be news that content marketing is still a hot topic in digital marketing. The trends in this area are based on the type and format of content marketing. Interactive content and video content are set to take the lead in content marketing. These types of content are engaging, transparent and easy to digest. Consumption of live videos on social media is on the upswing as influencers and content creators become more comfortable in the medium, and consumers are actively seeking to engage with creators they follow in this space.  Shoppable Posts and AR/VR Experiences Digital marketing meets online shopping in the advent of social media posts that link to e-commerce stores. The idea is to create a seamless experience by showcasing products, enabling the customer to try on the item (or view it in their own home) through AR/VR technology and simplifying the purchase process. Instead of looking at a digital catalogue, the virtual shopping experience is even closer to real life, and that is a powerful extension of digital marketing. Early adopters will be large retail brands due to the large investment it would take to implement virtual reality into the shopping experience.  The digital marketing landscape for the next year already promises great advancement, and we’re excited to discover trends that the industry might have not been able to predict yet.  For more information on digital marketing trends for social media marketing, mobile marketing and email marketing contact us...

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Drive Traffic to Your Restaurant with These Digital Marketing Tips!

Posted by on Nov 4, 2019 in Digital Media Marketing | Comments Off on Drive Traffic to Your Restaurant with These Digital Marketing Tips!

Drive Traffic to Your Restaurant with These Digital Marketing Tips!

Getting traffic to your restaurant can be simple and cost-effective – if you use digital marketing to your advantage. Digital marketing is a powerful tool in getting more traffic to your restaurant, but there’s more to it than posting a few images on social media and having a website. To increase the effectivity of digital marketing for your restaurant, we’ve gathered our favourite tips that you can easily implement in your marketing strategy: Use Social Media for Your Marketing Social media loves visuals and is the perfect medium to advertise your restaurant.  Thanks to smartphones with great cameras, you can easily shoot high-quality images of your signature dishes, beautiful décor and helpful staff. Shoot some good-looking images, add your location (a function on most social media channels) and post it to social media. These posts will entice hungry clients in your neighborhood to drop by and experience your ambience. Don’t forget to add relevant hashtags to help your audience find you.  Bring Digital Marketing Home with Your Own Website If your restaurant doesn’t have a website, it is basically invisible to a large number of people. In this digital age, a website will lend your restaurant credibility and will help potential clients to find valuable information (like trading hours, address and contact details) quickly. You need to invest some time (and possibly a little bit of money) in getting a website so you are visible on the digital map. A website also gives you a home for your content and can help you to connect with potential clients through a contact form or newsletter sign-up.  The most important aspects of a restaurant’s website? It should load quickly and be easy to navigate. Keep it simple and stick to your brand. Use Content Marketing to Set Your Restaurant Apart Content marketing takes the approach of educating or stimulating interest instead of explicitly promoting a product or service. Experiment with creating a blog to showcase inspiring recipes, give tips on seasonal ingredients and educate your followers on topics related to your industry.  Make the most of  special events and holidays to create highly shareable content. This can include special cocktail recipes for Christmas or New Year, yummy cookies for the school holidays and food-related crafts your followers can make with their kids.  If you want to outsource your content marketing, why not collaborate with local bloggers or personalities? Offer incentives and set-up ways to post each other’s content that will be beneficial to both parties.  Get Listed, Everywhere Make use of the myriads of business listing platforms and focus your attention to platforms specially created for the restaurant industry. You want your restaurant to appear on every possible listing website, restaurant app and local entertainment guide.  We have some fantastic resources that will educate you on the various facets of digital marketing. So, if you’re ready to learn more, visit our blog at...

