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SEO in the Present Day

Posted by on Nov 5, 2009 in SEO | 0 comments

With so many myths circulating in Blogs and forums on the Web, what are the most important SEO factors today? I have chosen 3 SEO factors that I feel are very important if you want to succeed in SEO in the present day. Keyword Research Keyword Research is where you should start before you do anything else with your client’s website. It will focus you in the right direction and will help you to get acquainted with your clients products or services and what pros

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Google does not see the importance of keyword tags

Posted by on Nov 4, 2009 in Website Optimization | 0 comments

Matt Cutts who is a Software Engineer at Google confirmed what many search engine marketers would not like to hear – Google doesn’t use the “keywords” Meta tag in its web search ranking anymore. However, he explained that Google does pay attention to tags such as the title and description tags text for search results snippets. The video below from Matt Cutts explains why Google does not see the importance of keyword tags anymore. [youtube]jK7IPbnmvVU[/youtube]

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Call to action buttons can increase conversions

Posted by on Nov 4, 2009 in SEO | 0 comments

A good website design should not only be pleasing to the eye but it should also communicate your message and guide your visitor towards an action.  This is usually called CTA (call to action).  I have found a good article where Jacob Gube explains the importance of “Call to Action Buttons”.  You can find a short summary of key points below. View the full article here: Call to Action Buttons: Examples and Best PracticesSize Grab the attention of your

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Video: Does the size of your website affect its rankings?

Posted by on Nov 2, 2009 in Content Marketing | 0 comments

Websites that are large and have a focused topic plan with lots of content tend to have better search engine rankings than smaller websites.  There is allot more to rankings than just the size of a website.  Quality backlinks from authority websites is also important in getting Google to index  your pages and content. Search engines loves content and you might have heard the phrase “content is king” but without a focused plan with a linking strategy f

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How To Collaborate Projects On Facebook

Posted by on Oct 29, 2009 in Social Media Marketing | 0 comments

It is true to say that Facebook as a communication tool can help you keep your clients and co-workers in the loop with regards to the management of your projects. There are various ways in which one can use to collaborate projects on Facebook, these include sending messages, setting up meetings, sharing photos, creating and subscribing to notes. Setting up meetings and events – There are three types of events that you can set up on Facebook, these are; Open Events– any Facebook member can read about an open event on the event’s profile page and add himself to the guest list. You should put up open events if you are organizing things such as your company’s concerts and festivals. Secret events – Only those people who receive an invitation can tell that the event exists. One can use this kind of event when planning for a business meeting or other private corporate events. Closed events – With this type of event any Facebook member can see a description of the event but nobody gets on the list without an invitation. Anyone can request an invitation but it is the administrator who gets the final say. Closed events are perfect for club and school meetings. Exchanging files – All business interactions generate documents and Facebook gives you the platform to manage them in an organized way. Facebook has applications that you can use to share, upload and download photos, podcasts, notes and video files. Exchanging ideas – You can use Facebook to set up groups where you can discuss your projects.  Facebook groups give people a single place to go for updates and exchange of files. However it is essential for you to restrict your group to your company’s network...

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Internet Marketing MUST be an integral part of your advertising strategy

Posted by on Oct 29, 2009 in Digital Media Marketing, Online Marketing | 0 comments

Gone are the days when business marketing was only all about ‘above the line’ marketing…. The Scenario is much changed now. Today, success is pretty dependent on online marketing or better to say ‘Internet Marketing.’ Done with more efficiency and incorporating ideas those are cost effective, Internet Marketing is considered the logical next step in the advertising and marketing world nowadays. In this era, almost every company has its online interface, w

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Up selling Strategies for WSI Internet Consultants

