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Is Website Design that important to SEO Marketers?

Posted by on Sep 28, 2009 in Website Design | 2 comments

I don’t want to overemphasize the importance of design as from an SEO perspective experienced digital marketers can work with most creative design…with the exception of an entire site built in ‘flash’!, but I do want to mention a little about it as there are some common mistakes made. Once you have your ‘marketing dashboard’ of site analytics and statistics collected from your site’s traffic, take a look at what pages visitors are looking at an

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WSI Franchise – An interview with Ronnie Adelman

Posted by on Sep 25, 2009 in Business Opportunity | 0 comments

At the moment I am on my way to the WSI Excellence and Innovation conference in Orlando which starts on the 28th September. I always look forward to these events as it gives me the opportunity to leverage off the WSI network. Meeting with the other consultants every year is like meeting up with family at Christmas. This is what I love about this business. On this trip I stopped off at St Louis to spend a few days with a great friend of mine, Ronnie Adelman. I met Ro

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WSI E&I Conference in Orlando

Posted by on Sep 24, 2009 in Business Opportunity | 0 comments

  I am at the airport on my way to Orlando, via London. It’s going to be a long trip, some 29 hours. I am looking forward to the WSI E&I Conference and are quite excited about presenting on day 2. My presentation covers how one can leverage off social media when doing search engine optimization. I am big into “Content Marketing” as an advanced way of search engine optimization. We have achieved some great results with content marketing. Many of ou

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Online Competitor Analysis Explained

Posted by on Sep 23, 2009 in Online Marketing | 0 comments

Online competitor analysis allows you to compare your website’s performance to that of your competitors. An online competitor analysis is an extremely useful research tool, which can provide you with an insight into your competitors’ online marketing strategies. Conducting a competitor analysis on a regular basis will definately give you an edge in the cyber environment. Benefits of a competitor analysis A competitor analysis will help you understand your Co

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Keep People on Your Website

Posted by on Sep 23, 2009 in Online Marketing | 2 comments

Getting targeted traffic to hit your website is one challenge Internet Marketers face, however, keeping this traffic on your website is another challenge that needs to be addressed.  The question one should really ask is “How can I ensure I keep people on my site long enough to turn them in to customers?” A few things you can do to decrease your website’s Bounce Rate First and foremost, endeavor to keep your website’s content fresh and up-to

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Traffic statistics is essential for any website

Posted by on Sep 21, 2009 in Online Marketing | 0 comments

Analyzing your website statistics can provide you with valuable information regarding your presence on the web.  It can show you the amount of visitors browsing to your website, which pages were viewed, country, keywords and how they got to your website.  Website statistics packages are part of most business hosting plans. Find a list below on how you can utilize website statistics for your website.Visitor Activity: This is the number of visitors that visits you

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Focus on social media marketing for your business

Posted by on Sep 18, 2009 in Social Media Marketing | 0 comments

With correct social media optimization (SMO) you can build your brand and reputation.  Social media is all about trust and credibility.  Brand yourself as a leader.  Your brand or company is what you represent and care about.  You can be the unique voice in your market.  The goal with social media marketing is to create a cultural following. Success will happen because of effort.  Participating in social media is not an easy task.  It takes time and dedicatio

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Debunking SEO Myths

Posted by on Sep 17, 2009 in SEO | 0 comments

Almost all industries have their own myths and Internet Marketing is no exception. Because there is fierce competition between Internet Marketers to get their clients’ websites ranked on major search engines like Google, a huge amount of unethical or ‘Black Hat’ Search Engine Optimization techniques are used in order to achieve the desired ranking. Some SEO ‘experts’ will lead you to believe that their practices will get you to the top

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WSI Franchisee Internet Marketing Workshop

Posted by on Sep 16, 2009 in Business Opportunity | 0 comments

Last week I conduct a two-day Internet Marketing training workshop with 8 WSI Spanish Internet Consultants in Madrid. Being a South African it was an honour for me to be invited to do this training and I shared the methods I use to run my WSI franchise business. Over the past 6 years I have worked our business to a point where we consistently make the top 10 best performing franchisees worldwide. I really enjoy being part of the WSI family as we are encouraged to ne

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Why small businesses should be blogging

Posted by on Sep 15, 2009 in Blogging | 2 comments

Blogging is a form of social media. It allows for interaction and conversation to start. With a blog, you can become the expert in your field. Every small business owner that wants to grow their business should be blogging. If on the other hand you can’t commit to regular blog postings and the time that it takes, find someone in your company to take this on. Blogging takes commitment and the trust and credibility you can build with it is great.  The return you wi

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