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4 Ways to Make Your Mobile Marketing Truly Stand Out

Posted by on Oct 28, 2019 in Mobile Marketing | Comments Off on 4 Ways to Make Your Mobile Marketing Truly Stand Out

4 Ways to Make Your Mobile Marketing Truly Stand Out

Text message marketing is a great way to gain visibility in front of your loyal followers and customers, but how do you do it? What’s the best way to take advantage of text message marketing to grow your business? And, furthermore, why text message marketing over email?   We get that question all the time! And the reason is that text message marketing gets in front of people instantly, and basically, everybody sees it. With email, there’s a little bit more of a delay because people don’t check their email in real-time. In this blog, we’re going to give you examples of how you can use mobile marketing to make your brand stand out.   1. Include Calls to Action on Your Website For an e-commerce store, a good text message marketing campaign might be something like an instant coupon. Maybe somebody is on your e-commerce store, they’re on the check-out page and you have a lot of abandoned carts and you want to try to reduce that. Put a call to action on the page: “Hey, opt in to our text message campaign right now and get an instant coupon for 20% off.” This helps customers move forward through the buying process.   2. Give People the Information They Want A dance studio has classes and scheduling. Maybe classes need to move out due to bad weather. This would be information that would be super important to get in front of people in real-time. Email wouldn’t be as effective here, right? Text is much more effective if the class was cancelled because of a heatwave or a big traffic pile up, for example. In this case, people will be grateful to get a text message because it gives them important information they need to plan their day.   3. Offer Worthwhile Specials and Deals A restaurant is another great example. It’s a slow day on Tuesday at lunch, right? Instead of just sitting there with a slow day, you can send a text message out to the loyal followers of your restaurant and tell them there’s a buy-one-get-one-free burger deal or 30% off lunch menu items, for example.   4. Make Sure You Have Permission to Text With text message marketing, you can’t just put somebody’s phone number into a text message marketing software programme to text them. That’s against the rules. They need to actually opt-in to receive the information that you want to provide. So, what you need to do is think about where are you going to get this call to action out in front of people. If you own a restaurant, this should be in-store, on the table or on the menu. If you have an email subscriber list, consider including the option to opt-in in a newsletter.   Need help with your mobile marketing, content marketing or SEO? Then contact WSI OMS...

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Why Long-Tail Keywords Are Critical to Your SEO Campaign

Posted by on Oct 24, 2019 in SEO | Comments Off on Why Long-Tail Keywords Are Critical to Your SEO Campaign

Why Long-Tail Keywords Are Critical to Your SEO Campaign

Everyone wants to rank number one on Google, which is exactly why everyone cannot rank number one. That’s where SEO (Search Engine Optimisation) comes into play.   A keyword doesn’t need to be a single word. For example, when a user searches for ‘WordPress themes’, he may be expecting a search engine to display various perspectives of WordPress themes, such as: What is a WordPress theme?, From where can I download it?, How to install it or upload it to a website? or How to design WordPress themes? As you can see, there are multiple things that are covered in the broad keyword phrase of ‘WordPress themes’.   The shorter the keyword, the broader the range of results will be. In other words, shorter keywords are typed into Google much more often and are, therefore, more competitive.   Let’s look at the next example, which is the following keyword phrase: ‘WordPress themes for a blog’. This is a somewhat lengthy or long-tail keyword, but it is too specific or narrow in terms of ‘meaning’. This lengthy keyword tells a search engine that the user needs ‘WordPress themes for a blog’ and not for a ‘portfolio site’ or not for some ‘news website’ or ‘review website’.   A very long-tail keywords phrase would be ‘Free responsive WordPress themes for blog’. This is too specific or very narrow in terms of targeting the audience.   These three different search phrases show you exactly why long-tail keywords are critical to your SEO campaign if you are looking for highly targeted traffic. When you search for ‘WordPress themes’, you will get a lot of unrelated results compared to when you search for ‘free responsive WordPress themes for a blog’. If your company is trying to market free responsible WordPress themes for a blog, then your content should be SEO’d to reflect this.   Need help with your SEO, content marketing or link building strategy? Then contact WSI OMS...

