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Choosing The Right Online Marketing Agency

Posted by on Sep 11, 2009 in Online Marketing | 0 comments

Choosing the right internet marketing company is always a critical factor in your website achieving your desired business goals.  Engaging the right online marketing agency can be a daunting task since there are many agencies out there all claiming to bring you good results. Here are top 10 questions that you should ask any search engine marketer before you engage with them;How long has the search engine marketing firm been in business?Avoid dealing with an age

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Reach and Analyze Your Market with Google Ads

Posted by on Sep 11, 2009 in SEO | 0 comments

The Internet has truly levelled the playing field in terms of advertising and what businesses need to spend on advertising to get exposure. In light of the recession, the Internet has become an even more popular marketing platform because of it’s affordability, measurability and the fact that smaller businesses can compete effectively against their larger competitors in the online environment. What Makes Google Ads an Effective and Affordable Advertising Platf

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What you can expect from good blogging

Posted by on Sep 10, 2009 in Blogging | 1 comment

By posting relevant good content on your blog, you will get your business noticed online.  Blogging can build trust and credibility and it opens up a new realm to what you will find with a normal website.  With a blog, you are the expert in your field.  The goal with a blog is to engage and interact with your visitors. Even though you should have goals and a solid plan with your blog, it can be a bit different to the goals that you have with your website.   Find

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It’s Time to Get Personal

Posted by on Sep 10, 2009 in General | 0 comments

Your business and website should have a visible personality. Given that fact, what more natural personality to have than your own? Think of all the antiseptic business websites out there. You see the words on those sites but do you see who wrote them? Can you say anything about who they are, what motivates them, or if they are even a legitimate business? If your website is there to promote a small, relatively unknown business, you may have a problem reaching new cus

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We Discuss Internet Marketing With Stephen Newton Of Google

Posted by on Sep 9, 2009 in Articles, Online Marketing | 2 comments

ZA Group in association with Google South Africa hosted a business breakfast on the 4th of September 2009. Presenting was Google South Africa country manager, Stephen Newton.  Newton is the former Google head of analytics & commerce for Europe, Middle East and Africa (EMEA). Before joining Google, he was Vice President of Double Click’s Ad Exchange and General Manager of Hitwise UK. His talk covered the following; Google Maps – Streetview Street Vie

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Join the World’s #1 Rated Internet and Technology Franchise

Posted by on Sep 9, 2009 in Business Opportunity | 1 comment

WSI is the world’s leading Internet Services Franchise providing affordable Internet solutions to small and medium size business. WSI is ranked the #1 Internet and Technology Services Franchise and ranked among the Top 50 Franchises in the world. “WSI is without question a real franchising success story, they have continued to grow dramatically as a global leader in the Internet Industry. Entrepreneur Magazine (January 2008) has recognized WSI as the #1 Inte

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Word of Mouth… Even Online

Posted by on Sep 9, 2009 in General | 0 comments

As computers and the Internet have taken more important roles in the business world, those who came before have largely lamented the presence of technology. They will claim that it strives to remove the relationships between you and the customer and that it makes business even less personal than ever. I, however, argue that this is only because so many are not using these powerful tools correctly which is why 70% of all CRM projects fail. There is no excuse for a we

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Video: The power of the internet and internet marketing

Posted by on Sep 8, 2009 in Online Marketing | 0 comments

This video answers some poignant questions, on the power of the internet and internet marketing. Charting the phenomenal progress of society and technology in recent years. This video is a must for anyone wondering what the values of web marketing and search engine optimisation are. [youtube]K7Dhmg6vcXQ[/youtube]

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Your RSS feed is much more important than you think

Posted by on Sep 8, 2009 in Blogging | 0 comments

RSS feeds (real simple syndication) is the easiest method to get your content broadcasted to the right audiences.  A blog is another form of social media and with one you can publish and share your content instantly.  When you have created a new post on your blog, your blog will notify the web that new content is available for users to explore.  All this is accomplished by the RSS feed linked to your blog. Once you create a new article or post on your blog, you c

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Using Google Pay Per Click Program To Market Your Website

Posted by on Sep 7, 2009 in Online Marketing | 0 comments

In simple terms, Google’s pay per click program allows you to acquire a position on the search engines by choosing a bid price you are willing to pay for each visitor you receive on your website. Pay per click is one of the most effective channels which one can use to advertise, this is because an advertiser only pays Google once their advert is clicked on. Pay-per-click ads are very useful in driving targeted traffic to your website quickly. Here are some of the

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