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Using Twitter to Generate Leads and Get Business

Posted by on Feb 26, 2010 in Twitter | 0 comments

Social Media Marketing is in the process of turning into a mainstream advertising medium because it provides the perfect platform to find the people looking for your products and services right now. Gone are the days of relying solely on methods like cold-calling to find your prospective customers, they’re now waiting to be found on Social Media. Twitter is a social networking site at the forefront of this phenomenon. Get on Twitter now so your business doesn’t miss out on the action. And if you’re already on Twitter then you should be ready and willing to respond to the wants and need of people out there with your products, services and solutions. However, many people don’t know how to turn a random Tweet into a lead. The few pointers I’ve outlined below should help you generate leads on Twitter. Target your area with Twitter Geotargeting Use Twitter Search to find Tweets in your region Use a Twitter Client like TweetDeck or Seesmic to receive real time results so you can reply on time TwitHawk is a tool that fins tweets for you. This tool uses custom search queries to target potential clients and sends you an email notification when it finds a match. It’s perfect for those of you who just don’t have time for Twitter. Participate in Conversation Always respond to Tweets directed at your organisation and try to respond to Tweets that are about your industry. Tweeps (Twitter users) will feel special if they find a deal through Twitter. For example, if you run a pizza joint and you come across someone Tweeting about pizza, then you can respond with a Tweet like “@pizzalover Come in and get a pizza from me and I’ll give you a free Coke with it.” Using TwitHawk you can setup a list of auto-responders that can rotate in reply to Tweets. Make sure you keep an eye on the results so you can reply personally when necessary. Do Something Different Turn your virtual followers into walk-in customers by offering something different on Twitter. A good idea is to distribute discount codes that are for exclusive use for those following you on Twitter. Run a Competition Offer a prize that make your followers Retweet your message. Competitions run on Twitter are attractive to Tweeps because they’re easy to enter and free. Twitter Marketing Works Twitter marketing works and if you spend enough time with it you’re bound to reach a level that few businesses achieve without spending huge amounts on traditional media. Become a thought leader in your industry on Twitter and people will follow you. They’ll be influenced by your knowledge and honesty and will start buying from you because they know they are getting good service and a reliable product from you. WSI’s Social Media Marketing services can help you: Create a buzz online Build a following Communicate with prospective/current customers Contact us now for Social Media...

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Best guide on Twitter tips by far

Posted by on Feb 26, 2010 in Twitter | 1 comment

Twitter the ultimate micro blogging tool is excellent for staying in touch, business opportunities and marketing efforts. There’s so much you can do for your business on Twitter. I have found an excellent resource of Twitter tips. You can find the full list here with hundreds of Twitter tips nicely organized into categories. http://thesocialmediaguide.com.au/2009/08/20/twitter-tips-ultimate-guide/ Find below the Twitter tips in the category “BusinessR

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Internet Marketing Plan

Posted by on Feb 26, 2010 in Online Marketing | 0 comments

Internet Marketing is an essential component to increase the visibility of a website, blog or any other online profile.  As with a traditional marketing campaign, a strategic Internet Marketing plan needs to exist in order to gain the best results from your website.   A website is a powerful business tool and without a marketing plan, it could be a drain on your finances. While it is perfectly okay to have a website that simply contains contact information, why s

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Your blog is a magazine of the future

Posted by on Feb 24, 2010 in Blogging | 0 comments

Business blog marketing is the process of promoting your business with a blog.  A blog is an excellent Web 2.0 tool. You can look at a blog as a magazine of the future and they have become a leading presence on the internet with all the social media activity involved. Blog marketing is also one of the best ways to learn and transmit industry specific news that will be available to the public as soon as you broadcast it. Blog marketing has become the joiner between

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Why you need a social media policy for your business

Posted by on Feb 24, 2010 in Social Media Marketing | 0 comments

Social media has been incorporated into our daily lives at the office and at home.  What is the first thing you do when you switch on your computer at the start of the day?  Open Facebook?  Start tweeting?  View some videos on YouTube? Read some RSS feeds? Are you using these social media tools to the best advantage for your business? A good well planned social media policy will create a better informed group of social media users within your company.  With the

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How to Make Your Business a Success Using On-line Marketing