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Seeing Past Google: SEO for Other Search Engines

Posted by on Oct 23, 2019 in SEO | Comments Off on Seeing Past Google: SEO for Other Search Engines

Seeing Past Google: SEO for Other Search Engines

SEO efforts have largely been concentrated on Google – and with good reason. The search engine has exerted a nearly unshakeable dominance for a long time, and its grasp on the lion’s share of the market doesn’t seem likely to loosen soon.   However, over the past year or so, other search platforms have started to increase their share of the world’s searches. According to 2016 figures, Google still holds over 60% of the market. Bing comes in second with around 33,5%. In the specialised area of product searches, Google faces a very real threat in the form of Amazon. According to the same research, a third of online shoppers go directly to Amazon to find their products, rather than starting with Google. In 2016 alone, Amazon product searches saw a 73% growth. In the years since then, the online retailer’s growth has continued.   Apple has also thrown its hat into the ring, and continues to increase its strength in the fight, despite its market share being considerably lower and more niche. Then there’s also Facebook and WhatsApp to consider.   Google still dominates the search engine market. But, what do these very credible challengers for the crown mean to us as SEO marketers?  The short answer is that it may be worth taking them into account with your SEO strategies, and leveraging the smaller, more targeted audiences of these engines to achieve your marketing aims. Here are some key points to work into your strategy:   The algorithms that operate Bing (as well as other search engines like them) are not as complex as those of Google, which means they require a little more work. However, if you put in the extra effort, you can build your rankings quite nicely. You need to be both more targeted and more specific, but this will quickly move you upwards in the rankings.   Google does not take meta keywords into account for its rankings. Other search engines still do. This means that if you include relevant keywords, along with all the combinations of synonyms and misspellings that could lead to your site, you can work your way manually to the top of the rankings. Your efforts in this area could distinguish you from your competition.   Google uses Latent Semantic Indexing to rank web pages. This allows you to hit the SEO marks without always having to use the exact keywords on your page. With Bing and the like, you need to be more specific and accurate with your choice of on-page keywords. Always place the keyword in both the h1 and h2 headings and write strong meta descriptions that also include the precise keywords you have chosen.   DuckDuckGo is an increasingly popular search engine due to its emphasis on user privacy. To build your presence on this platform, you need to focus on strong link building. Also, link back, as often as possible, to high-quality sources with a high trust and recognition factor. Wikipedia is one example of a source that has DuckDuckGo’s trust.   Google does not like flash websites – those built with Rich Internet Applications (RIAs). This means that content from these websites does not get indexed on Google. Bing is absolutely fine with these websites, however, which means you won’t get sidelined if...

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How to Protect Your Search Rankings

Posted by on Oct 22, 2019 in SEO | Comments Off on How to Protect Your Search Rankings

How to Protect Your Search Rankings

The SEO game is one that requires both offensive and defensive strategies. Your offence requires a mix of having to constantly develop lots of great content, while also watching trends and competitor activity, and then adjusting your attack accordingly. When it comes to defence, here are three things you can do to build a protective wall around your rankings:   1. Guard Against Negative SEO Attacks While most changes in SEO rankings develop organically through changes in traffic, content or keywords, you should never underestimate the ability and the will that others have to proactively attack your SEO rankings. The easiest way in which to do this is through so-called black hat SEO  activity designed to prompt search engine penalties, such as keyword stuffing and buying spam links.   Be vigilant. Watch your backlink profile and look out for low-quality links that seem to come out of nowhere, taking care to eliminate them as they come up.   2. Proactively Seek out Multiple Listings to Expand Your SERP Presence If you can claim multiple listings on the same search rankings page, it will strengthen your position immeasurably. There are a number of ways in which you can achieve this. You could be lucky enough to become eligible for Google Site Links, which automatically gives you four to six links under your primary search results, all linking back to internal pages on your website. Unfortunately, Google has not revealed its qualification criteria for this, so you either get linked or you don’t. You could also optimise multiple pages on your website so that they qualify to come up on the same search list. Make sure this works with your existing SEO strategy first, however.   3. Keep up the SEO Best Practices Whatever other tactics you may be working on, you should always be focusing on building excellent content and building great links. Never let that slip and you will always be in the best position to maintain your search rankings.   WSI OMS can help you plan, execute and monitor virtually unassailable SEO strategies. Contact us to discuss your digital marketing...

