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WSI E&I Franchise conference – Neal Lappe on Growing client sales to $1m per month with PPC

Posted by on Sep 30, 2009 in Business Opportunity | 0 comments

Well last night Neal won a couple of awards, congratulations. His presentation today covers the critical principals for Pay Per Click success. His client was spending $55,000 a week on Pay Per Click, that’s impressive. The client said to Neal if you get me more sales they will spend more money. Their client grew revenue from $70,000 pm to R1m per month but it took some clever strategies to be able to get the budget to be spent. Neal’s team focussed on getting ke

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WSI E&I Franchise conference – Francois Muscat wins two awards in Orlando

Posted by on Sep 30, 2009 in Business Opportunity | 5 comments

What a great time we had at last night’s annual WSI Excellence & Innovation awards evening. The standard of the  submissions by the nominees was really high and it was great to see a number of new ICs come through and win numerous awards. I had 6 nominations so you can imagine how my heart was pounding every time they had the countdown. Well by the end I received two awards of which I am very proud of.The Web Analytics award for our Shark cage diving w

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A Content Marketing Strategy is the cornerstone to increased Google ranking

Posted by on Sep 30, 2009 in Online Marketing | 0 comments

Rather than writing their own content, websites are pulling from the feeds of other sites. This may get you some more search engine links, but they are just going to lead people to other websites. Instead, you should be writing your own articles and pursuing a ‘content marketing’ strategy and letting other sites syndicate your content. At the very least, it’s low-cost advertising. Depending on the nature of your business, there may be a limit to just how m

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WSI E&I Franchise conference – Darren Kinkaid 4400% increase in leads

Posted by on Sep 29, 2009 in Business Opportunity | 0 comments

I met Darren a few months back and he conducts a very popular talk show every fortnight for the WSI community. Last month I was invited as a guest speaker and it was really exciting to be interviewed by Darren. He does the interview really well especially since its all online. Darren has been an IC for 2.5 years now and is one of the IC community that is totally committed to helping the entire WSI franchise network. Everyone of us should schedule these calls in our

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WSI E&I Franchise conference – Eric Cook on Selling conversion architecture strategies

Posted by on Sep 29, 2009 in Business Opportunity | 0 comments

I had the pleasure of interviewing Eric yesterday and will post that podcast in the day or so after I remove some of the wind noise. Well Eric is quite an accomplished athlete doing triathlons so it seems that he has developed a good balance between personal & business goals. His presentation today covers the how conversion can work for you and he relates to ABC as Always Be Communicating. Well that is social media isn’t it? Eric focuses on the banking in

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WSI E&I Franchisee conference – Max Kalles on Killer strategies

Posted by on Sep 29, 2009 in Business Opportunity | 0 comments

Max Kalles is a seasoned IC from Canada and his presentation covers how to sell a solution to the construction sector. His key take away is on how to use stories to sell. I like that type of thinking as that is the way that I prefer to sell. Why do businesses in home services need WSI;The Yellow pages ties you into a contract and it is difficult to measure the return on investment Many of their websites have not been professionally built The construction industr

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WSI E&I – Internet Marketing; Day One

Posted by on Sep 29, 2009 in Business Opportunity | 0 comments

Well here we are on day one and we have a full house of WSI Internet Consultants. This conference is by far the largest that we have had since the inception of Excellence & Innovation. I believe that there are over 300 Internet consultants. Ron Mc Arthur has opened the day and as usual his presentation shows the commitment that WSI has towards their franchisees. Our goodie bag has some great marketing collateral on our branding solutions, Production centers and

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WSI E&I Franchisee conference – Drew Himel using Social media to generate leads

Posted by on Sep 28, 2009 in Business Opportunity | 0 comments

Drew is a new WSI Consultant who is rapidly making a name for himself in our network. I have listened to Drew present on social media a number of times this year and I guess the youngsters today just ease into social media a lot easier than some of us older guys. His presentation covers the following strategies:Twitter campaigns for restaurants Video optimization on YouTube Banner advertising Mobile marketing Blog campaignsWith Twitter, Drew advises us to f

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WSI E&I Franchisee conference – Daren Coudriet on Tripling your business

Posted by on Sep 28, 2009 in Business Opportunity | 0 comments

Daren is well known for changing his business model over the past 5 years to one that is scalable even with a small team. His presentation is on Permission based email marketing and the message is; “always about the relationship”. Daren’s main purpose when networking is to always add value to whoever he meets so that people will remember him. Topics covered in his presentation:Why permission based marketing? Today’s challenges Elements of success The oppor

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WSI E&I Franchisee Conference – Neal Lappe’s experience on Social Media

Posted by on Sep 28, 2009 in Business Opportunity | 0 comments

Here we are after lunch and listening to Neal sharing his experiences on managing your online reputation. The message is that if you live by social media, you can die by social media. An interesting comment I think. Neal goes on to say that when you are blogging, twittering and want to get good traffic to your website then by being funny, controversial and provocative, you can go viral. But be careful as one person’s sense of humour can be another’s annoyance.

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