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The difference between SEM and SEO

Posted by on Feb 1, 2010 in SEO | 12 comments

Many people are confused because there are two phrases in the Internet Marketing community working together and they are often used interchangeably.  They are SEO (Search Engine Optimization) and SEM (Search Engine Marketing). There is a big difference between SEO and SEM.  SEM (Search Engine Marketing) is a broader term; it includes all the strategies for promoting your website on the search engines.  SEO (Search Engine Optimization) is a method of getting a web

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The WSI Atlanta Smurfs Club

Posted by on Jan 30, 2010 in General | 0 comments

Its great to see the different WSI communities around the world. My friend Vishay Singh owns a WSI Production Center called AVAX. He is also a South African so it didn’t take long before we hit it off together. I was staying over in Atlanta for a night before going on to San Antonio to do the Digital Marketing training and Vishay kindly offered to let stay over. Nothing like a free lunch because he has arranged a morning of presentations for me with the WSI At

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San Antonio: WSI Digital Marketing Training

Posted by on Jan 30, 2010 in Articles | 0 comments

Hello Fellow WSI Internet Consultants. It’s all systems go for the my training session on the 9 & 10th February in San Antonio. The venue has been confirmed and it is at the Holiday Inn San Antonio Riverwalk. Book now on our Intranet on GNS.See you soon

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Try Google Social Search in Beta Now

Posted by on Jan 29, 2010 in Social Networking | 0 comments

Google’s Social Search aims to make search more personal and now it is available in beta. Social Search personalises your search results by providing web content that contains not only expert opinion but also the experiential opinions found in your friends’ Blogs and other social networks. Google’s Social Search can make the information your receive on a searched topic more reliable/credible since you know the author and are more likely to trust him/her than t

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XML Sitemaps and SEO

Posted by on Jan 29, 2010 in SEO | 0 comments

There’s quite a big split in the SEO and website development community about the importance of submitting an XML sitemap to Google, Yahoo and Bing. XML sitemaps do help websites that’s got a structural navigation and crawl-ability problems. Most people in the SEO world needs to apply every possible advantage to a website to get better rankings.  Others will focus on fixing complex structural issues and allow crawling to happen naturally. While an XML si

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Social Media, Blogs and Relationship Marketing

Posted by on Jan 29, 2010 in Digital Media Marketing | 0 comments

Relationship marketing involves the building of relationships with your potential customers. You can do this with Social Media, your website or direct communication with your clients. Relationship marketing builds long term customers through regular communication. It has been proved that people prefer to buy from businesses/people that they trust. They will also keep doing business and stay with you for the same reason. Usually companies spend 70-80% of their market

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Target your audience to increase your readership

Posted by on Jan 28, 2010 in Online Marketing | 0 comments

Targeting your message to the right audience is the key to growing your readership and at the same time reaching interested people. By directing and targeting your message to the people most interested will greatly increase the number of readers that will actually read your website or blog and respond. It sounds like a contradiction, but it is true. Targeting your audience is a form of online marketing. I always ask my clients who their targeted market is. Many time

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A successful blogging plan is like a roadmap

Posted by on Jan 27, 2010 in Blogging | 0 comments

A successful blogging plan is like a road map. Use your blogging plan to create focus and a purpose for your blog.  Do you know where you’re going with your blog? Do you have a plan or are you just making it up as you go? If you want your blog to be successful, you must have a plan. If you don’t have any idea where you’re going, how will you get there? How will you know when you’ve arrived? If you are in the process of developing your blog, a blogging plan

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WSI Digital Marketing Training San Antonio 9-10 February

Posted by on Jan 26, 2010 in Articles, Business Opportunity | 0 comments

I have been asked when the training in San Antonio will be held by a number of ICs. Just to confirm, it will be on the 9 & 10 February. The venue will be confirmed in the next day or two. Here is what attendees will receive when attending the trainingA step by step guide, template and real examples of my Competitor Analysis Report All the slides and narrative that I use in my Sales Folder Example monthly reports and templates that I use whe

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Opening of WSI Digital Marketing Training in Mexico

Posted by on Jan 26, 2010 in Digital Media Marketing | 0 comments

Hello Fellow WSI Internet Consultants. I have 3 short videos of the opening of our Digital Marketing Training in Mexico City for your viewing pleasure.  We have Carlos Guzman, WSI Area Representative for Mexico opening the  training session and introducing Maribel Guiste, VP of WSI Operations. Carlos Guzman opening WSI Digital Marketing Training in Mexico City [youtube]ySw1Gi0VXoU[/youtube] Carlos Guzman introducing Maribel Guiste VP of WSI Operations [youtube]6-h

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