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WSI E&I Franchisee conference – Daren Coudriet on Tripling your business

Posted by on Sep 28, 2009 in Business Opportunity | 0 comments

Daren is well known for changing his business model over the past 5 years to one that is scalable even with a small team. His presentation is on Permission based email marketing and the message is; “always about the relationship”. Daren’s main purpose when networking is to always add value to whoever he meets so that people will remember him. Topics covered in his presentation:Why permission based marketing? Today’s challenges Elements of success The oppor

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WSI E&I Franchisee Conference – Neal Lappe’s experience on Social Media

Posted by on Sep 28, 2009 in Business Opportunity | 0 comments

Here we are after lunch and listening to Neal sharing his experiences on managing your online reputation. The message is that if you live by social media, you can die by social media. An interesting comment I think. Neal goes on to say that when you are blogging, twittering and want to get good traffic to your website then by being funny, controversial and provocative, you can go viral. But be careful as one person’s sense of humour can be another’s annoyance.

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WSI E&I – Marvin Himel on Cross-sell Up-sell

Posted by on Sep 28, 2009 in Business Opportunity | 0 comments

We are on to our second session and things are just warming up here at WSI Excellence & Innovation conference. Marvin is our Sales coach at WSI and he has helped many Internet Consultants who have bought a franchise. Marvin makes a clear message that if we don’t focus on cross selling and up-selling to our clients, our competitors will. Some great stats:88% of all customers value you more if you make suggestions on other services 73% are interested in l

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WSI E&I – Francisco Hernandez presents Creative Thinking

Posted by on Sep 28, 2009 in Business Opportunity | 0 comments

I am listening to Francisco on how to apply creative thinking and planning your social media campaigns. Francisco is a seasoned Internet Consultant  from Panama and is a great presenter. The great take aways from his presentation are:InsightsWrite done the objective of the campaign and understand your clients budgetImpact IdeaWrite done all the ideas that you need to achieve Document your target market The need to reach 30,000 peopleExecutionThe use o

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WSI Internet Marketing Franchise – Keith Klamer interview

Posted by on Sep 28, 2009 in Business Opportunity | 0 comments

I am en route to the WSI Excellence & Innovation conference in Orlando and have used this travel opportunity to stop over at Ronnie Adelman’s WSI Franchise in St Louis Missouri. Keith Klamer recently bought a WSI Internet Marketing franchise and I was interested to hear from him about his initial experiences with starting his business, as he first worked for Ronnie as an Internet Marketing Consultant in a sales role. I have been mentoring Keith for the p

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XML Sitemaps – Why you need one for your website and blog

Posted by on Sep 28, 2009 in Website Development | 0 comments

To have a normal sitemap on your blog and website is an easy way for your visitors to jump to any page on your site.  It can make your navigation easy if you have a big site with lots of pages.  Usually these sitemaps are created by normal HTML and they are know as HTML Sitemaps.  Even though this is a easy way to jump to any page in your website, is it written in clear well formatted HTML so that search engines can find your content easily?  Th

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Is Website Design that important to SEO Marketers?

Posted by on Sep 28, 2009 in Website Design | 2 comments

I don’t want to overemphasize the importance of design as from an SEO perspective experienced digital marketers can work with most creative design…with the exception of an entire site built in ‘flash’!, but I do want to mention a little about it as there are some common mistakes made. Once you have your ‘marketing dashboard’ of site analytics and statistics collected from your site’s traffic, take a look at what pages visitors are looking at an

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WSI Franchise – An interview with Ronnie Adelman

Posted by on Sep 25, 2009 in Business Opportunity | 0 comments

At the moment I am on my way to the WSI Excellence and Innovation conference in Orlando which starts on the 28th September. I always look forward to these events as it gives me the opportunity to leverage off the WSI network. Meeting with the other consultants every year is like meeting up with family at Christmas. This is what I love about this business. On this trip I stopped off at St Louis to spend a few days with a great friend of mine, Ronnie Adelman. I met Ro

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WSI E&I Conference in Orlando

Posted by on Sep 24, 2009 in Business Opportunity | 0 comments

  I am at the airport on my way to Orlando, via London. It’s going to be a long trip, some 29 hours. I am looking forward to the WSI E&I Conference and are quite excited about presenting on day 2. My presentation covers how one can leverage off social media when doing search engine optimization. I am big into “Content Marketing” as an advanced way of search engine optimization. We have achieved some great results with content marketing. Many of ou

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Online Competitor Analysis Explained

Posted by on Sep 23, 2009 in Online Marketing | 0 comments

Online competitor analysis allows you to compare your website’s performance to that of your competitors. An online competitor analysis is an extremely useful research tool, which can provide you with an insight into your competitors’ online marketing strategies. Conducting a competitor analysis on a regular basis will definately give you an edge in the cyber environment. Benefits of a competitor analysis A competitor analysis will help you understand your Co

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