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What information are people looking for on the search engines?

Posted by on Aug 29, 2009 in Digital Media Marketing | 0 comments

In a previous article I wrote I explained “What is search engine visibility” by analysing the Enviro and MarketingSherpa B2B Report 2009.   In the same report we can study what people are looking for on the internet when doing a search on popular search engines. The study revealed that people who use search engines are looking for the following information in order of importance:Easily found prices Download info Product info Product comparisons

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What is Search Engine Visibility?

Posted by on Aug 29, 2009 in Digital Media Marketing | 0 comments

Search engines have been integrated in to our daily lives.  When we have a question, we turn to our favourite search engine for an answer.  Maybe we should call them answer machines?  People use the search engines when they are looking for information, want to find a company, product, service, cause or an idea. Most searches on the search engine are generic with descriptive words to what you are looking for.  Not brand names or terms. If your website has no sear

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Content is King

Posted by on Aug 28, 2009 in Copywriting | 2 comments

There is no way you can cheat Google’s algorithm – you have to add valuable content into you website on a regular basis in order for it to achieve a high ranking on popular Search Engines like Google. Googlers talk about the ‘100 page content website‘. This is because the Internet is the Information Superhighway and generally the more useful and interesting content a website has, the more traffic it will harness, and the more successful it wi

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How Search Engine Optimization Can Benefit Your Business

Posted by on Aug 28, 2009 in SEO | 0 comments

If you are running a website for your business it is essential that you optimize it so that it gets found on the search engines by people looking for your products and services. Virtual Splat Software found out that 85% of Internet users find websites through search engines while 90% of Internet users do not go past the top 30 search engine results. The study also found out that 75% of Internet users have the intention of purchasing a product or service when using s

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My Social Media Roadmap for September

Posted by on Aug 28, 2009 in Digital Media Marketing | 0 comments

Being a business owner can be rewarding, especially when you do what you love. I have been an Internet Marketing consultant with WSI since 2003 and I must say that I am having fun. The Internet Marketing industry changes all the time and it gives me the opportunity to learn more. My passion is to travel and meet other Internet Consultants and business owners around the world and my job allows me to do that. Over the next month I will be travelling to Spain, London a

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What is Search Engine Marketing?

Posted by on Aug 28, 2009 in Digital Media Marketing | 0 comments

Search engine marketing, or SEM, is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs) through the use of paid placement, contextual advertising, and paid inclusion. Search Engine Marketing (SEM) generally covers two areas: Paid Search Advertising and Organic Search Optimization. Google Pay-Per-Click (PPC) is the most popular or well known method of advertising your products and services o

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The Yellow Pages vs Search Engines

Posted by on Aug 28, 2009 in Digital Media Marketing | 0 comments

It has long been predicted that the yellow pages will fall due to overwhelming competition from Internet alternatives. Searchers are getting better at the act of searching. The invasion of search engines  during the past few years has inspired some analysts to wonder if Internet Yellow Pages directories might also be headed for extinction. This graph from webpro news (Australia) shows that search engines have finally passed the Yellow Pages with regards to finding

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Paper news vs the internet

Posted by on Aug 28, 2009 in Online Marketing | 0 comments

How do you get your news?  Do you read it online or from the morning paper?  More people are reading news online than the traditional printed newspaper.  Why do you want to read news that is a day old? People read news online in popular news websites, social networks, blogs, podcasts, etc. The reason for this is:Online Speed: Traditional newspaper news is outdated.  It takes a day to prepare, print and distribute  Popular magazines can take up to a month.  N

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Social Media explained in 4 Minutes

Posted by on Aug 27, 2009 in Social Media Marketing | 0 comments

Is social media a fad? Or is it the biggest shift since the industrial revolution?  Have you ever wondered what exactly is Social Media?View below a great YouTube video from Socialnomics explaining this. [youtube]sIFYPQjYhv8[/youtube] Social Media isn’t a fad, it’s a fundamental shift in the way we communicate.

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Online Marketing using Social Media

Posted by on Aug 26, 2009 in Social Media Marketing | 0 comments

Social Media Marketing is the new frontier and trend in the online marketing industry.  Every business small or large should develop strategies on creating their first “Social Media Marketing Initiative” if they haven’t done so already. Why is social media so important and why should you start using it in your marketing strategies? Social Media comprises of many online tools including social networks, blogs, photo sharing websites and video sharin

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