Posted by on Oct 27, 2009 in Business Opportunity, Online Marketing | 0 comments

I met Marvin Himel 3 weeks ago in Toronto where we were working on new a new training curriculum for WSI Internet Consultants. We have developed an exciting Digital Media Professional’s training that will leapfrog WSI Consultants ahead of their competitors. Marvin is our sales trainer and mentor to many ICs and 2 years ago he put me through the paces in his ‘train the trainer’ program. I must say that it was stressful but well worth the experience. Anyway Marv

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Content marketing strategy

Posted by on Oct 26, 2009 in Content Marketing | 4 comments

A content marketing strategy is the core foundation for any internet marketing campaign.  Optimized informative content can connect you with your readers enabling them to interact and ultimately convert them into a follower or a customer.  Good content is what connects you with the search engines. All forms of online marketing requires a content strategy to reach your targeted audience and to communicate your message.  The more complex your marketing campaign is

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The Four Ps of Persuasive Copywriting

Posted by on Oct 26, 2009 in Copywriting | 2 comments

In order to create persuasive, compelling copy you need to have a concrete structure. Disorganised writing inhibits understanding, and without understanding, you’re not going to get a positive reception when you ask for action. There are plenty of accepted writing structures. One is the inverted pyramid that some journalists favor, which is fine if your goal is to allow the reader to leave mid-story, but not so good if you want people to stick around while you make the case for your call to action. A popular copywriting structure is AIDA (Attention, Interest, Desire, Action), which dates back to the early days of mass media advertising. AIDA is a useful framework, but it leaves some with too little understanding of what each element is intended to include. The 4 P Approach to Persuasion The 4 Ps structure consists of Promise, Picture, Proof, and Push in place of the four elements of AIDA. The 4 Ps provide more expansive elements than AIDA, which is why it’s a favorite of many top copywriters. 1. Promise The promise you make is designed to catch attention, but here you’re told how to catch attention, unlike AIDA. I’m sure we’ve all seen attempts to catch attention that we’re easily immune to, because it’s something ridiculous instead of beneficial. That beneficial promise is made with the headline, perhaps elaborated in an initial subhead, and carried over into your opening. This is the most important part of the piece, because if the reader stops here, it’s game over. This promise is “what’s in it for them.” Yes you want their attention, but the promise is the only reason the reader is willing to give it to you. 2. Picture Instead of the vague notion of “interest,” here we paint a vivid picture for the reader. You’re fleshing out the promise and beneficial payoff using vibrant descriptive language. One way to do this is to get the reader to imagine themselves enjoying the benefit or desired outcome. Then you get very specific about how your proposed solution or idea makes that benefit happen. The Picture phase suggests using storytelling (testimonials) and descriptive imagery as a way to hold the reader’s emotional interest while you assist them down the path to decision-making. It also keeps you focused on communicating the benefits associated with the features or facts that you need to get across. 3. Proof In the preceding portion of your copy, you’ve communicated the foundational information you want readers to accept in a brain-friendly manner. Now you’ve got to back it up with supporting proof. Statistics, studies, graphs, charts, third-party facts, testimonials, a demonstration that the features of your product deliver the benefits you’ve promised—these are all part of the Proof section of your piece. Now’s the time to play it straight and appeal to the reader’s logical mind to support the emotional triggers you pulled with the Picture. Rhetorical arguments and promotional pieces fail when Proof is missing or lacking in credibility. While your relationship with the reader hopefully carries trust and authority, asking people to accept your assertions without supporting evidence is an easy way for your writing to fail. 4. Push Now we come to the all-important action phase of the piece, which incorporates and expands desire. While “push” can carry a negative connotation,...

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Market and Measure on the World Wide Web

Posted by on Oct 23, 2009 in Online Marketing | 2 comments

Marketing and Measuring ROI On-line marketing has come of age and is rapidly becoming a dominant medium. Traditional business marketing is very specific, however when it comes to the Internet you are literally reaching the world. I guess that’s why they call it the World Wide Net! What are some of your options are if you are depending on foot traffic to your door. Networking is pretty much a necessary event in the normal course of business. We all need to netw

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