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How to Compete in the SEO Game

Posted by on Oct 21, 2019 in SEO | Comments Off on How to Compete in the SEO Game

How to Compete in the SEO Game

By its very nature, SEO is a competitive sport. You’re not working alone in a vacuum to improve your search result rankings; you’re working to do better relative to your  competitors. Improving your rankings is a delicate balancing act because you need to be able to keep your head down and constantly focus on improving your own content and SEO strategies, while at the same time, keeping an eye on what your competitors are up to. You should never devote too much or too little time to one or the other. Here, in order of priority, are the most important things you need to do to improve or maintain your rankings:   • Always Work to Perfect and Increase Your Content Both quantity and quality of content are essential to attracting visitors to your site. Keep your eye on the ball and keep honing your content to a fine point, while also building up its scale. Remember that, at the end of the day, search engines reward great content.   • Rethink Your Keyword Strategy Constantly This is the frontline of your attack, so to speak. You need to do your research and use a more responsive approach. Focus on search queries that yield the highest total traffic. You may want to push keywords that remain effective, while allowing lower-ranking ones to slip to your competitors. Check the traffic data regularly and adjust accordingly.   • Watch the News While focusing on your content and monitoring keyword traffic fluctuations, also watch the news and trends in the field of SEO. This is a growing and shifting field, with new insights and techniques being added all the time. Read blogs like this one, consult with SEO experts and use the information to sharpen your tools.   • Watch What Your Competitors Are Doing on Their Sites  Visit your competitor’s websites every day. If you notice a change in their SEO activities, you should definitely dig deeper. Take a look and see what the changes are doing to their search rankings. Maybe they’ve hit on a new optimisation technique. See how you can adjust your activity accordingly.   • Monitor Your Backlink Profile – And Your Competitors’ Too Negative SEO activity can destroy your rankings and strategy. And, by checking up on your backlink profile, you can monitor whether or not this has become a problem for you and take appropriate action.   When it comes to your competitors, check out their backlink profile to see if you can pick up on any new linking partners and strategies that they might be using to get an edge on you.   While you shouldn’t spend too much time away from your own creative endeavours, it pays to be alert and fully aware of what is going on elsewhere in the field in which you’re playing.   WSI OMS can help you plan, execute and monitor competitor-beating SEO strategies. Contact us to discuss your digital marketing...

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An E-Commerce Guide to Instagram Checkout

Posted by on Oct 18, 2019 in Ecommerce | Comments Off on An E-Commerce Guide to Instagram Checkout

An E-Commerce Guide to Instagram Checkout

Would you actually purchase something through the Instagram app? In March 2019, Instagram launched the checkout feature, which lets users checkout within the app.   Instagram has opened a whole new revenue stream for e-commerce sites. Instead of directing your followers to your website with “link in bio”, they can complete the purchase as soon as something catches their eye.   The checkout system is built into the app, which means that users can store their payment information. If a product is checkout-enabled, then an Instagram user will see the option to “checkout on Instagram”. If they tap to view more details and fill out their contact, shipping and payment information, the user can order through the app as well as check the status of their delivery within the app. The information that a user will see includes the estimated delivery date, tracking number, cancel order, initiate a return or request support from the brand.   Currently, only select e-commerce platforms have the feature. Some brands who are using it include Nike and cosmetic companies. The company is currently only selecting companies from America to try out the feature, so the rest of us will have to wait until there is a wider roll out.   Instagram has positioned the checkout feature as follows:   “Checkout enhances the shopping experience by making the purchase simple, convenient and secure. People no longer have to navigate to the browser when they want to buy. And with their protected payment information in one place, they can shop their favorite brands without needing to log in and enter their information multiple times.”   This will undoubtedly change the way e-commerce companies market their products online.   For more information about giving your digital marketing strategy an overhaul, contact WSI OMS...