Posted by on Feb 23, 2010 in Online Marketing | 0 comments

Business owners oftentimes feel like they are a chicken running around without a head. They spend 24+ hours a day trying to make their business a success. In today’s tough economic climate and with the “new” consumer prototype, it is becoming increasingly difficult for them to keep ahead of the game. What can the business owner do? First and foremost, stop and breathe or you will just be chasing your tail. There are so many options available on the Internet,

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Content Marketing with Squidoo

Posted by on Feb 23, 2010 in Online Marketing | 0 comments

Squidoo is a popular website with social media characteristics where members (sign up is free) can create pages about any topic. This is an excellent way to get additional exposure for your services, products, brand, blog or website. Squidoo is one of those free alternatives that should be used along with a website and a blog. The biggest challenge small companies face is “getting the word out” and to make them selves known to the world. With Squidoo i

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Social Media Public Relations and Damage Control

Posted by on Feb 23, 2010 in Online Reputation Management | 0 comments

Unlike traditional media (radio, TV, print) Social Media encourages a conversation scenario between customers and organisations. On the whole, the open conversation that Social Media channels have allowed for between business-consumer, consumer-business, and consumer-consumer is a good thing. It allows for the formation of more personal relationships between the man-in-the-street and the previously inaccessible corporate. However, if you’re running a business Social Media account it is inevitable that you’re going to get some negative feedback at some point. What’s worse is that everyone else that follows you is going to be able to see that there is a discrepancy. There is a few recovery steps you can practice so that you can diffuse the situation when it happens. Identifying the Type of Feedback Start by identifying the type of negative feedback you’ve received. There are four types of negative feedback you can receive on Social Media. Normal Problems – A customer has a problem with your product or service and has highlighted exactly what’s wrong. Although this is negative feedback, it is warranted and can help expose areas in your business that need to be looked at. Constructive Criticism – Some people will complain on your Social Media but will offer a solution to the problem they encountered. View these kind of comments as a kind of ‘Suggestion Box’ that is helpful rather than a nasty stab at your business. Merited Attack – An issue with your organisations product or service has made a customer very angry. They have decided to have a public vent on your Social Media. While the words they use may be scathing, their complaint is justified. Spam Attacks – You will be attacked on your Social Media channels for no valid reason. It is usually done in an effort to promote a competing product or service. Reacting to Negative Comments and Practicing Damage Control in Social Media Figure out what kind of feedback you’ve received by referring to the list above. Once you’ve done this you need to figure out how to respond politely and swiftly. The number one rule when responding to criticism in Social Media, even the negative type, is to stay positive. Responding to: Normal Problems – Always respond as quickly as you can to these queries. I believe it’s best to respond publicly (on your Social Media) and personally if you’re able to. If the problem has an extended timeline in order to be rectified then keep the customer (s) up to date with progress reports. Constructive Criticism – This also deserves a polite response even if you don’t plan on using the customers’ suggestion. You’ll build loyalty and trust by responding in a positive, thankful tone rather than ignoring the customer. Merited Attacks – This kind of negative feedback can be hard to deal with as the words used may overshadow the justified complaint. Bear in mind that a merited attack has its roots in a real problem and therefore deserves an educated, prompt and polite response. Use damage control here – offer a refund, discount or a freebie. Spam Attacks – It’s best not to respond to any kind of unwarranted spam attacks that may appear on your Social Media. Remove it as soon as you spot it. Depending on the severity of it, take steps to report...

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Host your blog on your own domain

Posted by on Feb 22, 2010 in Blogging | 2 comments

Many bloggers makes a major mistake with their blogs.  They use a free blogging service like Wordpress.com or Blogger (blogspot.com) and they don’t use their own domain name or a dedicated domain for the blog. This is all well and fine but they lose the branding that comes from owning their own domain name.  After all, the objective of blog marketing is to brand yourself or your company as the experts in your niche industry. Your blog options from best to wo

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A good approach to Social Media Marketing

Posted by on Feb 19, 2010 in Social Media Marketing | 0 comments

What do most people and companies do wrong when they start marketing through social media channels? They lack specific objectives and a overall plan. They usually don’t know who they will be targeting. Forrester, a marketing research company created the acronym POST. This acronym is a methodology for companies to enter into social media marketing. The POST method helps to address common questions like “should my company have a presence on Twitter?”

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