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Top Reasons to Consider an Internet Marketing Franchise as your next Business Venture

Posted by on Nov 30, 2009 in Business Opportunity | 1 comment

The current economic climate means that you need to consider a number of important factors when investigating your next franchise opportunity business venture. An Internet Marketing franchise like WSI offers a number of undeniable advantages over more traditional franchise concepts or business models. Top 5 Reasons to buy an Internet Marketing Franchise Low Overheads An Internet Marketing business is ideal if you’re looking for a home-based business. As a result,

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Design a website to convert visitors into customers

Posted by on Nov 30, 2009 in Website Development | 1 comment

A successful website does two things.  Firstly, they attract a regular flow of visitors that are interested in what your services or products are. Second, they are usually designed to get visitors to take a action. This could either be to convert them into buyers or at least get them started into your conversion process. The “call to action” could either be to build an email list, quotation requests or signing up for a webinar. There is a kind of magic

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Blogs are better than websites

Posted by on Nov 28, 2009 in Blogging | 0 comments

Yes, you read correctly. Blogs are better than normal websites. They are even better when you use them together.  Blogs are for branding, interacting and communicating with your targeted customers.  A website is a marketing piece designed to sell or at least get some sort of conversion. Blog marketing is a powerful business strategy. If you add a blog to your website you can get the benefits of both.  Why should you add a blog to your website? Blogs are active Bl

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Are you Stuck for Internet Marketing Blogging Ideas

Posted by on Nov 27, 2009 in Articles | 0 comments

If your Blog is getting hardly any traffic and you find yourself getting stuck for Internet Marketing Blog Post ideas, then it is a good idea to pay Google Analytics a visit to see what is driving traffic to your site. Look at the organic keywords that have been harnessing traffic to your site and then search on that keyword and related keywords. If Google thinks your Blog Post is good enough to rank on a competitive keyword then you should carry on Blogging about t

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3 questions to ask yourself before you launch your PPC campaigns

Posted by on Nov 25, 2009 in Online Marketing | 2 comments

It’s really easy to blow money on Google pay per click – picking keywords, writing a couple of ads and getting a bunch of visitors who cost you money but have no chance of ever converting on your website. The following three questions will help make sure you don’t buy the wrong clicks and traffic for your website How many people are looking for this product or service? Answering this question will help you manage your expectations realistically and avoid you from running into disappointments at a later stage when you discover that the paid search engines are not bringing you as many visitors as you had anticipated. There are a number of keyword research tools that you can use for this purpose; these include wordtracker & SEO Book. Therefore, before you start your PPC campaigns it is essentials that you do a thorough keyword research as it will provide you with an indication of demand for your products and services. How much will the clicks cost? It is crucial for you to know how much you will be charged per click. Knowing this information will help you draft a budget for your campaigns. Google Traffic Estimator tool will tell you the estimated traffic and average cost per click for your keywords. It is advisable for you to run through this tool before you launch your campaigns. Who are my competitors? To find out who your PPC competitors are, simply type in the keywords that are related to your products and services and take note of the paid ads that appear on the right hand side of the search results and on top of the page. The more advertisers there are, the more you are likely to pay for a...

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ZEN and the Art of Article Marketing

Posted by on Nov 25, 2009 in Articles | 0 comments

Article marketing is an art which requires practice and experience in terms of understanding what works. In this article I’ll talk about the critical mistakes that marketers make and then it’s up to you to decide to do it yourself or outsource to experts Ego Since it’s your business and you know your market and are well know is it THAT important to insure that you are writing good articles. You may skip the introduction, write in huge paragraphs, not foc

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Beware – Tweetmeme is down!!!

Posted by on Nov 25, 2009 in Twitter | 2 comments

Yep that’s right.  Tweetmeme is down.  Tweetmeme is famous for showing a list of Re-Tweets that your blog posts receives. What is Tweetmeme? Tweetmeme aggregates all the popular links on Twitter to determine which links are popular by analysing links that people have “tweeted”, organising and categorising them – delivering streams of the most popular. Usually you can view our Tweetmeme button on our blog next to our posts but since their servers ar

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Basic run down of social media

Posted by on Nov 19, 2009 in Social Media Marketing | 0 comments

Social Media includes social networks that allows people to come together by becoming friends.  These social media channels includes video and photo sharing sites, blogs, micro-blogs  and other Web 2.0 related websites.  Social media also includes the sharing of news and social bookmarking of other websites that you have found interesting. Social media is all about building relationships, no matter how you look at it.  It is all about the human need and equation

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Optimizing Your Website For International Markets

Posted by on Nov 18, 2009 in Online Marketing | 0 comments

The internet knows no boundaries but unfortunately most SEO campaigns are not optimized well enough to take advantage of this factor. If your website is intended to target international searches it is crucial that you familiarize yourself with some of these online marketing strategies for international SEO Use a country specific domain – Your website will get a major boost if it has the appropriate country domain. Search engines like Google allow their users to search for content from within their own country. So if your target market is in the United Kingdom it is ideal that you have a domain than a .com Language – It is desirable that your website or your landing pages be written in the language of the country you are targeting. This includes your title tags and description tags. Link Building – it is advisable to seek incoming links from other websites that are in your targeted countries. When you request the links you should also make sure that they are in the appropriate language Build separate sites – if you have one main international website you should consider giving your visitors an option branch off to local websites. This will give you the opportunity to localize your content e.g. pricing and different currencies. International Paid Search Marketing – Search engines like Google give you an opportunity to run pay per click ads in foreign markets. With Google’s adwords you will be able to target specific countries and...

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Social Media should be used with other marketing campaigns

Posted by on Nov 18, 2009 in Social Media Marketing | 0 comments

Social Media Marketing (SMM) should always be used in conjunction with other traditional marketing campaigns.  Social media combined with traditional marketing methods will increase returning visitors and help strenghten SEO efforts.  This can also help your branding and lower your marketing costs.  Before we jump the gun, are you familiar with the term social media marketing? “Social media marketing (SMM) is a form of internet marketing which seeks to achieve

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