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What is Search Engine Marketing?

Posted by on Aug 28, 2009 in Digital Media Marketing | 0 comments

Search engine marketing, or SEM, is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs) through the use of paid placement, contextual advertising, and paid inclusion. Search Engine Marketing (SEM) generally covers two areas: Paid Search Advertising and Organic Search Optimization. Google Pay-Per-Click (PPC) is the most popular or well known method of advertising your products and services o

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The Yellow Pages vs Search Engines

Posted by on Aug 28, 2009 in Digital Media Marketing | 0 comments

It has long been predicted that the yellow pages will fall due to overwhelming competition from Internet alternatives. Searchers are getting better at the act of searching. The invasion of search engines  during the past few years has inspired some analysts to wonder if Internet Yellow Pages directories might also be headed for extinction. This graph from webpro news (Australia) shows that search engines have finally passed the Yellow Pages with regards to finding

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Paper news vs the internet

Posted by on Aug 28, 2009 in Online Marketing | 0 comments

How do you get your news?  Do you read it online or from the morning paper?  More people are reading news online than the traditional printed newspaper.  Why do you want to read news that is a day old? People read news online in popular news websites, social networks, blogs, podcasts, etc. The reason for this is:Online Speed: Traditional newspaper news is outdated.  It takes a day to prepare, print and distribute  Popular magazines can take up to a month.  N

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Social Media explained in 4 Minutes

Posted by on Aug 27, 2009 in Social Media Marketing | 0 comments

Is social media a fad? Or is it the biggest shift since the industrial revolution?  Have you ever wondered what exactly is Social Media?View below a great YouTube video from Socialnomics explaining this. [youtube]sIFYPQjYhv8[/youtube] Social Media isn’t a fad, it’s a fundamental shift in the way we communicate.

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Online Marketing using Social Media

Posted by on Aug 26, 2009 in Social Media Marketing | 0 comments

Social Media Marketing is the new frontier and trend in the online marketing industry.  Every business small or large should develop strategies on creating their first “Social Media Marketing Initiative” if they haven’t done so already. Why is social media so important and why should you start using it in your marketing strategies? Social Media comprises of many online tools including social networks, blogs, photo sharing websites and video sharin

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Twitter Tweets – Meaningful or Senseless Babble?

Posted by on Aug 23, 2009 in Twitter | 0 comments

Pear Analytics recently completed a study on Twitter to find out what people are really using Twitter for.  They have compared their research to other studies that were recently done to see how the data compared and if there were any correlations. Twitter recently re-vamped their homepage moving away from “What are you doing now?” to “Share and discover what’s happening right now, anywhere in the world“.  With that marketing message i

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38 Social Media Ebooks and White Papers

Posted by on Aug 22, 2009 in Social Media Marketing | 3 comments

After a bit of searching on the internet, I came across a couple of Ebooks and White Papers regarding “Social Media”.  In the Social Media industry I have learnt that you can never have too much information as Social Media is the next frontier in global and local marketing. You can always find tips and techniques from blogs and forums regarding “Social Media” and “SEO”, but  I have found that the right Ebooks and White Papers co

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Podcasting in Plain English

Posted by on Aug 21, 2009 in Podcast | 2 comments

Here is a video titled “Podcasting in Plain English” from Commoncraft.  They are famous for their three minute video presentations to help educators and influencers introduce complex subjects. What is Podcasting? Podcasting is a type of online media delivery. You create audio files and then publish the selected files via the internet and allow your users to subscribe via an RSS feed to automatically receive new files. Podcasting lets you create your own

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Part 1: Search Engine Optimization Tips and Techniques

Posted by on Aug 21, 2009 in SEO | 4 comments

Search Engine Optimization (SEO) is the methods used to optimize your website to be search engine friendly.  It is also one of the methods used to make your website rank higher on the search pages.  Many books, videos, forums, podcasts are available on this topic as it plays a big role for marketing your website. Links: Link popularity is still one of the most important factors when you are optimizing your website.  If no one knows about your website, no one will

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