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Drop the Pitch: How to Use Vulnerability and Honesty to Sell Your Brand

Posted by on Oct 17, 2019 in Content Marketing | Comments Off on Drop the Pitch: How to Use Vulnerability and Honesty to Sell Your Brand

Drop the Pitch: How to Use Vulnerability and Honesty to Sell Your Brand

Make no mistake: your customers are an extremely savvy lot. People are trying to sell them something almost every minute of every day. They know the methods, they know the angles, they know the difference between a conversation and a sales pitch – no matter how well you try to disguise the one as the other.   Even the best copywriting usually comes in the form of a carefully worded pitch aimed at casting a brand in the best possible light and manipulating the way that brand is perceived. We work very hard on crafting the right topics, keywords, slogans and headlines, sluglines and taglines to make sure that the public gets the right message about our brands. We spin stories and polish the perfect turns of phrase. The aim is to project one specific aspect of our brand, to keep all eyes on “Oz the Great and Terrible”, while diverting attention from the man behind the curtain. Customers are used to this game and, thus, accept it for the most part, especially when you are selling them something they genuinely want.   With all of this content sleight of hand assaulting the public’s senses the majority of the time, nothing is more refreshing to cut through the clutter, than a dose of simple, straightforward honesty – and indeed, vulnerability. Don’t try to come across as perfect. Even your biggest fans know you’re not. Don’t act as if your products are developed in some problem-free vacuum and come out right first time, every time. Why not discuss your failures? Draw attention to the sweating that goes on behind the scenes to bring your products to the public. Have a few candid admissions about your humble origin story and the moments when the whole enterprise nearly went belly up. This will only make your customers appreciate your products even more.   Human beings are hardwired to relate to vulnerability. We are so used to people and brands trying to present themselves in the best light that an honest admission of so-called weakness can be very disarming and endearing. So, don’t be afraid to wear your heart on your sleeve about some of the struggles of your business – provided you have the confidence that there is a killer, must-have product at the end of your story, of course!   WSI OMS can help you to create excellent, SEO-beating, high-converting content. Contact us for help with your website copy, blogs, social media and...

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Signposts on the Buyer’s Journey: Using Content to Sell

Posted by on Oct 16, 2019 in Content Marketing, Ecommerce | Comments Off on Signposts on the Buyer’s Journey: Using Content to Sell

Signposts on the Buyer’s Journey: Using Content to Sell

As a content marketer, you have a dual purpose. Yes, of course! You want to create original, attention-grabbing, well-written, quality content! But, you also want that content to serve the aims of your business. Your content needs to sell.   That sounds simple enough. But, how well is your content serving your sales really? How well have you strategised it towards that end? One way to guide your hand, and to ensure that content is geared towards sales, is to work to match content to the buyer’s journey. Let the content speak to the journey at all its stages. Let’s make this clearer by taking you through the journey and briefly looking at how your content can move with the customer.   • First Signpost: Offering Solutions for Specific Problems At this stage, potential customers are aware they have a need or a problem, and they need fulfilment or a solution. Perhaps they Google something like “affordable water purifiers,” for example. You, as a producer of competitively priced water purifiers, match them up with content that provides an answer to that need. You’ve met them at the first stage, you have their click, now you need to move them to the next stage.   • Second Signpost: Why Your Solution? Now the customer has found your water purifiers, but he/she wants to know why yours is better than anyone else’s. Your content should be filled with ready answers to that question so that, whether they follow internal links on your website or search Google for comparisons, you can provide the information they need to assess your value offering.   • Third Signpost: Sealing the Deal Your first and second signposts should have answered the initial questions satisfactorily. The customer knows that you are a better choice compared to your competitors. They’re ready to buy. All you have to do is make sure that your content, design and UX all guide them easily towards that final checkout.   • Fourth Signpost: Following Up Start off with an email confirming the purchase and thanking the customer. Then follow up with whatever is necessary to add even more value. Do you offer free delivery? Are there products that can be added on to your water purifier? How can customers contact you for after-sale service? All of this information needs to go in your website copy and/or in your emails.   WSI OMS can help you to create excellent, SEO-beating, high-converting content. Contact us for help with your website copy, blogs, social media and more....

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