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Optimize your pages to get the “yes” action

Posted by on Feb 16, 2010 in SEO | 0 comments

The internet is all full of information. People are usually searching the web for answers or solutions that they are seeking. If the web pages on your website doesn’t give answers and doesn’t provide the information that your visitors are looking for, what is the point of having a website at all? With on page search engine optimization you can change this. All of your web pages should consist of information that is clear, concise and optimized. Give u

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Who should manage Your Social Media

Posted by on Feb 15, 2010 in Social Media Marketing | 0 comments

You’ve been told to start taking advantage of Social Media so as not be left behind so you quickly open an account on Twitter, add your corporate logo and a short bio. Maybe you throw up an elaborate background to make your page even more visually appealing, but now it’s time to Tweet and you’re lost. Once your Social Media account is setup you have to make a decision about who is going to be running with the account so it doesn’t become a white elephant like so many other corporate Social Media accounts out there. The main question you have to ask yourself is – Do I outsource or keep it in house? Pro’s of Outsourcing Social Media A Social Media manager is dedicated to running a results focussed and regular campaign. By outsourcing you will also receive monthly reports showing you what has been done and how effective it has been. Any Social Media campaign manager worth his/her salt will be an expert on Social Media. They will be able to devise strategy that remains abreast of what’s happening in the world of Social Networking. Have peace of mind by handing your Social Media campaign over to an expert that knows what goes and what doesn’t. Learning time is reduced when you compare to handling Social Media internally. A professional knows all the tricks of the trade and only needs to know a few things about your brand in order to capitalise on what Social Media has to offer corporates. How do I know if my outsourced Social Media campaign manager is doing his job? Firstly, whoever you choose to run your Social Media should know the essentials of your brand, products and services. If you find yourself having to keep a close watch on your campaign manager because of constant discrepancies you may have with what he/she are doing then you may as well be running your Social Media campaign yourself. If you’re a small business that wants to be a part of the Social Media revolution then I suggest running your own account. The best option is to run your Social Media accounts in conjunction with an Internet Marketing Agency. Work with them to develop goals and let them guide you until you can fly...

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How to increase your online sales during a recession

Posted by on Feb 12, 2010 in Online Marketing | 0 comments

These days, for many businesses, offline and online times are tough. People are looking for value and ways to eliminate the unnecessary. Online marketing is a way to reach online communities via your website and to convert prospects into buyers. All you need to do is to make sure that your services or products is considered necessary. You also need to market smarter during hard times. Online marketing is an effective and low cost way to increase your sales. Find be

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SEO mistakes to avoid

Posted by on Feb 11, 2010 in SEO | 2 comments

There’s a couple of mistakes that can completely destroy your search engine rankings. Search Engine Optimization (SEO) is vital to get good rankings and to stay at the top of the search engine result pages. Using any of the techniques listed below, can ruin your rankings significantly and you can lose your precious spot on the search engines. Find below a couple of tips that you should never implement on your website or blog. No text content Most search engine

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How to measure Social Media success

Posted by on Feb 11, 2010 in Social Media Marketing | 0 comments

How do you measure your success with social media marketing?  Many new companies are joined this “new” trend with much enthusiasm to reach new prospects and to engage in conversation.  The only question is, how do you measure if it is successful? A survey that was done in August 2009 by Mzinga and Babson Executive Education shows that 84% of marketers aren’t measuring ROI (return on investment) on their social media marketing campaigns. 40% of t

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Is blogging the best answer for your business?

Posted by on Feb 10, 2010 in Articles | 0 comments

Blogging is another form of social media and it is an effective way of expanding your network. With a blog you can broadcast your messages to targeted people that you could not have reached any other way. A business blog allows you to market your business and yourself. Businesses are quickly adopting blogging as their latest online marketing tool but is it really the best answer for them? Find below a couple of things you should consider before getting started with

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Digital Marketing Training, San Antonio

Posted by on Feb 10, 2010 in Business Opportunity | 0 comments

I am in San Antonio for a couple of days training WSI Internet Consultants on ways to generate leads in the online environment. Times have been tough for business in both the offline & online world of marketing and many of us are looking for value and ways to eliminate the unnecessary expense. Online and Website Marketing is a way to reach online communities via your website and convert prospects into buyers.  All you need to do is to make sure that your s

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Social Media is changing SEO

Posted by on Feb 10, 2010 in Social Media Marketing | 1 comment

It has been proved time and time again that a search engine optimized website that employs a clear language, unique rich content and semantically correct mark-up that can be interpreted by  human readers is going to offer a better user experience on the web. An optimized website will also be ranked higher on the search engines if all the elements are utilized correctly – on page SEO and off page SEO. What I’m talking about here is the on page SEO with a

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Facebook Vs Twitter

Posted by on Feb 9, 2010 in Social Media Marketing, Social Networking, Twitter | 0 comments

Recent research conducted in the U.S. by MarketWatch indicates that teenagers and young adults aren’t embracing Twitter like they were expected to. In addition to this, the study shows that they are also losing interest in Blogging, however, they love social networks like Facebook and are engaging with said social network via ‘cooler’ hardware such as laptops and netbooks as opposed to ‘old school’ desktop PC’s. In figures the data shows: 8% of Internet users ages 12 -17 use Twitter 73% of connected American teenagers use Social Networking sites like Facebook Why is Facebook more popular than Twitter among U.S. teens? The general consensus is that Facebook is more popular than Twitter because teenagers have more time to spend on Social Networking sites where they can browse their friends’ photos and videos. On the other hand, the older generation is able to engage with Twitter conveniently from their mobile phones, and quite frankly it is a less time-consuming Social Network. So who is more likely to use Twitter? A large portion of the individuals making up the numbers on Twitter belong to celebrities and corporations. Twitter has proven itself as an especially useful platform for companies to handle customer service/complaints. Right now, analysts can only estimate how many active users Twitter has. Some people sign up for the service, and then never return to tweet after a few initial bursts of activity. Many users also sign up for multiple accounts, causing further confusion. Josh Bernoff, an analyst at Forrester Research, estimates Twitter has somewhere between 14 million and 20 million users a month. Returning to Facebook – this Social Media platform currently has a lot more active users than Twitter, with about 350 million registered subscribers. Like Twitter, it has focused on growing its user base. Its initial attempts to create a new category of social advertising fell short, as consumers protested about privacy concerns. Savvy Internet Marketers should keep a close eye on the Facebook Vs Twitter stats. Certain products/services will be marketed better in the Twitter environment than Facebook and vice versa. WSI consultants are at the forefront of Social Media Marketing and they can help you use the right Social Media channels that will pay dividends in terms of: Exposing your business Reaching a targeted audience that want your products and services Creating brand awareness Helping you to engage with your prospects and existing clientele Contact Us today for Internet...

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Build trust with your website

Posted by on Feb 9, 2010 in Website Development | 0 comments

Most web surfers today is very sceptical. To make your website trustworthy and to build credibility, it is absolutely vital to take your website seriously as the web is an impersonal medium. If your website does not appear professional or credible, potential buyers will leave in seconds. There’s millions of websites. What will make users stay on your website? Your website is the building blocks for establishing yourself online. Most of the time, people wil

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