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Social Media, Blogs and Relationship Marketing

Posted by on Jan 29, 2010 in Digital Media Marketing | 0 comments

Relationship marketing involves the building of relationships with your potential customers. You can do this with Social Media, your website or direct communication with your clients. Relationship marketing builds long term customers through regular communication. It has been proved that people prefer to buy from businesses/people that they trust. They will also keep doing business and stay with you for the same reason. Usually companies spend 70-80% of their market

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Target your audience to increase your readership

Posted by on Jan 28, 2010 in Online Marketing | 0 comments

Targeting your message to the right audience is the key to growing your readership and at the same time reaching interested people. By directing and targeting your message to the people most interested will greatly increase the number of readers that will actually read your website or blog and respond. It sounds like a contradiction, but it is true. Targeting your audience is a form of online marketing. I always ask my clients who their targeted market is. Many time

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A successful blogging plan is like a roadmap

Posted by on Jan 27, 2010 in Blogging | 0 comments

A successful blogging plan is like a road map. Use your blogging plan to create focus and a purpose for your blog.  Do you know where you’re going with your blog? Do you have a plan or are you just making it up as you go? If you want your blog to be successful, you must have a plan. If you don’t have any idea where you’re going, how will you get there? How will you know when you’ve arrived? If you are in the process of developing your blog, a blogging plan

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WSI Digital Marketing Training San Antonio 9-10 February

Posted by on Jan 26, 2010 in Articles, Business Opportunity | 0 comments

I have been asked when the training in San Antonio will be held by a number of ICs. Just to confirm, it will be on the 9 & 10 February. The venue will be confirmed in the next day or two. Here is what attendees will receive when attending the trainingA step by step guide, template and real examples of my Competitor Analysis Report All the slides and narrative that I use in my Sales Folder Example monthly reports and templates that I use whe

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Opening of WSI Digital Marketing Training in Mexico

Posted by on Jan 26, 2010 in Digital Media Marketing | 0 comments

Hello Fellow WSI Internet Consultants. I have 3 short videos of the opening of our Digital Marketing Training in Mexico City for your viewing pleasure.  We have Carlos Guzman, WSI Area Representative for Mexico opening the  training session and introducing Maribel Guiste, VP of WSI Operations. Carlos Guzman opening WSI Digital Marketing Training in Mexico City [youtube]ySw1Gi0VXoU[/youtube] Carlos Guzman introducing Maribel Guiste VP of WSI Operations [youtube]6-h

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Leverage the Power of Social Media in 2010

Posted by on Jan 26, 2010 in Social Media Marketing | 0 comments

The Global Economic Crisis of 2009 saw a sharp decline in traditional media as an advertising channel as many marketing departments had to endure a hefty cutback on their usual adspend. However, many companies saw this economic setback as an opportunity to explore new ways of marketing their products and services. They found that Social Media provided them the perfect way to market their products and service to a targeted audience. In addition to this, they found th

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Feedback on Digital Marketing Training in Mexico

Posted by on Jan 26, 2010 in Digital Media Marketing | 0 comments

Well it was just a week ago that I was in Mexico City & Monterrey presenting my 2-day Digital Marketing training to just over 100 WSI Internet consultants. I missed my connecting flight back to South Africa due to technical problems with the plane but Delta eventually sorted it out. I have conducted this training in Madrid, Paris, Toronto and Mexico and in all cases have received positive feedback from most of the attendees.  My next training session is in San

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Welcome to our new Boss

Posted by on Jan 26, 2010 in General | 1 comment

It is not often that one looks forward to a new boss especially when it’s your wife. Many people do not know that Marianna has been working behind the scenes for over 6 years supporting me in all that I do. Her experience in corporate business combined with her Internet Marketing knowledge is just what we need for our business this year. Marianna joins us officially on the 1st March 2010 and will be managing our business as we are set for some good growth this yea

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Create the best topics to blog about

Posted by on Jan 26, 2010 in Blogging | 2 comments

If you are in the process of starting up a blog for your business or developing a blog, the most basic answer you should ask yourself is “What topics should I write about?” Marketing with your blog (Social Media Marketing), requires that you always write content that your clients/customers will find interesting. Most blogging journeys begins by choosing the topics that your targeted audience will want read and that you enjoy to write about. Write titles

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Writing website content

Posted by on Jan 25, 2010 in Content Marketing | 0 comments

Your website should always answer your visitor’s queries and solve their most urgent need or problem. The writing of website content is most likely the most time consuming part of developing and creating your website. A good way to start writing the content of your website is to ask yourself a couple of questions about your visitors. This can help you to establish the purpose of your website. What is the purpose of your website? This can be your first question

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